Auckland's startup ecosystem shows a diverse range of companies across sectors like AgTech, AI, and Biotech. These ventures are attracting significant investment to fuel their growth.
For instance, AgTech company Halter has raised $198.8M for its smart cattle collars. Meanwhile, retail security platform Auror has secured NZ$112.5M in funding.
Below is our list of 21 Auckland startups worth keeping an eye on.
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Get the Sheet for $50Halter created a solar-powered smart collar that gives farmers the ability to shift and contain their cows using only a phone. The system uses sound and vibration cues to guide animals, providing a virtual fencing solution that also monitors for health and heat detection.
| Year Founded | 2016 |
| Founders | Craig Piggott, Max Olson |
| Funding Amount | $198.8M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series D |
| Top Investors | Bessemer Venture Partners, Bond, Founders Fund, Blackbird Ventures, GRIDS Capital |
Marloo has developed an AI-powered assistant specifically for financial advisors to handle their administrative workload. The tool automates paperwork and other manual tasks, freeing up advisors to focus on building stronger client relationships.
| Year Founded | 2025 |
| Founders | — |
| Funding Amount | $2.7M |
| Startup Size | Founding Team (1-10) |
| Last Funding Status | Pre-Seed |
| Top Investors | Blackbird Ventures, Brand Fund, Co Ventures, Warren Hogarth, Matthew Leibowitz |
Pictor develops and manufactures immunodiagnostic products for detecting complex diseases in both human and animal health. Their patented PictArray™ platform allows for testing multiple diseases at once from a single small sample, making diagnostics more accessible.
| Year Founded | 2006 |
| Founders | Dr. Sarita Kumble |
| Funding Amount | $16.3M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Convertible Note |
| Top Investors | Callaghan Innovation, K1W1, Cure Kids Ventures, ArcAngels, Marko Bogoievski |
Javln develops a modern, cloud-based policy management system for insurance brokers and underwriting agencies. The platform is designed to help them streamline operations, enhance client service, and drive business growth.
| Year Founded | 2006 |
| Founders | Dale Smith |
| Funding Amount | $10.7M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | Microequities, Bombora |
Serato develops audio software for professional DJs and musicians, with products like Serato DJ Pro becoming an industry standard. Their tools are designed to give artists and producers creative freedom in the studio and on stage.
| Year Founded | 1998 |
| Founders | AJ Bertenshaw, Steve West |
| Funding Amount | NZ$449.4k |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Grant |
| Top Investors | Callaghan Innovation |
Auror built a retail crime intelligence platform that helps enterprise retailers prevent theft, reduce financial loss, and keep their stores safe. The platform connects intelligence on criminal activity, allowing retailers to report incidents and collaborate more effectively with law enforcement.
| Year Founded | 2012 |
| Founders | Edwin Darlow, James Corbett, Phil Thomson, Tom Batterbury |
| Funding Amount | NZ$112.5M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Shasta Ventures, Axon, Folklore Ventures, Movac, New Zealand Growth Capital Partners |
SMX develops cloud-based technology focused on email security and hosting. Their solutions provide businesses with tools to protect and manage critical email communications.
| Year Founded | 2006 |
| Founders | Jesse Ball, Thom Hooker |
| Funding Amount | $2.1M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Grant |
| Top Investors | Callaghan Innovation, K1W1, Sam Morgan, Endeavour Capital Limited, Jasmine Holdings |
Vessev builds electric hydrofoiling vessels for commercial maritime transport. Their technology allows the boats to fly above the water, delivering a faster, quieter, and more sustainable passenger experience.
| Year Founded | 2017 |
| Founders | — |
| Funding Amount | $4.4M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Venture Round |
| Top Investors | Blackbird Ventures, Icehouse Ventures, NZVC, Callaghan Innovation, Pareto Holdings |
Atria builds a multi-tenant control panel designed to help Managed Service Providers (MSPs) streamline their operations. The platform provides a centralized way to manage client cloud services and automate IT tasks.
| Year Founded | 2018 |
| Founders | Colin Williams, Daniel Thurston |
| Funding Amount | $3.2M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Debt Financing |
| Top Investors | Callaghan Innovation, Addem Capital |
Tracksuit offers a modern brand tracking platform that gives companies an affordable way to measure how their brand is performing. The software provides an always-on dashboard for marketers to understand key metrics and communicate the value of their brand-building efforts.
| Year Founded | 2021 |
| Founders | Connor Archbold, Matthew Herbert |
| Funding Amount | $43.6M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | VMG Partners, Blackbird Ventures, Footwork, Altos Ventures, Shasta Ventures |
11 Additional Auckland Startups Worth Following
The top ten are just a glimpse of the activity in Auckland's startup community. Other founders are building new tools for industries ranging from healthcare to media.
Together, this next group has raised over $4 billion, much of it for large-scale energy and environmental work. Here are the other companies to watch as they grow.