The brand marketing sector is broad, containing both direct to consumer companies and the technology platforms that support them.
The list includes apparel company Vuori, which has raised $1.3B, alongside marketing tech platform LTK with $315M in funding.
Below is our list of 54 Brand Marketing startups worth keeping an eye on.
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Get the Sheet for $50Vuori makes premium performance apparel inspired by the active Coastal California lifestyle. Their versatile clothing for men and women breaks down the boundaries of traditional activewear by blending fitness with everyday life.
| Headquarters | Encinitas, California, United States |
| Year Founded | 2013 |
| Founders | Joseph Kudla |
| Funding Amount | $1.3B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Secondary Market |
| Top Investors | Norwest Venture Partners, General Atlantic, SoftBank Vision Fund, Stripes |
LTK operates a marketing platform that connects content creators, retail brands, and shoppers. The company's app allows consumers to instantly shop for products recommended by their favorite influencers.
| Headquarters | Dallas, Texas, United States |
| Year Founded | 2011 |
| Founders | Amber Venz Box, Baxter Box |
| Funding Amount | $315M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Venture Round |
| Top Investors | Maverick Ventures, SoftBank Vision Fund, Bernay Box |
Castore develops premium performance sportswear, using advanced engineering and technical fabrics to create apparel for serious athletes. The brand is also recognized for its major partnerships with world-class sports teams and individual athletes.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2016 |
| Founders | Philip Beahon, Thomas Beahon |
| Funding Amount | £198.2M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Private Equity |
| Top Investors | HSBC, Felix Capital, Redrice Ventures, Raine Ventures, Silicon Valley Bank |
Pixis built a codeless AI platform that gives brands the tools to monitor and orchestrate marketing campaigns. The system is designed to help marketers improve performance and scale their efforts using AI, without requiring any coding.
| Headquarters | |
| Year Founded | 2020 |
| Founders | Harikrishna Valiyath, Shubham A Mishra, Vrushali Prasade |
| Funding Amount | $209M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series C |
| Top Investors | General Atlantic, Chiratae Ventures, Pi Ventures, Celesta Capital, SoftBank Vision Fund |
ShopMy builds a platform that connects brands and content creators for seamless partnerships. Their service allows influencers to monetize their content by creating personalized digital storefronts.
| Headquarters | Holden, Massachusetts, United States |
| Year Founded | 2020 |
| Founders | Christopher Tinsley, Harry Rein, Tiffany Lopinsky |
| Funding Amount | $97M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | Menlo Ventures, Bessemer Venture Partners, Bain Capital Ventures, Inspired Capital Partners, AlleyCorp |
Duel builds a brand advocacy platform designed to help businesses transform their existing customers into their most powerful acquisition channel. The technology allows brands to automate and grow their community marketing through user-generated content, social proof, and customer rewards.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2015 |
| Founders | Panagiotis Tsarouchis, Paul Archer |
| Funding Amount | $21.3M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series A |
| Top Investors | Parkwalk Advisors, Publicis Groupe, Molten Ventures, Bright Pixel (formerly Sonae IM), SuperSeed Ventures |
Society Brands builds a portfolio of consumer product companies by acquiring promising e-commerce native brands. They provide the technology and shared expertise to help these businesses scale their operations and expand their reach.
| Headquarters | Canton, Ohio, United States |
| Year Founded | 2020 |
| Founders | Christopher Cutter, James Gilbert, Justin Sirpilla, Michael Sirpilla, Shawn Dougherty |
| Funding Amount | $247.6M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Grant |
| Top Investors | Callais Capital, Gullane Capital Partners, JobsOhio, North Coast Ventures, i80 Group |
Learfield connects major brands to the passionate world of college sports through its media and technology services. They manage multimedia rights, sponsorships, and ticketing for hundreds of universities, creating comprehensive marketing solutions for businesses.
| Headquarters | Plano, Texas, United States |
| Year Founded | 1972 |
| Founders | Clyde Lear, Derry Brownfield |
| Funding Amount | $150M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Private Equity |
| Top Investors | Fortress Investment Group, Clearlake Capital Group, Charlesbank Capital Partners |
Atome provides a fintech platform for "buy now, pay later" transactions, allowing shoppers to break up payments over time without interest. They partner with a vast network of retailers throughout Asia, integrating their payment option both online and in physical stores.
| Headquarters | Singapore, Central Region, Singapore |
| Year Founded | 2019 |
| Founders | Chun Dong Chau, Dong Shou, Jefferson Chen |
| Funding Amount | $1.2B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Debt Financing |
| Top Investors | BlackRock, Standard Chartered Bank, InnoVen Capital, DBS Bank, Advance Intelligence Group |
Razor Group acquires and operates profitable e-commerce brands as a global consumer holding company. They partner with merchants, particularly on the Amazon FBA platform, providing the capital and operational expertise to scale their businesses internationally.
| Headquarters | Berlin, Berlin, Germany |
| Year Founded | 2020 |
| Founders | Christoph F. Gamon, Jonas Diezun, Oliver Dlugosch, Shrestha Chowdhury, Tushar Ahluwalia |
| Funding Amount | $1.1B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | BlackRock, 468 Capital, L Catterton, Fortress Investment Group, FJ Labs |
44 Additional Brand Marketing Startups Worth Following
The top 10 are just a small slice of what’s happening in brand marketing right now. These companies have collectively raised over a billion dollars, with many using AI to build their tools.
Some are early in their journey, while others are already scaling quickly. Here’s a look at the other startups that are shaping the industry.