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The Founder's Handbook

Top 24 Market Research Startups in 2024

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Think Market Research is boring and everything’s been done before?

Think again.

If you’re in the Market Research industry or are interested in starting a company in this space, this article dives into 24 of the hottest fast-growing Market Research startups.


24 Market Research Startups

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1) Viberate

Viberate

We want to map and standardize the whole global music ecosystem as the world's greatest source of accurate information on all things music.

Details of the startup:

  • Country: Slovenia
  • State: Ljubljana Urban Commune
  • City: Ljubljana
  • Started in: 2015
  • Founders: Dejan Roljic, Matej Gregorčič, Uroš Umek, Vasja Veber
  • Number of employees: 101-250
  • Funding: $12,000,000
  • Funding rounds: 3
  • Number of investors: 2 (George Burke, ABC Accelerator)

You can find their website here.

2) Morressier

Morressier

Morressier is a publishing platform and virtual conference solution for professional and academic organizations.

Details of the startup:

  • Country: Germany
  • State: Berlin
  • City: Berlin
  • Started in: 2014
  • Founders: Justus Weweler, Rino Montiel, Sami Benchekroun
  • Number of employees: 11-50
  • Funding: $24,200,000
  • Funding rounds: 3
  • Number of investors: 6 (Owl Ventures, Cherry Ventures, Redalpine, Emerge Education, Jan Reichelt)

You can find their website here.

3) Drop Technologies

Drop Technologies

Platform for mobile rewards that is intelligent

Details of the startup:

  • Country: Canada
  • State: Ontario
  • City: Toronto
  • Started in: 2015
  • Founders: Akhil Gupta, Cameron Dearsley, Darren Fung, Derrick Fung
  • Number of employees: 51-100
  • Funding: $56,170,000
  • Funding rounds: 4
  • Number of investors: 18 (New Enterprise Associates, Gaingels, HOF Capital, White Star Capital, Sierra Ventures)

You can find their website here.

4) quantilope

quantilope

Quantilope is an Agile Insights platform that improves traditional market research's speed, complexity, and quality.

Details of the startup:

  • Country: Germany
  • State: Hamburg
  • City: Hamburg
  • Started in: 2014
  • Founders: Lucas Bremer, Mark Heitmann, Peter Aschmoneit, Thomas Fandrich
  • Number of employees: 101-250
  • Funding: $40,000,000
  • Funding rounds: 4
  • Number of investors: 5 (Dawn Capital, Silicon Valley Bank, Senovo, Digital+ Partners, Surplus Invest)

You can find their website here.

5) Populix

Populix

A consumer insights platform that links organizations with high-quality respondents that are easily accessible.

Details of the startup:

  • Country: Indonesia
  • State: Jakarta Raya
  • City: Jakarta
  • Started in: 2018
  • Founders: Dr Timothy Astandu, Eileen Kamtawijoyo, Jonathan Benhi
  • Number of employees: 11-50
  • Funding: $2,200,000
  • Funding rounds: 4
  • Number of investors: 4 (Pegasus Tech Ventures, Quest Ventures, Intudo Ventures, Gobi Partners)

You can find their website here.

6) Market Logic Software

Market Logic Software

Market Logic Software is a data-driven organization.

Details of the startup:

  • Country: Germany
  • State: Berlin
  • City: Berlin
  • Started in: 2006
  • Founders: Elizabeth Parsons Morgan, Olaf Lenzmann
  • Number of employees: 501-1000
  • Funding: € 46,523,054
  • Funding rounds: 4
  • Number of investors: 4 (Summit Partners, Sycamore Partners, bmp Ventures, GENUI Partners)

You can find their website here.

7) QuestBack

QuestBack

Questback is a web-based experience management firm that specializes in employee, customer, and market research software.

Details of the startup:

  • Country: Norway
  • State: Oslo
  • City: Oslo
  • Started in: 2000
  • Founders: Ivar Kroghrud
  • Number of employees: 251-500
  • Funding: $40,402,588
  • Funding rounds: 2
  • Number of investors: 3 (Capital IP Investment Partners LLC, First Fellow Partners, Reiten & Co)

You can find their website here.

8) SimpliField

SimpliField

SimpliField is a B2B SaaS application that specializes in field intelligence.

Details of the startup:

  • Country: France
  • State: Ile-de-France
  • City: Paris
  • Started in: 2013
  • Founders: Benjamin Zenou, Georges Plancke, Jonathan Attal
  • Number of employees: 11-50
  • Funding: $15,450,000
  • Funding rounds: 4
  • Number of investors: 10 (Kima Ventures, Runa Capital, Five Elms Capital, CapHorn Invest, Oleg Tscheltzoff)

You can find their website here.

9) Roamler

Roamler

Roamler is a mobile workforce platform that may be used to complete location-based tasks across huge areas.

Details of the startup:

  • Country: The Netherlands
  • State: Noord-Holland
  • City: Amsterdam
  • Started in: 2011
  • Founders: Martijn Nijhuis, Wiggert de Haan
  • Number of employees: 101-250
  • Funding: € 26,260,000
  • Funding rounds: 5
  • Number of investors: 3 (Endeit Capital, SmartFin, Achmea)

You can find their website here.

10) Atheneum

Atheneum

Atheneum is a marketplace for industry experts who provide better data and faster insights.

Details of the startup:

  • Country: Germany
  • State: Berlin
  • City: Berlin
  • Started in: 2010
  • Founders: Ammad Ahmad, Mathias Wengeler
  • Number of employees: 251-500
  • Funding: $21,260,398
  • Funding rounds: 4
  • Number of investors: 3 (Senovo, Crosslantic Capital, Vogel Ventures)

You can find their website here.

11) Lifesight

Lifesight

For Real-World Intelligence, The Trusted Data & Analytics Company

Details of the startup:

  • Country: Singapore
  • State: Central Region
  • City: Singapore
  • Started in: 2017
  • Founders: Rohit Maheswaran, Tobin Thomas
  • Number of employees: 51-100
  • Funding: $2,000,000
  • Funding rounds: 1
  • Number of investors: 1 (Provident Capital Partners)

You can find their website here.

12) Foxintelligence

Foxintelligence

For e-commerce, Foxintelligence provides trustworthy data.

Details of the startup:

  • Country: France
  • State: Ile-de-France
  • City: Paris
  • Started in: 2016
  • Founders: Edouard Nattee, Florian Cleyet Merle, Louis Balladur, Nicolas Remia, Thibaud Elziere
  • Number of employees: 11-50
  • Funding: $17,142,128
  • Funding rounds: 4
  • Number of investors: 11 (Kima Ventures, Global Founders Capital, eFounders, Partech, Daphni)

You can find their website here.

13) Kdan Mobile Software

Kdan Mobile Software

Kdan Mobile is a Taiwanese company that specializes in cloud-based software for workplace mobility.

Details of the startup:

  • Country: Taiwan
  • State: T'ai-wan
  • City: Tainan
  • Started in: 2009
  • Founders: Kenny Su
  • Number of employees: 101-250
  • Funding: $6,198,878
  • Funding rounds: 2
  • Number of investors: 6 (WI Harper Group, Accord Ventures, Darwin Venture Management, Ian Kung, Ventek Ventures)

You can find their website here.

14) CryptoQuant

CryptoQuant

CryptoQuant uses machine learning to give institutional investors with complete on-chain data and analytics.

Details of the startup:

  • Country: South Korea
  • State: Seoul-t'ukpyolsi
  • City: Seoul
  • Started in: 2020
  • Number of employees: 1-10
  • Funding: $256,000
  • Funding rounds: 1
  • Number of investors: 1 (POSTECH Holdings)

You can find their website here.

15) Square Yards

Square Yards

Square Yards is India's largest real estate platform, with over 20 cities and 9 countries represented.

Details of the startup:

  • Country: India
  • State: Haryana
  • City: Gurgaon
  • Started in: 2014
  • Founders: Kanika Gupta, Tanuj Shori
  • Number of employees: 5001-10000
  • Funding: $73,000,000
  • Funding rounds: 6
  • Number of investors: 11 (Singtel, Boon Hwee Koh, Bennett Coleman and Co Ltd, Alto Partners Multi-Family Office, Lohia Group)

You can find their website here.

16) Neogrowth

Neogrowth

NeoGrowth Credit Pvt Ltd is an RBI-registered non-deposit taking NBFC that provides short-term business loans to Indian merchants.

Details of the startup:

  • Country: India
  • State: Maharashtra
  • City: Mumbai
  • Started in: 2010
  • Founders: Dhruv Khaitan, Piyush Khaitan
  • Number of employees: 101-250
  • Funding: $107,798,787
  • Funding rounds: 7
  • Number of investors: 9 (Flourish Ventures, Quona Capital, IIFL, Omidyar Network, LeapFrog Investments)

You can find their website here.

17) MAILMAN GROUP

MAILMAN GROUP

Mailman Group is a social media technology and innovation firm that offers social media services.

Details of the startup:

  • Country: China
  • State: Shanghai
  • City: Shanghai
  • Started in: 1999
  • Founders: Andrew Collins
  • Number of employees: 51-100
  • Funding: $18,000,000
  • Funding rounds: 2
  • Number of investors: 4 (We Capital, Yao Capital, WeSai, Kaixin Capital)

You can find their website here.

18) Innolight

Innolight

InnoLight Technology is a prominent high-speed optical transceiver supplier in China, specializing in research, design, manufacturing, and distribution.

Details of the startup:

  • Country: China
  • State: Jiangsu
  • City: Suzhou
  • Started in: 2008
  • Founders: Sheng Liu
  • Number of employees: 11-50
  • Funding: $39,000,000
  • Funding rounds: 4
  • Number of investors: 6 (CapitalG, The Jordan Company, Lightspeed China Partners, Majuven, China Singapore Suzhou Industrial Park Ventures)

You can find their website here.

19) Affectiva

Affectiva

Affectiva is a company that makes software that recognizes emotions by analyzing minor facial and speech cues.

Details of the startup:

  • Country: United States
  • State: Massachusetts
  • City: Boston
  • Started in: 2009
  • Founders: Rana el Kaliouby, Rosalind Picard
  • Number of employees: 51-100
  • Funding: $62,550,000
  • Funding rounds: 7
  • Number of investors: 17 (National Science Foundation, Horizons Ventures, Pegasus Tech Ventures, Kleiner Perkins, MIT Media Lab)

You can find their website here.

20) Morning Consult

Morning Consult

Morning Consult is a multinational enterprise technology firm that provides smart data to help leaders make better decisions.

Details of the startup:

  • Country: United States
  • State: District of Columbia
  • City: Washington D.C.
  • Started in: 2014
  • Founders: Alex Dulin, Kyle Dropp, Michael Ramlet
  • Number of employees: 251-500
  • Funding: $91,030,000
  • Funding rounds: 3
  • Number of investors: 3 (Susquehanna Growth Equity, Lupa Systems, Advance Venture Partners)

You can find their website here.

21) DISQO

DISQO

DISQO is a platform for audience insights where actual people exchange knowledge that improves the human experience.

Details of the startup:

  • Country: United States
  • State: California
  • City: Glendale
  • Started in: 2015
  • Founders: Armen Adjemian, Armen Petrosian, Drew Kucharian
  • Number of employees: 101-250
  • Funding: $16,500,000
  • Funding rounds: 2
  • Number of investors: 2 (Alpha Edison, Bonfire Ventures)

You can find their website here.

22) IRI

IRI

IRI is a market research firm that specializes in big data and predictive analytics development.

Details of the startup:

  • Country: United States
  • State: Illinois
  • City: Chicago
  • Started in: 1979
  • Founders: Gerald Eskin, John Malec
  • Number of employees: 1001-5000
  • Funding: $181,040,000
  • Funding rounds: 3
  • Number of investors: 2 (Vestar Capital Partners, New Mountain Capital)

You can find their website here.

23) Numerator

Numerator

Numerator combines omnichannel marketing, merchandising, and sales data to simplify the pursuit of new opportunities.

Details of the startup:

  • Country: United States
  • State: Illinois
  • City: Chicago
  • Started in: 1990
  • Founders: Jared Schrieber, Jon Brelig
  • Number of employees: 1001-5000
  • Funding: $21,400,000
  • Funding rounds: 3
  • Number of investors: 11 (Bain Capital Ventures, Founder Collective, MHS Capital, dunnhumby Ventures, Horizon Partners)

You can find their website here.

24) UserTesting

UserTesting

UserTesting is a human insight tool that may be used on demand to increase consumer insights.

Details of the startup:

  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2007
  • Founders: Darrell Benatar, Dave Garr
  • Number of employees: 501-1000
  • Funding: $152,742,068
  • Funding rounds: 4
  • Number of investors: 7 (Insight Partners, Accel, Greenspring Associates, Scottish Enterprise, Bradley Horowitz)

You can find their website here.

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