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Market Research

24 of the Most Successful Market Research Startups

If you're building a Market Research startup, you must check this list of the 24 most successful ones.

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Think Market Research is boring and everything’s been done before?

Think again.

If you’re in the Market Research industry or are interested in starting a company in this space, this article dives into 24 of the hottest fast-growing Market Research startups.


24 Market Research Startups

1) Affectiva

1) Affectiva

Affectiva is a company that makes software that recognizes emotions by analyzing minor facial and speech cues.

Details of the startup:

  • Country: United States
  • City: Boston
  • Started in: 2009
  • Founders: Rana el Kaliouby, Rosalind Picard
  • Number of employees: 51-100
  • Funding amount: $62,550,000
  • Number of funding rounds: 7
  • Number of investors: 17

You can find their website here.

2) Morning Consult

2) Morning Consult

Morning Consult is a multinational enterprise technology firm that provides smart data to help leaders make better decisions.

Details of the startup:

  • Country: United States
  • City: Washington D.C.
  • Started in: 2014
  • Founders: Alex Dulin, Kyle Dropp, Michael Ramlet
  • Number of employees: 251-500
  • Funding amount: $91,030,000
  • Number of funding rounds: 3
  • Number of investors: 3

You can find their website here.

3) DISQO

3) DISQO

DISQO is a platform for audience insights where actual people exchange knowledge that improves the human experience.

Details of the startup:

  • Country: United States
  • City: Glendale
  • Started in: 2015
  • Founders: Armen Adjemian, Armen Petrosian, Drew Kucharian
  • Number of employees: 101-250
  • Funding amount: $16,500,000
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

4) Viberate

4) Viberate

We want to map and standardize the whole global music ecosystem as the world's greatest source of accurate information on all things music.

Details of the startup:

  • Country: Slovenia
  • City: Ljubljana
  • Started in: 2015
  • Founders: Dejan Roljic, Matej Gregorčič, Uroš Umek, Vasja Veber
  • Number of employees: 101-250
  • Funding amount: $12,000,000
  • Number of funding rounds: 3
  • Number of investors: 2

You can find their website here.

5) UserTesting

5) UserTesting

UserTesting is a human insight tool that may be used on demand to increase consumer insights.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2007
  • Founders: Darrell Benatar, Dave Garr
  • Number of employees: 501-1000
  • Funding amount: $152,742,068
  • Number of funding rounds: 4
  • Number of investors: 7

You can find their website here.

6) Morressier

6) Morressier

Morressier is a publishing platform and virtual conference solution for professional and academic organizations.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2014
  • Founders: Justus Weweler, Rino Montiel, Sami Benchekroun
  • Number of employees: 11-50
  • Funding amount: $24,200,000
  • Number of funding rounds: 3
  • Number of investors: 6

You can find their website here.

7) IRI

7) IRI

IRI is a market research firm that specializes in big data and predictive analytics development.

Details of the startup:

  • Country: United States
  • City: Chicago
  • Started in: 1979
  • Founders: Gerald Eskin, John Malec
  • Number of employees: 1001-5000
  • Funding amount: $181,040,000
  • Number of funding rounds: 3
  • Number of investors: 2

You can find their website here.

8) Square Yards

8) Square Yards

Square Yards is India's largest real estate platform, with over 20 cities and 9 countries represented.

Details of the startup:

  • Country: India
  • City: Gurgaon
  • Started in: 2014
  • Founders: Kanika Gupta, Tanuj Shori
  • Number of employees: 5001-10000
  • Funding amount: $73,000,000
  • Number of funding rounds: 6
  • Number of investors: 11

You can find their website here.

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9) Numerator

9) Numerator

Numerator combines omnichannel marketing, merchandising, and sales data to simplify the pursuit of new opportunities.

Details of the startup:

  • Country: United States
  • City: Chicago
  • Started in: 1990
  • Founders: Jared Schrieber, Jon Brelig
  • Number of employees: 1001-5000
  • Funding amount: $21,400,000
  • Number of funding rounds: 3
  • Number of investors: 11

You can find their website here.

10) Drop Technologies

10) Drop Technologies

Platform for mobile rewards that is intelligent

Details of the startup:

  • Country: Canada
  • City: Toronto
  • Started in: 2015
  • Founders: Akhil Gupta, Cameron Dearsley, Darren Fung, Derrick Fung
  • Number of employees: 51-100
  • Funding amount: $56,170,000
  • Number of funding rounds: 4
  • Number of investors: 18

You can find their website here.

11) Neogrowth

11) Neogrowth

NeoGrowth Credit Pvt Ltd is an RBI-registered non-deposit taking NBFC that provides short-term business loans to Indian merchants.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2010
  • Founders: Dhruv Khaitan, Piyush Khaitan
  • Number of employees: 101-250
  • Funding amount: $107,798,787
  • Number of funding rounds: 7
  • Number of investors: 9

You can find their website here.

12) quantilope

12) quantilope

Quantilope is an Agile Insights platform that improves traditional market research's speed, complexity, and quality.

Details of the startup:

  • Country: Germany
  • City: Hamburg
  • Started in: 2014
  • Founders: Lucas Bremer, Mark Heitmann, Peter Aschmoneit, Thomas Fandrich
  • Number of employees: 101-250
  • Funding amount: $40,000,000
  • Number of funding rounds: 4
  • Number of investors: 5

You can find their website here.

13) Populix

13) Populix

A consumer insights platform that links organizations with high-quality respondents that are easily accessible.

Details of the startup:

  • Country: Indonesia
  • City: Jakarta
  • Started in: 2018
  • Founders: Dr Timothy Astandu, Eileen Kamtawijoyo, Jonathan Benhi
  • Number of employees: 11-50
  • Funding amount: $2,200,000
  • Number of funding rounds: 4
  • Number of investors: 4

You can find their website here.

14) Market Logic Software

14) Market Logic Software

Market Logic Software is a data-driven organization.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2006
  • Founders: Elizabeth Parsons Morgan, Olaf Lenzmann
  • Number of employees: 501-1000
  • Funding amount: € 46,523,054
  • Number of funding rounds: 4
  • Number of investors: 4

You can find their website here.

15) QuestBack

15) QuestBack

Questback is a web-based experience management firm that specializes in employee, customer, and market research software.

Details of the startup:

  • Country: Norway
  • City: Oslo
  • Started in: 2000
  • Founders: Ivar Kroghrud
  • Number of employees: 251-500
  • Funding amount: $40,402,588
  • Number of funding rounds: 2
  • Number of investors: 3

You can find their website here.

16) SimpliField

16) SimpliField

SimpliField is a B2B SaaS application that specializes in field intelligence.

Details of the startup:

  • Country: France
  • City: Paris
  • Started in: 2013
  • Founders: Benjamin Zenou, Georges Plancke, Jonathan Attal
  • Number of employees: 11-50
  • Funding amount: $15,450,000
  • Number of funding rounds: 4
  • Number of investors: 10

You can find their website here.

17) Roamler

17) Roamler

Roamler is a mobile workforce platform that may be used to complete location-based tasks across huge areas.

Details of the startup:

  • Country: The Netherlands
  • City: Amsterdam
  • Started in: 2011
  • Founders: Martijn Nijhuis, Wiggert de Haan
  • Number of employees: 101-250
  • Funding amount: € 26,260,000
  • Number of funding rounds: 5
  • Number of investors: 3

You can find their website here.

18) MAILMAN GROUP

18) MAILMAN GROUP

Mailman Group is a social media technology and innovation firm that offers social media services.

Details of the startup:

  • Country: China
  • City: Shanghai
  • Started in: 1999
  • Founders: Andrew Collins
  • Number of employees: 51-100
  • Funding amount: $18,000,000
  • Number of funding rounds: 2
  • Number of investors: 4

You can find their website here.

19) Atheneum

19) Atheneum

Atheneum is a marketplace for industry experts who provide better data and faster insights.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2010
  • Founders: Ammad Ahmad, Mathias Wengeler
  • Number of employees: 251-500
  • Funding amount: $21,260,398
  • Number of funding rounds: 4
  • Number of investors: 3

You can find their website here.

20) Lifesight

20) Lifesight

For Real-World Intelligence, The Trusted Data & Analytics Company

Details of the startup:

  • Country: Singapore
  • City: Singapore
  • Started in: 2017
  • Founders: Rohit Maheswaran, Tobin Thomas
  • Number of employees: 51-100
  • Funding amount: $2,000,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

21) Foxintelligence

21) Foxintelligence

For e-commerce, Foxintelligence provides trustworthy data.

Details of the startup:

  • Country: France
  • City: Paris
  • Started in: 2016
  • Founders: Edouard Nattee, Florian Cleyet Merle, Louis Balladur, Nicolas Remia, Thibaud Elziere
  • Number of employees: 11-50
  • Funding amount: $17,142,128
  • Number of funding rounds: 4
  • Number of investors: 11

You can find their website here.

22) Kdan Mobile Software

22) Kdan Mobile Software

Kdan Mobile is a Taiwanese company that specializes in cloud-based software for workplace mobility.

Details of the startup:

  • Country: Taiwan
  • City: Tainan
  • Started in: 2009
  • Founders: Kenny Su
  • Number of employees: 101-250
  • Funding amount: $6,198,878
  • Number of funding rounds: 2
  • Number of investors: 6

You can find their website here.

23) CryptoQuant

23) CryptoQuant

CryptoQuant uses machine learning to give institutional investors with complete on-chain data and analytics.

Details of the startup:

  • Country: South Korea
  • City: Seoul
  • Started in: 2020
  • Number of employees: 1-10
  • Funding amount: $256,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

24) Innolight

24) Innolight

InnoLight Technology is a prominent high-speed optical transceiver supplier in China, specializing in research, design, manufacturing, and distribution.

Details of the startup:

  • Country: China
  • City: Suzhou
  • Started in: 2008
  • Founders: Sheng Liu
  • Number of employees: 11-50
  • Funding amount: $39,000,000
  • Number of funding rounds: 4
  • Number of investors: 6

You can find their website here.

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