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The Full List of 10 Augmented Reality Unicorn Startups (2026)

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The augmented reality sector is home to several high value private companies. These businesses span from gaming and social platforms to enterprise hardware and software.

For example, reality platform developer Niantic has reached a $9B valuation. Meanwhile, wearable technology company Magic Leap has attracted over $4.3B in total funding.

Below is the full list of 10 Augmented Reality unicorn startups at this time.

Top 10 Most Valuable Augmented Reality Unicorns

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Niantic builds augmented reality platforms and games that overlay digital content onto the real world. They are the creators of the worldwide hit Pokémon GO, which popularized AR gaming on a massive scale.

Valuation$9B (Joined November 2017)
HeadquartersSan Francisco, California, United States
Year Founded2010
FoundersJohn Hanke, Phil Keslin
Funding Amount$770M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries D
Top InvestorsSpark Capital, IVP, Battery Ventures, Founders Fund, Y Combinator

Rec Room develops a social gaming platform that allows a global community to play and create games together. They are known for a user-generated content system that works across a wide range of devices, including VR and mobile.

Valuation$4B (Joined March 2021)
HeadquartersSeattle, Washington, United States
Year Founded2016
FoundersBilal Orhan, Cameron Brown, Dan Kroymann, John Bevis, Josh Wehrly, Nick Fajt
Funding Amount$294M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries F
Top InvestorsFirst Round Capital, Madrona, Coatue, Sequoia Capital, Index Ventures

Magic Leap develops proprietary augmented reality technology that allows users to interact with digital content in their physical environment. Their enterprise-focused platform provides tools for professionals to collaborate and visualize complex 3D data in real-world settings.

Valuation$2B (Joined October 2014)
HeadquartersPlantation, Florida, United States
Year Founded2010
FoundersBrian Schowengerdt, Rony Abovitz
Funding Amount$4.3B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusPrivate Equity
Top InvestorsAndreessen Horowitz, Wellington Management, Temasek Holdings, Kleiner Perkins, Morgan Stanley

XPANCEO is developing a smart contact lens to serve as an interface for AI-powered XR computing. Their work in deep tech combines holographic visuals and advanced biosensors into a single device, aiming to create the next generation of personal computing.

Valuation$1.35B (Joined July 2025)
HeadquartersDubai, Dubai, United Arab Emirates
Year Founded2021
FoundersRoman Axelrod, Valentyn Volkov
Funding Amount$290M
Company SizeMid-Size Team (51-250)
Last Funding StatusSeries A
Top InvestorsOpportunity Venture

Hailo develops specialized AI processors designed to run deep learning applications directly on edge devices. Their technology gives products in industries like automotive and security powerful AI capabilities without needing a cloud connection.

Valuation$1.2B (Joined October 2021)
HeadquartersTel Aviv, Tel Aviv, Israel
Year Founded2017
FoundersAvi Baum, Hadar Zeitlin, Orr Danon
Funding Amount$343.9M
Company SizeMid-Size Team (51-250)
Last Funding StatusSeries C
Top InvestorsAccel, LocalGlobe, OurCrowd, Atomico, Felicis

Rokid creates augmented reality glasses that integrate artificial intelligence and voice interaction technology. They focus on developing more natural human-computer interfaces for both consumer and enterprise markets.

Valuation$1B (Joined November 2023)
HeadquartersRedwood City, California, United States
Year Founded2014
FoundersEric Wong, Mingming Zhu
Funding Amount$643.9M
Company SizeMid-Size Team (51-250)
Last Funding StatusVenture Round
Top InvestorsIDG Capital, Temasek Holdings, Bilibili, Walden International, Vision Plus Capital

Scandit develops smart data capture software that turns mobile devices into enterprise-grade barcode scanners. Their technology platform uses image recognition and augmented reality to help businesses automate workflows and improve efficiency.

Valuation$1B (Joined February 2022)
HeadquartersZürich, Zurich, Switzerland
Year Founded2009
FoundersChristian Floerkemeier, Christof Roduner, Samuel Mueller
Funding Amount$273.1M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries D
Top InvestorsAtomico, Warburg Pincus, NGP Capital, Salesforce Ventures, Swisscom Ventures

Xreal builds consumer-focused augmented reality glasses that create a large virtual display for gaming, streaming, and work. Their wearable devices are known for a lightweight, sunglasses-like design that makes mixed reality technology more portable and accessible for daily use.

Valuation$1B (Joined January 2024)
HeadquartersBeijing, Beijing, China
Year Founded2017
FoundersBing Xiao, Chi Xu
Funding Amount$333.7M
Company SizeLarge Team (251-1,000)
Last Funding StatusVenture Round
Top InvestorsHSG, Alibaba Group, NIO Capital, Sequoia Capital, Shunwei Capital

NAVER Z created ZEPETO, a metaverse platform where millions of users build and customize 3D avatars. They provide a virtual world for self-expression and social interaction, complete with digital items and immersive experiences.

Valuation$1B
HeadquartersSeongnam, Kyonggi-do, South Korea
Year Founded2018
Founders
Funding Amount₩245.5B
Company SizeLarge Team (251-1,000)
Last Funding StatusCorporate Round
Top InvestorsSoftBank, Mirae Asset, YG Entertainment, Hybe, Krafton

Genies builds avatar technology that allows people to create and customize their own digital identities. Their platform provides tools for users to express themselves through personalized avatars across various apps and social networks.

Valuation$1B (Joined April 2022)
HeadquartersLos Angeles, California, United States
Year Founded2011
FoundersAkash Nigam, Evan Rosenbaum, Jake Adams, Matt Geiger
Funding Amount$267M
Company SizeMid-Size Team (51-250)
Last Funding StatusSeries C
Top InvestorsBoxGroup, New Enterprise Associates, Gaingels, Bond, L Catterton

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