The wearables market includes a diverse group of private companies from health monitoring to augmented reality. These companies are spread across the globe, from Finland to India and the United States.
Finland's Oura leads the pack with an $11B valuation for its health-tracking rings. Other major players include augmented reality developer Magic Leap, which has raised $4.3B, and fitness tracker WHOOP, valued at $4B.
Below is the full list of 8 Wearables unicorn startups at this time.
Top 8 Most Valuable Wearables Unicorns
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Get the Sheet for $50Oura creates a smart ring that tracks sleep, activity, and recovery to provide personalized health insights. They are known for the device's sleek design and its highly accurate analysis of sleep cycles and daily readiness.
| Valuation | $11B (Joined April 2022) |
| Headquarters | Oulu, Oulu, Finland |
| Year Founded | 2013 |
| Founders | Markku Koskela, Petteri Lahtela |
| Funding Amount | $1.5B |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Bank of America, Temasek Holdings, Alumni Ventures, Citi, Andreessen Horowitz |
WHOOP builds a wearable technology system designed to monitor and analyze human performance. Their platform tracks detailed metrics for sleep, recovery, and daily strain, offering insights for athletes and fitness enthusiasts to improve their training.
| Valuation | $4B (Joined October 2020) |
| Headquarters | Boston, Massachusetts, United States |
| Year Founded | 2012 |
| Founders | Aurelian Nicolae, John Capodilupo, Will Ahmed |
| Funding Amount | $404.8M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series F |
| Top Investors | Two Sigma Ventures, Founder Collective, IVP, Foundry Group, NextView Ventures |
SiFive provides processor core designs and intellectual property built on the open-source RISC-V standard. Their technology enables companies to create custom silicon for a wide range of applications, from wearables to high-performance computing.
| Valuation | $3B (Joined March 2022) |
| Headquarters | San Mateo, California, United States |
| Year Founded | 2015 |
| Founders | Andrew Waterman, Krste Asanovic, Yunsup Lee |
| Funding Amount | $365.5M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series F |
| Top Investors | Ibex Investors, SK Hynix, Intel Capital, Spark Capital, Coatue |
Magic Leap creates wearable augmented reality technology that merges digital visuals with the real world. Their headsets are built for spatial computing, allowing users to interact with lifelike 3D content in their physical space.
| Valuation | $2B (Joined October 2014) |
| Headquarters | Plantation, Florida, United States |
| Year Founded | 2010 |
| Founders | Brian Schowengerdt, Rony Abovitz |
| Funding Amount | $4.3B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Private Equity |
| Top Investors | Andreessen Horowitz, Wellington Management, Temasek Holdings, Kleiner Perkins, Morgan Stanley |
boAt designs and sells a popular line of consumer audio gear and wearables, from headphones to smartwatches. The brand has built a strong following with its fashion-forward, lifestyle-oriented products offered at accessible prices.
| Valuation | $1.4B (Joined October 2022) |
| Headquarters | Gurgaon, Haryana, India |
| Year Founded | 2016 |
| Founders | Aman Gupta, Sameer Mehta |
| Funding Amount | $177M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Undisclosed |
| Top Investors | InnoVen Capital, Navi Technologies, Qualcomm Ventures, Warburg Pincus, Fireside Ventures |
Castore develops technically engineered sportswear designed for optimal athletic performance. The brand has gained prominence through its high-quality apparel and major partnerships with professional sports teams.
| Valuation | $1.2B (Joined November 2023) |
| Headquarters | London, England, United Kingdom |
| Year Founded | 2016 |
| Founders | Philip Beahon, Thomas Beahon |
| Funding Amount | £198.2M |
| Company Size | Mid-Size Team (51-250) |
| Last Funding Status | Private Equity |
| Top Investors | Felix Capital, Silicon Valley Bank, Raine Ventures, HSBC, Redrice Ventures |
OrCam Technologies creates wearable artificial vision devices to assist people who are blind or visually impaired. Their discreet technology audibly communicates visual information from text and faces, empowering users with greater independence.
| Valuation | $1.03B (Joined February 2018) |
| Headquarters | Jerusalem, Yerushalayim, Israel |
| Year Founded | 2010 |
| Founders | Amnon Shashua, Ziv Aviram |
| Funding Amount | $86.4M |
| Company Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | Meitav Investment House, Moshe Gaon, Intel Capital, Clal Insurance Enterprises Holdings, b2venture |
The team at Xreal develops augmented reality glasses for the consumer market, turning any phone or laptop into a massive private display. They are focused on making spatial computing feel natural and accessible through lightweight eyewear that looks like a normal pair of sunglasses.
| Valuation | $1B (Joined January 2024) |
| Headquarters | Beijing, Beijing, China |
| Year Founded | 2017 |
| Founders | Bing Xiao, Chi Xu |
| Funding Amount | $333.7M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Venture Round |
| Top Investors | HSG, Alibaba Group, NIO Capital, Sequoia Capital, Shunwei Capital |