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The Full List of 24 CRM Unicorn Startups (2026)

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The Customer Relationship Management industry is home to 24 unicorn startups. These companies focus in creating software that helps businesses manage customer data and interactions.

Among them is Talkdesk, with a valuation of $10 billion. Another notable company is Contentsquare, which has raised $1.4 billion in funding.

Below is the full list of 24 CRM unicorn startups at this time.

Top 10 Most Valuable CRM Unicorns

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Talkdesk builds an AI-powered contact center platform for enterprise businesses. Their cloud-based solution helps companies transform their customer service and use it as a competitive advantage.

Valuation$10B (Joined October 2018)
HeadquartersSan Francisco, California, United States
Year Founded2011
FoundersCristina Fonseca, Tiago Paiva
Funding Amount$497.5M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries D
Top InvestorsTop Tier Capital Partners, Salesforce Ventures, Amity Ventures, Franklin Templeton, 500 Global

Gong builds a revenue intelligence platform that uses AI to analyze customer interactions, from phone calls to emails. This provides sales teams with data-driven insights to improve their performance and close more deals.

Valuation$7.25B (Joined August 2020)
HeadquartersSan Francisco, California, United States
Year Founded2015
FoundersAmit Bendov, Eilon Reshef
Funding Amount$583M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries E
Top InvestorsIndex Ventures, Franklin Templeton, Sequoia Capital, Battery Ventures, Norwest

Contentsquare provides an AI-powered platform that analyzes and visualizes how customers interact with a company's website and apps. Their digital experience analytics help teams understand user behavior, fix friction points, and ultimately create better online experiences.

Valuation$6B (Joined May 2021)
HeadquartersParis, Ile-de-France, France
Year Founded2012
FoundersJonathan Cherki
Funding Amount$1.4B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries F
Top InvestorsBlackRock, Goldman Sachs, Highland Europe, Bpifrance, BNP Paribas

Odoo develops a suite of open-source business management apps that cover everything from CRM to ERP. Their integrated platform helps companies manage, automate, and streamline their operations from a single place.

Valuation$5.3B (Joined July 2021)
HeadquartersLouvain-la-neuve, Vlaams-Brabant, Belgium
Year Founded2005
FoundersFabien Pinckaers
Funding Amount$1.1B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusPrivate Equity
Top InvestorsSofinnova Partners, General Atlantic, Sequoia Capital, HarbourVest Partners, BlackRock

Icertis builds an AI-powered contract intelligence platform that helps enterprises manage the full lifecycle of their agreements. Their software transforms contracts from static documents into strategic assets, ensuring compliance and minimizing risk.

Valuation$5.B (Joined July 2019)
HeadquartersBellevue, Washington, United States
Year Founded2009
FoundersMonish Darda, Samir Bodas
Funding Amount$566.5M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusVenture Round
Top InvestorsSAP, Meritech Capital Partners, Headline, Greycroft, B Capital

Outreach builds a sales execution platform that helps revenue teams automate their work and close deals more effectively. They use AI-driven insights to guide sellers on their next steps and optimize the entire sales cycle.

Valuation$4.4B (Joined April 2019)
HeadquartersSeattle, Washington, United States
Year Founded2014
FoundersAndrew Kinzer, Gordon Hempton, Manny Medina, Wes Hather
Funding Amount$489M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries G
Top InvestorsMenlo Ventures, Vista Equity Partners, Techstars, Sapphire Ventures, Spark Capital

Clio builds cloud-based legal technology designed to help law firms manage their practice from intake to invoice. Their platform centralizes case management, client communication, and billing to streamline a law firm's operations.

Valuation$3B (Joined April 2021)
HeadquartersVancouver, British Columbia, Canada
Year Founded2008
FoundersJack Newton
Funding Amount$1.3B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries F
Top InvestorsSixth Street, Bessemer Venture Partners, New Enterprise Associates, JMI Equity, TCV

iCIMS offers a talent cloud platform designed to help organizations attract, engage, hire, and advance their workforce. Their suite of tools gives recruiting teams a unified system to manage everything from initial candidate outreach to employee onboarding and development.

Valuation$3B
HeadquartersHolmdel, New Jersey, United States
Year Founded1999
FoundersColin Day
Funding Amount$92.6M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusPrivate Equity
Top InvestorsSusquehanna Growth Equity, TA Associates

FullStory builds a digital experience intelligence platform that captures customer interaction data from websites and apps. They are best known for their session replay technology, which allows businesses to see exactly what their users are doing and where they struggle.

Valuation$2B (Joined August 2021)
HeadquartersAtlanta, Georgia, United States
Year Founded2014
FoundersBruce Johnson, Joel Webber, Scott Voigt
Funding Amount$197.2M
Company SizeLarge Team (251-1,000)
Last Funding StatusVenture Round
Top InvestorsSalesforce Ventures, GV, Permira, TechOperators Venture Capital, Kleiner Perkins

Zenoti builds a cloud-based software platform for businesses in the spa and salon industry. Their all-in-one system handles key operations including appointment booking, point-of-sale, marketing, and customer relationship management.

Valuation$2B (Joined December 2020)
HeadquartersBellevue, Washington, United States
Year Founded2010
FoundersAnand Arvind, Dheeraj Koneru, Saritha Katikaneni, Sudheer Koneru, Sunil Kumar
Funding Amount$331M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries D
Top InvestorsNorwest, Advent International, Tiger Global Management, Accel, TPG

The Remaining 14 CRM Unicorns

There's more to the world of CRM than just the top ten companies. While most are based in the United States, founders in India and China are also building major businesses.

This next group of startups has raised a combined $4.4 billion to help companies connect with their customers. Here is a look at the other unicorns that are shaping the industry.

Unicorn StartupCountryYear FoundedAmount RaisedValuation
Kajabi logo KajabiUnited States2009$550M$2B
Unite Us logo Unite UsUnited States2013$195.6M$2B
Front logo FrontUnited States2013$203.6M$2B
Insider logo InsiderUnited States2012$772.1M$2B
ASAPP logo ASAPPUnited States2014$380M$2B
GupShup logo GupShupUnited States2004$544.1M$1.4B
Intercom logo IntercomUnited States2011$240.8M$1.28B
Creatio logo CreatioUnited States2014$268M$1.2B
Hightouch logo HightouchUnited States2018$182.2M$1.2B
DevRev logo DevRevUnited States2020$150.8M$1.15B
Owner logo OwnerUnited States2018$182.2M$1B
Aircall logo AircallUnited States2014$225.6M$1B
FXiaoKe logo FXiaoKeChina2011$388M$1B
LeadSquared logo LeadSquaredIndia2011$187.9M$1B
Emplifi logo EmplifiUnited States2021$1B

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