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100 Top Unicorns
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16 Well-Known Unicorns in the CRM Industry

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I'm sure you've heard the term unicorn before.

It refers to a privately held company that has achieved a $1 billion valuation.

These private companies are rare because reaching the billion-dollar mark is incredibly challenging.

Only 0.004% of all venture-backed companies achieve this distinction – but the CRM industry is home to 16 unicorns including some of the biggest in the world.

16 CRM Unicorns Companies

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Talkdesk

Talkdesk

Talkdesk is a cloud-based contact center and support platform that empowers any organization to deliver better experiences to their customers, fans, and employees. It helps improve customer acquisition costs, increase sales conversion rates, minimize service tickets, and save operational costs.

Details of the startup:

  • Valuation:

    $10.00

    B (

    October 2018

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2011

  • Founders:

    Cristina Fonseca, Tiago Paiva

  • Industries:

    Cloud Computing, CRM, Customer Service, SaaS

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $504.77M

  • Number of funding rounds:

    8

  • Number of investors:

    17

here

ServiceTitan

ServiceTitan

Service Titan is a field management software that uses cloud technology to increase sales leads and customer experiences of home services businesses.

Details of the startup:

  • Valuation:

    $9.50

    B (

    November 2018

    )

  • Country:

    United States

  • City:

    Glendale

  • Started in:

    2012

  • Founders:

    Ara Mahdessian, Vahe Kuzoyan

  • Industries:

    CRM, Home Services, Information Technology, SaaS

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $1,098.84M

  • Number of funding rounds:

    8

  • Number of investors:

    16

here

Gong

Gong

Gong.io is a platform for analytics for growth, that empowers business insights through data collection, visualizations, and automation.

Details of the startup:

  • Valuation:

    $7.25

    B (

    August 2020

    )

  • Country:

    United States

  • City:

    Palo Alto

  • Started in:

    2015

  • Founders:

    Amit Bendov, Eilon Reshef

  • Industries:

    Artificial Intelligence, CRM, Enterprise Software, Information Technology, Machine Learning, Sales, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $583.00M

  • Number of funding rounds:

    7

  • Number of investors:

    13

here

Icertis

Icertis

Icertis simplifies contract management and provides real-time insights. More than just a one-stop shop for contracts, Icertis takes all the guesswork out of ensuring compliance and mitigating risk.

Details of the startup:

  • Valuation:

    $5.00

    B (

    July 2019

    )

  • Country:

    United States

  • City:

    Bellevue

  • Started in:

    2009

  • Founders:

    Monish Darda, Samir Bodas

  • Industries:

    Artificial Intelligence, Cloud Data Services, CRM, Enterprise Software, Information Technology, Procurement, SaaS, Software

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $371.50M

  • Number of funding rounds:

    9

  • Number of investors:

    12

here

Outreach

Outreach

Outreach is an all-in-one sales engagement platform to increase sales productivity across the enterprise by optimising consumer interactions.

Details of the startup:

  • Valuation:

    $4.40

    B (

    April 2019

    )

  • Country:

    United States

  • City:

    Seattle

  • Started in:

    2011

  • Founders:

    Andrew Kinzer, Gordon Hempton, Manny Medina, Wes Hather

  • Industries:

    Analytics, Artificial Intelligence, CRM, Enterprise Software, Sales

  • Number of employees:

    500-1,000

  • Funding Amount:

    $489.78M

  • Number of funding rounds:

    14

  • Number of investors:

    36

here

ContentSquare

ContentSquare

Contentsquare develops a digital experience analytics platform that enables businesses to track online customer behavior.

Details of the startup:

  • Valuation:

    $2.80

    B (

    May 2021

    )

  • Country:

    France

  • City:

    Paris

  • Started in:

    2012

  • Founders:

    Jonathan Cherki

  • Industries:

    Analytics, Artificial Intelligence, CRM, SaaS, Sales Automation

  • Number of employees:

    500-1,000

  • Funding Amount:

    $812.00M

  • Number of funding rounds:

    5

  • Number of investors:

    11

here

Iterable

Iterable

Iterable provides a marketing automation platform designed to optimize and measure every customer interaction.

Details of the startup:

  • Valuation:

    $2.00

    B (

    June 2021

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2013

  • Founders:

    Andrew Boni, Justin Zhu

  • Industries:

    CRM, Digital Marketing, Email Marketing, Enterprise Software, Marketing, Marketing Automation, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $342.40M

  • Number of funding rounds:

    7

  • Number of investors:

    19

here

Kajabi

Kajabi

Kajabi offers a subscription service to people who want to monetize their expertise, offering tools for creating websites, online classes, newsletters, podcasts and collecting payment from members.

Details of the startup:

  • Valuation:

    $2.00

    B (

    May 2021

    )

  • Country:

    United States

  • City:

    Irvine

  • Started in:

    2010

  • Founders:

    Kenny Rueter, Travis Rosser

  • Industries:

    CRM, E-Commerce, EdTech, Lead Generation, Marketing, Software

  • Number of employees:

    250-500

  • Funding Amount:

    $550.00M

  • Number of funding rounds:

    2

  • Number of investors:

    6

here

ASAPP

ASAPP

Research results in breakthroughs, and ASAPP is expanding AI to boost human productivity and automate the world's workflows.

Details of the startup:

  • Valuation:

    $1.60

    B (

    May 2021

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2014

  • Founders:

    Gustavo Sapoznik, Marcus Westin

  • Industries:

    Artificial Intelligence, CRM, Customer Service, Enterprise Software, Sales Automation

  • Number of employees:

    250-500

  • Funding Amount:

    $312.57M

  • Number of funding rounds:

    4

  • Number of investors:

    15

here

Clio

Clio

Clio is a collection of web-based applications that assist law firms in managing their practices and collaborating with clients.

Details of the startup:

  • Valuation:

    $1.60

    B (

    April 2021

    )

  • Country:

    Canada

  • City:

    Burnaby

  • Started in:

    2008

  • Founders:

    Jack Newton, Rian Gauvreau

  • Industries:

    CRM, Legal, Legal Tech, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $415.79M

  • Number of funding rounds:

    5

  • Number of investors:

    10

here

Zenoti

Zenoti

Zenoti offers a cloud-based spa management platform that enables salons and spas to manage their business operations in real time. It gives salons the ability to find, book, track, and manage all its services, inventory, employees, schedules, clients, purchases, bills and invoices.

Details of the startup:

  • Valuation:

    $1.50

    B (

    December 2020

    )

  • Country:

    United States

  • City:

    Bellevue

  • Started in:

    2010

  • Founders:

    Dheeraj Koneru, Saritha Katikaneni, Sudheer Koneru

  • Industries:

    Billing, Cloud Data Services, CRM, Enterprise Software, Marketing, Point of Sale, SaaS, Scheduling, Software

  • Number of employees:

    250-500

  • Funding Amount:

    $179.85M

  • Number of funding rounds:

    7

  • Number of investors:

    6

here

GupShup

GupShup

Gupshup is the original community platform that allows people to share short messages with their friends and family, in real time, from their phone or browser.

Details of the startup:

  • Valuation:

    $1.40

    B (

    April 2021

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2004

  • Founders:

    Beerud Sheth, Dr Milind R Agarwal, Rakesh Mathur

  • Industries:

    CRM, Information Technology, Messaging

  • Number of employees:

    250-500

  • Funding Amount:

    $387.00M

  • Number of funding rounds:

    8

  • Number of investors:

    16

here

Intercom

Intercom

Intercom is a customer engagement platform that helps you build better relationships with your target audience.

Details of the startup:

  • Valuation:

    $1.28

    B (

    March 2018

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2011

  • Founders:

    Ciaran Lee, David Barrett, Des Traynor

  • Industries:

    Apps, CRM, Customer Service, Marketing Automation, Messaging, SaaS, Sales Automation, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $350.71M

  • Number of funding rounds:

    10

  • Number of investors:

    35

here

G2

G2

G2 operates a software marketplace for business organizations to research, buy, and manage their software and services.

Details of the startup:

  • Valuation:

    $1.10

    B (

    June 2021

    )

  • Country:

    United States

  • City:

    Chicago

  • Started in:

    2012

  • Founders:

    Godard Abel, Mark Myers, Matt Gorniak, Mike Wheeler, Tim Handorf

  • Industries:

    B2B, Business Intelligence, CRM, Marketing Automation, Marketplace, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $265.07M

  • Number of funding rounds:

    7

  • Number of investors:

    22

here

Aircall

Aircall

Aircall is a cloud-based contact center solution that interacts with CRM, productivity, and help desk software.

Details of the startup:

  • Valuation:

    $1.00

    B (

    June 2021

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2014

  • Founders:

    Jonathan Anguelov, Olivier Pailhès, Pierre-Baptiste Béchu, Thibaud Elziere, Xavier Durand

  • Industries:

    Call Center, CRM, SaaS, Telecommunications, VoIP

  • Number of employees:

    250-500

  • Funding Amount:

    $225.63M

  • Number of funding rounds:

    9

  • Number of investors:

    24

here

FXiaoKe

FXiaoKe

FXiaoKe is a cloud-based mobile communication platform that leverages the power of social media and mobile devices to improve team performance.

Details of the startup:

  • Valuation:

    $1.00

    B (

    July 2015

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2011

  • Founders:

    Luo Xu

  • Industries:

    CRM, Customer Service, Internet, SaaS, Software, Supply Chain Management

  • Number of employees:

    250-500

  • Funding Amount:

    $293.00M

  • Number of funding rounds:

    9

  • Number of investors:

    11

here
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