The Customer Relationship Management industry is home to 24 unicorn startups. These companies focus in creating software that helps businesses manage customer data and interactions.
Among them is Talkdesk, with a valuation of $10 billion. Another notable company is Contentsquare, which has raised $1.4 billion in funding.
Below is the full list of 24 CRM unicorn startups at this time.
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Get the Sheet for $50Talkdesk builds an AI-powered contact center platform for enterprise businesses. Their cloud-based solution helps companies transform their customer service and use it as a competitive advantage.
| Valuation | $10B (Joined October 2018) |
| Headquarters | San Francisco, California, United States |
| Year Founded | 2011 |
| Founders | Cristina Fonseca, Tiago Paiva |
| Funding Amount | $497.5M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series D |
| Top Investors | Top Tier Capital Partners, Salesforce Ventures, Amity Ventures, Franklin Templeton, 500 Global |
Gong builds a revenue intelligence platform that uses AI to analyze customer interactions, from phone calls to emails. This provides sales teams with data-driven insights to improve their performance and close more deals.
| Valuation | $7.25B (Joined August 2020) |
| Headquarters | San Francisco, California, United States |
| Year Founded | 2015 |
| Founders | Amit Bendov, Eilon Reshef |
| Funding Amount | $583M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series E |
| Top Investors | Index Ventures, Franklin Templeton, Sequoia Capital, Battery Ventures, Norwest |
Contentsquare provides an AI-powered platform that analyzes and visualizes how customers interact with a company's website and apps. Their digital experience analytics help teams understand user behavior, fix friction points, and ultimately create better online experiences.
| Valuation | $6B (Joined May 2021) |
| Headquarters | Paris, Ile-de-France, France |
| Year Founded | 2012 |
| Founders | Jonathan Cherki |
| Funding Amount | $1.4B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series F |
| Top Investors | BlackRock, Goldman Sachs, Highland Europe, Bpifrance, BNP Paribas |
Odoo develops a suite of open-source business management apps that cover everything from CRM to ERP. Their integrated platform helps companies manage, automate, and streamline their operations from a single place.
| Valuation | $5.3B (Joined July 2021) |
| Headquarters | Louvain-la-neuve, Vlaams-Brabant, Belgium |
| Year Founded | 2005 |
| Founders | Fabien Pinckaers |
| Funding Amount | $1.1B |
| Company Size | Enterprise Organization (5,001+) |
| Last Funding Status | Private Equity |
| Top Investors | Sofinnova Partners, General Atlantic, Sequoia Capital, HarbourVest Partners, BlackRock |
Icertis builds an AI-powered contract intelligence platform that helps enterprises manage the full lifecycle of their agreements. Their software transforms contracts from static documents into strategic assets, ensuring compliance and minimizing risk.
| Valuation | $5.B (Joined July 2019) |
| Headquarters | Bellevue, Washington, United States |
| Year Founded | 2009 |
| Founders | Monish Darda, Samir Bodas |
| Funding Amount | $566.5M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Venture Round |
| Top Investors | SAP, Meritech Capital Partners, Headline, Greycroft, B Capital |
Outreach builds a sales execution platform that helps revenue teams automate their work and close deals more effectively. They use AI-driven insights to guide sellers on their next steps and optimize the entire sales cycle.
| Valuation | $4.4B (Joined April 2019) |
| Headquarters | Seattle, Washington, United States |
| Year Founded | 2014 |
| Founders | Andrew Kinzer, Gordon Hempton, Manny Medina, Wes Hather |
| Funding Amount | $489M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series G |
| Top Investors | Menlo Ventures, Vista Equity Partners, Techstars, Sapphire Ventures, Spark Capital |
Clio builds cloud-based legal technology designed to help law firms manage their practice from intake to invoice. Their platform centralizes case management, client communication, and billing to streamline a law firm's operations.
| Valuation | $3B (Joined April 2021) |
| Headquarters | Vancouver, British Columbia, Canada |
| Year Founded | 2008 |
| Founders | Jack Newton |
| Funding Amount | $1.3B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series F |
| Top Investors | Sixth Street, Bessemer Venture Partners, New Enterprise Associates, JMI Equity, TCV |
iCIMS offers a talent cloud platform designed to help organizations attract, engage, hire, and advance their workforce. Their suite of tools gives recruiting teams a unified system to manage everything from initial candidate outreach to employee onboarding and development.
| Valuation | $3B |
| Headquarters | Holmdel, New Jersey, United States |
| Year Founded | 1999 |
| Founders | Colin Day |
| Funding Amount | $92.6M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Private Equity |
| Top Investors | Susquehanna Growth Equity, TA Associates |
FullStory builds a digital experience intelligence platform that captures customer interaction data from websites and apps. They are best known for their session replay technology, which allows businesses to see exactly what their users are doing and where they struggle.
| Valuation | $2B (Joined August 2021) |
| Headquarters | Atlanta, Georgia, United States |
| Year Founded | 2014 |
| Founders | Bruce Johnson, Joel Webber, Scott Voigt |
| Funding Amount | $197.2M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Venture Round |
| Top Investors | Salesforce Ventures, GV, Permira, TechOperators Venture Capital, Kleiner Perkins |
Zenoti builds a cloud-based software platform for businesses in the spa and salon industry. Their all-in-one system handles key operations including appointment booking, point-of-sale, marketing, and customer relationship management.
| Valuation | $2B (Joined December 2020) |
| Headquarters | Bellevue, Washington, United States |
| Year Founded | 2010 |
| Founders | Anand Arvind, Dheeraj Koneru, Saritha Katikaneni, Sudheer Koneru, Sunil Kumar |
| Funding Amount | $331M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Norwest, Advent International, Tiger Global Management, Accel, TPG |
The Remaining 14 CRM Unicorns
There's more to the world of CRM than just the top ten companies. While most are based in the United States, founders in India and China are also building major businesses.
This next group of startups has raised a combined $4.4 billion to help companies connect with their customers. Here is a look at the other unicorns that are shaping the industry.