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Top 8 Santa Barbara Startups to Watch in 2026

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Santa Barbara's startup ecosystem shows a strong concentration in enterprise technology and artificial intelligence.

Leading the group is LogicMonitor, an IT observability platform that has raised $942.9 million. The area also hosts diverse companies like the cybersecurity provider Bitwarden and the plant-based nutrition company Kate Farms.

Below is our list of 8 Santa Barbara startups worth keeping an eye on.

Failory's Top 8 Picks

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LogicMonitor offers a hybrid observability platform designed for monitoring complex IT infrastructures. Their platform gives IT teams comprehensive visibility across cloud, on-premises, and hybrid environments.

Year Founded2007
FoundersJie Song, Steve Francis
Funding Amount$942.9M
Startup SizeMajor Organization (1,001-5,000)
Last Funding StatusPrivate Equity
Top InvestorsPSG Equity, Providence Equity Partners, Golub Capital, Saratoga Partners

HG Insights provides technology intelligence that helps B2B companies better analyze their markets and target prospects. Their platform uses advanced data science to give go-to-market teams the insights needed to build more effective strategies.

Year Founded2010
FoundersCraig Harris
Funding Amount$18.3M
Startup SizeMid-Size Team (51-250)
Last Funding StatusPrivate Equity
Top InvestorsBonfire Ventures, Riverwood Capital, EPIC Ventures, Updata Partners, Rincon Venture Partners

Bitwarden offers open-source password management solutions that help individuals, teams, and businesses secure their credentials. Their focus on an open-source approach provides transparency and trust for users managing sensitive login information.

Year Founded2015
FoundersKyle Spearrin
Funding Amount$100M
Startup SizeLarge Team (251-1,000)
Last Funding StatusSeries B
Top InvestorsHeadline, PSG Equity, Battery Ventures, Redpoint

Invoca develops a conversation intelligence platform that uses AI to help marketing, sales, and e-commerce teams. The software analyzes customer calls to provide insights that can optimize digital marketing campaigns and improve the customer experience.

Year Founded2008
FoundersColin Kelley, Jason Spievak, Robert Duva
Funding Amount$201.5M
Startup SizeLarge Team (251-1,000)
Last Funding StatusSeries F
Top InvestorsAccel, StepStone Group, Bonfire Ventures, Salesforce Ventures, Industry Ventures

Theta Lake develops a platform for digital communications governance, helping companies manage compliance and security risks. Their software uses AI to automatically detect potential issues in video, voice, and chat to help meet regulatory requirements.

Year Founded2017
FoundersDevin Redmond, Rich Sutton
Funding Amount$67.7M
Startup SizeMid-Size Team (51-250)
Last Funding StatusSeries B
Top InvestorsLightspeed Venture Partners, Battery Ventures, Wells Fargo, Salesforce Ventures, Cisco Investments

Artera builds AI-powered virtual agents to help healthcare organizations manage patient communications via voice and text. The company's SaaS platform aims to modernize the patient experience by streamlining and personalizing interactions.

Year Founded2015
FoundersGuillaume De Zwirek, Joe Tischler
Funding Amount$45.1M
Startup SizeLarge Team (251-1,000)
Last Funding StatusSeries C
Top InvestorsTechstars, Right Side Capital Management, Freestyle Capital, Jackson Square Ventures, Lead Edge Capital

Briq builds a financial automation platform that uses artificial intelligence specifically for the construction industry. Their system helps contractors automate financial processes and make more informed business decisions.

Year Founded2018
FoundersBassem Hamdy, Ron Goldshmidt
Funding Amount$54M
Startup SizeMid-Size Team (51-250)
Last Funding StatusSeries B
Top InvestorsAlumni Ventures, Tiger Global Management, Blackhorn Ventures, Eniac Ventures, MetaProp

Kate Farms makes plant-based nutritional shakes and formulas for adults and children with medical needs. Their organic products are designed for clinical use, providing vital nutrition for people who are tube-fed or require supplemental feeding.

Year Founded2010
FoundersMichelle Laver, Richard Laver
Funding Amount$188M
Startup SizeMid-Size Team (51-250)
Last Funding StatusSeries C
Top InvestorsGoldman Sachs, Novo Holdings, Goldman Sachs Asset Management, Coefficient Capital, Aliment Capital

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