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The global fitness startup scene is a competitive space with 14 major players. Companies like WHOOP and Noom have reached valuations of $4 billion each, focusing on wearables and digital coaching respectively.
The industry's scope is broad, covering everything from hardware to apparel. This includes long-standing companies like iFIT, founded in 1977, and newer apparel brands such as Gymshark, which is valued at $1.45 billion.
Below is the full list of 14 Fitness unicorn startups at this time.
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Get the Sheet for $50Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50WHOOP develops a sophisticated wearable system designed to track and analyze a user's sleep, strain, and recovery. The technology offers personalized insights and coaching, helping people unlock their peak performance.
Noom created a psychology-based digital health platform that provides users with intelligent nutrition and exercise coaching. Their approach focuses on changing long-term behaviors to help people build healthier, more sustainable habits.
iFIT develops a global fitness platform that provides interactive personal training through a subscription model. Their technology streams workouts directly to compatible home exercise equipment, creating an immersive and guided fitness experience.
Strava built a social network for athletes to track and share activities like running, cycling, and other workouts. Their platform is popular for its competitive leaderboards and community features that connect millions of users around the world.
Wellhub runs a corporate wellness benefits platform giving employees flexible access to gyms, studios, and health apps. They are known for their extensive global network that allows companies to offer a single, comprehensive fitness perk.
Cult.fit builds a holistic health ecosystem that combines digital content with offline fitness centers. Their platform provides users with access to group workouts, nutrition plans, and mental wellness resources.
Keep operates a mobile fitness community with a variety of training programs designed for different groups of people. The platform also functions as a one-stop shop, offering diet guidance and selling its own line of sports equipment and apparel.
Gymshark produces fitness apparel and accessories, operating as a direct-to-consumer online retailer. They have built one of the most recognizable brands in the fitness world by fostering a dedicated community of enthusiasts and athletes.
EGYM builds smart fitness technology and connected workout equipment for health clubs and gyms. Their open platform integrates with other hardware and software to create personalized training experiences for members.
OrCam Technologies has created a line of wearable AI devices that give a voice to the visual world for people who are blind or have low vision. Their technology uses a small camera to instantly read text, recognize faces, and identify objects, communicating the information audibly to the user.
The ten most valuable companies are just part of the story. A few other startups have also crossed the billion-dollar valuation mark, making their own impact on the industry.
These companies come from the United States and China, and together have raised over $1.2 billion. Here’s a look at the rest of the startups shaping the world of fitness.
