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Download The List of the 100 Highest-Valued Unicorns

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The Founder's Handbook

Top 14 Fitness Unicorn Companies in 2023

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The Fitness industry is filled with successful companies that have raised millions of dollars in VC funding that came from some of the top investors in the world.

Many of these successes have turned into unicorns — private companies worth over $1 billion.

If you want to build the next unicorn in the Fitness space, these 14 companies should be your inspiration.

14 Fitness Unicorns Companies

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1) Noom

Noom

Noom is a psychology-based digital health platform used to provide intelligent nutrition and exercise coaching.

Details of the startup:

  • Valuation: $3.70B (May 2021)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2006
  • Founders: Artem Petakov, Saeju Jeong
  • Number of employees: 1,000-5,000
  • Funding: $627.80M
  • Funding rounds: 10
  • Number of investors: 29

You can find their website here.

2) Whoop

Whoop

WHOOP is a personalized, data-driven performance management system designed for athletes.

Details of the startup:

  • Valuation: $3.60B (October 2020)
  • Country: United States
  • State: Massachusetts
  • City: Boston
  • Started in: 2012
  • Founders: Aurelian Nicolae, John Capodilupo, Will Ahmed
  • Number of employees: 500-1,000
  • Funding: $404.38M
  • Funding rounds: 9
  • Number of investors: 35

You can find their website here.

3) Nutrabolt

Nutrabolt

Nutrabolt is a distributor and seller of dietary health supplements.

Details of the startup:

  • Valuation: $2.79B (December 2022)
  • Country: United States
  • State: Texas
  • City: Austin
  • Started in: 2020
  • Number of employees: 251-500
  • Funding: $863.00M
  • Funding rounds: 2
  • Number of investors: 2

You can find their website here.

4) Gympass

Gympass

​Gympass is a workforce wellness and corporate fitness management platform, making it easy to connect employees with the wellness tools they need.

Details of the startup:

  • Valuation: $2.20B (June 2019)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2012
  • Founders: Cesar Carvalho, Joao Barbosa
  • Number of employees: 1,000-5,000
  • Funding: $529.16M
  • Funding rounds: 7
  • Number of investors: 13

You can find their website here.

5) Tonal

Tonal

Tonal is an AI-powered home gym system that provides individualized strength training.

Details of the startup:

  • Valuation: $1.60B (March 2021)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2015
  • Founders: Aly Orady, Nate Bosshard
  • Number of employees: 250-500
  • Funding: $431.40M
  • Funding rounds: 6
  • Number of investors: 33

You can find their website here.

6) Strava

Strava

Strava allows runners and cyclists to share their fitness progress with an online community.

Details of the startup:

  • Valuation: $1.50B (November 2020)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2009
  • Founders: Mark Gainey, Mark Shaw, Michael Horvath, Yandong Liu
  • Number of employees: 250-500
  • Funding: $556.00M
  • Funding rounds: 7
  • Number of investors: 7

You can find their website here.

7) CureFit

CureFit

cure.fit is a health and fitness company offering digital and offline experiences across fitness, nutrition, and mental well-being.

Details of the startup:

  • Valuation: $1.50B (November 2021)
  • Country: India
  • City: Bengaluru
  • Started in: 2016
  • Founders: Ankit Nagori, Mukesh Bansal
  • Number of employees: 100-250
  • Funding: $679.40M
  • Funding rounds: 12
  • Number of investors: 38

You can find their website here.

8) Gymshark

Gymshark

Gymshark is an online retailer and technology company that brings together the hottest fitness brands, latest sportswear styles, and high-performance training gear.

Details of the startup:

  • Valuation: $1.45B (August 2020)
  • Country: United Kingdom
  • State: England
  • City: Solihull
  • Started in: 2012
  • Founders: Ben Francis, Lewis Morgan
  • Number of employees: 500-1,000
  • Funding: $300.00M
  • Funding rounds: 1
  • Number of investors: 1

You can find their website here.

9) Athletic Greens

Athletic Greens

Athletic Greens is a fast-growing, organically supported start-up that manufactures its own line of natural health supplements.

Details of the startup:

  • Valuation: $1.32B (January 2022)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2010
  • Founders: Chris Ashenden
  • Number of employees: 50-100
  • Funding: $283.00M
  • Funding rounds: 3
  • Number of investors: 23

You can find their website here.

10) OrCam Technologies

OrCam Technologies

The OrCam device is a miniature wearable camera that helps people who have lost their vision to be independent and self-sufficient.

Details of the startup:

  • Valuation: $1.03B (February 2018)
  • Country: Israel
  • City: Jerusalem
  • Started in: 2010
  • Founders: Amnon Shashua, Ziv Aviram
  • Number of employees: 250-500
  • Funding: $77.40M
  • Funding rounds: 4
  • Number of investors: 5

You can find their website here.

11) Betterfly

Betterfly

Betterfly is a mission-driven platform for community wellness that turns healthy behaviors into charity donations.

Details of the startup:

  • Valuation: $1.00B (February 2022)
  • Country: Chile
  • City: Santiago
  • Started in: 2018
  • Founders: Cristobal della Maggiora, Eduardo della Maggiora
  • Number of employees: 100-250
  • Funding: $202.50M
  • Funding rounds: 5
  • Number of investors: 17

You can find their website here.

12) Fiture

Fiture

Fiture is a smart household fitness equipment brand.

Details of the startup:

  • Valuation: $1.00B (April 2021)
  • Country: China
  • State: Sichuan
  • City: Chengdu
  • Started in: 2019
  • Founders: Edward Fu, Yuhan Tang
  • Funding: $288.22M
  • Funding rounds: 5
  • Number of investors: 18

You can find their website here.

13) Vagaro

Vagaro

Vagaro is an online platform that allows its users to find salons and spas in their local area and make appointments online.

Details of the startup:

  • Valuation: $1.00B (November 2021)
  • Country: United States
  • State: California
  • City: Dublin
  • Started in: 2009
  • Founders: Fred Helou
  • Number of employees: 250-500
  • Funding: $314.61M
  • Funding rounds: 2
  • Number of investors: 1

You can find their website here.

14) Zwift

Zwift

Zwift transforms solo indoor cycling into adventurous social experiences through virtual reality, engaging storylines, and competition.

Details of the startup:

  • Valuation: $1.00B (September 2020)
  • Country: United States
  • State: California
  • City: Long Beach
  • Started in: 2014
  • Founders: Alarik Myrin, Eric Min, Jon Mayfield, Scott Barger
  • Number of employees: 250-500
  • Funding: $597.00M
  • Funding rounds: 8
  • Number of investors: 16

You can find their website here.

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