Consumer Electronics Unicorns

Top 14 Consumer Electronics Unicorn Startups in 2021

Startups are hard and becoming a unicorn startup is even harder, but here is a list of 14 consumer electronics companies that have achieved the unicorn status.

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How do unicorn startups emerge?

How are they formed?

What does it take to become one of the Unicorn startups?

These are all questions many entrepreneurs ask themselves when building their companies.

Here are 14 Consumer Electronics startups – Magic Leap and JUUL included – which have become unicorns.

Top 14 Consumer Electronics Unicorn Startups

Aihuishou

Aihuishou

Aihuishou.com is a professional platform that allows you to bid for desirable second-hand electronic items.

Details of the startup:

  • Valuation:

    $2.50

    B (

    July 2018

    )

  • Country:

    China

  • City:

    Yangpu

  • Started in:

    2009

  • Founders:

    Wenjun Sun

  • Industries:

    Consumer Electronics, E-Commerce, Electronics, Recycling

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $877,616,962

  • Number of funding rounds:

    7

  • Number of investors:

    13

here

Coocaa

Coocaa

cocaa is the world’s first e-commerce platform for smart TVs and TV accessories.

Details of the startup:

  • Valuation:

    $1.45

    B (

    March 2018

    )

  • Country:

    China

  • City:

    Shenzhen

  • Started in:

    2006

  • Founders:

    No Data

  • Industries:

    Consumer, Consumer Electronics, E-Commerce

  • Number of employees:

    250-500

  • Funding Amount:

    CN¥1,400,000,000

  • Number of funding rounds:

    2

  • Number of investors:

    2

here

DJI

DJI

DJI is a world leader in developing, manufacturing, and selling easy-to-fly drones for aerial photography.

Details of the startup:

  • Valuation:

    $15.00

    B (

    January 2015

    )

  • Country:

    China

  • City:

    Shenzhen

  • Started in:

    2006

  • Founders:

    Frank Wang

  • Industries:

    Aerospace, Consumer Electronics, Drones, Manufacturing, Photography, Wireless

  • Number of employees:

    10,000+

  • Funding Amount:

    $105,000,000

  • Number of funding rounds:

    3

  • Number of investors:

    3

here

Formlabs

Formlabs

Formlabs technologies are used by professionals to produce real-world models and functional prototypes via 3D printing.

Details of the startup:

  • Valuation:

    $1.07

    B (

    August 2018

    )

  • Country:

    United States

  • City:

    Somerville

  • Started in:

    2011

  • Founders:

    David Cranor, Maxim Lobovsky, Natan Linder

  • Industries:

    3D Printing, 3D Technology, Consumer Electronics, Hardware

  • Number of employees:

    500-1,000

  • Funding Amount:

    $253,699,968

  • Number of funding rounds:

    8

  • Number of investors:

    23

here

HMD

HMD

HMD designs and produces quality mobile phones. They combine advanced tech with excellent quality for the best possible user experience.

Details of the startup:

  • Valuation:

    $1.00

    B (

    May 2018

    )

  • Country:

    Finland

  • City:

    Helsinki

  • Started in:

    2016

  • Founders:

    Jean-Francois Baril

  • Industries:

    Consumer Electronics, Customer Service, Manufacturing, Mobile Devices, Product Design

  • Number of employees:

    500-1,000

  • Funding Amount:

    $330,000,000

  • Number of funding rounds:

    2

  • Number of investors:

    6

here

JUUL

JUUL

JUUL is a maker of advanced vapor products, and their mission is to make the transition from cigarettes to vapor as smooth and easy as possible.

Details of the startup:

  • Valuation:

    $12.00

    B (

    December 2017

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2015

  • Founders:

    Adam Bowen, James Monsees, Kevin Burns, Tim Danaher

  • Industries:

    B2C, Consumer Electronics, Consumer Goods, E-Commerce, Leisure, Lifestyle

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $15,129,032,811

  • Number of funding rounds:

    11

  • Number of investors:

    11

here

Krafton

Krafton

Krafton is an independent game developer focused on creating legendary PC and mobiles games.

Details of the startup:

  • Valuation:

    $5.00

    B (

    August 2018

    )

  • Country:

    South Korea

  • City:

    Seongnam

  • Started in:

    2007

  • Founders:

    Chang Byung-gyu

  • Industries:

    Android, Consumer Electronics, Gaming, iOS, Mobile, Mobile Apps, Video Games

  • Number of employees:

    100-250

  • Funding Amount:

    $574,280,722

  • Number of funding rounds:

    4

  • Number of investors:

    4

here

Magic Leap

Magic Leap

Magic Leap is a next-generation wearable computer that enables users to interact with digital devices in a cinematic way.

Details of the startup:

  • Valuation:

    $4.82

    B (

    October 2014

    )

  • Country:

    United States

  • City:

    Plantation

  • Started in:

    2010

  • Founders:

    Brian Schowengerdt, Rony Abovitz

  • Industries:

    Augmented Reality, Computer Vision, Consumer Electronics, Software, Video, Wearables

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $2,978,500,000

  • Number of funding rounds:

    10

  • Number of investors:

    27

here

Meizu Technology

Meizu Technology

Meizu is a Chinese consumer electronics company specializing in smartphones, mobile Internet devices, and other consumer electronics.

Details of the startup:

  • Valuation:

    $4.58

    B (

    July 2014

    )

  • Country:

    China

  • City:

    Zhuhai

  • Started in:

    2003

  • Founders:

    Jack Wong

  • Industries:

    Consumer Electronics, E-Commerce, Mobile

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $890,000,000

  • Number of funding rounds:

    2

  • Number of investors:

    2

here

NJOY

NJOY

NJOY is a producer and distributor of former smokers' products, specifically electronic cigarettes for adult smokers.

Details of the startup:

  • Valuation:

    $1.70

    B (

    January 2020

    )

  • Country:

    United States

  • City:

    Scottsdale

  • Started in:

    2006

  • Founders:

    Craig Weiss, Mark Weiss

  • Industries:

    Consumer Electronics, Electronics, Leisure, Lifestyle, Manufacturing

  • Number of employees:

    100-250

  • Funding Amount:

    $253,729,348

  • Number of funding rounds:

    7

  • Number of investors:

    8

here

PAX Labs

PAX Labs

PAX Labs offers a premium line of vaporizers with industry-leading performance and award-winning style.

Details of the startup:

  • Valuation:

    $1.70

    B (

    October 2018

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2007

  • Founders:

    Adam Bowen, James Monsees

  • Industries:

    Cannabis, Consumer Electronics, Product Design

  • Number of employees:

    100-250

  • Funding Amount:

    $541,699,995

  • Number of funding rounds:

    7

  • Number of investors:

    11

here

Snapdeal

Snapdeal

Snapdeal is the place to discover, buy and sell great products at unbelievable prices.

Details of the startup:

  • Valuation:

    $1.00

    B (

    May 2014

    )

  • Country:

    India

  • City:

    Gurgaon

  • Started in:

    2010

  • Founders:

    Kunal Bahl, Rohit Bansal

  • Industries:

    Consumer Electronics, E-Commerce, Internet, Marketplace, Retail, Shopping

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $1,776,260,825

  • Number of funding rounds:

    13

  • Number of investors:

    26

here

Tonal

Tonal

Tonal is an AI-powered home gym system that provides individualized strength training.

Details of the startup:

  • Valuation:

    $1.60

    B (

    March 2021

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2015

  • Founders:

    Aly Orady, Nate Bosshard

  • Industries:

    Artificial Intelligence, Consumer Electronics, Fitness, Machine Learning, Personal Health

  • Number of employees:

    250-500

  • Funding Amount:

    $450,000,000

  • Number of funding rounds:

    6

  • Number of investors:

    31

here

UBTech Robotics

UBTech Robotics

UBTech is a research and development robotics company that is dedicated to pushing the envelope in autonomous navigation technology.

Details of the startup:

  • Valuation:

    $4.45

    B (

    July 2016

    )

  • Country:

    China

  • City:

    Shenzhen

  • Started in:

    2012

  • Founders:

    Zhou Jian

  • Industries:

    Artificial Intelligence, Consumer Electronics, Industrial Engineering, Machine Learning, Product Research, Robotics

  • Number of employees:

    500-1,000

  • Funding Amount:

    $940,000,000

  • Number of funding rounds:

    4

  • Number of investors:

    9

here
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