The consumer electronics sector includes 19 unicorn startups, spanning from telecommunications to personal devices. Giants like India's Reliance Jio, with a $58B valuation, and US-based JUUL, valued at $38B, lead the industry.
The list also features companies like Back Market, a marketplace for refurbished electronics valued at $6B, and drone maker DJI. Newer entrants such as UK-based Nothing, founded in 2020, show the continued potential for growth in this space.
Below is the full list of 19 Consumer Electronics unicorn startups at this time.
Top 10 Most Valuable Consumer Electronics Unicorns
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Get the Sheet for $50Reliance Jio built and operates a massive telecommunications network that delivers affordable mobile data across India. They have expanded their digital footprint with high-speed fiber internet and a wide range of consumer apps and services.
| Valuation | $58B |
| Headquarters | Mumbai, Maharashtra, India |
| Year Founded | 2010 |
| Founders | Mukesh Ambani |
| Funding Amount | $28.4B |
| Company Size | Enterprise Organization (5,001+) |
| Last Funding Status | Corporate Round |
| Top Investors | Vista Equity Partners, Citi, HSBC, TPG, General Atlantic |
JUUL developed a popular electronic nicotine vaporizer designed as an alternative to combustible cigarettes. The device is known for its sleek, USB-like design and its use of pre-filled nicotine salt e-liquid pods.
| Valuation | $38B |
| Headquarters | San Francisco, California, United States |
| Year Founded | 2015 |
| Founders | Adam Bowen, James Monsees |
| Funding Amount | $16.4B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Venture Round |
| Top Investors | Bracket Capital, M13, Fidelity, Poseidon Asset Management, Tiger Global Management |
Envision Group builds the technology for the 'energy internet,' creating smart wind turbines, batteries, and other green infrastructure. They provide a proprietary operating system that allows companies and governments to manage their distributed energy assets.
| Valuation | $21B |
| Headquarters | Shanghai, Shanghai, China |
| Year Founded | 2007 |
| Founders | Allan To, Lei Zhang |
| Funding Amount | $2B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series B |
| Top Investors | GIC, HSG, Primavera Capital Group |
DJI develops and manufactures innovative drone and camera technology for commercial and recreational use. Their technology has made high-end aerial photography and videography accessible to both consumers and enterprise professionals.
| Valuation | $8B |
| Headquarters | Shenzhen, Guangdong, China |
| Year Founded | 2006 |
| Founders | Frank Wang |
| Funding Amount | $107.8M |
| Company Size | Enterprise Organization (5,001+) |
| Last Funding Status | Private Equity |
| Top Investors | Accel, HSG, Aeternam Stella, Lighthouse Capital Management, Victor Koch |
Back Market built a leading online marketplace dedicated to professionally refurbished electronics. The platform is recognized for its high quality standards and its mission to reduce e-waste by giving tech a second life.
| Valuation | $6B (Joined May 2021) |
| Headquarters | Paris, Ile-de-France, France |
| Year Founded | 2014 |
| Founders | Quentin Le Brouster, Thibaud Hug de Larauze, Vianney Vaute |
| Funding Amount | $1B |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Goldman Sachs Growth Equity, General Atlantic, Daphni, Generation Investment Management, Goldman Sachs |
Formlabs develops professional 3D printers and software that give engineers and designers powerful manufacturing tools. They are known for making industrial-grade printing accessible, enabling rapid prototyping and in-house production.
| Valuation | $2B (Joined August 2018) |
| Headquarters | Somerville, Massachusetts, United States |
| Year Founded | 2011 |
| Founders | David Cranor, Maxim Lobovsky, Natan Linder |
| Funding Amount | $253.7M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Founder Collective, Shenzhen Capital Group, DFJ Growth, Kima Ventures, New Enterprise Associates |
PAX Labs develops and sells premium vaporizers designed for cannabis consumption. They are recognized for their sleek, minimalist devices that deliver a consistent and controlled experience.
| Valuation | $2B |
| Headquarters | San Francisco, California, United States |
| Year Founded | 2007 |
| Founders | Adam Bowen, James Monsees |
| Funding Amount | $2.5B |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Undisclosed |
| Top Investors | Tiger Global Management, ArmaVir Partners, Bracket Capital, Irving Investors, Fidelity |
Coocaa develops and sells a line of smart TVs and home entertainment accessories. These products are available directly to consumers through their e-commerce platform.
| Valuation | $1.45B (Joined March 2018) |
| Headquarters | Shenzhen, Guangdong, China |
| Year Founded | 2006 |
| Founders | — |
| Funding Amount | CN¥1.4B |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Venture Round |
| Top Investors | Baidu, Tencent |
boAt develops a popular line of consumer electronics centered on audio gear and wearable technology. Their products, including headphones, speakers, and smartwatches, are known for combining a modern lifestyle aesthetic with accessible price points.
| Valuation | $1.4B (Joined October 2022) |
| Headquarters | Gurgaon, Haryana, India |
| Year Founded | 2016 |
| Founders | Aman Gupta, Sameer Mehta |
| Funding Amount | $177M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Undisclosed |
| Top Investors | InnoVen Capital, Navi Technologies, Qualcomm Ventures, Warburg Pincus, Fireside Ventures |
Nothing builds a range of consumer electronics, from smartphones to earbuds, all centered around a unique transparent design. Their products are recognized for a minimalist aesthetic and an open ecosystem designed to work seamlessly together.
| Valuation | $1.3B (Joined September 2025) |
| Headquarters | London, England, United Kingdom |
| Year Founded | 2020 |
| Founders | Akis Evangelidis, Carl Pei, David Sanmartin Garcia |
| Funding Amount | $446.1M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series C |
| Top Investors | EQT Ventures, Gaorong Capital, Highland Europe, Tiger Global Management, Quiet Capital |
The Remaining 9 Consumer Electronics Unicorns
The ten most valuable companies are just the start. A whole new group of founders is creating the next wave of consumer electronics. These companies come from all over the world, from the US to China, and have collectively raised over $6 billion. Here’s a closer look at the other startups defining the future of the industry.
