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100 Top Unicorns
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12 Well-Known Unicorns in the Consumer Electronics Industry

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I'm sure you've heard the term unicorn before.

It refers to a privately held company that has achieved a $1 billion valuation.

These private companies are rare because reaching the billion-dollar mark is incredibly challenging.

Only 0.004% of all venture-backed companies achieve this distinction – but the Consumer Electronics industry is home to 12 unicorns including some of the biggest in the world.

12 Consumer Electronics Unicorns Companies

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DJI Innovations

DJI Innovations

DJI is a world leader in developing, manufacturing, and selling easy-to-fly drones for aerial photography.

Details of the startup:

  • Valuation:

    $15.00

    B (

    January 2015

    )

  • Country:

    China

  • City:

    Shenzhen

  • Started in:

    2006

  • Founders:

    Frank Wang

  • Industries:

    Aerospace, Consumer Electronics, Drones, Manufacturing, Photography, Wireless

  • Number of employees:

    10,000+

  • Funding Amount:

    $1,135.00M

  • Number of funding rounds:

    2

  • Number of investors:

    3

here

JUUL Labs

JUUL Labs

JUUL is a maker of advanced vapor products, and their mission is to make the transition from cigarettes to vapor as smooth and easy as possible.

Details of the startup:

  • Valuation:

    $12.00

    B (

    December 2017

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2015

  • Founders:

    Adam Bowen, James Monsees, Kevin Burns, Tim Danaher

  • Industries:

    B2C, Consumer Electronics, Consumer Goods, Leisure, Lifestyle

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $15,371.68M

  • Number of funding rounds:

    12

  • Number of investors:

    17

here

Back Market

Back Market

Back Market is an e-commerce site that sells refurbished gadgets.

Details of the startup:

  • Valuation:

    $5.70

    B (

    May 2021

    )

  • Country:

    France

  • City:

    Paris

  • Started in:

    2014

  • Founders:

    Quentin Le Brouster, Thibaud Hug de Larauze, Vianney Vaute

  • Industries:

    Consumer Electronics, E-Commerce, Marketplace

  • Number of employees:

    500-1,000

  • Funding Amount:

    $1,020.68M

  • Number of funding rounds:

    5

  • Number of investors:

    9

here

Meizu Technology

Meizu Technology

Meizu is a Chinese consumer electronics company specializing in smartphones, mobile Internet devices, and other consumer electronics.

Details of the startup:

  • Valuation:

    $4.58

    B (

    July 2014

    )

  • Country:

    China

  • City:

    Zhuhai

  • Started in:

    2003

  • Founders:

    Jack Wong

  • Industries:

    Consumer Electronics, E-Commerce, Mobile

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $943.10M

  • Number of funding rounds:

    2

  • Number of investors:

    2

here

UBTECH Robotics

UBTECH Robotics

UBTech is a research and development robotics company that is dedicated to pushing the envelope in autonomous navigation technology.

Details of the startup:

  • Valuation:

    $4.45

    B (

    July 2016

    )

  • Country:

    China

  • City:

    Shenzhen

  • Started in:

    2012

  • Founders:

    Zhou Jian

  • Industries:

    Artificial Intelligence, Consumer Electronics, Industrial Engineering, Machine Learning, Product Research, Robotics

  • Number of employees:

    500-1,000

  • Funding Amount:

    $637.60M

  • Number of funding rounds:

    5

  • Number of investors:

    10

here

Formlabs

Formlabs

Formlabs technologies are used by professionals to produce real-world models and functional prototypes via 3D printing.

Details of the startup:

  • Valuation:

    $2.00

    B (

    August 2018

    )

  • Country:

    United States

  • City:

    Somerville

  • Started in:

    2011

  • Founders:

    David Cranor, Maxim Lobovsky, Natan Linder

  • Industries:

    3D Printing, 3D Technology, Consumer Electronics, Hardware, Manufacturing

  • Number of employees:

    500-1,000

  • Funding Amount:

    $51.93M

  • Number of funding rounds:

    9

  • Number of investors:

    24

here

PAX

PAX

PAX Labs offers a premium line of vaporizers with industry-leading performance and award-winning style.

Details of the startup:

  • Valuation:

    $1.70

    B (

    October 2018

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2007

  • Founders:

    Adam Bowen, James Monsees

  • Industries:

    Cannabis, Consumer Electronics, Product Design

  • Number of employees:

    250-500

  • Funding Amount:

    $1,050.00M

  • Number of funding rounds:

    7

  • Number of investors:

    14

here

Tonal

Tonal

Tonal is an AI-powered home gym system that provides individualized strength training.

Details of the startup:

  • Valuation:

    $1.60

    B (

    March 2021

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2015

  • Founders:

    Aly Orady, Nate Bosshard

  • Industries:

    Artificial Intelligence, Consumer Electronics, Fitness, Machine Learning, Personal Health, Sports

  • Number of employees:

    250-500

  • Funding Amount:

    $431.40M

  • Number of funding rounds:

    6

  • Number of investors:

    33

here

Coocaa

Coocaa

cocaa is the world’s first e-commerce platform for smart TVs and TV accessories.

Details of the startup:

  • Valuation:

    $1.45

    B (

    March 2018

    )

  • Country:

    China

  • City:

    Shenzhen

  • Started in:

    2006

  • Founders:

    No Data

  • Industries:

    Consumer, Consumer Electronics, E-Commerce

  • Number of employees:

    250-500

  • Funding Amount:

    $226.60M

  • Number of funding rounds:

    2

  • Number of investors:

    2

here

Berlin Brands Group

Berlin Brands Group

Berlin Brands Group is a vertically integrated retailer of audio and lighting, home and living, and consumer electronics.

Details of the startup:

  • Valuation:

    $1.00

    B (

    September 2021

    )

  • Country:

    Germany

  • City:

    Berlin

  • Started in:

    2005

  • Founders:

    Peter Chaljawski

  • Industries:

    Consumer Electronics, E-Commerce, Retail

  • Number of employees:

    500-1,000

  • Funding Amount:

    $938.71M

  • Number of funding rounds:

    3

  • Number of investors:

    5

here

EcoFlow

EcoFlow

EcoFlow designs, develops, and manufactures environmentally friendly and cost-effective portable power stations for home and business use.

Details of the startup:

  • Valuation:

    $1.00

    B (

    June 2021

    )

  • Country:

    China

  • City:

    Shenzhen

  • Started in:

    2017

  • Founders:

    Eli Harris, Fan Zheng, Hannah Sieber, Lei Wang

  • Industries:

    Clean Energy, Consumer Electronics, Electronics, Energy, Energy Efficiency, Solar

  • Number of employees:

    250-500

  • Funding Amount:

    $470.52M

  • Number of funding rounds:

    4

  • Number of investors:

    13

here

HMD Global

HMD Global

HMD designs and produces quality mobile phones. They combine advanced tech with excellent quality for the best possible user experience.

Details of the startup:

  • Valuation:

    $1.00

    B (

    May 2018

    )

  • Country:

    Finland

  • City:

    Espoo

  • Started in:

    2016

  • Founders:

    Jean-Francois Baril

  • Industries:

    Consumer Electronics, Customer Service, Manufacturing, Mobile Devices, Product Design

  • Number of employees:

    500-1,000

  • Funding Amount:

    $330.00M

  • Number of funding rounds:

    2

  • Number of investors:

    6

here
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