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Lifestyle Unicorns

13 Lifestyle Startups that are now Unicorn Companies

Here’s a full list of unicorn companies in the lifestyle industry that have made it to the US$1B valuation.

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Being a unicorn startup is what you wish for in the later stage of the company’s growth.

It means that the startup has crossed the $1 billion mark and has become a unicorn.

Many startups will try to achieve this status but only a few make it.

Below, we listed 13 Lifestyle companies that have already achieved this status.

13 Lifestyle Startups that are now Unicorns

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Away

Away

Away is a travel brand with a vision to transform their industry with thoughtful and purposeful products for consumers worldwide.

Details of the startup:

  • Valuation:

    $1.40

    B (

    May 2019

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2015

  • Founders:

    Jen Rubio, Steph Korey

  • Industries:

    Consumer, Consumer Goods, E-Commerce, Lifestyle, Retail, Travel

  • Number of employees:

    500-1,000

  • Funding Amount:

    $181,000,000

  • Number of funding rounds:

    5

  • Number of investors:

    20

here

GP Club

GP Club

GP Club, one of the leading cosmetics manufacturing and distribution companies, offers a wide range of products in the health and beauty industry.

Details of the startup:

  • Valuation:

    $1.32

    B (

    October 2018

    )

  • Country:

    South Korea

  • City:

    Seoul

  • Started in:

    2003

  • Founders:

    Jung-Woong Kim

  • Industries:

    Beauty, Cosmetics, Lifestyle, Manufacturing

  • Number of employees:

    100-250

  • Funding Amount:

    $67,000,000

  • Number of funding rounds:

    1

  • Number of investors:

    1

here

Gymshark

Gymshark

Gymshark is an online retailer and technology company that brings together the hottest fitness brands, latest sportswear styles, and high-performance training gear.

Details of the startup:

  • Valuation:

    $1.45

    B (

    August 2020

    )

  • Country:

    United Kingdom

  • City:

    Solihull

  • Started in:

    2012

  • Founders:

    Ben Francis

  • Industries:

    E-Commerce, Fitness, Lifestyle, Retail, Sporting Goods

  • Number of employees:

    500-1,000

  • Funding Amount:

    £200,000,000

  • Number of funding rounds:

    1

  • Number of investors:

    1

here

Harry's

Harry's

Harry's passion to create a better, affordable alternative for quality razors, has led him to create an online platform for consumers.

Details of the startup:

  • Valuation:

    $1.70

    B (

    February 2018

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2013

  • Founders:

    Andy Katz-Mayfield, Erik Kimel, Jeffrey Raider

  • Industries:

    Consumer Goods, E-Commerce, Fashion, Lifestyle, Men's

  • Number of employees:

    500-1,000

  • Funding Amount:

    $652,400,000

  • Number of funding rounds:

    9

  • Number of investors:

    22

here

JUUL

JUUL

JUUL is a maker of advanced vapor products, and their mission is to make the transition from cigarettes to vapor as smooth and easy as possible.

Details of the startup:

  • Valuation:

    $12.00

    B (

    December 2017

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2015

  • Founders:

    Adam Bowen, James Monsees, Kevin Burns, Tim Danaher

  • Industries:

    B2C, Consumer Electronics, Consumer Goods, E-Commerce, Leisure, Lifestyle

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $15,129,032,811

  • Number of funding rounds:

    11

  • Number of investors:

    11

here

Lamabang

Lamabang

Lamabang is a Chinese ecommerce company that creates lifestyle products for modern mothers who are always on the go.

Details of the startup:

  • Valuation:

    $1.00

    B (

    March 2015

    )

  • Country:

    China

  • City:

    Shenzhen

  • Started in:

    2012

  • Founders:

    Jin Zan

  • Industries:

    E-Commerce, Fashion, Internet, Lifestyle, News, Parenting, Shopping

  • Number of employees:

    100-250

  • Funding Amount:

    $130,000,000

  • Number of funding rounds:

    4

  • Number of investors:

    8

here

NJOY

NJOY

NJOY is a producer and distributor of former smokers' products, specifically electronic cigarettes for adult smokers.

Details of the startup:

  • Valuation:

    $1.70

    B (

    January 2020

    )

  • Country:

    United States

  • City:

    Scottsdale

  • Started in:

    2006

  • Founders:

    Craig Weiss, Mark Weiss

  • Industries:

    Consumer Electronics, Electronics, Leisure, Lifestyle, Manufacturing

  • Number of employees:

    100-250

  • Funding Amount:

    $253,729,348

  • Number of funding rounds:

    7

  • Number of investors:

    8

here

NuCom Group

NuCom Group

NuCom is an agency that provides a combination of services to its clients. These are content, commerce, and operational excellence.

Details of the startup:

  • Valuation:

    $2.20

    B (

    February 2018

    )

  • Country:

    Germany

  • City:

    Unterföhring

  • Started in:

    2018

  • Founders:

    No Data

  • Industries:

    Consumer, E-Commerce, Lifestyle

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $550,000,000

  • Number of funding rounds:

    1

  • Number of investors:

    1

here

Numbrs

Numbrs

Numbrs is a customer-centric, innovative financial services company that embraces a digital solution to solve some of the biggest industry challenges.

Details of the startup:

  • Valuation:

    $1.00

    B (

    August 2019

    )

  • Country:

    Switzerland

  • City:

    Zürich

  • Started in:

    1999

  • Founders:

    Boris Manhart, Martin Saidler

  • Industries:

    Apps, Banking, Finance, Financial Services, Information Technology, Lifestyle, Mobile

  • Number of employees:

    100-250

  • Funding Amount:

    $105,424,719

  • Number of funding rounds:

    9

  • Number of investors:

    10

here

TechStyle Fashion Group

TechStyle Fashion Group

TechStyle is a global membership-based, fashion commerce company that provides state-of-the-art technology and a completely reimagined mobile-first consumer experience to millions of consumers worldwide.

Details of the startup:

  • Valuation:

    $1.00

    B (

    August 2014

    )

  • Country:

    United States

  • City:

    El Segundo

  • Started in:

    2010

  • Founders:

    Adam Goldenberg, Don Ressler

  • Industries:

    E-Commerce, Fashion, Lifestyle, Retail, Shoes

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $336,000,000

  • Number of funding rounds:

    7

  • Number of investors:

    11

here

Trendy International Group

Trendy International Group

Trendy International Group is a vertically integrated fashion company that incorporates art and business to produce luxury goods.

Details of the startup:

  • Valuation:

    $2.00

    B (

    February 2012

    )

  • Country:

    China

  • City:

    Guangzhou

  • Started in:

    1999

  • Founders:

    Jacky Xu

  • Industries:

    Fashion, Lifestyle, Retail

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $200,000,000

  • Number of funding rounds:

    1

  • Number of investors:

    1

here

V3 Group

V3 Group

V3 Group is committed to offering their residents the finest living, working, entertainment, and learning experiences in every property they develop.

Details of the startup:

  • Valuation:

    $1.70

    B (

    December 2018

    )

  • Country:

    Singapore

  • City:

    Singapore

  • Started in:

    1980

  • Founders:

    Ron SIM Chye Hock

  • Industries:

    Lifestyle

  • Number of employees:

    10-50

  • Funding Amount:

    SGD366,000,000

  • Number of funding rounds:

    1

  • Number of investors:

    1

here

Vox Media

Vox Media

Vox Media is a digital media operator and content provider that provides smart, savvy, and engaging content with expert editorial insight.

Details of the startup:

  • Valuation:

    $1.00

    B (

    August 2015

    )

  • Country:

    United States

  • City:

    Washington

  • Started in:

    2003

  • Founders:

    Jerome Armstrong, Markos Moulitsas, Tyler Bleszinski

  • Industries:

    Advertising Platforms, Digital Media, Internet, Journalism, Lifestyle, Sports

  • Number of employees:

    500-1,000

  • Funding Amount:

    $307,632,220

  • Number of funding rounds:

    9

  • Number of investors:

    11

here
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