The lifestyle sector includes a diverse group of companies from around the world. This includes Germany's NuCom Group, valued at $2.2 billion, and the US based men's grooming brand Harry's, which has raised over $907 million.
The industry also features direct to consumer brands that have grown quickly. UK fitness apparel company Gymshark reached a $1.45 billion valuation, while India's audio brand boAt is valued at $1.4 billion.
Below is the full list of 12 Lifestyle unicorn startups at this time.
Top 10 Most Valuable Lifestyle Unicorns
Tool
Fundraising OS
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Sheet
2,189 Accelerators & Incubators
Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Sheet
1,600+ Unicorns
Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50Sheet
250 BioTech & Health Investors
List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Sheet
250 AI Investors
List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Sheet
250 Fintech Investors
List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50NuCom Group operates as a strategic investment firm focused on growing a portfolio of consumer brands. Their expertise lies in combining content and commerce to help their portfolio companies scale effectively.
| Valuation | $2.2B (Joined February 2018) |
| Headquarters | Unterföhring, Bayern, Germany |
| Year Founded | 2018 |
| Founders | — |
| Funding Amount | $550M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Private Equity |
| Top Investors | General Atlantic |
Harry's creates thoughtfully designed shaving equipment and men's grooming products sold directly to consumers. They built their brand on offering German-engineered razor blades at a fair price, disrupting the established men's care industry.
| Valuation | $2B (Joined February 2018) |
| Headquarters | New York, New York, United States |
| Year Founded | 2013 |
| Founders | Andy Mayfield, Erik Kimel, Jeffrey Raider |
| Funding Amount | $907.4M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Private Equity |
| Top Investors | Lakestar, Temasek Holdings, Bain Capital, BoxGroup, Wellington Management |
Trendy International Group operates a diverse portfolio of fashion and lifestyle brands that blend artistic expression with commercial retail. They are known for popular clothing lines like the womenswear brand Ochirly and the menswear brand Trendiano.
| Valuation | $2B |
| Headquarters | Guangzhou, Guangdong, China |
| Year Founded | 1999 |
| Founders | Jacky Xu |
| Funding Amount | $200M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Private Equity |
| Top Investors | L Catterton Asia |
Gymshark designs and sells a popular line of fitness apparel and accessories directly to consumers online. The brand has become a major player in the industry by cultivating a dedicated community of athletes and fitness enthusiasts.
| Valuation | $1.45B (Joined August 2020) |
| Headquarters | Solihull, Solihull, United Kingdom |
| Year Founded | 2012 |
| Founders | Ben Francis, Lewis Morgan |
| Funding Amount | £200M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Private Equity |
| Top Investors | General Atlantic |
boAt designs and sells a popular line of consumer audio gear and wearables, from headphones to smartwatches. The brand has built a strong following with its fashion-forward, lifestyle-oriented products offered at accessible prices.
| Valuation | $1.4B (Joined October 2022) |
| Headquarters | Gurgaon, Haryana, India |
| Year Founded | 2016 |
| Founders | Aman Gupta, Sameer Mehta |
| Funding Amount | $177M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Undisclosed |
| Top Investors | InnoVen Capital, Navi Technologies, Qualcomm Ventures, Warburg Pincus, Fireside Ventures |
Away designs and sells a popular line of luggage and travel essentials for the modern traveler. They are best known for their durable, minimalist suitcases that feature smart details to solve real travel problems.
| Valuation | $1.4B (Joined May 2019) |
| Headquarters | New York, New York, United States |
| Year Founded | 2015 |
| Founders | Jen Rubio, Steph Korey Goodwin |
| Funding Amount | $181M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | BAM Ventures, Accel, Forerunner, Battery Ventures, Wellington Management |
Vagaro offers a booking and business management platform for salons, spas, and fitness studios. Their software helps these businesses manage appointments, process payments, and market their services to new and existing clients.
| Valuation | $1B (Joined November 2021) |
| Headquarters | Dublin, California, United States |
| Year Founded | 2009 |
| Founders | Fred Helou |
| Funding Amount | $163M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Private Equity |
| Top Investors | FTV Capital |
Numbrs created a financial services app that enables customers to manage their existing bank accounts and personal finances. Their platform aggregates data from multiple accounts to give users a comprehensive overview of their financial health in one place.
| Valuation | $1B (Joined August 2019) |
| Headquarters | Zürich, Zurich, Switzerland |
| Year Founded | 1999 |
| Founders | Boris Manhart, Johannes Huebner, Martin Saidler |
| Funding Amount | $108.7M |
| Company Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | Investment Corporation of Dubai (ICD), Marius Nacht, Fin Capital, SevenVentures, Saidler & Co. |
TechStyle Fashion Group operates a portfolio of direct-to-consumer fashion brands, including JustFab and Fabletics, using a membership commerce model. They deliver a personalized shopping experience to millions of members, offering curated selections of apparel, shoes, and lifestyle products.
| Valuation | $1B (Joined August 2014) |
| Headquarters | El Segundo, California, United States |
| Year Founded | 2010 |
| Founders | Adam Goldenberg, Don Ressler |
| Funding Amount | $336M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Venture Round |
| Top Investors | Rho Capital Partners, KEC Ventures, Matrix, TCV, Trinity Capital |
V3 Group develops a portfolio of leading Asian brands in the lifestyle and wellness markets. They are known for companies like OSIM, a pioneer in wellness technology, and the luxury tea brand TWG Tea.
| Valuation | $1B |
| Headquarters | Singapore, Central Region, Singapore |
| Year Founded | 1980 |
| Founders | Ron SIM Chye Hock |
| Funding Amount | SGD366M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Private Equity |
| Top Investors | Kohlberg Kravis Roberts |
The Remaining 2 Lifestyle Unicorns
While the top ten grab the headlines, they only tell part of the story. We're seeing more and more successful lifestyle companies pop up, especially in Asia.
Each one is building a strong business by focusing on what people truly want. Below are the other lifestyle unicorns making a name for themselves.
