This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Clanbeat’s cover immediately establishes its focus with the tagline, “Be a Better Manager with 1-on-1s.” This approach works because it is benefit-driven and clearly defines the product's core value proposition for a specific user persona. Investors can instantly understand the product's purpose, which is crucial for capturing attention in the first few seconds.
Our Tip: Create a tagline that clearly states the primary benefit for your target customer, ensuring it is concise and free of industry jargon.
The deck effectively frames the problem by connecting the lack of tools for 1-on-1s to the broader, undeniable trend of millennials dominating the workforce. This strategy makes the problem feel both urgent and large, which is exactly what investors want to see. By highlighting this cultural shift, Clanbeat positions its solution as a necessity for modern companies, not just a nice-to-have tool.
Our Tip: Ground your problem in a significant, irreversible market or cultural trend to demonstrate that the need for your solution is both large and growing.
Clanbeat’s solution directly addresses the stated problem by providing a structured platform for 1-on-1s and ongoing feedback. The unique value proposition is smartly articulated around the “relational aspect of management,” which differentiates it from more traditional performance tools. This focus on nurturing connections rather than just tracking metrics is a compelling angle for investors, as it ties directly to employee retention and productivity.
Our Tip: Differentiate your solution by focusing on a unique philosophical approach or value, not just a list of features, to create a stronger brand identity.
The team slide is one of the deck's strongest assets, prominently featuring CEO Ragnar Sass, the founder of Pipedrive. This immediately signals to investors that the team is led by a proven entrepreneur who has successfully built and scaled a major company in a related space. Highlighting a well-rounded team with clear roles in product, engineering, and leadership further builds confidence in their ability to execute.
Our Tip: If you have a team member with a significant prior success or exit, make them the undeniable hero of your team slide to build immediate credibility.
Clanbeat’s deck excels by telling a cohesive story where each slide logically follows the last. The clear tagline sets the stage, the problem is made urgent by a major market trend, and the solution directly resolves the stated pain point. To apply this, ensure your deck flows like a narrative, with each section reinforcing your core message and building momentum for the investor.
The deck builds investor confidence by immediately highlighting its strongest proof points, like the founder's previous success with Pipedrive. It further de-risks the opportunity by grounding the problem in an undeniable demographic shift, making the market need feel inevitable. Identify your single biggest strength—be it team, traction, or a key insight—and make it the hero of your story to anchor the pitch in credibility.
