This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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ELXR effectively frames the problem by highlighting the inefficiency of generic fitness programs that ignore individual biology. They correctly identify the core pain point: suboptimal results and potential injuries from one-size-fits-all plans. This approach immediately establishes a clear need for a more personalized solution, which resonates with investors looking for validated market problems.
Our Tip: Frame the problem in a relatable story or with a powerful statistic to create an immediate emotional connection with your audience.
The pitch clearly presents a scientific solution by connecting DNA analysis directly to customized workout plans, which is a strong differentiator. Their value proposition is centered on optimizing training efficiency and effectiveness, a tangible benefit for users. By integrating genetic insights, ELXR positions itself as an innovative leader rather than just another fitness app.
Our Tip: Clearly articulate your unique value proposition in a single, memorable sentence that explains how you solve the problem better than anyone else.
ELXR quantifies its opportunity by presenting a Total Addressable Market (TAM) of $16 billion in Asia, which signals significant scale to investors. They further break this down into specific target segments like active lifestyle personnel and gym members, showing a clear understanding of their customer base. This data-driven approach adds credibility and demonstrates a substantial market waiting to be captured.
Our Tip: Use a top-down (TAM) and bottom-up (SAM/SOM) approach to show both the massive potential and a realistic plan for market entry.
The deck showcases a well-rounded leadership team with clearly defined roles, covering IT, business development, operations, and administration. Including a strong advisory board with multiple doctors adds a layer of scientific credibility and domain expertise, which is crucial for a health-tech venture. This reassures investors that the team has the necessary skills and guidance to execute its vision.
Our Tip: Highlight each team member's single most relevant accomplishment or expertise that directly relates to the company's success.
ELXR builds immense credibility by grounding its solution in DNA science and showcasing an advisory board of doctors. This data-driven approach transforms their pitch from a simple fitness app into a defensible health-tech innovation. To apply this, anchor your core claims in verifiable data or expert validation to build investor confidence and create a strong competitive moat.
The deck successfully pairs a massive $16 billion TAM with specific, addressable customer segments, showing investors both the scale of the prize and a realistic path to winning it. This demonstrates a clear understanding of the market beyond just a top-level number. Define your TAM to show ambition, but immediately follow up with your SAM and SOM to prove you have a focused and actionable market entry strategy.
