This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
Friend Trusted effectively frames the problem by focusing on relatable homeowner frustrations like finding trustworthy contractors and the slow process of getting estimates. This approach immediately builds an emotional connection with anyone who has ever tried to hire a professional for a home project. They clearly articulate multiple pain points, from lack of transparency to feeling overwhelmed, which strengthens the case for a new solution.
Our Tip: Present the problem through a relatable story or user scenario to make the pain points tangible and emotionally resonant for investors.
The solution is presented with powerful simplicity: "Take a photo... Receive three estimates within 24 hours." This clarity directly addresses the previously stated problems of time and complexity. Their value proposition smartly centers on trust and speed, which are the two most critical factors for their target audience.
Our Tip: Clearly articulate your solution in a single, powerful "how it works" statement that directly counters the core problem you identified.
Friend Trusted presents compelling traction with a $2.9 million run rate and over 4,300 completed projects, which serves as powerful validation for their business model. These hard numbers move the pitch from a theoretical idea to a proven business with real market demand. This data immediately answers the investor's question: "Is anyone actually using this?"
Our Tip: Showcase two to three key metrics that best demonstrate product-market fit and growth momentum, such as revenue, user growth, or engagement.
The team slide builds credibility by highlighting the founders' relevant experience in SaaS, mobile solutions, and local services. Notice that they connect their backgrounds directly to the company's needs, showing investors they have the right expertise to execute the plan. Including team members from well-known companies like Salesforce and UBER adds another layer of validation and signals a high standard for talent.
Our Tip: For each key team member, highlight one specific past achievement or experience that directly proves their ability to solve the problem you are tackling.
Friend Trusted’s deck tells a simple, linear story that connects a relatable problem directly to a proven solution. Each section logically builds on the last, creating a compelling and easy-to-follow investment case. Structure your own deck as a cohesive narrative, ensuring every slide serves to answer the next logical question in an investor's mind.
The pitch masterfully transitions from a concept to a credible business by grounding its claims in specific, impressive metrics like its $2.9 million run rate. These numbers serve as undeniable proof that the business model works and that there is real market demand for the solution. Go beyond describing your idea by using key performance indicators to validate your progress and prove you are building a real business.
