This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Cloosiv clearly identifies relatable pain points for coffee drinkers: long waits and the inconvenience of in-person ordering. This approach immediately builds an emotional connection with anyone who has experienced a busy morning coffee run. By framing the problem around daily disruptions, they make their solution feel necessary rather than just a nice-to-have.
Our Tip: Present the problem through a relatable story or user scenario to make the pain point tangible and memorable for investors.
The pitch deck presents a straightforward solution: a mobile app for ordering ahead that directly addresses the stated problem of long wait times. Their value proposition is sharpened by focusing on local coffee shops, which creates a clear differentiator and a community-centric narrative. This strategy works because it positions Cloosiv not just as a convenience tool, but as a platform for supporting local businesses.
Our Tip: Clearly articulate how your solution not only solves the problem but also offers a unique value that competitors cannot easily replicate.
Cloosiv defines a specific and underserved target market: mid-market chains and independent coffee shops in the U.S. They quantify the opportunity with a clear target of 14,000 locations, giving investors a concrete number to anchor their assessment of the market size. This focus on a niche demonstrates a well-researched market entry strategy rather than a generic attempt to capture the entire market.
Our Tip: Use a "bottom-up" market sizing approach by identifying your specific target customers and their numbers to present a believable and attainable market opportunity.
The business model is simple and proven, relying on transaction fees from orders placed through the app. This clarity is effective because investors can immediately understand the primary revenue stream without complex explanations. Mentioning potential partnerships for promotional features also shows foresight into future, diversified revenue opportunities.
Our Tip: Present a primary revenue stream that is easy to understand and then briefly mention secondary streams to show long-term monetization potential.
The Cloosiv deck succeeds because its core story is incredibly simple: people hate waiting for coffee, and this app fixes that. This clarity across the problem, solution, and business model allows investors to grasp the entire concept in minutes without getting lost in jargon. Make your pitch so clear that an investor can easily explain it to someone else after a single read.
Instead of claiming they would capture the entire coffee market, Cloosiv targeted a specific, underserved niche of 14,000 independent shops. This focused strategy makes their market size believable and their go-to-market plan seem achievable, which builds investor confidence. Define your beachhead market with precision to show you have a realistic plan for market entry before you try to conquer the world.
