This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Plum's tagline, "A Chatbot that uses AI to manage people's money the way they should," immediately defines the product, technology, and mission. It clearly communicates what the product does (manages money), how it does it (AI chatbot), and its core benefit (the "right" way). This directness works because it leaves no room for ambiguity, instantly telling investors the what, how, and why.
Our Tip: Your tagline should be a concise summary of your entire business, answering what you do, for whom, and what makes you unique.
The deck effectively frames the problem around universal pain points like the difficulty of consistent saving and the complexity of financial products. This approach resonates because it presents a relatable, widespread issue that investors can immediately understand. By focusing on the emotional and practical challenges, Plum establishes a clear need for its solution.
Our Tip: Frame the problem not just as a market gap but as a tangible pain point experienced by a specific audience to create an emotional connection with investors.
Plum presents its solution not just as a tool but as a behavioral change engine, combining an AI chatbot with the "Power of Nudge." This strategy works because it moves beyond a simple feature list to a compelling value proposition focused on outcomes, like better financial habits. The deck clearly connects its AI-driven automatic savings and insights directly back to solving the previously stated pain points.
Our Tip: Showcase your solution by emphasizing the unique mechanism that delivers the core value proposition, not just the features themselves.
Plum uses hard metrics like 50% month-over-month savings growth and 20% user growth to provide undeniable social proof. These numbers serve as powerful validation, demonstrating strong product-market fit and user engagement before an investor even looks at financials. This data-driven approach de-risks the investment by proving that the solution is not just a concept but a product that people actively use and value.
Our Tip: Lead with your most impressive user engagement or growth metric to prove your business has momentum and that customers love your product.
Plum's deck tells a cohesive story, connecting a relatable problem like the difficulty of saving directly to a unique solution using AI nudges and validating it with strong user growth. This narrative structure is more persuasive than a simple feature list because it shows investors a clear path from pain point to market validation. To apply this, structure your deck as a story that logically flows from the problem you solve to the tangible results your solution delivers.
Plum leads with impressive engagement metrics like 50% month-over-month savings growth, proving the product creates real value before diving into financials. This strategy works by answering the biggest investor question upfront: "Do people want this?". Focus on showcasing one or two key metrics that prove your core business assumption and demonstrate strong user love for your product.
