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3 Failed B2B2C Startups & the Reasons Behind

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The B2B2C sector is a competitive one.

But at the same time, it can be really lucrative.

Thousands of B2B2C startups have emerged in the last years and a lot of money has flown into them

However, the majority of these startups have since shut down.

In this article, you can find some of them as well as analysis on why they failed.


3 Failed B2B2C Startups

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Rafter

Rafter

Rafter was a course material provider for colleges. They had lots of competition and had to deal with logistical, financial, and market challenges.

Details of the startup:

  • Founders:

    Sara Leoni

  • Country:

    United States

  • Industry:

    Education

  • Started in:

    2006

  • Closed in:

    2016

  • Nº of employees:

    50-100

  • Funding Amount:

    > $50M

  • Specific cause of failure:

    Competition

You can read more about their failure here.

Botnim

Botnim

Botnim was a web application that provided near dishes and their nutritional values. Read now the story of the 2 co-founders with a failed startup.

Details of the startup:

  • Founder:

    Shaked Klein Orbach & Gilad Peled

  • Country:

    Israel

  • Industry:

    Food & Beverage

  • Started in:

    2017

  • Closed in:

    2017

  • Funding Amount:

    $0

  • Specific cause of failure:

    Bad Market Fit

You can read more about their failure here.

Melon

Melon

Kevin was the founder of Melon, a food delivery startup aimed at being more cost-effective. Melon’s unique approach was quickly validated through an MVP and in just two months, the business grew to $10k/mo and 500 users. However, they realized becoming profitable would be hard and decided to discontinue the service.

Details of the startup:

  • Founder:

    Kevin Wang

  • Country:

    United States

  • Industry:

    Food & Beverage

  • Started in:

    2019

  • Closed in:

    2020

  • Funding Amount:

    $0

  • Specific cause of failure:

    Lack of Experience

You can read more about their failure here.

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