Startups are hard and becoming a unicorn startup is even harder, but here is a list of 16 consumer goods companies that have achieved the unicorn status.
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The Consumer Goods sector has grown tremendously in recent years.
And, this can be attributed to the introduction of new technologies that make operational costs more convenient and efficient.
This post is about 16 Consumer Goods startups that have achieved unicorn status — privately held companies that reach billion-dollar valuations.
Away is a travel brand with a vision to transform their industry with thoughtful and purposeful products for consumers worldwide.
Details of the startup:
Valuation:
$1.40
B (
May 2019
)
Country:
United States
City:
New York
Started in:
2015
Founders:
Jen Rubio, Steph Korey
Industries:
Consumer, Consumer Goods, E-Commerce, Lifestyle, Retail, Travel
Number of employees:
500-1,000
Funding Amount:
$181,000,000
Number of funding rounds:
5
Number of investors:
20
Diamond Foundry is using innovative technology to change forever the way diamonds are made. They make it possible to own a Yield Diamond™ for the price of a luxury good, such as a handbag or a watch.
Details of the startup:
Valuation:
$1.80
B (
April 2021
)
Country:
United States
City:
San Francisco
Started in:
2012
Founders:
Martin Roscheisen
Industries:
Consumer Goods, Foundries, Semiconductor
Number of employees:
100-250
Funding Amount:
$349,999,992
Number of funding rounds:
4
Number of investors:
18
FirstCry was created to make your life easy with a range of products that include feeding, bathing, diapering, and toys for baby.
Details of the startup:
Valuation:
$2.10
B (
February 2020
)
Country:
India
City:
Pune
Started in:
2010
Founders:
Amitava Saha, Prashant Jadhav, Sanket Hattimattur, Supam Maheshwari
Industries:
Baby, Consumer Goods, E-Commerce, Retail, Shopping
Number of employees:
1,000-5,000
Funding Amount:
$741,360,000
Number of funding rounds:
10
Number of investors:
17
Glossier’s strength lies in the direct-to-consumer model-- its ability to create a genuine brand presence that gets shoppers to buy.
Details of the startup:
Valuation:
$1.20
B (
March 2019
)
Country:
United States
City:
New York
Started in:
2010
Founders:
Emily Weiss
Industries:
Beauty, Consumer Goods, Fashion
Number of employees:
100-250
Funding Amount:
$186,400,000
Number of funding rounds:
5
Number of investors:
16
The Goat Group is an online marketplace that connects people from all over the world to purchase authentic sneakers, apparel, and accessories.
Details of the startup:
Valuation:
$1.75
B (
September 2020
)
Country:
United States
City:
Culver City
Started in:
2015
Founders:
Daishin Sugano, Eddy Lu
Industries:
Consumer Goods, E-Commerce, Fashion, Marketplace, Shoes
Number of employees:
500-1,000
Funding Amount:
$297,600,000
Number of funding rounds:
8
Number of investors:
26
Grove Collaborative is a direct-to-consumer, retail-driven ecommerce business that provides an end-to-end platform and community for natural home and personal care product companies.
Details of the startup:
Valuation:
$1.32
B (
January 2018
)
Country:
United States
City:
San Francisco
Started in:
2012
Founders:
Chris Clark, Jordan Savage, Stuart Landesberg
Industries:
Consumer Goods, E-Commerce, Internet, Retail, Sustainability
Number of employees:
500-1,000
Funding Amount:
$337,256,219
Number of funding rounds:
7
Number of investors:
27
Harry's passion to create a better, affordable alternative for quality razors, has led him to create an online platform for consumers.
Details of the startup:
Valuation:
$1.70
B (
February 2018
)
Country:
United States
City:
New York
Started in:
2013
Founders:
Andy Katz-Mayfield, Erik Kimel, Jeffrey Raider
Industries:
Consumer Goods, E-Commerce, Fashion, Lifestyle, Men's
Number of employees:
500-1,000
Funding Amount:
$652,400,000
Number of funding rounds:
9
Number of investors:
22
JUUL is a maker of advanced vapor products, and their mission is to make the transition from cigarettes to vapor as smooth and easy as possible.
Details of the startup:
Valuation:
$12.00
B (
December 2017
)
Country:
United States
City:
San Francisco
Started in:
2015
Founders:
Adam Bowen, James Monsees, Kevin Burns, Tim Danaher
Industries:
B2C, Consumer Electronics, Consumer Goods, E-Commerce, Leisure, Lifestyle
Number of employees:
1,000-5,000
Funding Amount:
$15,129,032,811
Number of funding rounds:
11
Number of investors:
11
Mia.com is a retailer specializing in premium baby care products for newborns up to two years.
Details of the startup:
Valuation:
$1.00
B (
September 2015
)
Country:
China
City:
Beijing
Started in:
2011
Founders:
Nan Liu
Industries:
Baby, Consumer Goods, E-Commerce, Shopping
Number of employees:
10-50
Funding Amount:
$231,600,000
Number of funding rounds:
5
Number of investors:
4
Missfresh is an e-commerce platform running on complex technology to provide you with your daily fresh food.
Details of the startup:
Valuation:
$3
B (
July 2020
)
Country:
China
City:
Beijing
Started in:
2014
Founders:
Bin Zeng, Zheng Xu
Industries:
Apps, Consumer Goods, E-Commerce, Food and Beverage, Grocery, Mobile
Number of employees:
1,000-5,000
Funding Amount:
$1,662,656,167
Number of funding rounds:
10
Number of investors:
22
Promasidor is Africa’s leading manufacturer and supplier of seasonings and processed foods. Its brands are well-established household names, recognized for high quality.
Details of the startup:
Valuation:
$1.59
B (
November 2016
)
Country:
South Africa
City:
Bryanston
Started in:
1979
Founders:
Robert Rose
Industries:
Consumer Goods, Food and Beverage, Manufacturing
Number of employees:
1,000-5,000
Funding Amount:
$532,000,000
Number of funding rounds:
2
Number of investors:
2
Rappi is a consumer tech company that specializes in providing online delivery services that connect customers with third party vendors via a state-of-the-art delivery infrastructure.
Details of the startup:
Valuation:
$3.50
B (
August 2018
)
Country:
Colombia
City:
Bogotá
Started in:
2015
Founders:
Felipe Villamarin, Sebastian Mejia, Simon Borrero
Industries:
Consumer Goods, E-Commerce, Food Delivery
Number of employees:
5,000-10,000
Funding Amount:
$1,692,005,447
Number of funding rounds:
9
Number of investors:
38
Rent the Runway is a membership rental service that offers designer dresses for women to rent.
Details of the startup:
Valuation:
$1.00
B (
March 2019
)
Country:
United States
City:
New York
Started in:
2009
Founders:
Jennifer Fleiss, Jennifer Hyman, Jenny Fleiss
Industries:
Consumer Goods, E-Commerce, Fashion, Retail
Number of employees:
1,000-5,000
Funding Amount:
$541,150,000
Number of funding rounds:
12
Number of investors:
18
Thrasio is a data driven investment firm that acquires growing Amazon e-commerce businesses.
Details of the startup:
Valuation:
$6.00
B (
July 2020
)
Country:
United States
City:
Walpole
Started in:
2018
Founders:
Carlos Cashman, Joshua Silberstein
Industries:
Brand Marketing, Consumer Goods, E-Commerce, Product Management, Supply Chain Management
Number of employees:
500-1,000
Funding Amount:
$1,746,500,000
Number of funding rounds:
10
Number of investors:
20
Yipin Fresh provides a range of fresh and discounted food products, ensuring you’re always saving on your grocery bill.
Details of the startup:
Valuation:
$1.49
B (
March 2019
)
Country:
China
City:
Nanan
Started in:
2013
Founders:
Jianfei Jiang
Industries:
Consumer Goods, Food and Beverage
Number of employees:
1-10
Funding Amount:
CN¥4,500,000,000
Number of funding rounds:
3
Number of investors:
4
Zhuanzhuan is an online marketplace through which users can buy and sell secondhand goods. You can set your own prices, and you don’t have to worry about strangers knocking on your door.
Details of the startup:
Valuation:
$1.00
B (
April 2017
)
Country:
China
City:
Beijing
Started in:
2015
Founders:
Changfeng Xiang, Jiali Wu, Lu Chen, Wei Huang
Industries:
Consumer, Consumer Goods, E-Commerce, Marketplace
Number of employees:
500-1,000
Funding Amount:
$890,000,000
Number of funding rounds:
3
Number of investors:
4
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