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100 Accelerators & Incubators
Download The List of the 100 Highest-Valued Unicorns

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100 Top Unicorns
Download The List of the 100 Highest-Valued Unicorns

This free sheet contains all the information about the top 100 unicorns, including their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

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100 Top Unicorns
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The Founder's Handbook

Top 20 Consumer Goods Unicorns in 2024

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Have you ever wondered which private companies in the Consumer Goods industry have the highest valuations?

You’re not alone.

There are lots of unicorn companies in this space, and it can be difficult to keep track of them all.

We've decided to take a deep dive and put together a list containing 20 Consumer Goods unicorn startups, from highest to lowest valuation.

20 Consumer Goods Unicorns Companies

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2,189 Accelerators & Incubators

Information about the industries, countries, and cities they generally invest in.

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Complete Unicorns List
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1,016 Unicorns

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

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Complete Unicorns List
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1,190 Unicorns

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

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FinTech Investors
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250 FinTech Investors

List of startup investors in the FinTech industry, along with their Twitter, LinkedIn, and email addresses.

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BioTech & Health Investors
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250 BioTech & Health Investors

List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.

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AI Investors
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250 AI Investors

List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.

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1) JUUL Labs

JUUL Labs

JUUL is a maker of advanced vapor products, and their mission is to make the transition from cigarettes to vapor as smooth and easy as possible.

Details of the startup:

  • Valuation: $12.00B (December 2017)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2015
  • Founders: Adam Bowen, James Monsees, Kevin Burns, Tim Danaher
  • Number of employees: 1,000-5,000
  • Funding: $15,371.68M
  • Funding rounds: 12
  • Number of investors: 17

You can find their website here.

2) Thrasio

Thrasio

Thrasio is a data driven investment firm that acquires growing Amazon e-commerce businesses.

Details of the startup:

  • Valuation: $10.00B (July 2020)
  • Country: United States
  • State: Massachusetts
  • City: Walpole
  • Started in: 2018
  • Founders: Carlos Cashman, Joshua Silberstein
  • Number of employees: 1,000-5,000
  • Funding: $3,396.46M
  • Funding rounds: 13
  • Number of investors: 24

You can find their website here.

3) Rappi

Rappi

Rappi is a consumer tech company that specializes in providing online delivery services that connect customers with third party vendors via a state-of-the-art delivery infrastructure.

Details of the startup:

  • Valuation: $5.25B (August 2018)
  • Country: Colombia
  • City: Bogota
  • Started in: 2015
  • Founders: Felipe Villamarin, Sebastian Mejia, Simon Borrero
  • Number of employees: 5,000-10,000
  • Funding: $2,248.01M
  • Funding rounds: 11
  • Number of investors: 44

You can find their website here.

4) GOAT

GOAT

The Goat Group is an online marketplace that connects people from all over the world to purchase authentic sneakers, apparel, and accessories.

Details of the startup:

  • Valuation: $3.70B (September 2020)
  • Country: United States
  • State: California
  • City: Los Angeles
  • Started in: 2015
  • Founders: Daishin Sugano, Eddy Lu
  • Number of employees: 500-1,000
  • Funding: $491.62M
  • Funding rounds: 9
  • Number of investors: 32

You can find their website here.

5) Zetwerk

Zetwerk

Zetwerk operates a business-to-business marketplace for manufacturing items.

Details of the startup:

  • Valuation: $2.68B (August 2021)
  • Country: India
  • City: Bengaluru
  • Started in: 2018
  • Founders: Amrit Acharya, Rahul Sharma, Srinath Ramakkrushnan, Vishal Chaudhary
  • Number of employees: 100-250
  • Funding: $656.67M
  • Funding rounds: 11
  • Number of investors: 22

You can find their website here.

6) FirstCry

FirstCry

FirstCry was created to make your life easy with a range of products that include feeding, bathing, diapering, and toys for baby.

Details of the startup:

  • Valuation: $2.10B (February 2020)
  • Country: India
  • City: Pune
  • Started in: 2010
  • Founders: Amitava Saha, Prashant Jadhav, Sanket Hattimattur, Supam Maheshwari
  • Number of employees: 1,000-5,000
  • Funding: $831.00M
  • Funding rounds: 10
  • Number of investors: 17

You can find their website here.

7) Diamond Foundry

Diamond Foundry

Diamond Foundry is using innovative technology to change forever the way diamonds are made. They make it possible to own a Yield Diamond™ for the price of a luxury good, such as a handbag or a watch.

Details of the startup:

  • Valuation: $1.80B (March 2021)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2012
  • Founders: Martin Roscheisen
  • Number of employees: 100-250
  • Funding: $300.00M
  • Funding rounds: 5
  • Number of investors: 20

You can find their website here.

8) Harry's

Harry's

Harry's passion to create a better, affordable alternative for quality razors, has led him to create an online platform for consumers.

Details of the startup:

  • Valuation: $1.70B (February 2018)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2013
  • Founders: Andy Katz-Mayfield, Erik Kimel, Jeffrey Raider
  • Number of employees: 500-1,000
  • Funding: $659.10M
  • Funding rounds: 10
  • Number of investors: 22

You can find their website here.

9) Promasidor Holdings

Promasidor Holdings

Promasidor is Africa’s leading manufacturer and supplier of seasonings and processed foods. Its brands are well-established household names, recognized for high quality.

Details of the startup:

  • Valuation: $1.59B (November 2016)
  • Country: South Africa
  • City: Bryanston
  • Started in: 1979
  • Founders: Robert Rose
  • Number of employees: 1,000-5,000
  • Funding: $556.00M
  • Funding rounds: 2
  • Number of investors: 2

You can find their website here.

10) Alloy

Alloy

Alloy is a developer of an identity verification technology that enables banks to identify fraud and manage identities effectively and simply.

Details of the startup:

  • Valuation: $1.55B (September 2021)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2015
  • Founders: Evan Goldenberg, Joel Beal, Roberto Carli, Zack Reynolds
  • Number of employees: 50-100
  • Funding: $155.92M
  • Funding rounds: 2
  • Number of investors: 3

You can find their website here.

11) Yipin Shengxian

Yipin Shengxian

Yipin Fresh provides a range of fresh and discounted food products, ensuring you’re always saving on your grocery bill.

Details of the startup:

  • Valuation: $1.49B (March 2019)
  • Country: China
  • State: Anhui
  • City: Hefei
  • Started in: 2017
  • Founders: Jianfei Jiang
  • Number of employees: 1-10
  • Funding: $658.49M
  • Funding rounds: 3
  • Number of investors: 4

You can find their website here.

12) Rad Power Bikes

Rad Power Bikes

The largest electric bike company in North America. Red Power Bikes is making transportation more environmentally friendly, enjoyable, and accessible to all.

Details of the startup:

  • Valuation: $1.40B (October 2021)
  • Country: United States
  • State: Washington
  • City: Seattle
  • Started in: 2007
  • Founders: Mike Radenbaugh, Tyler Collins
  • Number of employees: 501-1000
  • Funding: $329.32M
  • Funding rounds: 5
  • Number of investors: 8

You can find their website here.

13) Away

Away

Away is a travel brand with a vision to transform their industry with thoughtful and purposeful products for consumers worldwide.

Details of the startup:

  • Valuation: $1.40B (May 2019)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2015
  • Founders: Jen Rubio, Steph Korey
  • Number of employees: 500-1,000
  • Funding: $181.10M
  • Funding rounds: 6
  • Number of investors: 21

You can find their website here.

14) Glossier

Glossier

Glossier’s strength lies in the direct-to-consumer model-- its ability to create a genuine brand presence that gets shoppers to buy.

Details of the startup:

  • Valuation: $1.20B (March 2019)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2014
  • Founders: Emily Weiss
  • Number of employees: 100-250
  • Funding: $267.40M
  • Funding rounds: 6
  • Number of investors: 19

You can find their website here.

15) Merama

Merama

Merama is an e-commerce platform that partners with e-commerce product sellers.

Details of the startup:

  • Valuation: $1.20B (December 2021)
  • Country: Mexico
  • City: Lomas de Chapultepec
  • Started in: 2020
  • Founders: Felipe Delgado, Guilherme Nosralla, Olivier Scialom, Renato Andrade, Sujay Tyle
  • Number of employees: 100-250
  • Funding: $445.00M
  • Funding rounds: 5
  • Number of investors: 10

You can find their website here.

16) Carousell

Carousell

Carousell is an online classifieds marketplace where users may buy and sell pre-owned things.

Details of the startup:

  • Valuation: $1.10B (September 2021)
  • Country: Singapore
  • Started in: 2012
  • Founders: Lucas Ngoo, Marcus Tan Yi Wei, Quek Siu Rui
  • Number of employees: 500-1,000
  • Funding: $443.00M
  • Funding rounds: 13
  • Number of investors: 17

You can find their website here.

17) Cirkul

Cirkul

Cirkul is a beverage company that creates delicious and nutritious flavoured drinking water.

Details of the startup:

  • Valuation: $1.07B (June 2022)
  • Country: United States
  • State: Florida
  • City: Tampa
  • Started in: 2015
  • Founders: Andy Gay, Garrett Waggoner
  • Number of employees: 51-100
  • Funding: $111.57M
  • Funding rounds: 4
  • Number of investors: 4

You can find their website here.

18) CommerceIQ

CommerceIQ

CommerceIQ is an omnichannel management platform that assists large brands in increasing e-commerce sales through machine learning and automation.

Details of the startup:

  • Valuation: $1.00B (March 2022)
  • Country: United States
  • State: California
  • City: Palo Alto
  • Started in: 2012
  • Founders: Guru Hariharan
  • Number of employees: 101-250
  • Funding: $195.50M
  • Funding rounds: 4
  • Number of investors: 5

You can find their website here.

19) SellerX

SellerX

SellerX buys and builds Amazon businesses, helping entrepreneurs realise the next stage of their businesses, and their lives.

Details of the startup:

  • Valuation: $1.00B (December 2021)
  • Country: Germany
  • City: Berlin
  • Started in: 2020
  • Founders: Malte Horeyseck, Philipp Triebel
  • Number of employees: 250-500
  • Funding: $766.70M
  • Funding rounds: 5
  • Number of investors: 15

You can find their website here.

20) Zhuan Zhuan

Zhuan Zhuan

Zhuanzhuan is an online marketplace through which users can buy and sell secondhand goods. You can set your own prices, and you don’t have to worry about strangers knocking on your door.

Details of the startup:

  • Valuation: $1.00B (April 2017)
  • Country: China
  • State: Beijing
  • City: Beijing
  • Started in: 2015
  • Founders: Changfeng Xiang, Jiali Wu, Lu Chen, Wei Huang
  • Number of employees: 500-1,000
  • Funding: $990.00M
  • Funding rounds: 4
  • Number of investors: 7

You can find their website here.

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