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19 Consumer Goods Startups that Became Unicorns

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Once a company crosses the $1 Billion mark, it becomes part of a rare and exclusive club: The Unicorn Club.

This next list contains 19 companies in the Consumer Goods industry that have achieved a valuation of more than $1 billion dollars; or in other words, have reached a so-called “Unicorn” status.

19 Consumer Goods Unicorns Companies

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JUUL Labs

JUUL Labs

JUUL is a maker of advanced vapor products, and their mission is to make the transition from cigarettes to vapor as smooth and easy as possible.

Details of the startup:

  • Valuation:

    $12.00

    B (

    December 2017

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2015

  • Founders:

    Adam Bowen, James Monsees, Kevin Burns, Tim Danaher

  • Industries:

    B2C, Consumer Electronics, Consumer Goods, Leisure, Lifestyle

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $15,371.68M

  • Number of funding rounds:

    12

  • Number of investors:

    17

here

Thrasio

Thrasio

Thrasio is a data driven investment firm that acquires growing Amazon e-commerce businesses.

Details of the startup:

  • Valuation:

    $10.00

    B (

    July 2020

    )

  • Country:

    United States

  • City:

    Walpole

  • Started in:

    2018

  • Founders:

    Carlos Cashman, Joshua Silberstein

  • Industries:

    Brand Marketing, Consumer Goods, E-Commerce

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $3,396.46M

  • Number of funding rounds:

    13

  • Number of investors:

    24

here

Rappi

Rappi

Rappi is a consumer tech company that specializes in providing online delivery services that connect customers with third party vendors via a state-of-the-art delivery infrastructure.

Details of the startup:

  • Valuation:

    $5.25

    B (

    August 2018

    )

  • Country:

    Colombia

  • City:

    Bogota

  • Started in:

    2015

  • Founders:

    Felipe Villamarin, Sebastian Mejia, Simon Borrero

  • Industries:

    Consumer Goods, E-Commerce, Food Delivery

  • Number of employees:

    5,000-10,000

  • Funding Amount:

    $2,248.01M

  • Number of funding rounds:

    11

  • Number of investors:

    44

here

GOAT

GOAT

The Goat Group is an online marketplace that connects people from all over the world to purchase authentic sneakers, apparel, and accessories.

Details of the startup:

  • Valuation:

    $3.70

    B (

    September 2020

    )

  • Country:

    United States

  • City:

    Los Angeles

  • Started in:

    2015

  • Founders:

    Daishin Sugano, Eddy Lu

  • Industries:

    Consumer Goods, E-Commerce, Fashion, Marketplace, Shoes

  • Number of employees:

    500-1,000

  • Funding Amount:

    $491.62M

  • Number of funding rounds:

    9

  • Number of investors:

    32

here

Zetwerk

Zetwerk

Zetwerk operates a business-to-business marketplace for manufacturing items.

Details of the startup:

  • Valuation:

    $2.50

    B (

    August 2021

    )

  • Country:

    India

  • City:

    Bengaluru

  • Started in:

    2018

  • Founders:

    Amrit Acharya, Rahul Sharma, Srinath Ramakkrushnan, Vishal Chaudhary

  • Industries:

    B2B, Consumer Goods, Manufacturing, Marketplace

  • Number of employees:

    100-250

  • Funding Amount:

    $656.67M

  • Number of funding rounds:

    11

  • Number of investors:

    22

here

FirstCry

FirstCry

FirstCry was created to make your life easy with a range of products that include feeding, bathing, diapering, and toys for baby.

Details of the startup:

  • Valuation:

    $2.10

    B (

    February 2020

    )

  • Country:

    India

  • City:

    Pune

  • Started in:

    2010

  • Founders:

    Amitava Saha, Prashant Jadhav, Sanket Hattimattur, Supam Maheshwari

  • Industries:

    Baby, Consumer Goods, E-Commerce, Retail, Shopping

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $831.00M

  • Number of funding rounds:

    10

  • Number of investors:

    17

here

Diamond Foundry

Diamond Foundry

Diamond Foundry is using innovative technology to change forever the way diamonds are made. They make it possible to own a Yield Diamond™ for the price of a luxury good, such as a handbag or a watch.

Details of the startup:

  • Valuation:

    $1.80

    B (

    March 2021

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2012

  • Founders:

    Martin Roscheisen

  • Industries:

    Consumer Goods, Foundries, Semiconductor

  • Number of employees:

    100-250

  • Funding Amount:

    $300.00M

  • Number of funding rounds:

    5

  • Number of investors:

    20

here

Harry's

Harry's

Harry's passion to create a better, affordable alternative for quality razors, has led him to create an online platform for consumers.

Details of the startup:

  • Valuation:

    $1.70

    B (

    February 2018

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2013

  • Founders:

    Andy Katz-Mayfield, Erik Kimel, Jeffrey Raider

  • Industries:

    Consumer Goods, E-Commerce, Fashion, Lifestyle, Men's

  • Number of employees:

    500-1,000

  • Funding Amount:

    $659.10M

  • Number of funding rounds:

    10

  • Number of investors:

    22

here

Promasidor Holdings

Promasidor Holdings

Promasidor is Africa’s leading manufacturer and supplier of seasonings and processed foods. Its brands are well-established household names, recognized for high quality.

Details of the startup:

  • Valuation:

    $1.59

    B (

    November 2016

    )

  • Country:

    South Africa

  • City:

    Bryanston

  • Started in:

    1979

  • Founders:

    Robert Rose

  • Industries:

    Consumer Goods, Food and Beverage, Manufacturing

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $556.00M

  • Number of funding rounds:

    2

  • Number of investors:

    2

here

Yipin Shengxian

Yipin Shengxian

Yipin Fresh provides a range of fresh and discounted food products, ensuring you’re always saving on your grocery bill.

Details of the startup:

  • Valuation:

    $1.49

    B (

    March 2019

    )

  • Country:

    China

  • City:

    Hefei

  • Started in:

    2017

  • Founders:

    Jianfei Jiang

  • Industries:

    Consumer Goods, Food and Beverage

  • Number of employees:

    1-10

  • Funding Amount:

    $658.49M

  • Number of funding rounds:

    3

  • Number of investors:

    4

here

Away

Away

Away is a travel brand with a vision to transform their industry with thoughtful and purposeful products for consumers worldwide.

Details of the startup:

  • Valuation:

    $1.40

    B (

    May 2019

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2015

  • Founders:

    Jen Rubio, Steph Korey

  • Industries:

    Consumer, Consumer Goods, E-Commerce, Lifestyle, Retail, Travel

  • Number of employees:

    500-1,000

  • Funding Amount:

    $181.10M

  • Number of funding rounds:

    6

  • Number of investors:

    21

here

Alloy

Alloy

Alloy is a developer of an identity verification technology that enables banks to identify fraud and manage identities effectively and simply.

Details of the startup:

  • Valuation:

    $1.35

    B (

    September 2021

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2015

  • Founders:

    Evan Goldenberg, Joel Beal, Roberto Carli, Zack Reynolds

  • Industries:

    Business Intelligence, Consumer Goods, PaaS, Predictive Analytics, Retail, SaaS, Sales, Supply Chain Management

  • Number of employees:

    50-100

  • Funding Amount:

    $155.92M

  • Number of funding rounds:

    2

  • Number of investors:

    3

here

Grove Collaborative

Grove Collaborative

Grove Collaborative is a direct-to-consumer, retail-driven ecommerce business that provides an end-to-end platform and community for natural home and personal care product companies.

Details of the startup:

  • Valuation:

    $1.32

    B (

    September 2019

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2016

  • Founders:

    Chris Clark, Jordan Savage, Stuart Landesberg

  • Industries:

    Consumer Goods, E-Commerce, Internet, Retail, Sustainability

  • Number of employees:

    500-1,000

  • Funding Amount:

    $453.01M

  • Number of funding rounds:

    6

  • Number of investors:

    27

here

Glossier

Glossier

Glossier’s strength lies in the direct-to-consumer model-- its ability to create a genuine brand presence that gets shoppers to buy.

Details of the startup:

  • Valuation:

    $1.20

    B (

    March 2019

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2014

  • Founders:

    Emily Weiss

  • Industries:

    Beauty, Consumer Goods, Fashion

  • Number of employees:

    100-250

  • Funding Amount:

    $267.40M

  • Number of funding rounds:

    6

  • Number of investors:

    19

here

Merama

Merama

Merama is an e-commerce platform that partners with e-commerce product sellers.

Details of the startup:

  • Valuation:

    $1.20

    B (

    December 2021

    )

  • Country:

    Mexico

  • City:

    Lomas de Chapultepec

  • Started in:

    2020

  • Founders:

    Felipe Delgado, Guilherme Nosralla, Olivier Scialom, Renato Andrade, Sujay Tyle

  • Industries:

    Consumer Goods, E-Commerce, Finance, Retail

  • Number of employees:

    100-250

  • Funding Amount:

    $445.00M

  • Number of funding rounds:

    5

  • Number of investors:

    10

here

Carousell

Carousell

Carousell is an online classifieds marketplace where users may buy and sell pre-owned things.

Details of the startup:

  • Valuation:

    $1.10

    B (

    September 2021

    )

  • Country:

    Singapore

  • City:

  • Started in:

    2012

  • Founders:

    Lucas Ngoo, Marcus Tan Yi Wei, Quek Siu Rui

  • Industries:

    Classifieds, Consumer Goods, E-Commerce, Marketplace, Mobile Apps

  • Number of employees:

    500-1,000

  • Funding Amount:

    $443.00M

  • Number of funding rounds:

    13

  • Number of investors:

    17

here

Mia.com

Mia.com

Mia.com is a retailer specializing in premium baby care products for newborns up to two years.

Details of the startup:

  • Valuation:

    $1.00

    B (

    September 2015

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2011

  • Founders:

    Nan Liu

  • Industries:

    Baby, Consumer Goods, E-Commerce, Shopping

  • Number of employees:

    10-50

  • Funding Amount:

    $231.60M

  • Number of funding rounds:

    5

  • Number of investors:

    4

here

SellerX

SellerX

SellerX buys and builds Amazon businesses, helping entrepreneurs realise the next stage of their businesses, and their lives.

Details of the startup:

  • Valuation:

    $1.00

    B (

    December 2021

    )

  • Country:

    Germany

  • City:

    Berlin

  • Started in:

    2020

  • Founders:

    Malte Horeyseck, Philipp Triebel

  • Industries:

    Brand Marketing, Consumer Goods, E-Commerce

  • Number of employees:

    250-500

  • Funding Amount:

    $766.70M

  • Number of funding rounds:

    5

  • Number of investors:

    15

here

Zhuan Zhuan

Zhuan Zhuan

Zhuanzhuan is an online marketplace through which users can buy and sell secondhand goods. You can set your own prices, and you don’t have to worry about strangers knocking on your door.

Details of the startup:

  • Valuation:

    $1.00

    B (

    April 2017

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2015

  • Founders:

    Changfeng Xiang, Jiali Wu, Lu Chen, Wei Huang

  • Industries:

    Consumer, Consumer Goods, E-Commerce, Marketplace

  • Number of employees:

    500-1,000

  • Funding Amount:

    $990.00M

  • Number of funding rounds:

    4

  • Number of investors:

    7

here
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