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Consumer Goods Unicorns

16 Consumer Goods Startups that are now Unicorn Companies

Startups are hard and becoming a unicorn startup is even harder, but here is a list of 16 consumer goods companies that have achieved the unicorn status.

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The Consumer Goods sector has grown tremendously in recent years.

And, this can be attributed to the introduction of new technologies that make operational costs more convenient and efficient.

This post is about 16 Consumer Goods startups that have achieved unicorn status — privately held companies that reach billion-dollar valuations.

16 Consumer Goods Startups that are now Unicorns

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Away

Away

Away is a travel brand with a vision to transform their industry with thoughtful and purposeful products for consumers worldwide.

Details of the startup:

  • Valuation:

    $1.40

    B (

    May 2019

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2015

  • Founders:

    Jen Rubio, Steph Korey

  • Industries:

    Consumer, Consumer Goods, E-Commerce, Lifestyle, Retail, Travel

  • Number of employees:

    500-1,000

  • Funding Amount:

    $181,000,000

  • Number of funding rounds:

    5

  • Number of investors:

    20

here

Diamond Foundry

Diamond Foundry

Diamond Foundry is using innovative technology to change forever the way diamonds are made. They make it possible to own a Yield Diamond™ for the price of a luxury good, such as a handbag or a watch.

Details of the startup:

  • Valuation:

    $1.80

    B (

    April 2021

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2012

  • Founders:

    Martin Roscheisen

  • Industries:

    Consumer Goods, Foundries, Semiconductor

  • Number of employees:

    100-250

  • Funding Amount:

    $349,999,992

  • Number of funding rounds:

    4

  • Number of investors:

    18

here

FirstCry

FirstCry

FirstCry was created to make your life easy with a range of products that include feeding, bathing, diapering, and toys for baby.

Details of the startup:

  • Valuation:

    $2.10

    B (

    February 2020

    )

  • Country:

    India

  • City:

    Pune

  • Started in:

    2010

  • Founders:

    Amitava Saha, Prashant Jadhav, Sanket Hattimattur, Supam Maheshwari

  • Industries:

    Baby, Consumer Goods, E-Commerce, Retail, Shopping

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $741,360,000

  • Number of funding rounds:

    10

  • Number of investors:

    17

here

Glossier

Glossier

Glossier’s strength lies in the direct-to-consumer model-- its ability to create a genuine brand presence that gets shoppers to buy.

Details of the startup:

  • Valuation:

    $1.20

    B (

    March 2019

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2010

  • Founders:

    Emily Weiss

  • Industries:

    Beauty, Consumer Goods, Fashion

  • Number of employees:

    100-250

  • Funding Amount:

    $186,400,000

  • Number of funding rounds:

    5

  • Number of investors:

    16

here

Goat Group

Goat Group

The Goat Group is an online marketplace that connects people from all over the world to purchase authentic sneakers, apparel, and accessories.

Details of the startup:

  • Valuation:

    $1.75

    B (

    September 2020

    )

  • Country:

    United States

  • City:

    Culver City

  • Started in:

    2015

  • Founders:

    Daishin Sugano, Eddy Lu

  • Industries:

    Consumer Goods, E-Commerce, Fashion, Marketplace, Shoes

  • Number of employees:

    500-1,000

  • Funding Amount:

    $297,600,000

  • Number of funding rounds:

    8

  • Number of investors:

    26

here

Grove Collaborative

Grove Collaborative

Grove Collaborative is a direct-to-consumer, retail-driven ecommerce business that provides an end-to-end platform and community for natural home and personal care product companies.

Details of the startup:

  • Valuation:

    $1.32

    B (

    January 2018

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2012

  • Founders:

    Chris Clark, Jordan Savage, Stuart Landesberg

  • Industries:

    Consumer Goods, E-Commerce, Internet, Retail, Sustainability

  • Number of employees:

    500-1,000

  • Funding Amount:

    $337,256,219

  • Number of funding rounds:

    7

  • Number of investors:

    27

here

Harry's

Harry's

Harry's passion to create a better, affordable alternative for quality razors, has led him to create an online platform for consumers.

Details of the startup:

  • Valuation:

    $1.70

    B (

    February 2018

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2013

  • Founders:

    Andy Katz-Mayfield, Erik Kimel, Jeffrey Raider

  • Industries:

    Consumer Goods, E-Commerce, Fashion, Lifestyle, Men's

  • Number of employees:

    500-1,000

  • Funding Amount:

    $652,400,000

  • Number of funding rounds:

    9

  • Number of investors:

    22

here

JUUL

JUUL

JUUL is a maker of advanced vapor products, and their mission is to make the transition from cigarettes to vapor as smooth and easy as possible.

Details of the startup:

  • Valuation:

    $12.00

    B (

    December 2017

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2015

  • Founders:

    Adam Bowen, James Monsees, Kevin Burns, Tim Danaher

  • Industries:

    B2C, Consumer Electronics, Consumer Goods, E-Commerce, Leisure, Lifestyle

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $15,129,032,811

  • Number of funding rounds:

    11

  • Number of investors:

    11

here

Mia.com

Mia.com

Mia.com is a retailer specializing in premium baby care products for newborns up to two years.

Details of the startup:

  • Valuation:

    $1.00

    B (

    September 2015

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2011

  • Founders:

    Nan Liu

  • Industries:

    Baby, Consumer Goods, E-Commerce, Shopping

  • Number of employees:

    10-50

  • Funding Amount:

    $231,600,000

  • Number of funding rounds:

    5

  • Number of investors:

    4

here

Missfresh

Missfresh

Missfresh is an e-commerce platform running on complex technology to provide you with your daily fresh food.

Details of the startup:

  • Valuation:

    $3

    B (

    July 2020

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2014

  • Founders:

    Bin Zeng, Zheng Xu

  • Industries:

    Apps, Consumer Goods, E-Commerce, Food and Beverage, Grocery, Mobile

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $1,662,656,167

  • Number of funding rounds:

    10

  • Number of investors:

    22

here

Promasidor

Promasidor

Promasidor is Africa’s leading manufacturer and supplier of seasonings and processed foods. Its brands are well-established household names, recognized for high quality.

Details of the startup:

  • Valuation:

    $1.59

    B (

    November 2016

    )

  • Country:

    South Africa

  • City:

    Bryanston

  • Started in:

    1979

  • Founders:

    Robert Rose

  • Industries:

    Consumer Goods, Food and Beverage, Manufacturing

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $532,000,000

  • Number of funding rounds:

    2

  • Number of investors:

    2

here

Rappi

Rappi

Rappi is a consumer tech company that specializes in providing online delivery services that connect customers with third party vendors via a state-of-the-art delivery infrastructure.

Details of the startup:

  • Valuation:

    $3.50

    B (

    August 2018

    )

  • Country:

    Colombia

  • City:

    Bogotá

  • Started in:

    2015

  • Founders:

    Felipe Villamarin, Sebastian Mejia, Simon Borrero

  • Industries:

    Consumer Goods, E-Commerce, Food Delivery

  • Number of employees:

    5,000-10,000

  • Funding Amount:

    $1,692,005,447

  • Number of funding rounds:

    9

  • Number of investors:

    38

here

Rent the Runway

Rent the Runway

Rent the Runway is a membership rental service that offers designer dresses for women to rent.

Details of the startup:

  • Valuation:

    $1.00

    B (

    March 2019

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2009

  • Founders:

    Jennifer Fleiss, Jennifer Hyman, Jenny Fleiss

  • Industries:

    Consumer Goods, E-Commerce, Fashion, Retail

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $541,150,000

  • Number of funding rounds:

    12

  • Number of investors:

    18

here

Thrasio

Thrasio

Thrasio is a data driven investment firm that acquires growing Amazon e-commerce businesses.

Details of the startup:

  • Valuation:

    $6.00

    B (

    July 2020

    )

  • Country:

    United States

  • City:

    Walpole

  • Started in:

    2018

  • Founders:

    Carlos Cashman, Joshua Silberstein

  • Industries:

    Brand Marketing, Consumer Goods, E-Commerce, Product Management, Supply Chain Management

  • Number of employees:

    500-1,000

  • Funding Amount:

    $1,746,500,000

  • Number of funding rounds:

    10

  • Number of investors:

    20

here

Yipin Fresh

Yipin Fresh

Yipin Fresh provides a range of fresh and discounted food products, ensuring you’re always saving on your grocery bill.

Details of the startup:

  • Valuation:

    $1.49

    B (

    March 2019

    )

  • Country:

    China

  • City:

    Nanan

  • Started in:

    2013

  • Founders:

    Jianfei Jiang

  • Industries:

    Consumer Goods, Food and Beverage

  • Number of employees:

    1-10

  • Funding Amount:

    CN¥4,500,000,000

  • Number of funding rounds:

    3

  • Number of investors:

    4

here

Zhuanzhuan

Zhuanzhuan

Zhuanzhuan is an online marketplace through which users can buy and sell secondhand goods. You can set your own prices, and you don’t have to worry about strangers knocking on your door.

Details of the startup:

  • Valuation:

    $1.00

    B (

    April 2017

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2015

  • Founders:

    Changfeng Xiang, Jiali Wu, Lu Chen, Wei Huang

  • Industries:

    Consumer, Consumer Goods, E-Commerce, Marketplace

  • Number of employees:

    500-1,000

  • Funding Amount:

    $890,000,000

  • Number of funding rounds:

    3

  • Number of investors:

    4

here
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