Download Our List of The Top 100 Accelerators & Incubators

This free sheet contains 100 accelerators and incubators you can apply to today, along with information about the industries they generally invest in.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
100 Accelerators & Incubators
Download The List of the 100 Highest-Valued Unicorns

This free sheet contains all the information about the top 100 unicorns, including their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
100 Top Unicorns
Get Free Access to The Founder's Handbook

This free Notion document contains the best 100+ resources you need for building a successful startup, divided in 4 categories: Fundraising, People, Product, and Growth.

The Founder's Handbook

The Full List of 25 Consumer Goods Unicorn Startups (2026)

Description

CTA

The consumer goods sector includes 25 unicorn startups, with companies spanning retail, e-commerce, and electronics. India's Reliance Retail leads the group with a valuation of $101B.

Other major players include e-cigarette maker JUUL, which has raised $16.4B in funding. E-commerce aggregator Thrasio also stands out with its $10B valuation.

Below is the full list of 25 Consumer Goods unicorn startups at this time.

Top 10 Most Valuable Consumer Goods Unicorns

Fundraising OS
Tool
Fundraising OS

Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.

Buy It For $97 $297
Accelerators & Incubators List
Sheet
2,189 Accelerators & Incubators

Information about the industries, countries, and cities they generally invest in.

Get the Sheet for $50
Complete Unicorns List
Sheet
1,600+ Unicorns

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

Get the Sheet for $50
BioTech & Health Investors
Sheet
250 BioTech & Health Investors

List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.

Get the Sheet for $50
AI Investors
Sheet
250 AI Investors

List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.

Get the Sheet for $50
FinTech Investors
Sheet
250 Fintech Investors

List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.

Get the Sheet for $50

Through a vast network of neighborhood stores, supermarkets, and specialty shops, Reliance Retail has built India's largest retail ecosystem. They serve millions of customers across sectors like groceries, electronics, and fashion with popular brands including JioMart and Reliance Digital.

Valuation$101B
HeadquartersMumbai, Maharashtra, India
Year Founded2006
FoundersMukesh Ambani
Funding Amount$8.3B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusPrivate Equity
Top InvestorsTPG, Silver Lake, GIC, General Atlantic, Abu Dhabi Investment Authority

JUUL Labs created a popular electronic cigarette designed to help adult smokers switch from combustible cigarettes. Their device became widely known for its discreet, tech-forward design and use of nicotine salt pods.

Valuation$38B
HeadquartersSan Francisco, California, United States
Year Founded2015
FoundersAdam Bowen, James Monsees
Funding Amount$16.4B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusVenture Round
Top InvestorsBracket Capital, M13, Fidelity, Poseidon Asset Management, Tiger Global Management

Thrasio acquires and grows successful e-commerce brands, with a primary focus on top-performing sellers within the Amazon marketplace. They specialize in taking these category-leading products and expanding their reach to become widely recognized household names.

Valuation$10B
HeadquartersWalpole, Massachusetts, United States
Year Founded2018
FoundersCarlos Cashman, Ernesto Reza, Joshua Silberstein
Funding Amount$3.4B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusVenture Round
Top InvestorsBlackRock, Advent International, Monroe Capital, UBS, JP Morgan Chase

The CrownX brings together consumer goods and retail under a single integrated platform. They are creating a seamless shopping ecosystem that connects online storefronts with physical retail locations.

Valuation$8B
HeadquartersHo Chi Minh City, NA - Vietnam, Vietnam
Year Founded2019
Founders
Funding Amount$1.1B
Company SizeNo Data
Last Funding StatusPrivate Equity
Top InvestorsAlibaba Group, BPEA EQT, Abu Dhabi Investment Authority, TPG, SeaTown Holdings

Rappi runs an on-demand delivery platform connecting users with a network of local businesses and couriers. Their mobile app serves as a one-stop shop for ordering products ranging from restaurant food and groceries to pharmacy items.

Valuation$5.25B (Joined August 2018)
HeadquartersBogotá, Distrito Especial, Colombia
Year Founded2015
FoundersFelipe Villamarin, Juan Pablo Ortega, Sebastian Mejia, Simon Borrero
Funding Amount$2.6B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries F
Top InvestorsQuiet Capital, Plug and Play, Endeavor Catalyst, Sequoia Capital, Andreessen Horowitz

As part of the Baidu ecosystem, Xiaodu develops a range of smart speakers and other consumer hardware. Their products are known for embedding Baidu's AI technology into everyday devices for the home.

Valuation$5B
HeadquartersBeijing, Beijing, China
Year Founded2016
Founders
Funding Amount
Company SizeEnterprise Organization (5,001+)
Last Funding StatusSeries B
Top InvestorsBaidu Ventures, China Structural Reform Fund, CITIC Limited, IDG Capital

Goat Group runs a global marketplace for authentic sneakers, apparel, and accessories. They are known for connecting buyers and sellers of high-demand fashion through a platform that emphasizes rigorous product verification.

Valuation$4B
HeadquartersCulver City, California, United States
Year Founded2011
FoundersDaishin Sugano, Eddy Lu
Funding Amount$492.6M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries F
Top InvestorsAndreessen Horowitz, Index Ventures, Franklin Templeton, Accel, New Enterprise Associates

Zetwerk runs a business-to-business marketplace for custom manufacturing, connecting companies with a global network of suppliers. They simplify the production process for businesses, handling everything from sourcing and quality control to logistics and delivery.

Valuation$3.1B (Joined August 2021)
HeadquartersBengaluru, Karnataka, India
Year Founded2018
FoundersAmrit Acharya, Ankit Fatehpuria, Rahul Sharma, Srinath Ramakkrushnan, Vishal Chaudhary
Funding Amount$882M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries F
Top InvestorsKhosla Ventures, Accel, Peak XV Partners, Lightspeed Venture Partners, ICONIQ Capital

Infra.Market operates a B2B marketplace for construction materials, offering everything from cement to electricals. They use technology to organize a fragmented supply chain, helping builders and contractors procure materials more efficiently.

Valuation$3B (Joined February 2021)
HeadquartersThane, Maharashtra, India
Year Founded2016
FoundersAaditya Sharda, Souvik Sengupta
Funding Amount$980.8M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries G
Top InvestorsTiger Global Management, InnoVen Capital, Accel, Foundamental, Nexus Venture Partners

Yipin Fresh runs a network of community grocery stores that sell fresh food at discounted prices. Their business model centers on a direct supply chain, which allows them to keep produce and other essentials affordable for customers.

Valuation$3B
HeadquartersNanan, Chongqing, China
Year Founded2013
FoundersJianfei Jiang
Funding AmountCN¥4.5B
Company SizeLean Team (11-50)
Last Funding StatusVenture Round
Top InvestorsCapital Today, Tencent, Eastern Bell Capital, Longzhu Capital

The Remaining 15 Consumer Goods Unicorns

Beyond the top ten, there's a ton of companies changing how we buy and use products every day. These startups span the globe, with strong hubs in the United States, China, and India.  Some are newer companies, while others have been growing for over a decade. Here’s a look at the remaining consumer goods unicorns to watch.

Unicorn StartupCountryYear FoundedAmount RaisedValuation
Glossier logo GlossierUnited States2010$266.4M$2B
Harry's logo Harry'sUnited States2013$907.4M$2B
Rad Power Bikes logo Rad Power BikesUnited States2007$329.3M$2B
Diamond Foundry logo Diamond FoundryUnited States2012$350M$2B
JD Industry logo JD IndustryChina2017$530M$2B
DealShare logo DealShareIndia2018$390.3M$2B
Saks.com logo Saks.comUnited States2021$965M$2B
Away logo AwayUnited States2015$181M$1.4B
Merama logo MeramaMexico2020$743.5M$1.2B
Carousell logo CarousellSingapore2012$375.4M$1.1B
Cirkul logo CirkulUnited States2015$111.6M$1.07B
Zhuanzhuan logo ZhuanzhuanChina2015$990M$1B
Picnic logo PicnicThe Netherlands2015$1.3B$1B
SellerX logo SellerXGermany2020$829.9M$1B
Mia.com logo Mia.comChina2011$231.6M$1B

Description

CTA
The All-In-One Newsletter for Startup Founders

90% of startups fail. Learn how not to with our weekly guides and stories. Join +40,000 other startup founders!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.