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The Full List of 58 Retail Unicorn Startups (2026)

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The retail industry is home to 58 unicorn startups, covering everything from online marketplaces to grocery stores. These companies are changing how people shop around the world.

At the top is India's Reliance Retail with a $101B valuation. Other major players include US-based Fanatics, a sports retailer valued at $31B.

Below is the full list of 58 Retail unicorn startups at this time.

Top 10 Most Valuable Retail Unicorns

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Reliance Retail operates a massive and diverse network of retail formats across India, from neighborhood convenience stores to large supermarkets and specialty shops. They serve millions of customers with a wide array of products in categories like groceries, consumer electronics, and fashion.

Valuation$101B
HeadquartersMumbai, Maharashtra, India
Year Founded2006
FoundersMukesh Ambani
Funding Amount$8.3B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusPrivate Equity
Top InvestorsTPG, Silver Lake, GIC, General Atlantic, Abu Dhabi Investment Authority

Fanatics builds and operates a global digital sports platform for licensed merchandise, from fan apparel to trading cards. They partner with the world's largest sports leagues and teams to run their official online stores and direct-to-consumer businesses.

Valuation$31B (Joined June 2012)
HeadquartersJacksonville, Florida, United States
Year Founded2002
FoundersAlan Trager, Jason Watkins, Josh Luber, Michael Rubin, Mitch Trager
Funding Amount$4.9B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusPrivate Equity
Top InvestorsAndreessen Horowitz, Franklin Templeton, Bank of America, Insight Partners, BlackRock

JD Digits builds digital technology to connect financial services with physical industries. Their solutions help enterprises in sectors like finance and retail digitize their core operations and services.

Valuation$18B
HeadquartersBeijing, Beijing, China
Year Founded2013
Founders
Funding AmountCN¥34B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusSeries B
Top InvestorsCOFCO, Intonation Ventures, HSG, Cyber Creation Ventures (CCV), CICC

Faire runs a wholesale marketplace designed to help independent retailers discover and buy goods from artisans and brands around the world. The platform gives small business owners the tools to easily stock their shops with unique merchandise.

Valuation$13B (Joined October 2019)
HeadquartersSan Francisco, California, United States
Year Founded2017
FoundersDaniele Perito, Jeffrey Kolovson, Marcelo Cortes, Max Rhodes
Funding Amount$1.7B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusCorporate Round
Top InvestorsNorwest, Lightspeed Venture Partners, Khosla Ventures, Sequoia Capital, Wellington Management

Xingsheng Youxuan runs a community group-buying platform for groceries and other household goods. Their model allows consumers to order products online and collect them from a central point in their neighborhood, streamlining the supply chain for fresh food.

Valuation$12B
HeadquartersChangshahsien, Hunan, China
Year Founded2018
FoundersLihua Yue
Funding Amount$5.2B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusVenture Round
Top InvestorsPrimavera Capital Group, Tencent, Ontario Teachers' Pension Plan, HSG, Temasek Holdings

Thrasio builds a massive portfolio of consumer brands by acquiring promising sellers on Amazon and other digital marketplaces. They then use their operational engine to scale these businesses, turning popular products into category leaders.

Valuation$10B
HeadquartersWalpole, Massachusetts, United States
Year Founded2018
FoundersCarlos Cashman, Ernesto Reza, Joshua Silberstein
Funding Amount$3.4B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusVenture Round
Top InvestorsBlackRock, Advent International, Monroe Capital, UBS, JP Morgan Chase

HeyTea operates a popular chain of modern tea shops that specialize in inventive drinks. They are best known for popularizing cheese-topped tea and creating a wide variety of fresh fruit teas.

Valuation$9.28B (Joined July 2019)
HeadquartersShenzhen, Guangdong, China
Year Founded2012
FoundersNeo Nie Yunchen, Yunqi Nie
Funding Amount$595.1M
Company SizeEnterprise Organization (5,001+)
Last Funding StatusSeries D
Top InvestorsHSG, Tencent, Hillhouse Investment, Coatue, Temasek Holdings

The CrownX develops an integrated platform that brings together consumer goods and retail services under one roof. They focus on creating a seamless shopping journey by connecting online digital experiences with offline physical stores.

Valuation$8B
HeadquartersHo Chi Minh City, NA - Vietnam, Vietnam
Year Founded2019
Founders
Funding Amount$1.1B
Company SizeNo Data
Last Funding StatusPrivate Equity
Top InvestorsAlibaba Group, BPEA EQT, Abu Dhabi Investment Authority, TPG, SeaTown Holdings

Vuori designs premium performance apparel inspired by the active Coastal California lifestyle. Their clothing integrates fitness and sport with versatile style for everyday life.

Valuation$6B (Joined October 2021)
HeadquartersEncinitas, California, United States
Year Founded2013
FoundersJoseph Kudla
Funding Amount$1.3B
Company SizeLarge Team (251-1,000)
Last Funding StatusVenture Round
Top InvestorsStripes, General Atlantic, SoftBank Vision Fund, Norwest

RELEX Solutions has developed a unified AI platform for retail and supply chain planning. Their software helps companies optimize everything from demand forecasting to workforce management, ultimately reducing operational costs and improving product availability.

Valuation$6B
HeadquartersHelsinki, Southern Finland, Finland
Year Founded2005
FoundersJohanna Småros, Michael Falck, Mikko Kärkkäinen
Funding Amount$814.6M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusVenture Round
Top InvestorsTCV, Nordea, Summit Partners, BP, Blackstone Group

The Remaining 48 Retail Unicorns

The ten most valuable companies are just a small part of the all retail unicorns. While the US and China are home to many of them, founders across the globe are building billion-dollar businesses.

Some of these companies have been growing for years, while others are much newer to the scene. Here is a complete look at the other retail startups that have earned a spot in the unicorn club.

Unicorn StartupCountryYear FoundedAmount RaisedValuation
SSENSE logo SSENSECanada2003$40M$4.15B
Weee! logo Weee!United States2015$862.8M$4.1B
Skims logo SkimsUnited States2019$701M$4B
Yunwang Wandian logo Yunwang WandianChina2020CN¥6B$4B
Nuvemshop logo NuvemshopBrazil2010$628.4M$3.1B
MUSINSA logo MUSINSASouth Korea2001$508.1M$3B
Paytm Mall logo Paytm MallIndia2010$795M$3B
Suning Sports logo Suning SportsChina1990$600M$3B
Trax logo TraxSingapore2010$1.1B$2B
fabric logo fabricUnited States2016$293.5M$2B
Razor Group logo Razor GroupGermany2020$1.1B$2B
Olist logo OlistBrazil2015$322.5M$2B
Mashgin logo MashginUnited States2014$73.7M$2B
Udaan logo UdaanIndia2016$2.1B$2B
Upside logo UpsideUnited States2016$165M$2B
Bianlifeng logo BianlifengChina2016$656M$2B
Huimin logo HuiminChina2013$516.9M$2B
Extend, Inc. logo Extend, Inc.United States2019$320.4M$2B
Material Bank logo Material BankUnited States2018$323.2M$2B
DealShare logo DealShareIndia2018$390.3M$2B
Fabric logo FabricUnited States2015$336M$2B
Ankorstore logo AnkorstoreFrance2019$365M$2B
Saks.com logo Saks.comUnited States2021$965M$2B
Trendy International Group logo Trendy International GroupChina1999$200M$2B
Gymshark logo GymsharkUnited Kingdom2012£200M$1.45B
Away logo AwayUnited States2015$181M$1.4B
Veepee logo VeepeeFrance2001$1.38B
Purplle logo PurplleIndia2012$476.1M$1.3B
Swiftly logo SwiftlyUnited States2018$215.6M$1.2B
Merama logo MeramaMexico2020$743.5M$1.2B
Pharmapacks logo PharmapacksUnited States2010$472.5M$1.1B
CommerceIQ logo CommerceIQUnited States2012$195.5M$1B
Capsule logo CapsuleUnited States2016$570M$1B
Tamara logo TamaraSaudi Arabia2020$2.4B$1B
Jumbotail logo JumbotailIndia2015$298.6M$1B
GlobalBees logo GlobalBeesIndia2021$308.1M$1B
Berlin Brands Group logo Berlin Brands GroupGermany2005$1B$1B
Cider logo CiderHong Kong2020$140M$1B
TechStyle Fashion Group logo TechStyle Fashion GroupUnited States2010$336M$1B
Jollychic logo JollychicChina2012$95.8M$1B
Qdama logo QdamaChina2012$142M$1B
Haydon logo HaydonChina2020$100M$1B
Picnic logo PicnicThe Netherlands2015$1.3B$1B
Standard Cognition logo Standard CognitionUnited States2017$239.4M$1B
Grupo Axo logo Grupo AxoMexico1994$1B
JD.ID logo JD.IDIndonesia2015$1B
Womai logo WomaiChina2008$330M$1B
POIZON logo POIZONHong Kong2015$1B

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