New Jersey is home to five unicorn startups, with a strong presence in the fintech and AI sectors. The mobile messaging platform Attentive leads the group with a $7 billion valuation.

The state's fintech scene includes Cross River Bank, which has raised $908 million in funding. Cybersecurity firm Semperis is the most recent addition to the list, joining in June 2024.

Below is the full list of 5 New Jersey unicorn startups at this time.

Top 5 Most Valuable New Jersey Unicorns

Attentive created a mobile messaging platform that powers personalized SMS and email marketing for leading brands. Their AI-driven tools help businesses engage customers with targeted messages that increase revenue and build loyalty.

Valuation$7B (Joined September 2020)
Year Founded2016
FoundersAndrew Jones, Brian Long, Ethan Lo
Funding Amount$863M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries E
Top InvestorsSequoia Capital, Sapphire Ventures, Wellington Management, IVP, Base10 Partners

Cross River Bank builds the technology infrastructure that powers other financial services and fintech companies. Their API-based platform allows partners to embed services like payments, lending, and crypto solutions directly into their own applications.

Valuation$3B (Joined February 2022)
Year Founded2008
FoundersGilles Gade
Funding Amount$908M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries D
Top InvestorsRibbit Capital, Battery Ventures, T. Rowe Price, Andreessen Horowitz, VCI Global

DriveWealth builds brokerage infrastructure that allows fintechs and financial institutions to offer investing services through APIs. Their platform is recognized for pioneering fractional share trading, enabling partners to embed wealth management tools directly into their own products.

Valuation$3B (Joined August 2021)
Year Founded2012
FoundersRobert Cortright
Funding Amount$550.8M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries D
Top InvestorsQuiet Capital, FTX, Insight Partners, Accel, SoftBank Vision Fund

iCIMS offers a talent cloud platform designed to help organizations attract, engage, hire, and advance the right talent. Their system provides a unified suite of tools for businesses to manage the entire employee lifecycle.

Valuation$3B
Year Founded1999
FoundersColin Day
Funding Amount$92.6M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusPrivate Equity
Top InvestorsSusquehanna Growth Equity, TA Associates

Semperis provides enterprise identity protection and cyber resilience for complex hybrid and cross-cloud environments. Their platform helps organizations defend against cyberattacks and recover quickly when identity systems are compromised.

Valuation$1B (Joined June 2024)
Year Founded2014
FoundersGuy Teverovsky, Matan Liberman, Mickey Bresman
Funding Amount$498.3M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries C
Top InvestorsKohlberg Kravis Roberts, JP Morgan, Paladin Capital Group, Insight Partners, Ten Eleven Ventures