Detroit's startup scene shows a mix of industries, from online retail to financial news. This includes the online marketplace StockX, which has raised $690M.

The city is also home to companies working on drone management and beauty products.

Below is our list of 5 Detroit startups worth keeping an eye on.

Failory's Top 5 Picks

StockX operates a live marketplace that brings stock market mechanics to high-demand consumer goods. The platform is most recognized for its bid and ask system, which sets the price for authentic sneakers, electronics, and collectibles.

Year Founded2015
FoundersChris Kaufman, Dan Gilbert, Greg Schwartz, Josh Luber
Funding Amount$690M
Startup SizeLarge Team (251-1,000)
Last Funding StatusSecondary Market
Top InvestorsGeneral Atlantic, Battery Ventures, Tiger Global Management, SV Angel, Sands Capital Ventures

Hush builds a cyberprivacy service that helps companies reduce their exposure to social engineering and phishing attacks. Their AI-powered platform is designed to protect employees at all levels from digital risks.

Year Founded2021
FoundersKarthik Nallamothu, Mykolas Rambus
Funding Amount$6.1M
Startup SizeLean Team (11-50)
Last Funding StatusSeed
Top InvestorsCollab Capital, Greycroft, Google for Startups, Detroit Venture Partners, Annox Capital

Benzinga delivers timely financial news and analysis through its media service designed for investors and traders. The platform provides actionable insights and data to help users make more informed decisions in the market.

Year Founded2010
FoundersJason Raznick
Funding Amount$4.5M
Startup SizeMid-Size Team (51-250)
Last Funding StatusVenture Round
Top InvestorsLightbank, WorldQuant Ventures LLC, Chris Thomas

Airspace Link develops a platform that connects drone pilots with aviation authorities for flight authorizations. Their FAA-approved system provides the digital infrastructure needed for safe and compliant drone operations in controlled airspace.

Year Founded2018
FoundersAna Healander, Daniel Bradshaw, Michael Healander
Funding Amount$41M
Startup SizeMid-Size Team (51-250)
Last Funding StatusSeries B
Top InvestorsTechstars, Morningside, Matchstick Ventures, Ludlow Ventures, Indicator Ventures

The Lip Bar develops a line of vegan and cruelty-free cosmetics that are easy to use and inclusive of all skin tones. While they started with a focus on vibrant lipsticks, the brand now offers a full range of makeup to challenge conventional beauty standards.

Year Founded2011
FoundersMelissa Butler
Funding Amount$6.7M
Startup SizeLean Team (11-50)
Last Funding StatusUndisclosed
Top InvestorsEndeavor, Pendulum Holdings, Bossa Invest, Fearless Fund, Michigan Rise