The sales startup landscape is dominated by companies building automation and AI tools.
Established players like Workato have secured major funding, with $415M for its enterprise automation platform. The list also includes diverse companies such as apparel brand Vuori, which has raised $1.3B.
Below is our list of 86 Sales startups worth keeping an eye on.
Failory's Top 10 Picks
Tool
Fundraising OS
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Sheet
2,189 Accelerators & Incubators
Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Sheet
1,600+ Unicorns
Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50Sheet
250 BioTech & Health Investors
List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Sheet
250 AI Investors
List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Sheet
250 Fintech Investors
List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Momentum has developed a revenue orchestration platform designed to automate complex sales workflows. Their system connects disparate go-to-market tools, turning customer interactions into structured data that triggers real-time actions.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2020 |
| Founders | Ashley Wilson, Moiz Virani, Santiago Suarez Ordoñez |
| Funding Amount | $18M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series A |
| Top Investors | South Park Commons, Inovia Capital, Leadout Capital, Stage 2 Capital, FirstMark |
Workato develops an enterprise automation platform that helps organizations integrate their applications and automate business workflows. Their system allows teams to work faster and smarter without compromising on crucial governance and security protocols.
| Headquarters | Mountain View, California, United States |
| Year Founded | 2013 |
| Founders | Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella |
| Funding Amount | $415M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Norwest Venture Partners, Insight Partners, Battery Ventures, Salesforce Ventures, Geodesic Capital |
Clay has built an intelligent prospecting platform that combines data from dozens of providers, web scraping, and AI. Their tool equips sales and growth teams to find more qualified leads and automate highly personalized outreach campaigns at scale.
| Headquarters | New York, New York, United States |
| Year Founded | 2017 |
| Founders | Kareem Amin, Nicolae Rusan, Varun Anand |
| Funding Amount | $202M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | BoxGroup, Sapphire Ventures, Sequoia Capital, First Round Capital, Meritech Capital Partners |
Apollo.io provides a unified go-to-market platform for B2B companies, built around a database of over 275 million contacts. Their solution combines sales intelligence with engagement tools that help revenue teams find leads, automate outreach, and close deals.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2015 |
| Founders | Ray Li, Roy Chung, Tim Zheng |
| Funding Amount | $251.3M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Sequoia Capital, Nexus Venture Partners, Tribe Capital, Y Combinator, Bain Capital Ventures |
CRED builds an intelligent hub for businesses that integrates a company's systems with predictive intelligence and real-world signals. The platform uses AI to analyze this data, helping sales and marketing teams uncover and act on new opportunities.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2023 |
| Founders | Anthony Meir, Chaitanya Shah, Jon Carr-Harris |
| Funding Amount | $15M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Seed |
| Top Investors | Gaingels, Alumni Ventures, Defy.vc, HOF Capital, BAM Ventures |
Intercom builds a complete, AI-native customer service platform for businesses to communicate with their users. Their software combines an AI chatbot, help desk, and proactive messaging tools to unify customer support and engagement.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2011 |
| Founders | Ciaran Lee, David Barrett, Des Traynor, Eoghan McCabe |
| Funding Amount | $240.8M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Bessemer Venture Partners, 500 Global, ICONIQ Growth, Index Ventures, Kleiner Perkins |
Spara builds a go-to-market AI platform that automates lead engagement, qualification, and conversion. Their AI agents operate across various channels to help sales and marketing teams streamline their customer acquisition process.
| Headquarters | New York, New York, United States |
| Year Founded | 2023 |
| Founders | Alexander Pease, David Walker |
| Funding Amount | $15M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Seed |
| Top Investors | Radical Ventures, FJ Labs, Inspired Capital Partners, XYZ Venture Capital, Remarkable Ventures |
Vuori creates premium performance apparel inspired by an active coastal California lifestyle. The brand is best known for its versatile clothing that seamlessly transitions from workouts to everyday wear.
| Headquarters | Encinitas, California, United States |
| Year Founded | 2013 |
| Founders | Joseph Kudla |
| Funding Amount | $1.3B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Secondary Market |
| Top Investors | Norwest Venture Partners, General Atlantic, SoftBank Vision Fund, Stripes |
Cognigy develops an enterprise conversational AI platform designed to automate customer and employee support processes. The company uses generative AI to power intelligent voice and chatbots capable of handling complex service conversations.
| Headquarters | Düsseldorf, Nordrhein-Westfalen, Germany |
| Year Founded | 2016 |
| Founders | Benjamin Mayr, Philipp Heltewig, Sascha Poggemann |
| Funding Amount | $169M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Insight Partners, Global Brain Corporation, DTCP, Eurazeo, Possible Ventures |
Aisera develops a generative AI platform that automates service management for enterprise departments like IT, HR, and customer service. Their technology uses AI copilots and intelligent search to resolve user requests automatically, improving operational efficiency for businesses.
| Headquarters | Santa Clara, California, United States |
| Year Founded | 2017 |
| Founders | Abhi Maheshwari, Christos Tryfonas, Muddu Sudhakar |
| Funding Amount | $164.5M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Norwest Venture Partners, Menlo Ventures, Khosla Ventures, Goldman Sachs, First Round Capital |
76 Additional Sales Startups Worth Following
Our top ten picks are just a small part of the story in sales technology. Many other founders are building new tools and finding early success.
Many of these companies are using AI to change how teams work, and together they have raised billions to fuel their growth. Here’s a look at the rest of the startups shaping the sales ecosystem.