The marketplace sector connects buyers and sellers across many industries, from travel to real estate. This model has attracted large investments for both new and established companies.
For example, proptech company Pacaso has raised $1.7B to help people co-own second homes. Meanwhile, GetYourGuide has secured $1.1B to connect travelers with local experiences around the world.
Below is our list of 100 Marketplace startups worth keeping an eye on.
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Get the Sheet for $50Genstore builds an AI chat platform that helps merchants create and manage their online stores. The platform assists with key tasks like initial product setup and integration with popular online marketplaces.
| Headquarters | Westlake Village, California, United States |
| Year Founded | 2025 |
| Founders | Junwei Huang |
| Funding Amount | $10M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Seed |
| Top Investors | Weimob, LIGHTHOUSE |
Topsort provides AI-powered auction tools and infrastructure APIs to help marketplaces and retailers build their own native advertising businesses. Their technology allows these platforms to launch sponsored listings and promotions without relying on cookies or user tracking.
| Headquarters | Palo Alto, California, United States |
| Year Founded | 2021 |
| Founders | Francisco Larrain, Michael Ostrovsky, Regina Ye |
| Funding Amount | $28.5M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Corporate Round |
| Top Investors | Pear VC, Quiet Capital, Moloco, FJ Labs, Pareto Holdings |
GetYourGuide operates an online marketplace for booking travel experiences and activities across the globe. Their platform connects travelers with a vast selection of tours, attractions, and excursions offered by local guides and operators.
| Headquarters | Berlin, Berlin, Germany |
| Year Founded | 2009 |
| Founders | Johannes Reck, Martin Sieber, Pascal Mathis, Tao Tao, Tobias Rein |
| Funding Amount | $1.1B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Debt Financing |
| Top Investors | Citi, Temasek Holdings, Deutsche Bank, Battery Ventures, BNP Paribas |
Vinted built an online marketplace and community centered around second-hand fashion. The platform enables users to sell their pre-owned clothes and discover unique items from other members.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2008 |
| Founders | Greg O’Connor, Justas Janauskas, Mantas Mikuckas, Milda Mitkute |
| Funding Amount | $984.7M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Secondary Market |
| Top Investors | TPG, Accel, Insight Partners, Lightspeed Venture Partners, BNP Paribas |
Venteur operates a health insurance marketplace that helps businesses offer affordable, personalized benefits. Their platform administers Individual Coverage Health Reimbursement Arrangements (ICHRA), giving employees tax-free funds to purchase their own plans.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2021 |
| Founders | Stacy Edgar, Timothy Edgar |
| Funding Amount | $27.7M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series A |
| Top Investors | Plug and Play, Techstars, American Family Ventures, GSR Ventures, Headwater Ventures |
Rocket Doctor has built a telemedicine marketplace for physicians to deliver advanced medical care directly to patients at home. The platform facilitates more than just video calls, providing tools that replicate the capabilities of a doctor's office for comprehensive remote care.
| Headquarters | Toronto, Ontario, Canada |
| Year Founded | 2020 |
| Founders | Adam Teitelman, Harry Cherniak, Justin Losier, William Cherniak |
| Funding Amount | $3.8M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Seed |
| Top Investors | Plug and Play, f7 Ventures, Archangel Network of Funds, Emergent Medical Associates |
Ghost created a marketplace for retail brands to sell their excess inventory discreetly and sustainably. Their platform uses real-time data to help companies monetize surplus stock that would otherwise go to waste.
| Headquarters | Los Angeles, California, United States |
| Year Founded | 2021 |
| Founders | Dee Murthy, Josh Kaplan |
| Funding Amount | $95M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | L Catterton, K5 Global, Eniac Ventures, QuantumLight, Union Square Ventures |
Carro builds a collaborative commerce network that lets Shopify brands sell products from other stores without holding inventory. Retailers use the platform to increase their average order value, while suppliers gain a new channel to find customers.
| Headquarters | Irvine, California, United States |
| Year Founded | 2015 |
| Founders | David Perry, Jason Goldberg |
| Funding Amount | $50M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series B |
| Top Investors | Alumni Ventures, Corazon Capital, Kli Capital, PayPal Ventures, Evolution Ventures |
Pax8 operates a cloud commerce marketplace that helps IT professionals buy, sell, and manage technology solutions for their clients. The platform is designed to simplify how managed service providers can offer a catalog of cloud products to small and medium-sized businesses.
| Headquarters | Greenwood Village, Colorado, United States |
| Year Founded | 2012 |
| Founders | John Street, Klaus Dimmler |
| Funding Amount | $395.5M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Debt Financing |
| Top Investors | HSBC, SoftBank Vision Fund, Sageview Capital, Blue Cloud Ventures, Avenir |
Pacaso built a marketplace that modernizes the co-ownership of luxury second homes. The platform simplifies the process by managing all property logistics, from maintenance to scheduling, for a small group of owners.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2020 |
| Founders | Austin Allison, Spencer Rascoff |
| Funding Amount | $1.7B |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Undisclosed |
| Top Investors | Gaingels, Alumni Ventures, Fortress Investment Group, Greycroft, Acrew Capital |
90 Additional Marketplace Startups Worth Following
Our top ten picks are just the start. Across the board, founders in areas like retail and AI have raised tens of billions of dollars combined.
The list includes companies at every stage, from new ventures to established players. Here are the other 90 startups we're watching in the marketplace space.