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Top 100 Marketplace Startups to Watch in 2026

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The marketplace sector connects buyers and sellers across many industries, from travel to real estate. This model has attracted large investments for both new and established companies.

For example, proptech company Pacaso has raised $1.7B to help people co-own second homes. Meanwhile, GetYourGuide has secured $1.1B to connect travelers with local experiences around the world.

Below is our list of 100 Marketplace startups worth keeping an eye on.

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Genstore builds an AI chat platform that helps merchants create and manage their online stores. The platform assists with key tasks like initial product setup and integration with popular online marketplaces.

HeadquartersWestlake Village, California, United States
Year Founded2025
FoundersJunwei Huang
Funding Amount$10M
Startup SizeMid-Size Team (51-250)
Last Funding StatusSeed
Top InvestorsWeimob, LIGHTHOUSE

Topsort provides AI-powered auction tools and infrastructure APIs to help marketplaces and retailers build their own native advertising businesses. Their technology allows these platforms to launch sponsored listings and promotions without relying on cookies or user tracking.

HeadquartersPalo Alto, California, United States
Year Founded2021
FoundersFrancisco Larrain, Michael Ostrovsky, Regina Ye
Funding Amount$28.5M
Startup SizeMid-Size Team (51-250)
Last Funding StatusCorporate Round
Top InvestorsPear VC, Quiet Capital, Moloco, FJ Labs, Pareto Holdings

GetYourGuide operates an online marketplace for booking travel experiences and activities across the globe. Their platform connects travelers with a vast selection of tours, attractions, and excursions offered by local guides and operators.

HeadquartersBerlin, Berlin, Germany
Year Founded2009
FoundersJohannes Reck, Martin Sieber, Pascal Mathis, Tao Tao, Tobias Rein
Funding Amount$1.1B
Startup SizeLarge Team (251-1,000)
Last Funding StatusDebt Financing
Top InvestorsCiti, Temasek Holdings, Deutsche Bank, Battery Ventures, BNP Paribas

Vinted built an online marketplace and community centered around second-hand fashion. The platform enables users to sell their pre-owned clothes and discover unique items from other members.

HeadquartersLondon, England, United Kingdom
Year Founded2008
FoundersGreg O’Connor, Justas Janauskas, Mantas Mikuckas, Milda Mitkute
Funding Amount$984.7M
Startup SizeMajor Organization (1,001-5,000)
Last Funding StatusSecondary Market
Top InvestorsTPG, Accel, Insight Partners, Lightspeed Venture Partners, BNP Paribas

Venteur operates a health insurance marketplace that helps businesses offer affordable, personalized benefits. Their platform administers Individual Coverage Health Reimbursement Arrangements (ICHRA), giving employees tax-free funds to purchase their own plans.

HeadquartersSan Francisco, California, United States
Year Founded2021
FoundersStacy Edgar, Timothy Edgar
Funding Amount$27.7M
Startup SizeLean Team (11-50)
Last Funding StatusSeries A
Top InvestorsPlug and Play, Techstars, American Family Ventures, GSR Ventures, Headwater Ventures

Rocket Doctor has built a telemedicine marketplace for physicians to deliver advanced medical care directly to patients at home. The platform facilitates more than just video calls, providing tools that replicate the capabilities of a doctor's office for comprehensive remote care.

HeadquartersToronto, Ontario, Canada
Year Founded2020
FoundersAdam Teitelman, Harry Cherniak, Justin Losier, William Cherniak
Funding Amount$3.8M
Startup SizeLean Team (11-50)
Last Funding StatusSeed
Top InvestorsPlug and Play, f7 Ventures, Archangel Network of Funds, Emergent Medical Associates

Ghost created a marketplace for retail brands to sell their excess inventory discreetly and sustainably. Their platform uses real-time data to help companies monetize surplus stock that would otherwise go to waste.

HeadquartersLos Angeles, California, United States
Year Founded2021
FoundersDee Murthy, Josh Kaplan
Funding Amount$95M
Startup SizeMid-Size Team (51-250)
Last Funding StatusSeries C
Top InvestorsL Catterton, K5 Global, Eniac Ventures, QuantumLight, Union Square Ventures

Carro builds a collaborative commerce network that lets Shopify brands sell products from other stores without holding inventory. Retailers use the platform to increase their average order value, while suppliers gain a new channel to find customers.

HeadquartersIrvine, California, United States
Year Founded2015
FoundersDavid Perry, Jason Goldberg
Funding Amount$50M
Startup SizeLean Team (11-50)
Last Funding StatusSeries B
Top InvestorsAlumni Ventures, Corazon Capital, Kli Capital, PayPal Ventures, Evolution Ventures

Pax8 operates a cloud commerce marketplace that helps IT professionals buy, sell, and manage technology solutions for their clients. The platform is designed to simplify how managed service providers can offer a catalog of cloud products to small and medium-sized businesses.

HeadquartersGreenwood Village, Colorado, United States
Year Founded2012
FoundersJohn Street, Klaus Dimmler
Funding Amount$395.5M
Startup SizeMajor Organization (1,001-5,000)
Last Funding StatusDebt Financing
Top InvestorsHSBC, SoftBank Vision Fund, Sageview Capital, Blue Cloud Ventures, Avenir

Pacaso built a marketplace that modernizes the co-ownership of luxury second homes. The platform simplifies the process by managing all property logistics, from maintenance to scheduling, for a small group of owners.

HeadquartersSan Francisco, California, United States
Year Founded2020
FoundersAustin Allison, Spencer Rascoff
Funding Amount$1.7B
Startup SizeMid-Size Team (51-250)
Last Funding StatusUndisclosed
Top InvestorsGaingels, Alumni Ventures, Fortress Investment Group, Greycroft, Acrew Capital

90 Additional Marketplace Startups Worth Following

Our top ten picks are just the start. Across the board, founders in areas like retail and AI have raised tens of billions of dollars combined.

The list includes companies at every stage, from new ventures to established players. Here are the other 90 startups we're watching in the marketplace space.

StartupMain IndustryYear FoundedAmount RaisedLast Funding Round
Remittix logo RemittixCrypto$26.5MInitial Coin Offering
Tokinvest logo TokinvestFintech2024$3.7MPre-Seed
Lake logo LakeMarketplace2023$2.6MPre-Seed
Depop logo DepopInfrastructure2011$105.6M
Chowdeck logo ChowdeckLogistics2021$18.4MSeries A
StockX logo StockXRetail2015$690MSecondary Market
Order logo OrderEnterprise2016$44.7MSeries B
Lazada Group logo Lazada GroupRetail2012$7.4BCorporate Round
Scientist.com logo Scientist.comBiotech2007$43.4MDebt Financing
Fuel50 logo Fuel50AI2013$36.1MSeries B
LeafLink logo LeafLinkEnterprise2016$479MSeries D
Crexi logo CrexiReal Estate2015$54MConvertible Note
BabyQuip logo BabyQuipRetail2016$10.8MSeed
SmartAsset logo SmartAssetFintech2012$161.4MSecondary Market
Cashify logo CashifyRetail2013$223.8MVenture Round
Babylist logo BabylistRetail2011$40.7MSeries C
Leap logo LeapEnergy2017$60.1MSeries B
Foodpanda logo FoodpandaLogistics2012$749.5MPrivate Equity
Magic Eden logo Magic EdenCrypto2021$170MInitial Coin Offering
Booksy logo BooksyMarketplace2014$203.8MVenture Round
Vestiaire Collective logo Vestiaire CollectiveRetail2009$722.3MEquity Crowdfunding
G2 logo G2Enterprise2012$257.6MSeries D
Shein logo SheinFashion2008$4.1BPrivate Equity
RunBuggy logo RunBuggyMobility2018$71MSeries B
Priori logo PrioriData2011$21.3MSeries A
EVEN logo EVENMarketplace2022$4.2MSeed
LevelTen Energy logo LevelTen EnergyAnalytics2016$139.6MSeries D
Pavilion logo PavilionGovTech2018$26MSeries A
Dinova logo DinovaFood2009$41MPrivate Equity
Peek logo PeekMarketplace2012$119.9MSeries C
TourRadar logo TourRadarMarketplace2010$66.5MSeries C
Amazon Seller Services logo Amazon Seller ServicesRetail2010₹261.9BCorporate Round
Whop logo WhopRetail2021$18MSeries A
Flipkart logo FlipkartRetail2007$15.3BCorporate Round
Archive logo ArchiveFashion2021$54.3MSeries B
Fresha logo FreshaFashion2015$219MDebt Financing
Nova logo NovaEnterprise2020$3.7MSeries A
The Sandbox logo The SandboxCrypto2011$115MConvertible Note
Farmers Business Network logo Farmers Business NetworkAgTech2014$967.9MVenture Round
LimeWire logo LimeWireMedia2000$28.2MInitial Coin Offering
Clipboard Health logo Clipboard HealthHealthcare2016$94.1MSeries C
Prosper Marketplace logo Prosper MarketplaceFintech2005$503.5MDebt Financing
Carwow logo CarwowMobility2013$235.7MVenture Round
EnergySage logo EnergySageEnergy2009$7MGrant
MDisrupt logo MDisruptHealthcare2019$10MVenture Round
Policygenius logo PolicygeniusFintech2014$276.1MSeries E
Garage logo GarageMarketplace2023$18.5MSeries A
Mappa.ai logo Mappa.aiAI2022$3.4MSeed
Alt logo AltFintech2020$146MDebt Financing
ezCater logo ezCaterFood2007$420.8MSeries D
Whimstay logo WhimstayMedia2018$10MSeed
PingPong logo PingPongRetail2015$122MSeries D
Gigs logo GigsMedia2022$5.7MSeed
Courtyard logo CourtyardCrypto2021$41.6MSeries A
Jome logo JomeData2020$16.5MSeries A
Defined.ai logo Defined.aiAI2015$78.6MVenture Round
Turo logo TuroMobility2009$570.1MSecondary Market
Hipcamp logo HipcampMedia2013$97.5MSeries C
CARS24 logo CARS24Mobility2015$1.3BCorporate Round
Apartment List logo Apartment ListMarketplace2009$169MSeries D
Finery Markets logo Finery MarketsCrypto2019$5.5MSeed
Leland logo LelandEducation2021$17.1MSeries A
Faire logo FaireRetail2017$1.7BCorporate Round
Pickle logo PickleFashion2021$20MSeries A
Oway logo OwayAI2023$4.5MSeed
Wonolo logo WonoloMarketplace2014$190.9MSeries D
Captain Fresh logo Captain FreshEnterprise2019$214.4MVenture Round
Nectar logo NectarFintech2021$28.5MSeed
Malt logo MaltRetail2013$195.3MSeries D
Pachama logo PachamaAI2018$88.3MSeries B
CarDekho logo CarDekhoMobility2008$561.1MVenture Round
Volition logo VolitionRetail2019$14.7MSeed
LePrix logo LePrixEnterprise2014$5.9MVenture Round
Roofstock logo RoofstockFintech2015$365.3MSeries E
Traba logo TrabaSaaS2021$45.6MSeries A
Puro.earth logo Puro.earthEnterprise2018$11MSeries B
Musiversal logo MusiversalMedia2018$12.1MSeries A
Provi logo ProviFood2016$124.9MSeries C
PopChill logo PopChillAI2021$11.7MSeries A
ZAGENO logo ZAGENOBiotech2015$121MVenture Round
GoShare logo GoShareLogistics2014$8MSeed
Soum logo SoumMarketplace2021$22MSeries A
Nabis logo NabisAgTech2018$50MUndisclosed
Palmstreet logo PalmstreetMedia2020$25MSeries A
XpressJobs logo XpressJobsEducation2015LKR100MAngel
Chairish logo ChairishMedia2013$58.8MVenture Round
OnBuy logo OnBuyRetail2016£47.5MSeries B
Seat Unique logo Seat UniqueMarketing2018£14.5MSeries A
Raise logo RaiseRetail2013$210.2MVenture Round
Blockus logo BlockusCrypto2022$4.5MSeed

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