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23 Well-Known Cosmetics Startups

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Think Cosmetics is boring and everything’s been done before?

Think again.

If you’re in the Cosmetics industry or are interested in starting a company in this space, this article dives into 23 of the hottest fast-growing Cosmetics startups.


23 Cosmetics Startups

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1) Ever/Body

1) Ever/Body

Ever/Body is a tailored and tech-enabled cosmetic dermatology practice.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2018
  • Founders: Karen Castelletti, Kate Twist
  • Number of employees: 11-50
  • Funding amount: $55,000,000
  • Number of funding rounds: 3
  • Number of investors: 13

You can find their website here.

2) Purplle

2) Purplle

Purplle is an online retailer of cosmetics, fragrances, skin care, and hair care items.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2011
  • Founders: Manish Taneja, Rahul Dash
  • Number of employees: 101-250
  • Funding amount: $93,649,358
  • Number of funding rounds: 10
  • Number of investors: 15

You can find their website here.

3) SUGAR Cosmetics

3) SUGAR Cosmetics

SUGAR Cosmetics is a cruelty-free makeup brand that specializes on high-style, high-performance cosmetics.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2012
  • Founders: Kaushik Mukherjee, Vineeta Singh
  • Number of employees: 1001-5000
  • Funding amount: $35,500,000
  • Number of funding rounds: 3
  • Number of investors: 6

You can find their website here.

4) Beauty Bakerie Cosmetics Brand

4) Beauty Bakerie Cosmetics Brand

Beauty Bakerie is an e-commerce cosmetics firm that sells a whole line of delicious ingredients from across the world.

Details of the startup:

  • Country: United States
  • City: San Diego
  • Started in: 2011
  • Founders: Cashmere Nicole, Roderick Roberts
  • Number of employees: 11-50
  • Funding amount: $9,599,994
  • Number of funding rounds: 3
  • Number of investors: 9

You can find their website here.

5) Beautycounter

5) Beautycounter

Beautycounter is a cosmetics company that sells its goods through affiliate networks and online.

Details of the startup:

  • Country: United States
  • City: Santa Monica
  • Started in: 2013
  • Founders: Gregg Renfrew
  • Number of employees: 1001-5000
  • Funding amount: $93,939,417
  • Number of funding rounds: 5
  • Number of investors: 4

You can find their website here.

6) Perfect

6) Perfect

Perfect is a cosmetics startup that provides a platform called the Perfect Console that allows manufacturers and retailers to publish their own products.

Details of the startup:

  • Country: Taiwan
  • City: Taipei
  • Started in: 2014
  • Founders: Alice Chang
  • Number of employees: 251-500
  • Funding amount: $75,000,000
  • Number of funding rounds: 3
  • Number of investors: 7

You can find their website here.

7) CurlMix

7) CurlMix

CurlMix is a monthly subscription service that gives customers five to seven all-natural ingredients along with instructions on how to make their own hair products.

Details of the startup:

  • Country: United States
  • City: Chicago
  • Started in: 2015
  • Founders: Kimberly Lewis, Tim Lewis
  • Number of employees: 1-10
  • Funding amount: $3,225,433
  • Number of funding rounds: 4
  • Number of investors: 2

You can find their website here.

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8) RealSelf

8) RealSelf

RealSelf is a website where users may ask questions, share their experiences, and connect with specialists who specialize in cosmetic treatments.

Details of the startup:

  • Country: United States
  • City: Seattle
  • Started in: 2006
  • Founders: Tom Seery
  • Number of employees: 101-250
  • Funding amount: $41,950,000
  • Number of funding rounds: 4
  • Number of investors: 12

You can find their website here.

9) Noie

9) Noie

Noie is a cosmetics and skincare firm that sells to the general public.

Details of the startup:

  • Country: Denmark
  • City: Copenhagen
  • Started in: 2018
  • Founders: Chris Lykke Christiansen, Daniel Jensen
  • Number of employees: 11-50
  • Funding amount: $12,000,000
  • Number of funding rounds: 3
  • Number of investors: 6

You can find their website here.

10) WOW Skin Science India Ltd

10) WOW Skin Science India Ltd

WOW Skin Science is a line of anti-aging products. Night is a facial care company that started on the internet.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2016
  • Funding amount: ₹3,730,000,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

11) XINGYUN GROUP

11) XINGYUN GROUP

In China, the XINGYUN GROUP is a complete commodities services platform.

Details of the startup:

  • Country: China
  • City: Shenzhen
  • Started in: 2015
  • Founders: Billy Wang
  • Number of employees: 501-1000
  • Funding amount: $949,506,218
  • Number of funding rounds: 6
  • Number of investors: 18

You can find their website here.

12) Sallve

12) Sallve

Sallve is a direct-to-consumer beauty brand that is transforming the Brazilian cosmetics industry.

Details of the startup:

  • Country: Brazil
  • City: Sao Paulo
  • Started in: 2018
  • Founders: Daniel Wjuniski, Julia Petit, Juliana Shor, Marcia Netto
  • Number of employees: 51-100
  • Funding amount: $31,750,000
  • Number of funding rounds: 3
  • Number of investors: 5

You can find their website here.

13) Boutiqaat

13) Boutiqaat

Boutiqaat is a Middle Eastern company that sells cosmetics and beauty items to women.

Details of the startup:

  • Country: Kuwait
  • City: Kuwait
  • Started in: 2015
  • Founders: Alessa Abdulwahab
  • Number of employees: 501-1000
  • Funding amount: $45,000,000
  • Number of funding rounds: 2
  • Number of investors: 1

You can find their website here.

14) Elenas

14) Elenas

Elenas is Latin America's leading social commerce platform, enabling microbusinesses to launch their own online store.

Details of the startup:

  • Country: Colombia
  • City: Bogotá
  • Started in: 2018
  • Founders: Thomas Harsch, Zach Oschin
  • Number of employees: 51-100
  • Funding amount: $8,540,000
  • Number of funding rounds: 3
  • Number of investors: 7

You can find their website here.

15) GLOSSYBOX

15) GLOSSYBOX

GLOSSYBOX is a curated box of luxury-sized cosmetic and wellness samples delivered directly to your house by beauty professionals.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2011
  • Founders: Charles Abercron, Janna Schmidt-Holtz
  • Number of employees: 101-250
  • Funding amount: $134,595,386
  • Number of funding rounds: 3
  • Number of investors: 4

You can find their website here.

16) Althea

16) Althea

Althea is Korea's leading beauty e-commerce site, offering consumers in Southeast Asia the most up-to-date beauty products, trends, and lifestyle.

Details of the startup:

  • Country: South Korea
  • City: Seoul
  • Started in: 2015
  • Founders: Christopher Cynn, Frank Kang, Jae Yoon Kim
  • Number of employees: 11-50
  • Funding amount: $10,676,529
  • Number of funding rounds: 4
  • Number of investors: 11

You can find their website here.

17) BULK HOMME

17) BULK HOMME

BULK HOMME is a men's skincare firm that operates on a subscription basis.

Details of the startup:

  • Country: Japan
  • City: Tokyo
  • Started in: 2013
  • Founders: Takuya Noguchi
  • Number of employees: 11-50
  • Funding amount: $21,044,739
  • Number of funding rounds: 5
  • Number of investors: 13

You can find their website here.

18) Typology

18) Typology

Typology is a brand of skincare and cosmetics.

Details of the startup:

  • Country: France
  • City: Paris
  • Started in: 2018
  • Founders: Ning Li
  • Number of employees: 11-50
  • Funding amount: $10,000,000
  • Number of funding rounds: 1
  • Number of investors: 4

You can find their website here.

19) Nat Habit

19) Nat Habit

Nat Habit is a firm that sells natural beauty care products.

Details of the startup:

  • Country: India
  • City: Gurgaon
  • Started in: 2018
  • Number of employees: 1-10
  • Funding amount: $750,000
  • Number of funding rounds: 1

You can find their website here.

20) L&P Cosmetic

20) L&P Cosmetic

L&P Cosmetic is primarily focused on cosmeceutical product development.

Details of the startup:

  • Country: South Korea
  • City: Seoul
  • Started in: 2009
  • Founders: Kwon Oh-sub
  • Number of employees: 101-250
  • Funding amount: ₩40,000,000,000
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

21) Arata

21) Arata

Arata is an e-commerce business that sells cosmetics and beauty products.

Details of the startup:

  • Country: India
  • City: New Delhi
  • Started in: 2017
  • Number of employees: 11-50
  • Funding amount: ₹35,000,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

22) COLORKEY

22) COLORKEY

COLORKEY is a leading manufacturer and distributor of high-end cosmetics.

Details of the startup:

  • Country: China
  • City: Guangzhou
  • Started in: 2018
  • Number of employees: 11-50
  • Funding amount: CN¥600,000,000
  • Number of funding rounds: 2
  • Number of investors: 7

You can find their website here.

23) KanS

23) KanS

KanS is a natural skincare business that sells its goods online.

Details of the startup:

  • Country: China
  • City: Shanghai
  • Started in: 2002
  • Founders: Dehua Weng, Yixiong Lu
  • Number of employees: 1001-5000
  • Funding amount: CN¥400,000,000
  • Number of funding rounds: 1
  • Number of investors: 3

You can find their website here.

Successful brands value customer experience and smart founders use PartnerHero to up-level their CX without breaking the bank. Invest in flexible, affordable outsourced customer ops to grow your startup.

Book a Free Consultation Call →
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