Top 23 Cosmetics Startups in 2024

1) Perfect

Perfect is a cosmetics startup that provides a platform called the Perfect Console that allows manufacturers and retailers to publish their own products.

Details of the startup:

• Country: Taiwan
• State: T'ai-pei
• City: Taipei
• Started in: 2014
• Founders: Alice Chang
• Number of employees: 251-500
• Funding: $75,000,000
• Funding rounds: 3
• Number of investors: 7 (Goldman Sachs, Alibaba Group, China Creation Ventures (CCV), Cyberlink Corp, Extol Capital)

You can find their website here.

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2) Noie

Noie is a cosmetics and skincare firm that sells to the general public.

Details of the startup:

• Country: Denmark
• State: Hovedstaden
• City: Copenhagen
• Started in: 2018
• Founders: Chris Lykke Christiansen, Daniel Jensen
• Number of employees: 11-50
• Funding: $12,000,000
• Funding rounds: 3
• Number of investors: 6 (Inventure, Talis Capital, PreSeed Ventures, LEO Pharma, Thomas Ryge Mikkelsen)

You can find their website here.

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3) Sallve

Sallve is a direct-to-consumer beauty brand that is transforming the Brazilian cosmetics industry.

Details of the startup:

• Country: Brazil
• State: Sao Paulo
• City: Sao Paulo
• Started in: 2018
• Founders: Daniel Wjuniski, Julia Petit, Juliana Shor, Marcia Netto
• Number of employees: 51-100
• Funding: $31,750,000
• Funding rounds: 3
• Number of investors: 5 (Endeavor Catalyst, Kaszek, Canary, Astella Investimentos, Waldencast)

You can find their website here.

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4) Boutiqaat

Boutiqaat is a Middle Eastern company that sells cosmetics and beauty items to women.

Details of the startup:

• Country: Kuwait
• State: Al Kuwayt
• City: Kuwait
• Started in: 2015
• Founders: Alessa Abdulwahab
• Number of employees: 501-1000
• Funding: $45,000,000
• Funding rounds: 2
• Number of investors: 1 (Boubyan Petrochemical Company)

You can find their website here.

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5) Elenas

Elenas is Latin America's leading social commerce platform, enabling microbusinesses to launch their own online store.

Details of the startup:

• Country: Colombia
• State: Distrito Especial
• City: Bogotá
• Started in: 2018
• Founders: Thomas Harsch, Zach Oschin
• Number of employees: 51-100
• Funding: $8,540,000
• Funding rounds: 3
• Number of investors: 7 (FJ Labs, Meesho, Polymath Ventures, Leo Capital India, Cendana Capital)

You can find their website here.

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6) GLOSSYBOX

GLOSSYBOX is a curated box of luxury-sized cosmetic and wellness samples delivered directly to your house by beauty professionals.

Details of the startup:

• Country: Germany
• State: Berlin
• City: Berlin
• Started in: 2011
• Founders: Charles Abercron, Janna Schmidt-Holtz
• Number of employees: 101-250
• Funding: $134,595,386
• Funding rounds: 3
• Number of investors: 4 (Rocket Internet, HV Capital, Kinnevik AB, Access Industries)

You can find their website here.

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7) Althea

Althea is Korea's leading beauty e-commerce site, offering consumers in Southeast Asia the most up-to-date beauty products, trends, and lifestyle.

Details of the startup:

• Country: South Korea
• State: Seoul-t'ukpyolsi
• City: Seoul
• Started in: 2015
• Founders: Christopher Cynn, Frank Kang, Jae Yoon Kim
• Number of employees: 11-50
• Funding: $10,676,529
• Funding rounds: 4
• Number of investors: 11 (500 Startups, InnoVen Capital, Tekton Ventures, Cherubic Ventures, Mirae Asset Venture Investment)

You can find their website here.

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8) BULK HOMME

BULK HOMME is a men's skincare firm that operates on a subscription basis.

Details of the startup:

• Country: Japan
• State: Tokyo
• City: Tokyo
• Started in: 2013
• Founders: Takuya Noguchi
• Number of employees: 11-50
• Funding: $21,044,739
• Funding rounds: 5
• Number of investors: 13 (Nissay Capital, Japan Finance, Mitsui & Co, Kensuke Furukawa, Yusuke Sato)

You can find their website here.

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9) Typology

Typology is a brand of skincare and cosmetics.

Details of the startup:

• Country: France
• State: Ile-de-France
• City: Paris
• Started in: 2018
• Founders: Ning Li
• Number of employees: 11-50
• Funding: $10,000,000
• Funding rounds: 1
• Number of investors: 4 (Firstminute Capital, Xavier Niel, Alven, Marc Simoncini)

You can find their website here.

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10) L&P Cosmetic

L&P Cosmetic is primarily focused on cosmeceutical product development.

Details of the startup:

• Country: South Korea
• State: Seoul-t'ukpyolsi
• City: Seoul
• Started in: 2009
• Founders: Kwon Oh-sub
• Number of employees: 101-250
• Funding: ₩40,000,000,000
• Funding rounds: 2
• Number of investors: 2 (Credit Suisse, CDIB Capital)

You can find their website here.

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11) Purplle

Purplle is an online retailer of cosmetics, fragrances, skin care, and hair care items.

Details of the startup:

• Country: India
• State: Maharashtra
• City: Mumbai
• Started in: 2011
• Founders: Manish Taneja, Rahul Dash
• Number of employees: 101-250
• Funding: $93,649,358
• Funding rounds: 10
• Number of investors: 15 (Goldman Sachs, Sequoia Capital India, Blume Ventures, Mumbai Angels, The Chennai Angels)

You can find their website here.

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12) SUGAR Cosmetics

SUGAR Cosmetics is a cruelty-free makeup brand that specializes on high-style, high-performance cosmetics.

Details of the startup:

• Country: India
• State: Maharashtra
• City: Mumbai
• Started in: 2012
• Founders: Kaushik Mukherjee, Vineeta Singh
• Number of employees: 1001-5000
• Funding: $35,500,000
• Funding rounds: 3
• Number of investors: 6 (SAIF Partners, Stride Ventures, India Quotient, A91 Partners, RB Investments Pte. Ltd.)

You can find their website here.

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13) WOW Skin Science India Ltd

WOW Skin Science is a line of anti-aging products. Night is a facial care company that started on the internet.

Details of the startup:

• Country: India
• State: Karnataka
• City: Bengaluru
• Started in: 2016
• Funding: ₹3,730,000,000
• Funding rounds: 1
• Number of investors: 1 (Chrys Capital)

You can find their website here.

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14) Nat Habit

Nat Habit is a firm that sells natural beauty care products.

Details of the startup:

• Country: India
• State: Haryana
• City: Gurgaon
• Started in: 2018
• Number of employees: 1-10
• Funding: $750,000
• Funding rounds: 1

You can find their website here.

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15) Arata

Arata is an e-commerce business that sells cosmetics and beauty products.

Details of the startup:

• Country: India
• State: Delhi
• City: New Delhi
• Started in: 2017
• Number of employees: 11-50
• Funding: ₹35,000,000
• Funding rounds: 1
• Number of investors: 1 (DSG Consumer Partners)

You can find their website here.

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16) XINGYUN GROUP

In China, the XINGYUN GROUP is a complete commodities services platform.

Details of the startup:

• Country: China
• State: Guangdong
• City: Shenzhen
• Started in: 2015
• Founders: Billy Wang
• Number of employees: 501-1000
• Funding: $949,506,218
• Funding rounds: 6
• Number of investors: 18 (Matrix Partners China, Eastern Bell Capital, Highlight Capital, 5Y Capital, Oriental Fortune Capital)

You can find their website here.

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17) COLORKEY

COLORKEY is a leading manufacturer and distributor of high-end cosmetics.

Details of the startup:

• Country: China
• State: Guangdong
• City: Guangzhou
• Started in: 2018
• Number of employees: 11-50
• Funding: CN¥600,000,000
• Funding rounds: 2
• Number of investors: 7 (Goldman Sachs, Sinovation Ventures, Red Star Macalline, Welight Capital, CEC Capital)

You can find their website here.

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18) KanS

KanS is a natural skincare business that sells its goods online.

Details of the startup:

• Country: China
• State: Shanghai
• City: Shanghai
• Started in: 2002
• Founders: Dehua Weng, Yixiong Lu
• Number of employees: 1001-5000
• Funding: CN¥400,000,000
• Funding rounds: 1
• Number of investors: 3 (CITIC Capital Holdings, New Alliance Capital, Wenyao Ge)

You can find their website here.

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19) Beauty Bakerie Cosmetics Brand

Beauty Bakerie is an e-commerce cosmetics firm that sells a whole line of delicious ingredients from across the world.

Details of the startup:

• Country: United States
• State: California
• City: San Diego
• Started in: 2011
• Founders: Cashmere Nicole, Roderick Roberts
• Number of employees: 11-50
• Funding: $9,599,994
• Funding rounds: 3
• Number of investors: 9 (Unilever Ventures, 645 Ventures, Harlem Capital Partners, New Voices Fund, Kenneth Chenault)

You can find their website here.

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20) Beautycounter

Beautycounter is a cosmetics company that sells its goods through affiliate networks and online.

Details of the startup:

• Country: United States
• State: California
• City: Santa Monica
• Started in: 2013
• Founders: Gregg Renfrew
• Number of employees: 1001-5000
• Funding: $93,939,417
• Funding rounds: 5
• Number of investors: 4 (Mousse Partners, Baron Davis, TPG Growth, Pilot)

You can find their website here.

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21) CurlMix

CurlMix is a monthly subscription service that gives customers five to seven all-natural ingredients along with instructions on how to make their own hair products.

Details of the startup:

• Country: United States
• State: Illinois
• City: Chicago
• Started in: 2015
• Founders: Kimberly Lewis, Tim Lewis
• Number of employees: 1-10
• Funding: $3,225,433
• Funding rounds: 4
• Number of investors: 2 (Backstage Capital, Next Play Ventures)

You can find their website here.

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22) RealSelf

RealSelf is a website where users may ask questions, share their experiences, and connect with specialists who specialize in cosmetic treatments.

Details of the startup:

• Country: United States
• State: Washington
• City: Seattle
• Started in: 2006
• Founders: Tom Seery
• Number of employees: 101-250
• Funding: $41,950,000
• Funding rounds: 4
• Number of investors: 12 (Alumni Ventures Group, Greenspring Associates, Blue Ivy Ventures, Elephant, Rich Barton)

You can find their website here.

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23) Ever/Body

Ever/Body is a tailored and tech-enabled cosmetic dermatology practice.

Details of the startup:

• Country: United States
• State: New York
• City: New York
• Started in: 2018
• Founders: Karen Castelletti, Kate Twist
• Number of employees: 11-50
• Funding: $55,000,000
• Funding rounds: 3
• Number of investors: 13 (Gaingels, Tiger Global Management, Addition, MetaProp, Fifth Wall)

You can find their website here.

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