Learn how to validate your startup idea by pre-selling it, for only $80 (includes a free 1-hour consultancy call).
Cosmetics

23 Well-Known Cosmetics Startups

If you're building a Cosmetics startup, you must check these 23 fast-growing companies.

Ad

Startup Foundations

Gain traction with your startup right now. In this free video series, learn tactical strategies proven to deliver results. Get free access to Startup Foundations →

Think Cosmetics is boring and everything’s been done before?

Think again.

If you’re in the Cosmetics industry or are interested in starting a company in this space, this article dives into 23 of the hottest fast-growing Cosmetics startups.


23 Cosmetics Startups

1) Ever/Body

1) Ever/Body

Ever/Body is a tailored and tech-enabled cosmetic dermatology practice.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2018
  • Founders: Karen Castelletti, Kate Twist
  • Number of employees: 11-50
  • Funding amount: $55,000,000
  • Number of funding rounds: 3
  • Number of investors: 13

You can find their website here.

2) Purplle

2) Purplle

Purplle is an online retailer of cosmetics, fragrances, skin care, and hair care items.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2011
  • Founders: Manish Taneja, Rahul Dash
  • Number of employees: 101-250
  • Funding amount: $93,649,358
  • Number of funding rounds: 10
  • Number of investors: 15

You can find their website here.

3) SUGAR Cosmetics

3) SUGAR Cosmetics

SUGAR Cosmetics is a cruelty-free makeup brand that specializes on high-style, high-performance cosmetics.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2012
  • Founders: Kaushik Mukherjee, Vineeta Singh
  • Number of employees: 1001-5000
  • Funding amount: $35,500,000
  • Number of funding rounds: 3
  • Number of investors: 6

You can find their website here.

4) Beauty Bakerie Cosmetics Brand

4) Beauty Bakerie Cosmetics Brand

Beauty Bakerie is an e-commerce cosmetics firm that sells a whole line of delicious ingredients from across the world.

Details of the startup:

  • Country: United States
  • City: San Diego
  • Started in: 2011
  • Founders: Cashmere Nicole, Roderick Roberts
  • Number of employees: 11-50
  • Funding amount: $9,599,994
  • Number of funding rounds: 3
  • Number of investors: 9

You can find their website here.

5) Beautycounter

5) Beautycounter

Beautycounter is a cosmetics company that sells its goods through affiliate networks and online.

Details of the startup:

  • Country: United States
  • City: Santa Monica
  • Started in: 2013
  • Founders: Gregg Renfrew
  • Number of employees: 1001-5000
  • Funding amount: $93,939,417
  • Number of funding rounds: 5
  • Number of investors: 4

You can find their website here.

6) Perfect

6) Perfect

Perfect is a cosmetics startup that provides a platform called the Perfect Console that allows manufacturers and retailers to publish their own products.

Details of the startup:

  • Country: Taiwan
  • City: Taipei
  • Started in: 2014
  • Founders: Alice Chang
  • Number of employees: 251-500
  • Funding amount: $75,000,000
  • Number of funding rounds: 3
  • Number of investors: 7

You can find their website here.

7) CurlMix

7) CurlMix

CurlMix is a monthly subscription service that gives customers five to seven all-natural ingredients along with instructions on how to make their own hair products.

Details of the startup:

  • Country: United States
  • City: Chicago
  • Started in: 2015
  • Founders: Kimberly Lewis, Tim Lewis
  • Number of employees: 1-10
  • Funding amount: $3,225,433
  • Number of funding rounds: 4
  • Number of investors: 2

You can find their website here.

Ad

Startup Foundations

Gain traction with your startup right now. In this free video series, learn tactical strategies proven to deliver results. Get free access to Startup Foundations →

8) RealSelf

8) RealSelf

RealSelf is a website where users may ask questions, share their experiences, and connect with specialists who specialize in cosmetic treatments.

Details of the startup:

  • Country: United States
  • City: Seattle
  • Started in: 2006
  • Founders: Tom Seery
  • Number of employees: 101-250
  • Funding amount: $41,950,000
  • Number of funding rounds: 4
  • Number of investors: 12

You can find their website here.

9) Noie

9) Noie

Noie is a cosmetics and skincare firm that sells to the general public.

Details of the startup:

  • Country: Denmark
  • City: Copenhagen
  • Started in: 2018
  • Founders: Chris Lykke Christiansen, Daniel Jensen
  • Number of employees: 11-50
  • Funding amount: $12,000,000
  • Number of funding rounds: 3
  • Number of investors: 6

You can find their website here.

10) WOW Skin Science India Ltd

10) WOW Skin Science India Ltd

WOW Skin Science is a line of anti-aging products. Night is a facial care company that started on the internet.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2016
  • Funding amount: ₹3,730,000,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

11) XINGYUN GROUP

11) XINGYUN GROUP

In China, the XINGYUN GROUP is a complete commodities services platform.

Details of the startup:

  • Country: China
  • City: Shenzhen
  • Started in: 2015
  • Founders: Billy Wang
  • Number of employees: 501-1000
  • Funding amount: $949,506,218
  • Number of funding rounds: 6
  • Number of investors: 18

You can find their website here.

12) Sallve

12) Sallve

Sallve is a direct-to-consumer beauty brand that is transforming the Brazilian cosmetics industry.

Details of the startup:

  • Country: Brazil
  • City: Sao Paulo
  • Started in: 2018
  • Founders: Daniel Wjuniski, Julia Petit, Juliana Shor, Marcia Netto
  • Number of employees: 51-100
  • Funding amount: $31,750,000
  • Number of funding rounds: 3
  • Number of investors: 5

You can find their website here.

13) Boutiqaat

13) Boutiqaat

Boutiqaat is a Middle Eastern company that sells cosmetics and beauty items to women.

Details of the startup:

  • Country: Kuwait
  • City: Kuwait
  • Started in: 2015
  • Founders: Alessa Abdulwahab
  • Number of employees: 501-1000
  • Funding amount: $45,000,000
  • Number of funding rounds: 2
  • Number of investors: 1

You can find their website here.

14) Elenas

14) Elenas

Elenas is Latin America's leading social commerce platform, enabling microbusinesses to launch their own online store.

Details of the startup:

  • Country: Colombia
  • City: Bogotá
  • Started in: 2018
  • Founders: Thomas Harsch, Zach Oschin
  • Number of employees: 51-100
  • Funding amount: $8,540,000
  • Number of funding rounds: 3
  • Number of investors: 7

You can find their website here.

15) GLOSSYBOX

15) GLOSSYBOX

GLOSSYBOX is a curated box of luxury-sized cosmetic and wellness samples delivered directly to your house by beauty professionals.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2011
  • Founders: Charles Abercron, Janna Schmidt-Holtz
  • Number of employees: 101-250
  • Funding amount: $134,595,386
  • Number of funding rounds: 3
  • Number of investors: 4

You can find their website here.

16) Althea

16) Althea

Althea is Korea's leading beauty e-commerce site, offering consumers in Southeast Asia the most up-to-date beauty products, trends, and lifestyle.

Details of the startup:

  • Country: South Korea
  • City: Seoul
  • Started in: 2015
  • Founders: Christopher Cynn, Frank Kang, Jae Yoon Kim
  • Number of employees: 11-50
  • Funding amount: $10,676,529
  • Number of funding rounds: 4
  • Number of investors: 11

You can find their website here.

17) BULK HOMME

17) BULK HOMME

BULK HOMME is a men's skincare firm that operates on a subscription basis.

Details of the startup:

  • Country: Japan
  • City: Tokyo
  • Started in: 2013
  • Founders: Takuya Noguchi
  • Number of employees: 11-50
  • Funding amount: $21,044,739
  • Number of funding rounds: 5
  • Number of investors: 13

You can find their website here.

18) Typology

18) Typology

Typology is a brand of skincare and cosmetics.

Details of the startup:

  • Country: France
  • City: Paris
  • Started in: 2018
  • Founders: Ning Li
  • Number of employees: 11-50
  • Funding amount: $10,000,000
  • Number of funding rounds: 1
  • Number of investors: 4

You can find their website here.

19) Nat Habit

19) Nat Habit

Nat Habit is a firm that sells natural beauty care products.

Details of the startup:

  • Country: India
  • City: Gurgaon
  • Started in: 2018
  • Number of employees: 1-10
  • Funding amount: $750,000
  • Number of funding rounds: 1

You can find their website here.

20) L&P Cosmetic

20) L&P Cosmetic

L&P Cosmetic is primarily focused on cosmeceutical product development.

Details of the startup:

  • Country: South Korea
  • City: Seoul
  • Started in: 2009
  • Founders: Kwon Oh-sub
  • Number of employees: 101-250
  • Funding amount: ₩40,000,000,000
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

21) Arata

21) Arata

Arata is an e-commerce business that sells cosmetics and beauty products.

Details of the startup:

  • Country: India
  • City: New Delhi
  • Started in: 2017
  • Number of employees: 11-50
  • Funding amount: ₹35,000,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

22) COLORKEY

22) COLORKEY

COLORKEY is a leading manufacturer and distributor of high-end cosmetics.

Details of the startup:

  • Country: China
  • City: Guangzhou
  • Started in: 2018
  • Number of employees: 11-50
  • Funding amount: CN¥600,000,000
  • Number of funding rounds: 2
  • Number of investors: 7

You can find their website here.

23) KanS

23) KanS

KanS is a natural skincare business that sells its goods online.

Details of the startup:

  • Country: China
  • City: Shanghai
  • Started in: 2002
  • Founders: Dehua Weng, Yixiong Lu
  • Number of employees: 1001-5000
  • Funding amount: CN¥400,000,000
  • Number of funding rounds: 1
  • Number of investors: 3

You can find their website here.

The All-In-One Newsletter for Startup Founders

Every week, I’ll send you Failory’s latest interviews and articles, curated resources for founders, and updates on how I’m growing the site to $10k/mo. Join +7,000 other startup founders!