Top 100 Fitness Startups to Watch in 2026
The fitness startup sector includes players in corporate wellness and companies targeting niche demographics. Wellhub has secured $605M for its employee benefits platform, while Vivo focuses on fitness programs for seniors.
The industry also features established social fitness apps like Strava and platforms for outdoor enthusiasts such as AllTrails.
Below is our list of 100 Fitness startups worth keeping an eye on.
Failory's Top 10 Picks
Strava builds a social fitness app for athletes to track their runs, rides, and other workouts. The platform is well-regarded for its community features, which allow users to share activities and compete on popular routes.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2009 |
| Founders | Mark Gainey, Mark Shaw, Michael Horvath |
| Funding Amount | $151.9M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Debt Financing |
| Top Investors | Sequoia Capital, TCV, Jackson Square Ventures, Employee Stock Option Fund, Dragoneer Investment Group |
Vivo runs an interactive online fitness program designed specifically for older adults to stay active and connected. Their platform features live, small-group classes led by expert trainers that focus on improving strength, balance, and mobility.
| Headquarters | Atlanta, Georgia, United States |
| Year Founded | 2019 |
| Founders | Eric Levitan |
| Funding Amount | $1.1M |
| Startup Size | Founding Team (1-10) |
| Last Funding Status | Seed |
| Top Investors | Techstars |
Eternal builds a digital health club for people passionate about staying active. The platform provides members with world-class coaching, personalized programming, and a supportive community.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2024 |
| Founders | Alex Mather |
| Funding Amount | $13M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Seed |
| Top Investors | Lightspeed Venture Partners, NEXT VENTŪRES, Courtside Ventures, Treble |
Wellhub created a corporate wellness platform that gives employees flexible access to thousands of gyms, fitness studios, and wellness apps. Their all-in-one subscription helps companies support employee well-being by offering a wide variety of physical and mental health options.
| Headquarters | New York, New York, United States |
| Year Founded | 2012 |
| Founders | Cesar Carvalho, Joao Barbosa |
| Funding Amount | $605M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series F |
| Top Investors | General Atlantic, Neuberger Berman, Atomico, SoftBank Vision Fund, Valor Capital Group |
AllTrails develops a leading outdoor recreation app used by millions to discover and navigate trails. The platform offers hand-curated trail maps alongside crowdsourced photos and reviews for activities like hiking, biking, and running.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2010 |
| Founders | Jeremy Cotter, Russell Cook |
| Funding Amount | $152.6M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Private Equity |
| Top Investors | 500 Global, Permira, AngelPad, 2020 Ventures, Great Oaks Venture Capital |
The American Heart Association fights heart disease and stroke as the nation’s oldest and largest voluntary health organization. They accomplish this by funding critical cardiovascular medical research and educating the public on healthier living.
| Headquarters | Dallas, Texas, United States |
| Year Founded | 1924 |
| Founders | Stefan Kiesz |
| Funding Amount | $4.6M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Grant |
| Top Investors | Stupski Foundation, AmeriCorps Public Allies, UnitedHealthcare, CVSPharmacy, City Furniture |
Availity operates one of the nation's largest real-time health information networks, connecting healthcare providers with payers. Their platform allows professionals to exchange clinical, financial, and administrative data to streamline workflows and reduce administrative burdens.
| Headquarters | Jacksonville, Florida, United States |
| Year Founded | 2001 |
| Founders | Julie Klapstein, Russ Thomas |
| Funding Amount | $200M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Secondary Market |
| Top Investors | Novo Holdings, Francisco Partners |
Playbook builds a platform that allows fitness creators, trainers, and athletes to launch their own mobile app. Their service helps these professionals build a subscription business and monetize their content directly with their audience.
| Headquarters | New York, New York, United States |
| Year Founded | 2017 |
| Founders | Jeff Krahel, Kasper Odegaard, Mike Radoor |
| Funding Amount | $19.3M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series A |
| Top Investors | Headline, Abstract, FJ Labs, Everywhere Ventures, UpHonest Capital |
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[solidcore] offers a high-intensity, low-impact workout on a proprietary resistance machine. Their method uses slow and controlled movements to target slow-twitch muscle fibers, effectively building long and lean muscle.
| Headquarters | Washington, District of Columbia, United States |
| Year Founded | 2013 |
| Founders | Anne Mahlum |
| Funding Amount | $325M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Debt Financing |
| Top Investors | VMG Partners, Kohlberg & Company, Peterson Partners |
Lumen created a handheld device that analyzes metabolism by measuring the CO2 in a user's breath. The accompanying app provides personalized nutrition and lifestyle recommendations to help people lose weight and increase their energy levels.
| Headquarters | Tel Aviv, Tel Aviv, Israel |
| Year Founded | 2014 |
| Founders | Avi Smila, Daniel Tal, Dror Ceder, Merav Mor, Michal Mor |
| Funding Amount | $79.3M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | Google for Startups, Pitango VC, Global Brain Corporation, Kli Capital, RiverPark Ventures |
90 Additional Fitness Startups Worth Following
Our top picks are just a small part of the story. Across the industry, founders have raised billions of dollars to build new tools for health and wellness.
You'll find a mix of young companies and established players, working on everything from AI to apparel. Below is a look at the other 90 startups that are shaping the future of fitness.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
 WHOOP | Analytics | 2012 | $404.8M | Series F |
 iFit | Hardware | 2013 | $200M | Private Equity |
 BetterNight | Sports | 1995 | $52.6M | Series C |
 Roam Robotics | Sports | 2012 | $12.2M | Venture Round |
 Gymshark | Fashion | 2012 | £200M | Private Equity |
 Berry Street | Sports | 2023 | $59.2M | Series B |
 Vagaro | Fashion | 2009 | $163M | Private Equity |
 Supply6 | Sports | 2019 | $2.3M | Seed |
 RingConn | Hardware | 2021 | $5.1M | Product Crowdfunding |
 Equip Health | Sports | 2019 | $163.8M | Venture Round |
 Hello Heart | Sports | 2013 | $138.2M | Series D |
 PushPress | Enterprise | 2013 | $31.5M | Series B |
 David | Sports | 2023 | $85M | Series A |
 Bold | Sports | 2020 | $27M | Series A |
 Alltech | AgTech | 1980 | $623.4M | Grant |
 Evernow | Sports | 2019 | $28.5M | Series A |
 Nourish Ingredients | Sports | 2019 | $43.5M | Grant |
 Fitbod | Retail | 2015 | $4.7M | Series B |
 Real Madrid C.F. | Sports | 1902 | $945M | Debt Financing |
 Outdoor Voices | Fashion | 2013 | $64.4M | Venture Round |
 Ultrahuman | Biotech | 2019 | $60.1M | Series B |
 GRIND | Sports | 2020 | $1.2M | Undisclosed |
 Aduro | Security | 2007 | $27.1M | Venture Round |
 EGYM | Sports | 2011 | $609.2M | Series G |
 Waltz Health | Sports | 2021 | $55.5M | Undisclosed |
 Hyperice | Sports | 2011 | $147.8M | Debt Financing |
 FloSports | Marketing | 2006 | $79.4M | Series C |
 SpectrumAi | Sports | 2021 | $29M | Series A |
 Foodsmart | Sports | 2010 | $314.8M | Private Equity |
 ClassPass | Media | 2011 | $549.2M | Series E |
 arketa | Sports | 2020 | $22.7M | Series A |
 Noom | Sports | 2008 | $658.9M | Series F |
 The Picklr | Sports | 2021 | $9M | Venture Round |
 Reframe | Media | 2018 | $27.4M | Venture Round |
 HidrateSpark | Hardware | 2014 | $11.3M | Seed |
 CarePredict | AI | 2013 | $48.7M | Series A |
 Simple | Media | 2018 | $40M | Series B |
 Vi Labs | AI | 2016 | $147M | Undisclosed |
 PureGym | Sports | 2009 | £455.3M | Debt Financing |
 HealthifyMe | Media | 2012 | $150.1M | Series D |
 Nourished | Manufacturing | 2019 | £11.1M | Venture Round |
 Kitman Labs | Analytics | 2012 | $76.5M | Series C |
 Urban Sports Club | Sports | 2012 | $175M | Venture Round |
 Terra API | Sports | 2021 | $2.8M | Seed |
 FlexifyMe | Sports | 2021 | $4.8M | Seed |
 Healthkart | Food | 2011 | $349M | Secondary Market |
 STEPN | Media | 2021 | $5M | Seed |
 OZiva | Food | 2016 | $17M | Series B |
 2070 Health | Sports | 2023 | $30M | Seed |
 KinetikIQ | AI | 2021 | €1M | Pre-Seed |
 Liva Healthcare | Media | 2014 | $43.5M | Venture Round |
 Gavi, the Vaccine Alliance | Sports | 2000 | €1B | Debt Financing |
 Loop | Sports | 2019 | $39.3M | Series B |
 BetterMe | Sports | 2017 | — | Series A |
 Maurten | Sports | 2015 | €20M | Venture Round |
 Hapana | SaaS | 2012 | $17.3M | Series A |
 Push30 | Sports | 2019 | $4.1M | Series A |
 Cardisio | AI | 2016 | €9.7M | Grant |
 GoJoe | Sports | 2018 | $6.3M | Venture Round |
 Boohee | Sports | 2008 | $41.3M | Series D |
 GymBeam | Retail | 2014 | $6M | Series A |
 Danu | Sports | 2017 | $3.5M | Series A |
 Fully Ecosystem | Sports | 2019 | R$200M | Corporate Round |
 Xercise4less | Sports | 2009 | £76.6M | Venture Round |
 Ossur | Sports | 1971 | €710.3k | Grant |
 Forus | Fashion | 2010 | $17M | Venture Round |
 NeuronUP | Sports | 2011 | $10M | Venture Round |
 Fitify | Sports | 2019 | $2.5M | Seed |
 Eholo | Sports | 2020 | $450k | Seed |
 Trak | Media | 2020 | €1.5M | Seed |
 Sense Arena | Sports | 2017 | $5.5M | Venture Round |
 Galventa | Biotech | 2018 | CHF2.8M | Seed |
 mySofie | Sports | 2017 | €4.2M | Series A |
 HackMotion | Hardware | 2016 | €7k | Pre-Seed |
 KMINA® | Sports | 2016 | €4.5M | Venture Round |
 Nolt | Sports | — | €1M | Seed |
 Kairos Sports Tech | Sports | 2018 | £2M | Debt Financing |
 Sonup | Sports | 2019 | €3M | Seed |
 Fit&Beat | Crypto | 2018 | $25M | Private Equity |
 Zana Technologies GmbH | AI | 2017 | €400.6k | Seed |
 Mode Sensors | Sports | 2016 | €2.5M | Grant |
 Ecovelo | Sports | 2013 | €2M | Venture Round |
 Grow Food | Sports | 2015 | $5M | Venture Round |
 Runeasi | Sports | 2020 | €566.7k | Grant |
 Learning To Sleep | Sports | 2010 | $2.5M | Venture Round |
 PunchLab | Sports | 2019 | €1.1M | Seed |
 ESX | Sports | 2017 | €2M | Venture Round |
 Balanced | Media | — | €225k | Seed |
 Kilogram | Sports | 2022 | €150k | Pre-Seed |
 Hobit | Education | 2020 | $200k | Seed |
