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The fitness startup sector includes players in corporate wellness and companies targeting niche demographics. Wellhub has secured $605M for its employee benefits platform, while Vivo focuses on fitness programs for seniors.
The industry also features established social fitness apps like Strava and platforms for outdoor enthusiasts such as AllTrails.
Below is our list of 100 Fitness startups worth keeping an eye on.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Strava builds a social fitness app for athletes to track their runs, rides, and other workouts. The platform is well-regarded for its community features, which allow users to share activities and compete on popular routes.
Vivo runs an interactive online fitness program designed specifically for older adults to stay active and connected. Their platform features live, small-group classes led by expert trainers that focus on improving strength, balance, and mobility.
Eternal builds a digital health club for people passionate about staying active. The platform provides members with world-class coaching, personalized programming, and a supportive community.
Wellhub created a corporate wellness platform that gives employees flexible access to thousands of gyms, fitness studios, and wellness apps. Their all-in-one subscription helps companies support employee well-being by offering a wide variety of physical and mental health options.
AllTrails develops a leading outdoor recreation app used by millions to discover and navigate trails. The platform offers hand-curated trail maps alongside crowdsourced photos and reviews for activities like hiking, biking, and running.
The American Heart Association fights heart disease and stroke as the nation’s oldest and largest voluntary health organization. They accomplish this by funding critical cardiovascular medical research and educating the public on healthier living.
Availity operates one of the nation's largest real-time health information networks, connecting healthcare providers with payers. Their platform allows professionals to exchange clinical, financial, and administrative data to streamline workflows and reduce administrative burdens.
Playbook builds a platform that allows fitness creators, trainers, and athletes to launch their own mobile app. Their service helps these professionals build a subscription business and monetize their content directly with their audience.
[solidcore] offers a high-intensity, low-impact workout on a proprietary resistance machine. Their method uses slow and controlled movements to target slow-twitch muscle fibers, effectively building long and lean muscle.
Lumen created a handheld device that analyzes metabolism by measuring the CO2 in a user's breath. The accompanying app provides personalized nutrition and lifestyle recommendations to help people lose weight and increase their energy levels.
Our top picks are just a small part of the story. Across the industry, founders have raised billions of dollars to build new tools for health and wellness.
You'll find a mix of young companies and established players, working on everything from AI to apparel. Below is a look at the other 90 startups that are shaping the future of fitness.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| Analytics | 2012 | $404.8M | Series F | |
| Hardware | 2013 | $200M | Private Equity | |
| Sports | 1995 | $52.6M | Series C | |
| Sports | 2012 | $12.2M | Venture Round | |
| Fashion | 2012 | £200M | Private Equity | |
| Sports | 2023 | $59.2M | Series B | |
| Fashion | 2009 | $163M | Private Equity | |
| Sports | 2019 | $2.3M | Seed | |
| Hardware | 2021 | $5.1M | Product Crowdfunding | |
| Sports | 2019 | $163.8M | Venture Round | |
| Sports | 2013 | $138.2M | Series D | |
| Enterprise | 2013 | $31.5M | Series B | |
| Sports | 2023 | $85M | Series A | |
| Sports | 2020 | $27M | Series A | |
| AgTech | 1980 | $623.4M | Grant | |
| Sports | 2019 | $28.5M | Series A | |
| Sports | 2019 | $43.5M | Grant | |
| Retail | 2015 | $4.7M | Series B | |
| Sports | 1902 | $945M | Debt Financing | |
| Fashion | 2013 | $64.4M | Venture Round | |
| Biotech | 2019 | $60.1M | Series B | |
| Sports | 2020 | $1.2M | Undisclosed | |
| Security | 2007 | $27.1M | Venture Round | |
| Sports | 2011 | $609.2M | Series G | |
| Sports | 2021 | $55.5M | Undisclosed | |
| Sports | 2011 | $147.8M | Debt Financing | |
| Marketing | 2006 | $79.4M | Series C | |
| Sports | 2021 | $29M | Series A | |
| Sports | 2010 | $314.8M | Private Equity | |
| Media | 2011 | $549.2M | Series E | |
| Sports | 2020 | $22.7M | Series A | |
| Sports | 2008 | $658.9M | Series F | |
| Sports | 2021 | $9M | Venture Round | |
| Media | 2018 | $27.4M | Venture Round | |
| Hardware | 2014 | $11.3M | Seed | |
| AI | 2013 | $48.7M | Series A | |
| Media | 2018 | $40M | Series B | |
| AI | 2016 | $147M | Undisclosed | |
| Sports | 2009 | £455.3M | Debt Financing | |
| Media | 2012 | $150.1M | Series D | |
| Manufacturing | 2019 | £11.1M | Venture Round | |
| Analytics | 2012 | $76.5M | Series C | |
| Sports | 2012 | $175M | Venture Round | |
| Sports | 2021 | $2.8M | Seed | |
| Sports | 2021 | $4.8M | Seed | |
| Food | 2011 | $349M | Secondary Market | |
| Media | 2021 | $5M | Seed | |
| Food | 2016 | $17M | Series B | |
| Sports | 2023 | $30M | Seed | |
| AI | 2021 | €1M | Pre-Seed | |
| Media | 2014 | $43.5M | Venture Round | |
| Sports | 2000 | €1B | Debt Financing | |
| Sports | 2019 | $39.3M | Series B | |
| Sports | 2017 | — | Series A | |
| Sports | 2015 | €20M | Venture Round | |
| SaaS | 2012 | $17.3M | Series A | |
| Sports | 2019 | $4.1M | Series A | |
| AI | 2016 | €9.7M | Grant | |
| Sports | 2018 | $6.3M | Venture Round | |
| Sports | 2008 | $41.3M | Series D | |
| Retail | 2014 | $6M | Series A | |
| Sports | 2017 | $3.5M | Series A | |
| Sports | 2019 | R$200M | Corporate Round | |
| Sports | 2009 | £76.6M | Venture Round | |
| Sports | 1971 | €710.3k | Grant | |
| Fashion | 2010 | $17M | Venture Round | |
| Sports | 2011 | $10M | Venture Round | |
| Sports | 2019 | $2.5M | Seed | |
| Sports | 2020 | $450k | Seed | |
| Media | 2020 | €1.5M | Seed | |
| Sports | 2017 | $5.5M | Venture Round | |
| Biotech | 2018 | CHF2.8M | Seed | |
| Sports | 2017 | €4.2M | Series A | |
| Hardware | 2016 | €7k | Pre-Seed | |
| Sports | 2016 | €4.5M | Venture Round | |
| Sports | — | €1M | Seed | |
| Sports | 2018 | £2M | Debt Financing | |
| Sports | 2019 | €3M | Seed | |
| Crypto | 2018 | $25M | Private Equity | |
| AI | 2017 | €400.6k | Seed | |
| Sports | 2016 | €2.5M | Grant | |
| Sports | 2013 | €2M | Venture Round | |
| Sports | 2015 | $5M | Venture Round | |
| Sports | 2020 | €566.7k | Grant | |
| Sports | 2010 | $2.5M | Venture Round | |
| Sports | 2019 | €1.1M | Seed | |
| Sports | 2017 | €2M | Venture Round | |
| Media | — | €225k | Seed | |
| Sports | 2022 | €150k | Pre-Seed | |
| Education | 2020 | $200k | Seed |
