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The sports industry attracts a wide range of companies, from media streaming to fantasy gaming.
This list features major players like sports streaming service DAZN, which has raised $5.1 billion. It also includes newer ventures such as Unrivaled, a women's basketball league founded in 2023.
Below is our list of 99 Sports startups worth keeping an eye on.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50FanDuel created a comprehensive gaming destination that includes daily fantasy sports, a full-service sportsbook, and online casino games. Their platform is a major hub for sports fans looking to place wagers or compete in fantasy contests across numerous professional leagues.
Strava's platform is a social network that helps athletes track their runs, bike rides, and other workouts. The app connects a global community of users through shared activities and competitive leaderboards.
CRED has developed an intelligent hub that connects a business's internal systems with predictive AI. The platform processes real-world signals to help sales and marketing teams discover and pursue new growth opportunities.
Unrivaled created a new player-owned women's basketball league for the WNBA off-season. The league provides a premier domestic platform for elite athletes to compete and grow their careers without having to play overseas.
PrizePicks created a daily fantasy sports game that simplifies how fans engage with their favorite players. The platform allows users to make simple more-or-less predictions on athlete stats for a chance to win real money.
DAZN runs a global sports streaming service that delivers live and on-demand events directly to fans. The platform is particularly known for its major boxing and combat sports broadcasts, offering a modern alternative to traditional pay-per-view and cable packages.
Five Iron Golf creates urban indoor golf experiences that combine high-tech simulators with a full-service bar and entertainment. Their venues offer a modern, community-focused alternative to traditional golf courses for practice, lessons, and social events.
SeatGeek operates a mobile-focused ticket platform that helps fans buy and sell tickets for live sports, concerts, and theater events. Their search engine aggregates tickets from across the web and uses a proprietary scoring system to help fans find the best value on seats.
Underdog Fantasy created a popular fantasy sports platform for daily drafts and unique player prop games. They provide sports and esports fans with accessible contests, including their well-known Pick’em and Best Ball formats.
Our top 9 picks are just a small slice of what’s happening in sports right now. Across the industry, new founders are experimenting with ideas and launching products that push the game forward.
Together, these companies have raised billions of dollars, with many working in fields like AI, media, and gaming. Here’s a look at the other 90 startups shaping the future of how we experience sports.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| Marketing | 2016 | £198.2M | Private Equity | |
| Gaming | 2018 | $390.5M | Venture Round | |
| Marketing | 2011 | $260M | Venture Round | |
| AI | 2016 | $60.1M | Series C | |
| Gaming | 2018 | $25.1k | Seed | |
| Enterprise | 2023 | $51M | Venture Round | |
| Gaming | 2022 | $100M | Undisclosed | |
| Sports | 2008 | $400M | Secondary Market | |
| Media | 2003 | $178M | Corporate Round | |
| Media | 1999 | $224.5M | Series D | |
| Gaming | 2002 | $4.9B | Private Equity | |
| Sports | 1920 | $209.2M | Secondary Market | |
| Sports | 1959 | $720M | Private Equity | |
| Gaming | 2021 | $24.9M | Series A | |
| Analytics | 2012 | $404.8M | Series F | |
| AI | 2023 | $19.4M | Seed | |
| Media | 2017 | $63M | Series B | |
| Sports | 1883 | $600M | Secondary Market | |
| Mobility | 1948 | £90M | Debt Financing | |
| Sports | 1994 | $30M | Grant | |
| Marketing | 2003 | $407.6M | Corporate Round | |
| Media | 2019 | $160M | Venture Round | |
| Infrastructure | 2009 | $422.2M | Series F | |
| Marketing | 2017 | $4.2M | Venture Round | |
| Analytics | 2019 | $50M | Series A | |
| Marketing | 1972 | $150M | Private Equity | |
| AI | 2019 | $950k | Seed | |
| Gaming | 2015 | $67.3M | Series C | |
| AI | 2025 | $2M | Pre-Seed | |
| Sports | 2008 | $1.6B | Venture Round | |
| Retail | 1996 | $112M | Debt Financing | |
| SaaS | 2006 | $228.9M | Series F | |
| Media | 2008 | $442M | Corporate Round | |
| Mobility | 2017 | £548.8M | Corporate Round | |
| Media | 2020 | $200k | Pre-Seed | |
| Sports | 1902 | $945M | Debt Financing | |
| Analytics | 2013 | $33.8M | Venture Round | |
| Sports | 1999 | £550M | Debt Financing | |
| Sports | 1970 | $531.3M | Secondary Market | |
| Sports | 2020 | $1.2M | Undisclosed | |
| Sports | 2011 | $609.2M | Series G | |
| Sports | 1920 | $5.7M | Grant | |
| Sports | 2011 | $147.8M | Debt Financing | |
| Marketing | 2006 | $79.4M | Series C | |
| Marketing | 2012 | $125M | Undisclosed | |
| Sports | — | $100M | Debt Financing | |
| Sports | 2019 | $3.4M | Seed | |
| AI | 2017 | $14.3M | Venture Round | |
| Sports | 2009 | £455.3M | Debt Financing | |
| AI | 2011 | $136M | Series D | |
| Gaming | 2008 | $1.5B | Debt Financing | |
| Media | 2013 | $218.3M | Series D | |
| Hardware | 2015 | $113.3M | Series C | |
| Analytics | 2012 | $76.5M | Series C | |
| Sports | 2006 | $75M | Venture Round | |
| Sports | 2012 | $175M | Venture Round | |
| Media | 2018 | £18.3M | Seed | |
| SaaS | — | $2M | Venture Round | |
| Mobility | 1955 | $200M | Secondary Market | |
| AI | 2021 | €1M | Pre-Seed | |
| Media | 2021 | $37.2M | Series A | |
| Hardware | 1996 | €30M | Corporate Round | |
| Media | 1919 | €322M | Debt Financing | |
| AI | 2023 | $1.2M | Pre-Seed | |
| Communications | 2006 | $38.5M | Venture Round | |
| Media | 2012 | $20M | Venture Round | |
| Retail | 2022 | $66M | Venture Round | |
| Retail | 2021 | $117.4M | Series A | |
| Sports | 2015 | €20M | Venture Round | |
| AI | 2020 | $7.8M | Seed | |
| Sports | 2017 | €1.7M | Venture Round | |
| Data | 2018 | €22.3M | Series B | |
| Infrastructure | 2017 | $4.7M | Pre-Seed | |
| Media | 2020 | $15.1M | Series A | |
| Food | 2015 | R$250M | Private Equity | |
| Enterprise | 2013 | $20M | Series B | |
| Marketplace | 2017 | $4.1M | Equity Crowdfunding | |
| Marketplace | 2013 | $10.5M | — | |
| Retail | 2020 | $7.6M | Convertible Note | |
| Analytics | 2017 | $1M | Venture Round | |
| Analytics | 2014 | $18.8M | Venture Round | |
| Sports | 1980 | ₩22B | Venture Round | |
| Sports | 2019 | $100M | Debt Financing | |
| Hardware | 2017 | $5.2M | — | |
| AI | 2023 | $3.4M | Grant | |
| AI | 2020 | $4.1M | Seed | |
| Sports | 2017 | $3.5M | Series A | |
| Marketing | 2013 | $46.9M | Venture Round | |
| Infrastructure | 2020 | £1.6M | Series A | |
| Media | 2013 | $66.4M | Series C |
