60 of the Most Successful Lifestyle Startups

Updated:

March 26, 2022

Unicorns Startups Failed Startups Accelerators & Incubators

Successful brands value customer experience and smart founders use PartnerHero to up-level their CX without breaking the bank. Invest in flexible, affordable outsourced customer ops to grow your startup.

Book a Free Consultation Call →

Think Lifestyle is boring and everything’s been done before?

Think again.

If you’re in the Lifestyle industry or are interested in starting a company in this space, this article dives into 60 of the hottest fast-growing Lifestyle startups.

60 Lifestyle Startups

Sheet

2,658 Accelerators & Incubators

Information about the industries, stages and countries they generally invest in.

Get the Sheet for $50

Sheet

1,016 Unicorns

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

Get the Sheet for $50

Sheet

1,016 Unicorns

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

Get the Sheet for $50

1) CityMall

CityMall is a peer-to-peer e-commerce company that offers lifestyle and curated products through WhatsApp referrals.

Details of the startup:

Country: India
City: Gurgaon
Started in: 2019
Founders: Angad Kikla, Divij Goyal, Naisheel Verdhan
Number of employees: 101-250
Funding amount: $37,100,000
Number of funding rounds: 5
Number of investors: 14

You can find their website here.

‍

2) boAt

boAt is a domestic audio-tech earwear firm that specializes on well-designed, aspirational items at affordable prices.

Details of the startup:

Country: India
City: New Delhi
Started in: 2016
Founders: Aman Gupta, Sameer Mehta
Number of employees: 101-250
Funding amount: $116,258,656
Number of funding rounds: 6
Number of investors: 5

You can find their website here.

‍

3) GOQii

GOQii's mission is to empower people all around the world to "be the force" and realize their full potential.

Details of the startup:

Country: United States
City: Menlo Park
Started in: 2014
Founders: Abhishek Sharma, Champ Alreja, Sachin Janghel, Vishal Gondal
Number of employees: 101-250
Funding amount: $52,618,192
Number of funding rounds: 12
Number of investors: 16

You can find their website here.

‍

4) Habyt

Habyt creates and operates living places that are aesthetically designed, community-driven, and technologically advanced.

Details of the startup:

Country: Germany
City: Berlin
Started in: 2017
Founders: Luca Bovone
Number of employees: 11-50
Funding amount: € 29,800,000
Number of funding rounds: 5
Number of investors: 6

You can find their website here.

‍

5) Vox Media

Vox Media is an online media publishing organization that specializes in influencing editorial properties and premium advertising.

Details of the startup:

Country: United States
City: Washington D.C.
Started in: 2003
Founders: Jerome Armstrong, Markos Moulitsas, Tyler Bleszinski
Number of employees: 501-1000
Funding amount: $307,632,220
Number of funding rounds: 9
Number of investors: 11

You can find their website here.

‍

6) JUUL

JUUL is a company that manufactures and sells electronic nicotine vaporizers.

Details of the startup:

Country: United States
City: San Francisco
Started in: 2015
Founders: Adam Bowen, James Monsees, Kevin Burns, Tim Danaher
Number of employees: 1001-5000
Funding amount: $15,129,032,811
Number of funding rounds: 11
Number of investors: 11

You can find their website here.

‍

7) Pattern

Pattern is a collection of brands that encourage people to study, explore, and build a more present life.

Details of the startup:

Country: United States
City: New York
Started in: 2018
Founders: Emmett Shine, Nicholas Ling
Number of employees: 11-50
Funding amount: $74,000,000
Number of funding rounds: 3
Number of investors: 9

You can find their website here.

‍

8) Partake Foods

Partake Foods is a specialty food and beverage company that sells allergy-friendly cookies.

Details of the startup:

Country: United States
City: Jersey City
Started in: 2016
Founders: Denise Woodard
Number of employees: 1-10
Funding amount: $6,873,507
Number of funding rounds: 6
Number of investors: 14

You can find their website here.

‍

9) Nykaa

Nykaa is an online store that sells a variety of beauty and health items.

Details of the startup:

Country: India
City: Mumbai
Started in: 2012
Founders: Falguni Nayar
Number of employees: 1001-5000
Funding amount: $341,858,615
Number of funding rounds: 13
Number of investors: 15

You can find their website here.

‍

10) Trell

Trell is a lifestyle social commerce website that allows users to submit 3-minute videos demonstrating their passions.

Details of the startup:

Country: India
City: Bengaluru
Started in: 2016
Founders: Arun Lodhi, Bimal Kartheek Rebba, Prashant Sachan, Pulkit Agrawal
Number of employees: 101-250
Funding amount: $16,950,000
Number of funding rounds: 7
Number of investors: 31

You can find their website here.

‍

11) Verishop

Verishop is a high-end lifestyle brand that specializes in fashion, cosmetics, home, and more.

Details of the startup:

Country: United States
City: Santa Monica
Started in: 2018
Founders: Cate Khan, Imran Khan, Jay Le
Number of employees: 51-100
Funding amount: $30,000,000
Number of funding rounds: 5
Number of investors: 11

You can find their website here.

‍

12) The/Studio

The/Studio is an on-demand product creation and production platform that allows firms to quickly launch new items.

Details of the startup:

Country: United States
City: Pasadena
Started in: 2013
Founders: Joseph Heller
Number of employees: 51-100
Funding amount: $11,000,000
Number of funding rounds: 2
Number of investors: 6

You can find their website here.

‍

13) FabAlley

FabAlley is an online fashion company that specializes in women's clothing.

Details of the startup:

Country: India
City: Noida
Started in: 2012
Founders: Shivani Poddar, Tanvi Malik
Number of employees: 101-250
Funding amount: $18,658,274
Number of funding rounds: 8
Number of investors: 18

You can find their website here.

‍

14) FamPay

FamPay allows parents to send money to their adolescent children via UPI, P2P, and card payments.

Details of the startup:

Country: India
City: Bengaluru
Started in: 2019
Founders: Kush Taneja, Sambhav Jain
Number of employees: 51-100
Funding amount: $42,850,000
Number of funding rounds: 3
Number of investors: 17

You can find their website here.

‍

15) Bombay Shaving Company

Bombay Shaving Company is a consumer goods company that specializes in the development of shave, beard, and skincare products.

Details of the startup:

Country: India
City: New Delhi
Started in: 2015
Founders: Deepu Panicker, Raunak Munot, Rohit Jaiswal, Shantanu Deshpande
Number of employees: 1-10
Funding amount: $17,696,569
Number of funding rounds: 6
Number of investors: 16

You can find their website here.

‍

16) 100 Thieves

100 Thieves is a gaming, e-sports, and apparel-focused lifestyle company.

Details of the startup:

Country: United States
City: Los Angeles
Started in: 2017
Founders: Matthew Haag
Number of employees: 51-100
Funding amount: $60,000,000
Number of funding rounds: 2
Number of investors: 15

You can find their website here.

‍

17) Bev

Bev is a beverage company owner that sells dry rose wine.

Details of the startup:

Country: United States
City: Los Angeles
Started in: 2017
Founders: Alix Peabody
Number of employees: 51-100
Funding amount: $7,958,000
Number of funding rounds: 6
Number of investors: 7

You can find their website here.

‍

18) TaxJar

TaxJar is the top technology solution for managing sales tax for busy eCommerce sellers. We're completely self-contained.

Details of the startup:

Country: United States
City: Boston
Started in: 2013
Founders: Mark Faggiano
Number of employees: 101-250
Funding amount: $62,600,000
Number of funding rounds: 3
Number of investors: 7

You can find their website here.

‍

19) TechStyle Fashion Group

TechStyle is a worldwide fashion membership commerce startup dedicated to rethinking the global fashion industry.

Details of the startup:

Country: United States
City: El Segundo
Started in: 2010
Founders: Adam Goldenberg, Don Ressler
Number of employees: 1001-5000
Funding amount: $336,000,000
Number of funding rounds: 7
Number of investors: 11

You can find their website here.

‍

20) Wellframe

Wellframe is a mobile platform that allows users to get the most out of their healthcare resources.

Details of the startup:

Country: United States
City: Boston
Started in: 2011
Founders: Anne Bosilevac, Archit Bhise, Chase Zaputil, Jacob Sattelmair, Melissa Herman, Sandhya Gardner, Trishan Panch, Vinayak Ramesh
Number of employees: 101-250
Funding amount: $45,200,000
Number of funding rounds: 6
Number of investors: 16

You can find their website here.

‍

On Deck is where top talent comes to accelerate their ideas and build companies, surrounded by a world-class community.

21) Virgin Pulse

Virgin Pulse, a subsidiary of the renowned Virgin Group, is dedicated to motivating and encouraging its employees to live better lives every day.

Details of the startup:

Country: United States
City: Framingham
Started in: 2004
Founders: Scott Marber
Number of employees: 251-500
Funding amount: $92,000,000
Number of funding rounds: 2
Number of investors: 4

You can find their website here.

‍

22) Form Health

Form Health is a telemedical weight loss company that specializes in helping people who are obese.

Details of the startup:

Country: United States
City: Boston
Started in: 2019
Founders: Evan Richardson
Number of employees: 11-50
Funding amount: $15,434,994
Number of funding rounds: 2
Number of investors: 3

You can find their website here.

‍

23) CHRONEXT

Clients can buy and sell luxury watches on Chronext's full-service platform for luxury watch trading.

Details of the startup:

Country: Germany
City: Cologne
Started in: 2013
Founders: Ludwig Wurlitzer, Philipp Man
Number of employees: 101-250
Funding amount: $116,629,212
Number of funding rounds: 5
Number of investors: 17

You can find their website here.

‍

24) Chumbak

Chumbak is a gifting firm situated in Bangalore, India. Chumbak, founded by Subhra Chadda, distributes trendy t-shirts, tins, coffee mugs, and shot glasses.

Details of the startup:

Country: India
City: Bengaluru
Started in: 2009
Founders: Subhra Chadda
Number of employees: 11-50
Funding amount: $26,963,740
Number of funding rounds: 6
Number of investors: 5

You can find their website here.

‍

25) Dafiti

Dafiti is an e-commerce site dedicated to men's and women's footwear, fashion, and lifestyle.

Details of the startup:

Country: Brazil
City: Sao Paulo
Started in: 2010
Founders: Andre Beisert, Andres Lawson, David Geisen, Malte Horeyseck, Malte Huffmann, Philipp Povel, Thibaud Lecuyer
Number of employees: 1001-5000
Funding amount: $250,481,170
Number of funding rounds: 6
Number of investors: 8

You can find their website here.

‍

26) MCaffeine

MCaffeine is a personal care line that includes caffein-infused products for the face, body, and hair.

Details of the startup:

Country: India
City: Mumbai
Started in: 2015
Founders: Tarun Sharma, Vikas Lachhwani
Number of employees: 11-50
Funding amount: $5,781,631
Number of funding rounds: 4
Number of investors: 7

You can find their website here.

‍

27) Flyrobe

Flyrobe is an on-demand clothing rental platform that offers high-end designer clothing.

Details of the startup:

Country: India
City: Mumbai
Started in: 2015
Founders: Pranay Surana, Shreya Mishra, Tushar Saxena
Number of employees: 11-50
Funding amount: $10,719,261
Number of funding rounds: 5
Number of investors: 15

You can find their website here.

‍

28) POPxo

POPxo is an online community for women in India that covers topics such as fashion, beauty, lifestyle, work, and more.

Details of the startup:

Country: India
City: New Delhi
Started in: 2013
Founders: Namrata Bostrom, Priyanka Gill
Number of employees: 101-250
Funding amount: $12,379,196
Number of funding rounds: 7
Number of investors: 21

You can find their website here.

‍

29) Melorra

Melorra is the owner of an online jewelry company that specializes in modern jewelry.

Details of the startup:

Country: India
City: Bengaluru
Started in: 2015
Founders: Krishna Kumar, Saroja Yeramilli
Number of employees: 101-250
Funding amount: $38,444,659
Number of funding rounds: 4
Number of investors: 11

You can find their website here.

‍

30) Marketplacer

Marketplacer is a software framework for creating online marketplaces.

Details of the startup:

Country: Australia
City: Melbourne
Started in: 2007
Founders: Jason Wyatt, Sam Salter
Number of employees: 101-250
Funding amount: $58,729,261
Number of funding rounds: 6
Number of investors: 13

You can find their website here.

‍

31) Flow Lab

Flow Lab is a mental and emotional fitness training program that helps ambitious people achieve more flow and productivity.

Details of the startup:

Country: Germany
City: Berlin
Started in: 2018
Founders: David Jacob, Jonas Vossler Winkelmann, Peter Schwarz
Number of employees: 1-10
Funding amount: € 1,240,000
Number of funding rounds: 3
Number of investors: 3

You can find their website here.

‍

32) Little Black Book

LBB is actively searching for and discovering highly rated locations, goods, local experiences, and much more.

Details of the startup:

Country: India
City: New Delhi
Started in: 2012
Founders: Dhruv Mathur, Suchita Salwan
Number of employees: 11-50
Funding amount: $8,321,500
Number of funding rounds: 5
Number of investors: 15

You can find their website here.

‍

33) Love, Bonito

The world's largest direct-to-consumer tech-enabled womenswear company, with the goal of being the most considerate brand for the Modern Asian Woman.

Details of the startup:

Country: Singapore
City: Singapore
Started in: 2010
Founders: Rachel Lim, Viola Tan
Number of employees: 101-250
Funding amount: $13,000,000
Number of funding rounds: 2
Number of investors: 2

You can find their website here.

‍

34) Namshi

Namshi is a Dubai-based online e-commerce site that sells stylish footwear and clothes.

Details of the startup:

Country: United Arab Emirates
City: Dubai
Started in: 2010
Founders: Faraz Khalid, Hisham Zarka, Hosam Arab
Number of employees: 501-1000
Funding amount: $33,000,000
Number of funding rounds: 3
Number of investors: 6

You can find their website here.

‍

35) EazyDiner

EazyDiner is a dining guide that includes exclusive advice, exclusive content, and professional evaluations from top critics.

Details of the startup:

Country: India
City: Delhi
Started in: 2014
Founders: Vir Sanghvi
Number of employees: 11-50
Funding amount: $16,010,855
Number of funding rounds: 7
Number of investors: 6

You can find their website here.

‍

36) O-House

O-House is a one-stop home furnishing and interior design platform that makes it simple for users to find and buy items for their homes.

Details of the startup:

Country: South Korea
City: Seoul
Started in: 2014
Founders: Seungjae Lee
Number of employees: 251-500
Funding amount: ₩88,000,000,000
Number of funding rounds: 4
Number of investors: 6

You can find their website here.

‍

37) The Luxury Closet

The Luxury Closet is a website where you can purchase, sell, and consign pre-owned luxury things at a discount.

Details of the startup:

Country: United Arab Emirates
City: Dubai
Started in: 2012
Founders: Kunal Kapoor
Number of employees: 11-50
Funding amount: $18,100,000
Number of funding rounds: 4
Number of investors: 13

You can find their website here.

‍

38) Foodspring

Foodspring is a premium sports nutrition and fitness food company.

Details of the startup:

Country: Germany
City: Berlin
Started in: 2013
Founders: Marc Hermann, Philipp Schrempp, Tobias Schuele
Number of employees: 101-250
Funding amount: € 28,000,000
Number of funding rounds: 2
Number of investors: 5

You can find their website here.

‍

39) Sheertex

Sheertex is a pantyhose company that specializes in unbreakable hosiery.

Details of the startup:

Country: Canada
City: Toronto
Started in: 2017
Founders: Katherine Homuth
Number of employees: 11-50
Funding amount: $44,320,000
Number of funding rounds: 4
Number of investors: 9

You can find their website here.

‍

40) Paxel.co

Paxel.co is a way of life; they aim to live in today's socially linked world.

Details of the startup:

Country: Indonesia
City: Jakarta
Started in: 2017
Founders: Johari Zein
Number of employees: 51-100
Funding amount: $17,000,000
Number of funding rounds: 3
Number of investors: 6

You can find their website here.

‍

41) Asana Rebel

Asana Rebel is a young and rapidly expanding health and fitness startup dedicated to delivering highly engaging health and fitness experiences.

Details of the startup:

Country: Germany
City: Berlin
Started in: 2015
Founders: Pascal Klein, Robin Pratap
Number of employees: 101-250
Funding amount: $24,800,000
Number of funding rounds: 4
Number of investors: 9

You can find their website here.

‍

42) Purple Style Labs

Purple Style Labs Pvt Ltd (PSL) was founded by an IIT-Bombay alumnus and former Deutsche Bank banker.

Details of the startup:

Country: India
City: Mumbai
Started in: 2015
Founders: ABHISHEK (Monty) AGARWAL
Number of employees: 11-50
Funding amount: $5,151,102
Number of funding rounds: 4
Number of investors: 12

You can find their website here.

‍

43) EkAnek Networks

EkAnek Networks is a new company that aims to create an ecosystem for new age brands in the lifestyle space.

Details of the startup:

Country: India
City: Delhi
Started in: 2018
Founders: Chandranshu Sinha, Kartik Sheth
Number of employees: 11-50
Funding amount: $15,450,583
Number of funding rounds: 2
Number of investors: 4

You can find their website here.

‍

44) Inkbox

Customers can have the look and feel of a traditional tattoo for two weeks thanks to inkbox.

Details of the startup:

Country: Canada
City: Toronto
Started in: 2015
Founders: Braden Handley, Tyler Handley
Number of employees: 101-250
Funding amount: $14,099,610
Number of funding rounds: 7
Number of investors: 22

You can find their website here.

‍

45) Sprout

Sprout is a health engagement tool that enables corporate wellness at work.

Details of the startup:

Country: Canada
City: Toronto
Started in: 2012
Founders: Christina Ford, Martha Switzer
Number of employees: 11-50
Funding amount: CA$1,200,000
Number of funding rounds: 4
Number of investors: 5

You can find their website here.

‍

46) Increff

INCREFF is a data and technology company that uses IRIS and ASSURE to help fashion and lifestyle businesses and retailers increase inventory turns.

Details of the startup:

Country: India
City: Bengaluru
Started in: 2016
Founders: Anshuman Agarwal, Nirmal Jain, Rajul Jain, Romil Jain
Number of employees: 51-100
Funding amount: $5,000,000
Number of funding rounds: 2
Number of investors: 7

You can find their website here.

‍

47) WOOM

WOOM stands for Women's and Reproductive Health Data Science.

Details of the startup:

Country: Spain
City: Madrid
Started in: 2015
Founders: Clelia Morales, Laurence Fontinoy
Number of employees: 11-50
Funding amount: $4,400,704
Number of funding rounds: 10
Number of investors: 22

You can find their website here.

‍

48) Lookiero

Lookiero is a female-focused online personal shopper service.

Details of the startup:

Country: France
City: Paris
Started in: 2016
Founders: Oier Urrutia
Number of employees: 101-250
Funding amount: $23,624,999
Number of funding rounds: 2
Number of investors: 5

You can find their website here.

‍

49) NOME

NOME is a Guangzhou-based lifestyle company that creates functional, Swedish-designed consumer goods.

Details of the startup:

Country: China
City: Guangzhou
Started in: 2015
Founders: Chen Hao
Number of employees: 501-1000
Funding amount: $145,000,000
Number of funding rounds: 3
Number of investors: 1

You can find their website here.

‍

50) Tattoodo

Tattoodo is a website dedicated to the tattoo culture and way of life.

Details of the startup:

Country: Denmark
City: Copenhagen
Started in: 2013
Founders: Ami James, Johan Plenge, Mik Thobo-Carlsen
Number of employees: 11-50
Funding amount: $20,293,785
Number of funding rounds: 5
Number of investors: 12

You can find their website here.

‍

51) Althea

Althea is Korea's leading beauty e-commerce site, offering consumers in Southeast Asia the most up-to-date beauty products, trends, and lifestyle.

Details of the startup:

Country: South Korea
City: Seoul
Started in: 2015
Founders: Christopher Cynn, Frank Kang, Jae Yoon Kim
Number of employees: 11-50
Funding amount: $10,676,529
Number of funding rounds: 4
Number of investors: 11

You can find their website here.

‍

52) Rad

Rad is a fashion discovery platform headquartered in Paris that specializes in hipster clothing and accessories.

Details of the startup:

Country: France
City: Paris
Started in: 2012
Founders: Alexandre Ali, Anthony Serero, David Smadja, Simon Amzalag
Number of employees: 11-50
Funding amount: € 12,500,000
Number of funding rounds: 2
Number of investors: 4

You can find their website here.

‍

53) Freeda Media

Freeda's purpose is to inspire good change by sharing genuine women's stories.

Details of the startup:

Country: Italy
City: Milan
Started in: 2016
Founders: Andrea Scotti Calderini, Gianluigi Casole
Number of employees: 101-250
Funding amount: $30,300,000
Number of funding rounds: 4
Number of investors: 9

You can find their website here.

‍

54) Bombay Shirt Company

Bombay Shirt Company was India's first online tailored shirt company.

Details of the startup:

Country: India
City: Mumbai
Started in: 2012
Founders: Akshay Narvekar
Number of employees: 11-50
Funding amount: $8,984,413
Number of funding rounds: 2
Number of investors: 2

You can find their website here.

‍

55) Luuna

Mexico's mattress sector is being disrupted.

Details of the startup:

Country: Mexico
City: Polanco
Started in: 2015
Founders: Carlos Salinas, Guillermo Villegas Sánchez, Laurène Maire, William Kasstan
Number of employees: 51-100
Funding amount: MX$15,000,000
Number of funding rounds: 3
Number of investors: 5

You can find their website here.

‍