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The lifestyle sector includes a diverse group of startups that impact daily consumer habits. For example, media company Vox Media has secured $407.6M in funding, while travel brand Away has raised $181M.
This global field features companies from India like audio brand boAt to the UK's fitness apparel retailer Gymshark. The full list highlights 73 businesses in areas from wellness and e-commerce to AI.
Below is our list of 73 Lifestyle startups worth keeping an eye on.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Away offers a range of thoughtfully designed suitcases, bags, and travel accessories. They built a strong direct-to-consumer brand by focusing on durable, stylish luggage with features that address common travel frustrations.
Sunrise created a virtual sleep clinic that uses a proprietary 3-gram sensor to diagnose sleep issues from home. Their system delivers gold-standard quality diagnostics, offering a simpler alternative to traditional sleep lab studies.
Playbook created a platform that allows fitness creators and athletes to launch their own subscription-based mobile apps. Their tools help talent in the fitness industry monetize content and engage directly with their audience.
Replika builds a personal AI companion designed to learn from users and engage in supportive conversations. Their chatbot provides a virtual friend who is always available to listen, chat, and share experiences.
boAt develops a wide array of audio-focused electronics, from wireless earbuds and headphones to portable speakers. The brand has built a following by offering stylish, lifestyle-oriented wearables at an accessible price point.
Gymshark designs and sells a popular line of fitness apparel and accessories directly to consumers online. They have grown into a major global brand by cultivating a strong community of athletes and fitness enthusiasts.
Vox Media owns and operates a suite of modern media brands, including the tech publication The Verge and the food network Eater. They support these digital properties with original podcast and video production, as well as a proprietary publishing platform.
Pepperfry runs an online marketplace that sells a wide selection of furniture and home merchandise. They provide a one-stop shopping destination for customers seeking to furnish and decorate their homes.
Vagaro builds an all-in-one software platform for businesses in the beauty, wellness, and fitness industries. Their platform gives business owners tools to manage everything from booking to payments, while also connecting them with new customers through an online marketplace.
AstroTalk created an online platform for people to consult with top astrologers from India. Users can connect with these experts for personalized predictions and guidance through on-demand calls and chats.
Our top ten picks are just a glimpse of what's happening in the lifestyle space. From fashion to AI, founders are building all sorts of companies, raising billions of dollars along the way. Some are just getting started, while others are scaling up fast. Here’s a look at the rest of the startups shaping the lifestyle scene.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| Retail | 2016 | $28.4M | Series A | |
| Retail | 2016 | $37.7M | Series B | |
| Fashion | 2023 | $6M | Seed | |
| Fashion | 2015 | $78.4M | Series E | |
| Retail | 2015 | $4.7M | Series B | |
| Hardware | 2017 | $10.7M | Series A | |
| Retail | 2017 | $31M | Venture Round | |
| Enterprise | 2014 | $5.9M | Venture Round | |
| Retail | 2019 | ₹14.4B | Series C | |
| Retail | 2013 | $907.4M | Private Equity | |
| AI | 2016 | $18.2M | Series A | |
| Enterprise | 2012 | $1.7M | Product Crowdfunding | |
| Fashion | 1998 | $1.3M | Series A | |
| Sports | 2012 | $175M | Venture Round | |
| Marketing | 2020 | A$2.5M | Pre-Seed | |
| Retail | 2022 | $6M | Series A | |
| Retail | 2015 | $48.8M | Debt Financing | |
| AI | 2016 | $17M | Series B | |
| Retail | 2011 | ₹1.8B | Debt Financing | |
| Retail | 2016 | ₹6.4B | Secondary Market | |
| Retail | 2019 | $5.5M | Seed | |
| Fashion | 2014 | $124.9M | Private Equity | |
| Media | 2021 | €560k | Seed | |
| Retail | 2013 | €116.6M | Series E | |
| Fashion | 2015 | $21.8M | Series B | |
| Retail | 2012 | $45.8M | Series A | |
| Media | 2011 | €10M | Series A | |
| Fashion | 1972 | €74.9M | Secondary Market | |
| Media | 1994 | A$248.3M | Grant | |
| Fashion | 1981 | £25M | Seed | |
| Fashion | 2018 | $1M | Seed | |
| Retail | 2013 | $134.2M | — | |
| Media | 2016 | $30.3M | Series B | |
| Fashion | 2017 | $60.4M | Venture Round | |
| Fashion | 2024 | $80k | Pre-Seed | |
| Travel | 2017 | $34.5M | Series B | |
| Fashion | 2018 | ₩32.5B | Series B | |
| Fashion | 1953 | $70M | Private Equity | |
| Sports | 2017 | $22.6M | Series C | |
| Fashion | 2003 | IDR266B | Venture Round | |
| Fashion | 2015 | $10.9M | Venture Round | |
| Travel | 2009 | $76M | Private Equity | |
| Marketing | 2015 | $2M | Convertible Note | |
| Retail | 2021 | $2.1M | Seed | |
| Fashion | 2006 | CN¥1B | Private Equity | |
| InsurTech | 2021 | $5.6M | Seed | |
| Media | 2015 | $4.4M | Equity Crowdfunding | |
| Media | 2018 | $300k | — | |
| AI | 2021 | €850k | Seed | |
| Fashion | 2022 | €1.2M | Pre-Seed | |
| Travel | 2020 | CHF600k | Convertible Note | |
| Retail | 2018 | €1.2M | Venture Round | |
| Fashion | 2013 | €2M | Seed | |
| Retail | 2017 | $3.7M | Series B | |
| Food | 2012 | €9.1M | Equity Crowdfunding | |
| Fashion | 2017 | MYR7.2M | Pre-Seed | |
| Healthcare | 2019 | $560.1k | Seed | |
| Retail | 2013 | NOK6M | Venture Round | |
| Fashion | 2014 | £168.5k | Equity Crowdfunding | |
| Media | 2013 | €193k | Pre-Seed | |
| Fashion | 2015 | $118k | Seed | |
| Media | 1892 | — | — | |
| Fashion | — | — | — |
