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The employee benefits sector is expanding beyond traditional health insurance and retirement plans. Companies are now offering services for financial wellness, child care, and flexible fitness access.
This shift is supported by large investments, with companies like Gusto raising over $746M. Others like Wellhub and Rain have also secured massive funding to provide wellness and early wage access benefits.
Below is our list of 70 Employee Benefits startups worth keeping an eye on.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Rain provides a financial wellness benefit that gives employees on-demand access to their earned wages. Their platform is designed for mid-market to enterprise employers looking to reduce financial stress for their workforce.
EarnIn offers a financial wellness app that lets workers access their earned pay anytime before their scheduled payday. The platform also provides tools to help users manage their money, avoid overdrafts, and build savings.
Upwards created a care solutions platform to help families find reliable childcare and to empower care providers. They partner with employers to offer these services as an employee benefit, making quality care more attainable for working parents.
Nayya provides a benefits experience platform that uses AI to help employees make smarter decisions about their health insurance and financial wellness. They guide users through open enrollment and other life events with personalized recommendations to optimize their benefits choices.
Gusto builds an all-in-one platform that helps small businesses manage payroll, benefits, and human resources. The software is designed to simplify complex administrative work so companies can better support their teams.
Wellhub runs a corporate wellness platform that connects employees to a global network of gyms, studios, and wellness apps. This all-in-one benefit helps companies improve team wellbeing by offering resources for fitness, mindfulness, therapy, and nutrition.
Justworks offers a unified platform that simplifies payroll, benefits, HR, and compliance for small and medium-sized businesses. Their software automates complex administrative tasks, allowing founders to concentrate on building their company.
Benepass offers a flexible benefits card and platform that helps companies manage employee perks and stipends. The system allows businesses to easily distribute pre-tax benefits and post-tax allowances for things like wellness, professional development, and remote work.
League offers a consumer experience platform that helps companies manage their employee health and benefits programs. The technology unifies disparate health services, insurance plans, and wellness resources into a single front door for employees.
isolved develops an intuitive Human Capital Management platform that unifies HR, payroll, and benefits. Their people-first technology serves more than five million employees, focusing on creating an intelligently connected employee experience.
Our top picks offer a glimpse into a busy field, but there's much more happening. These companies have raised billions of dollars combined, with many focused on enterprise software, AI, and fintech.
The list includes newcomers founded just this year and established players that have been around for over a decade. Here’s a look at the rest of the startups shaping the employee benefits space.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| Enterprise | 2014 | $521.5M | Secondary Market | |
| Enterprise | 2017 | $33.5M | Series B | |
| AI | 2021 | $27.7M | Series A | |
| Enterprise | 2008 | $134M | Secondary Market | |
| Enterprise | 2018 | $306.3M | Venture Round | |
| Enterprise | 2011 | $235M | Series B | |
| Enterprise | 2015 | $1.5B | Debt Financing | |
| AI | 2013 | $36.1M | Series B | |
| Enterprise | 2016 | $23M | Series A | |
| Enterprise | 2018 | $55M | Series B | |
| Enterprise | 2018 | $72M | Series B | |
| Enterprise | 2016 | $114.2M | Series C | |
| Media | 2017 | $20.1M | Series A | |
| Fintech | 2024 | $1.9M | Pre-Seed | |
| Fintech | 2021 | $39.4M | Series A | |
| Media | 2021 | $57.8M | Debt Financing | |
| Enterprise | 2019 | $263M | Debt Financing | |
| Enterprise | 2016 | $40.4M | Venture Round | |
| AI | 2023 | $61M | Series A | |
| Enterprise | 2016 | $289.9M | Series D | |
| Marketplace | 2020 | $2.7M | Seed | |
| Enterprise | 2017 | $57.6M | Series B | |
| AI | 2023 | $7.5M | Seed | |
| Enterprise | 2011 | $133.7M | Series C | |
| Retail | 2013 | $375.6M | Debt Financing | |
| Enterprise | 2022 | $2.7M | Seed | |
| Enterprise | 2016 | $206.6M | — | |
| Enterprise | 2020 | $76.6M | Series B | |
| Enterprise | 2014 | $20.7M | Series C | |
| Enterprise | 2015 | $49.4M | Series B | |
| Enterprise | 2016 | $47.4M | Series B | |
| Enterprise | 2015 | $4.4M | Series A | |
| Enterprise | 2019 | $130M | Series C | |
| Enterprise | 2019 | $40.2M | Undisclosed | |
| Enterprise | 2020 | $66.1M | Series B | |
| Enterprise | 2019 | $20.6M | Series A | |
| Enterprise | 2019 | $86.5M | Series B | |
| Enterprise | 2020 | $7.3M | Seed | |
| Enterprise | 2024 | $100k | — | |
| Enterprise | 2018 | $1.7M | Pre-Seed | |
| Fintech | 2014 | $27M | Debt Financing | |
| Crypto | 2022 | $3.5M | Pre-Seed | |
| Enterprise | 2020 | €4M | Seed | |
| Enterprise | 2023 | $3M | Seed | |
| Enterprise | 2022 | €4.9M | Seed | |
| Nonprofit | 2015 | $16.9M | Venture Round | |
| Enterprise | 2006 | $90M | Secondary Market | |
| Enterprise | 2019 | $3.3M | Seed | |
| Media | 2021 | $2.8M | Seed | |
| Education | 2015 | €9.7M | Venture Round | |
| Enterprise | 2020 | €7M | Seed | |
| Enterprise | 2021 | $4.5M | Pre-Seed | |
| Analytics | 2017 | €3.9M | Series A | |
| Enterprise | 2017 | $277.8k | Seed | |
| Media | 2020 | £1M | Seed | |
| Media | 2019 | $20M | — | |
| Media | 2014 | PLN5.8M | Angel | |
| Enterprise | 2019 | €770k | Seed | |
| Media | 2012 | $439.8k | Equity Crowdfunding | |
| Enterprise | 2023 | — | Seed |
