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The tourism startup landscape includes a mix of companies addressing travel planning and accommodation. These businesses range from large online marketplaces to specialized service providers.
Major companies in this space include GetYourGuide, which has raised $1.1B, and Klook with $1B in funding. The list also features newer ventures such as Lake, a vacation rental platform founded in 2023.
Below is our list of 83 Tourism startups worth keeping an eye on.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50GetYourGuide operates an online marketplace for discovering and booking thousands of tours, attractions, and activities worldwide. The platform simplifies travel planning by giving users access to a vast, curated collection of bookable experiences.
Klook's platform connects travelers with a wide array of experiences, attractions, and services in destinations worldwide. The app simplifies travel planning by offering everything from theme park passes and local tours to rail tickets and car rentals.
Lake operates a vacation rental marketplace focused exclusively on properties near the water. Their platform helps travelers find and book cottages, cabins, and homes for waterside getaways.
Medium built an online publishing platform that connects writers and their ideas with millions of readers worldwide. The service is known for its minimalist design and a subscription model that pays creators for their work.
Fora operates a modern travel agency that equips enthusiasts to become professional travel advisors. Their platform allows travelers to book trips with these advisors, gaining access to expert planning and curated travel experiences.
Evolve created a modern hospitality platform that helps vacation rental owners earn more income with less work. Their service gives travelers a simple way to book thousands of vetted homes, all backed by 24/7 guest support.
WheelsOn built a fully digital car rental platform for booking premium and business vehicles. The service provides access to a verified fleet of SUVs and luxury cars, allowing customers to skip the rental counter.
Zartico has developed a Destination Operating System that provides tourism organizations with data-driven insights. Their platform uses predictive analytics and geolocation data to help communities understand visitor movement and economic impact.
Peek created a platform for people to discover and book local experiences, from art classes to skydiving. Their software also powers the booking and management systems for the tour and activity operators offering these services.
TourRadar built an online marketplace for booking multi-day tours and organized adventures around the world. Their platform aggregates thousands of trips from numerous operators, allowing travelers to compare and book complex adventures in one place.
Our top 10 picks are just a small slice of what’s happening in tourism right now. Founders across the industry have raised billions of dollars to build new products and grow their companies.
You’ll find a mix of brand new companies and more established names, from fintech to AI. Here’s a look at the rest of the startups shaping the tourism industry.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| Retail | 2016 | $37.7M | Series B | |
| Fintech | 2020 | $48.3M | Series B | |
| Travel | 2014 | $1.8B | Private Equity | |
| Media | 2011 | $203.5M | Series G | |
| Retail | 2014 | $197M | Venture Round | |
| Travel | 2011 | $185M | Venture Round | |
| Enterprise | 2015 | $7.6M | Seed | |
| Travel | 2022 | $2.9M | Undisclosed | |
| SaaS | 2024 | CA$100k | Pre-Seed | |
| Media | 2018 | $1M | Grant | |
| Travel | 1999 | $1.5B | — | |
| Hardware | 2012 | $119.5M | Series C | |
| AI | 2017 | $48M | Series A | |
| Media | 2015 | $19.4M | Series B | |
| Travel | 2012 | $107.2M | Debt Financing | |
| Travel | 2016 | $127.3M | Series D | |
| Retail | 2007 | $550M | Series B | |
| Travel | 2006 | $50M | Corporate Round | |
| Travel | 2016 | €83.5M | Debt Financing | |
| Media | 2014 | $3M | Venture Round | |
| Travel | 2020 | $120k | Pre-Seed | |
| Travel | 2016 | €9.5M | Series A | |
| Travel | — | — | — | |
| Retail | 2011 | A$23.6M | Venture Round | |
| AI | 2018 | $1.9M | Angel | |
| Marketplace | 2016 | £18.8M | Series B | |
| Real Estate | 2018 | €22.9M | Venture Round | |
| Enterprise | 2004 | €8M | Private Equity | |
| Retail | 2009 | £5M | Debt Financing | |
| Travel | 1947 | €20M | Debt Financing | |
| Travel | 1996 | $443M | Private Equity | |
| Travel | 2017 | $34.5M | Series B | |
| AI | 2021 | CN¥100M | Series A | |
| Enterprise | 2015 | ¥2.7B | Venture Round | |
| Travel | 2019 | $450k | Seed | |
| Travel | 2009 | $76M | Private Equity | |
| Gaming | 2017 | €1.8M | Seed | |
| Travel | 2016 | $21.2M | Debt Financing | |
| Travel | 2011 | €26.3M | Convertible Note | |
| Mobility | 2018 | $12.9M | Convertible Note | |
| Travel | 2011 | $8M | Venture Round | |
| Media | 2022 | €1.6M | Seed | |
| Retail | 2017 | €1M | Seed | |
| Retail | 2022 | €1.3M | Seed | |
| Mobility | 2022 | $690k | Series A | |
| Travel | 1999 | — | — | |
| Retail | 2014 | $13M | Undisclosed | |
| Travel | 2014 | €1M | Venture Round | |
| Enterprise | 2014 | €1.2M | Venture Round | |
| Travel | 2015 | $1.6M | Convertible Note | |
| Travel | 2016 | $37.5M | Series B | |
| Media | 2013 | €2M | Series A | |
| Media | 2016 | €5.3M | Corporate Round | |
| Media | 2018 | €850k | — | |
| Travel | 2020 | CHF600k | Convertible Note | |
| SaaS | 2024 | $130k | Seed | |
| Retail | 2015 | €1.8M | Venture Round | |
| Media | 2019 | €1.4M | Seed | |
| Media | 2017 | €750k | Pre-Seed | |
| Media | 2017 | €1M | Seed | |
| Travel | 2017 | $2.9M | Seed | |
| Retail | 2013 | $175k | Seed | |
| Travel | 2018 | $150k | Pre-Seed | |
| Travel | 2024 | MYR320k | Pre-Seed | |
| Marketplace | 2018 | SEK5M | Corporate Round | |
| Travel | 2004 | €11.5M | Private Equity | |
| Marketing | 2015 | $390k | Seed | |
| Travel | 2017 | $20k | Seed | |
| Fintech | 2015 | — | — | |
| Marketing | 2018 | — | — | |
| Retail | 2004 | €11.5M | Venture Round | |
| Travel | 1991 | — | — | |
| Travel | 2001 | — | — |
