The marketing startup scene is defined by companies specializing in automation, AI, and digital customer experiences.
It includes automation platform Workato, which has raised $415M, and AI content generator Jasper, which secured $131M in its Series A.
Below is our list of 100 Marketing startups worth keeping an eye on.
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| Headquarters | Pune, Maharashtra, India |
| Year Founded | 2010 |
| Founders | Sandeep Sugla |
| Funding Amount | $56M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Private Equity |
| Top Investors | FTV Capital, Zodius Capital |
Workato provides an enterprise automation platform for connecting applications and streamlining business workflows. The system is designed to help organizations operate faster and more intelligently without compromising on security or governance.
| Headquarters | Mountain View, California, United States |
| Year Founded | 2013 |
| Founders | Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella |
| Funding Amount | $415M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Norwest Venture Partners, Insight Partners, Battery Ventures, Salesforce Ventures, Geodesic Capital |
CRED builds an intelligent hub that integrates with a company's existing systems, using predictive AI to surface new opportunities. The platform helps sales and marketing teams analyze real-world signals to find and engage their next customers.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2023 |
| Founders | Anthony Meir, Chaitanya Shah, Jon Carr-Harris |
| Funding Amount | $15M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Seed |
| Top Investors | Gaingels, Alumni Ventures, Defy.vc, HOF Capital, BAM Ventures |
Intercom builds a customer service platform that uses AI to help businesses manage communications with their customers. Their software combines an AI chatbot, a shared inbox for teams, and proactive messaging tools into a single product.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2011 |
| Founders | Ciaran Lee, David Barrett, Des Traynor, Eoghan McCabe |
| Funding Amount | $240.8M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Bessemer Venture Partners, 500 Global, ICONIQ Growth, Index Ventures, Kleiner Perkins |
HighLevel builds an all-in-one sales and marketing platform specifically for marketing agencies. Their white-label software combines a CRM with tools to capture leads through SMS, email, and social media, allowing agencies to offer a fully branded platform to their clients.
| Headquarters | Dallas, Texas, United States |
| Year Founded | 2018 |
| Founders | Robin Alex, Shaun Clark, Varun Vairavan |
| Funding Amount | $60M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Private Equity |
| Top Investors | General Atlantic, Peakequity |
Contentstack develops a composable digital experience platform that allows large enterprises to create and manage content across all their digital channels. Its headless CMS architecture provides developers with flexibility while empowering marketing teams to publish content independently.
| Headquarters | Austin, Texas, United States |
| Year Founded | 2018 |
| Founders | Matthew Baier, Neha Sampat, Nishant Patel |
| Funding Amount | $169M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series C |
| Top Investors | Insight Partners, Illuminate Ventures, Georgian, GingerBread Capital |
Vuori creates premium performance apparel inspired by the active lifestyle of Coastal California. Their versatile clothing breaks down the boundaries of traditional activewear, offering comfortable pieces for workouts, travel, and daily life.
| Headquarters | Encinitas, California, United States |
| Year Founded | 2013 |
| Founders | Joseph Kudla |
| Funding Amount | $1.3B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Secondary Market |
| Top Investors | Norwest Venture Partners, General Atlantic, SoftBank Vision Fund, Stripes |
LTK built a marketing platform that connects brands with a global network of content creators and influencers. Their technology powers a popular shopping app where consumers can purchase products directly from creator-curated content.
| Headquarters | Dallas, Texas, United States |
| Year Founded | 2011 |
| Founders | Amber Venz Box, Baxter Box |
| Funding Amount | $315M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Venture Round |
| Top Investors | Maverick Ventures, SoftBank Vision Fund, Bernay Box |
Optimizely provides a digital experience platform where teams can manage content, run e-commerce, and optimize user experiences. The company is best known for its powerful experimentation tools that allow businesses to make data-driven decisions through A/B testing.
| Headquarters | New York, New York, United States |
| Year Founded | 2010 |
| Founders | Dan Siroker, Pete Koomen |
| Funding Amount | $1.4B |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Debt Financing |
| Top Investors | Andreessen Horowitz, Battery Ventures, Y Combinator, Salesforce Ventures, Founder Collective |
Jasper created an AI content platform to help teams break through creative blocks and produce original material faster. The platform is specifically designed for marketers, generating on-brand copy for ads, emails, social media, and more.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2021 |
| Founders | Chris Hull, Dave Rogenmoser, John Philip Morgan |
| Funding Amount | $131M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series A |
| Top Investors | Bessemer Venture Partners, Insight Partners, Y Combinator, IVP, STV |
90 Additional Marketing Startups Worth Following
The top 10 are just a small part of the story. Combined, the companies on our full list have raised billions, with many using AI to find new ways to reach customers.
Some are well known names, while others are just starting out on their journey. Below is a look at the other companies shaping the future of marketing.