This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Public Goods effectively frames the problem around three core pain points: affordability, accessibility, and complexity in the healthy products market. This approach works because it presents a widespread, relatable issue that many consumers face, immediately establishing a large potential market. By focusing on these tangible frustrations, they make a strong case for why a new solution is necessary.
Our Tip: Frame the problem not just as a market gap but as a tangible frustration for a specific customer, using emotional language to help investors feel the pain point themselves.
The deck presents a clear, three-part solution: a curated selection, a one-stop-shop experience, and a membership model for lower prices. This directly addresses each pain point, demonstrating a strong problem-solution fit that investors look for. The emphasis on transparency and sustainability serves as a powerful differentiator in a crowded market.
Our Tip: Clearly connect each feature of your solution back to a specific pain point you established on the problem slide.
Public Goods clearly defines its subscription-based business model, where an annual fee unlocks discounted prices. This is a smart strategy because it creates predictable, recurring revenue and fosters high customer loyalty, two metrics that are highly attractive to investors. The model's simplicity makes the path to monetization easy to understand.
Our Tip: When presenting your business model, use a simple diagram or equation to show exactly how you make money, such as Annual Fee + Product Margin = Revenue.
The deck leads with a hard metric: $750,000 in sales for the current year. This is the most effective way to build credibility, as it provides concrete evidence of market demand and product-market fit. For an investor, this number serves as powerful validation that significantly de-risks the business.
Our Tip: Showcase your single most impressive traction metric as the headline of your traction slide to immediately prove your business has momentum.
Public Goods tells a simple, powerful story: they identify a clear customer frustration and present a direct solution. This narrative cohesion makes the investment thesis easy to follow and instantly understandable. Structure your deck to answer a specific pain point with a specific feature, proving your problem-solution fit.
The deck builds investor confidence by pairing a simple business model with hard traction data. This one-two punch of a clear path to monetization and proof of market demand significantly de-risks the opportunity. Always lead with your single most impressive metric to immediately establish credibility and prove your concept has legs.
