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The jewelry industry is seeing a mix of new business models and established players. Companies are exploring everything from subscription services to digital marketplaces.
CaratLane has raised over $613M for its online store. Meanwhile, Vivrelle offers a luxury rental service backed by $131M in funding.
Below is our list of 24 Jewelry startups worth keeping an eye on.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Get the Sheet for $50Vivrelle runs a membership club that gives members access to a shared closet of luxury accessories. The service allows subscribers to borrow from a collection of designer handbags, jewelry, and diamonds.
Dolce & Gabbana creates high-end apparel, leather goods, footwear, and accessories for the global luxury market. The Italian fashion house is known for its glamorous and theatrical style, which is deeply rooted in its Sicilian heritage.
Arcade has built an AI platform that allows users to design and sell their own custom products. Their technology empowers creators to launch e-commerce businesses with unique goods, including custom jewelry.
BaubleBar built a popular online destination for affordable and on-trend fashion jewelry. The company gives customers a way to experiment with new styles through its wide range of playful and chic accessories.
GIVA designs and sells a diverse collection of fine jewelry online, with pieces crafted from silver, gold, and lab-grown diamonds. Their focus is on providing high-quality, affordable jewelry suitable for everyday elegance.
Nivoda has created a B2B marketplace for the global diamond industry, connecting buyers and sellers of both natural and lab-grown stones. Their platform streamlines the entire supply chain, from sourcing to delivery, for jewelry businesses around the world.
CaratLane operates an online jewelry store that provides customers with a wide selection of fine jewelry and loose diamonds. The platform specializes in offering a large inventory of individual gems alongside its collections of modern, accessible jewelry designs.
CHANEL creates luxury goods, including haute couture, ready-to-wear fashion, and accessories. The French fashion house is globally recognized for its iconic fragrances, beauty products, and fine timepieces.
Joyalukkas offers an extensive collection of gold, diamond, and precious stone jewelry through its international retail showrooms. The brand is recognized for its wide range of traditional and contemporary designs.
Our top ten picks offer a glimpse into a much larger field. Founders are building everything from retail marketplaces to AI-driven brands, with some just starting out and others scaling quickly.
Together, these startups show how much energy and creativity is flowing into the industry. Here’s a look at the other companies shaping the jewelry startup scene.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| Fashion | 2016 | CN¥100M | Series B | |
| Retail | 2019 | $5.5M | Seed | |
| Retail | 2015 | $27M | Series B | |
| AI | 2020 | CHF2M | Seed | |
| Retail | 2003 | €180M | Undisclosed | |
| Fashion | — | CHF250k | Undisclosed | |
| Fashion | 1905 | — | — | |
| Retail | 2016 | CA$23M | Series A | |
| Marketplace | 2017 | $1.7M | Seed | |
| Retail | 2014 | €2.8M | Secondary Market | |
| Fashion | 2000 | €12M | Debt Financing | |
| Retail | 2022 | CHF500k | Pre-Seed | |
| Retail | 1922 | — | — | |
| Retail | 2016 | — | — |
