The modern fashion sector is defined by a diverse group of startups spanning direct-to-consumer brands, marketplaces, and underlying technology. These companies are active across the globe, from the United States to South Korea.
Investor confidence is strong, with performance apparel company Vuori raising $1.3 billion. Similarly, the inclusive shapewear brand Skims has attracted $701 million in funding.
Below is our list of 100 Fashion startups worth keeping an eye on.
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Get the Sheet for $50Skims creates solutions-oriented shapewear, loungewear, and underwear designed for a new generation of consumers. The brand champions inclusivity through its extensive range of sizes and skin-toned shades, offering comfortable options for many body types.
| Headquarters | Culver City, California, United States |
| Year Founded | 2019 |
| Founders | Emma Grede, Jens Grede, Kim Kardashian |
| Funding Amount | $701M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series C |
| Top Investors | Wellington Management, Thrive Capital, Greenoaks, Lone Pine Capital, Imaginary Ventures |
Vuori designs premium performance apparel that integrates fitness, surf, and sport with a coastal California lifestyle aesthetic. Their collection of versatile clothing is built for movement and styled for everyday life.
| Headquarters | Encinitas, California, United States |
| Year Founded | 2013 |
| Founders | Joseph Kudla |
| Funding Amount | $1.3B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Secondary Market |
| Top Investors | Norwest Venture Partners, General Atlantic, SoftBank Vision Fund, Stripes |
LTK runs a large creator marketing platform that connects brands with a global network of influencers to drive retail sales. Their technology gives creators the tools to monetize their content through shoppable posts, offering consumers a direct way to purchase recommended products.
| Headquarters | Dallas, Texas, United States |
| Year Founded | 2011 |
| Founders | Amber Venz Box, Baxter Box |
| Funding Amount | $315M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Venture Round |
| Top Investors | Maverick Ventures, SoftBank Vision Fund, Bernay Box |
Myntra operates one of India's largest online destinations for fashion, beauty, and lifestyle products. The platform brings together a massive catalog of clothing, accessories, and cosmetics from hundreds of brands.
| Headquarters | Bengaluru, Karnataka, India |
| Year Founded | 2007 |
| Founders | Ashutosh Lawania, Mukesh Bansal, Sankar Bora, Vineet Saxena |
| Funding Amount | $775.3M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Undisclosed |
| Top Investors | Accel, New Enterprise Associates, Tiger Global Management, Flipkart, Kalaari Capital |
MUSINSA has built a leading e-commerce destination for Korean fashion, connecting a global audience with thousands of brands. The platform blends a vast retail selection with original content like street style snaps and lookbooks, establishing itself as a key cultural voice in the industry.
| Headquarters | Seoul, Seoul-t'ukpyolsi, South Korea |
| Year Founded | 2001 |
| Founders | Cho Man Ho, Mun-il Han |
| Funding Amount | $508.1M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series C |
| Top Investors | Sequoia Capital, Wellington Management, Premier Partners, Kohlberg Kravis Roberts, IMM Investment |
Vinted operates an online marketplace and community for second-hand fashion. Their platform allows millions of users to sell pre-owned apparel and discover unique items from other closets.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2008 |
| Founders | Greg O’Connor, Justas Janauskas, Mantas Mikuckas, Milda Mitkute |
| Funding Amount | $984.7M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Secondary Market |
| Top Investors | TPG, Accel, Insight Partners, Lightspeed Venture Partners, BNP Paribas |
David's Bridal sells a wide selection of wedding dresses, bridesmaid dresses, and accessories, serving as a one-stop shop for wedding parties. Its business model blends a convenient online store with a large network of physical locations offering in-person alterations and fittings.
| Headquarters | Conshohocken, Pennsylvania, United States |
| Year Founded | 1950 |
| Founders | David Reisberg, Steve Erlbaum |
| Funding Amount | $70M |
| Startup Size | Enterprise Organization (5,001+) |
| Last Funding Status | Debt Financing |
| Top Investors | CPP Investments |
Lily AI builds a customer language platform that bridges the gap between how brands and customers talk about products. Their technology injects this customer-centric language into the retail stack to improve on-site search, recommendations, and demand forecasting for e-commerce companies.
| Headquarters | Mountain View, California, United States |
| Year Founded | 2015 |
| Founders | Purva Gupta, Sowmiya Chocka Narayanan |
| Funding Amount | $71.9M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | Alumni Ventures, New Enterprise Associates, Sorenson Capital, One Way Ventures, Counterpart Ventures |
SSENSE runs a global online retail platform that brings together luxury fashion, streetwear, and avant-garde designers. Their distinct editorial approach to commerce has made them a cultural voice in the fashion industry.
| Headquarters | Montréal, Quebec, Canada |
| Year Founded | 2003 |
| Founders | Bassel Atallah, Firas Atallah, Rami Atallah |
| Funding Amount | $40M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Debt Financing |
| Top Investors | HSG, National Bank of Canada, Royal Bank of Canada, Scotiabank, Bank of Montreal |
Vivrelle built a membership club centered around a shared closet of luxury accessories, from designer handbags to fine jewelry and diamonds. Their service gives members a way to borrow and rotate high-end pieces, making luxury fashion more accessible and sustainable.
| Headquarters | New York, New York, United States |
| Year Founded | 2018 |
| Founders | Blake Cohen Geffen, Wayne Geffen |
| Funding Amount | $131M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series C |
| Top Investors | Origin Ventures, Protagonist, 3L Capital, Plus Capital, Chapford Capital Group |
90 Additional Fashion Startups Worth Following
The top 10 are a great starting point, but they're just a small part of the bigger picture. Together, the companies on our full list have raised over $15 billion, showing a huge amount of investor confidence in the industry.
You'll see companies that are brand new next to names that have been around for a century, with many using AI to rethink how fashion works. Here’s a look at the other startups that are catching our eye.