Top 100 Fashion Startups to Watch in 2026
The modern fashion sector is defined by a diverse group of startups spanning direct-to-consumer brands, marketplaces, and underlying technology. These companies are active across the globe, from the United States to South Korea.
Investor confidence is strong, with performance apparel company Vuori raising $1.3 billion. Similarly, the inclusive shapewear brand Skims has attracted $701 million in funding.
Below is our list of 100 Fashion startups worth keeping an eye on.
Failory's Top 10 Picks
Skims creates solutions-oriented shapewear, loungewear, and underwear designed for a new generation of consumers. The brand champions inclusivity through its extensive range of sizes and skin-toned shades, offering comfortable options for many body types.
| Headquarters | Culver City, California, United States |
| Year Founded | 2019 |
| Founders | Emma Grede, Jens Grede, Kim Kardashian |
| Funding Amount | $701M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series C |
| Top Investors | Wellington Management, Thrive Capital, Greenoaks, Lone Pine Capital, Imaginary Ventures |
Vuori designs premium performance apparel that integrates fitness, surf, and sport with a coastal California lifestyle aesthetic. Their collection of versatile clothing is built for movement and styled for everyday life.
| Headquarters | Encinitas, California, United States |
| Year Founded | 2013 |
| Founders | Joseph Kudla |
| Funding Amount | $1.3B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Secondary Market |
| Top Investors | Norwest Venture Partners, General Atlantic, SoftBank Vision Fund, Stripes |
LTK runs a large creator marketing platform that connects brands with a global network of influencers to drive retail sales. Their technology gives creators the tools to monetize their content through shoppable posts, offering consumers a direct way to purchase recommended products.
| Headquarters | Dallas, Texas, United States |
| Year Founded | 2011 |
| Founders | Amber Venz Box, Baxter Box |
| Funding Amount | $315M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Venture Round |
| Top Investors | Maverick Ventures, SoftBank Vision Fund, Bernay Box |
Myntra operates one of India's largest online destinations for fashion, beauty, and lifestyle products. The platform brings together a massive catalog of clothing, accessories, and cosmetics from hundreds of brands.
| Headquarters | Bengaluru, Karnataka, India |
| Year Founded | 2007 |
| Founders | Ashutosh Lawania, Mukesh Bansal, Sankar Bora, Vineet Saxena |
| Funding Amount | $775.3M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Undisclosed |
| Top Investors | Accel, New Enterprise Associates, Tiger Global Management, Flipkart, Kalaari Capital |
MUSINSA has built a leading e-commerce destination for Korean fashion, connecting a global audience with thousands of brands. The platform blends a vast retail selection with original content like street style snaps and lookbooks, establishing itself as a key cultural voice in the industry.
| Headquarters | Seoul, Seoul-t'ukpyolsi, South Korea |
| Year Founded | 2001 |
| Founders | Cho Man Ho, Mun-il Han |
| Funding Amount | $508.1M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series C |
| Top Investors | Sequoia Capital, Wellington Management, Premier Partners, Kohlberg Kravis Roberts, IMM Investment |
Vinted operates an online marketplace and community for second-hand fashion. Their platform allows millions of users to sell pre-owned apparel and discover unique items from other closets.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2008 |
| Founders | Greg O’Connor, Justas Janauskas, Mantas Mikuckas, Milda Mitkute |
| Funding Amount | $984.7M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Secondary Market |
| Top Investors | TPG, Accel, Insight Partners, Lightspeed Venture Partners, BNP Paribas |
David's Bridal sells a wide selection of wedding dresses, bridesmaid dresses, and accessories, serving as a one-stop shop for wedding parties. Its business model blends a convenient online store with a large network of physical locations offering in-person alterations and fittings.
| Headquarters | Conshohocken, Pennsylvania, United States |
| Year Founded | 1950 |
| Founders | David Reisberg, Steve Erlbaum |
| Funding Amount | $70M |
| Startup Size | Enterprise Organization (5,001+) |
| Last Funding Status | Debt Financing |
| Top Investors | CPP Investments |
Lily AI builds a customer language platform that bridges the gap between how brands and customers talk about products. Their technology injects this customer-centric language into the retail stack to improve on-site search, recommendations, and demand forecasting for e-commerce companies.
| Headquarters | Mountain View, California, United States |
| Year Founded | 2015 |
| Founders | Purva Gupta, Sowmiya Chocka Narayanan |
| Funding Amount | $71.9M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | Alumni Ventures, New Enterprise Associates, Sorenson Capital, One Way Ventures, Counterpart Ventures |
SSENSE runs a global online retail platform that brings together luxury fashion, streetwear, and avant-garde designers. Their distinct editorial approach to commerce has made them a cultural voice in the fashion industry.
| Headquarters | Montréal, Quebec, Canada |
| Year Founded | 2003 |
| Founders | Bassel Atallah, Firas Atallah, Rami Atallah |
| Funding Amount | $40M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Debt Financing |
| Top Investors | HSG, National Bank of Canada, Royal Bank of Canada, Scotiabank, Bank of Montreal |
Vivrelle built a membership club centered around a shared closet of luxury accessories, from designer handbags to fine jewelry and diamonds. Their service gives members a way to borrow and rotate high-end pieces, making luxury fashion more accessible and sustainable.
| Headquarters | New York, New York, United States |
| Year Founded | 2018 |
| Founders | Blake Cohen Geffen, Wayne Geffen |
| Funding Amount | $131M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series C |
| Top Investors | Origin Ventures, Protagonist, 3L Capital, Plus Capital, Chapford Capital Group |
90 Additional Fashion Startups Worth Following
The top 10 are a great starting point, but they're just a small part of the bigger picture. Together, the companies on our full list have raised over $15 billion, showing a huge amount of investor confidence in the industry.
You'll see companies that are brand new next to names that have been around for a century, with many using AI to rethink how fashion works. Here’s a look at the other startups that are catching our eye.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
 Glossier | Retail | 2010 | $266.4M | Series E |
 boAt | Media | 2016 | $177M | Undisclosed |
 SRTX | Fashion | 2017 | $191.2M | Venture Round |
 unspun | Fashion | 2017 | $58.4M | Series B |
 Savage X Fenty | Retail | 2017 | $310M | Series C |
 Valentino | Fashion | 1960 | $2.5B | Secondary Market |
 Tecovas | Retail | 2015 | $115.4M | Venture Round |
 Goop | Retail | 2008 | $75M | Venture Round |
 Syrup Tech | AI | 2020 | $25.1M | Series A |
 FINESSE | AI | 2019 | $44.9M | Series A |
 Vestiaire Collective | Retail | 2009 | $722.3M | Equity Crowdfunding |
 Reformation | Retail | 2009 | $37M | Series B |
 Shein | Fashion | 2008 | $4.1B | Private Equity |
 Mercado Pago | Retail | 2004 | $466M | Debt Financing |
 Moda Operandi | Retail | 2010 | $416.7M | Venture Round |
 Vagaro | Fashion | 2009 | $163M | Private Equity |
 Hill House Home | Retail | 2016 | $28.4M | Series A |
 Archive | Fashion | 2021 | $54.3M | Series B |
 Dolce & Gabbana | Fashion | 1985 | $150M | Debt Financing |
 FASHIONPHILE | Retail | 1999 | $38.5M | Series B |
 Meesho | Retail | 2015 | $1.7B | Secondary Market |
 Daydream | AI | 2023 | $50M | Seed |
 Raspberry AI | AI | 2022 | $28.5M | Series A |
 Purple Style Labs | Fashion | 2015 | $78.4M | Series E |
 Snitch | Fashion | 2018 | ₹4.5B | Secondary Market |
 Pickle | Fashion | 2021 | $20M | Series A |
 (Re)vive | Analytics | 2017 | $7.5M | Series A |
 CaaStle | Retail | 2012 | $2.8M | Debt Financing |
 Oofos | Retail | 2011 | $8.5M | Venture Round |
 VIOLET GREY | Fashion | 2012 | $29.2M | Debt Financing |
 LePrix | Enterprise | 2014 | $5.9M | Venture Round |
 Printful | Logistics | 2013 | $130M | Private Equity |
 BaubleBar | Retail | 2010 | $48.6M | Debt Financing |
 DRESSX | Fashion | 2020 | $19.2M | Series A |
 PopChill | AI | 2021 | $11.7M | Series A |
 FabFitFun | Retail | 2010 | $262.1M | Secondary Market |
 Lalo | Retail | 2019 | $15.7M | Venture Round |
 STAUD | Retail | 2015 | $32.8M | Series F |
 Justyol | Retail | 2022 | $1.5M | Debt Financing |
 GIVA | Retail | 2019 | ₹14.4B | Series C |
 AMARO | Fashion | 2012 | $7M | Venture Round |
 Harry's | Retail | 2013 | $907.4M | Private Equity |
 Pat McGrath Labs | Fashion | 2015 | $60M | Private Equity |
 Marquee Brands | Marketing | 2014 | $10M | Debt Financing |
 treet | Retail | 2021 | $16.4M | Series A |
 Fynd | AI | 2012 | $13.1M | Series C |
 CaratLane | Retail | 2008 | $613.7M | Secondary Market |
 CHANEL | Fashion | 1883 | $700M | Debt Financing |
 tradeinn | Retail | 1997 | $200M | Secondary Market |
 Noise | Retail | 2014 | $30M | Convertible Note |
 ABOUT YOU | Retail | 2014 | $300M | Seed |
 TRINNY London | Fashion | 2017 | £15M | Debt Financing |
 Knix Wear | Fashion | 2012 | $60.3M | Series B |
 Gyodi | AI | 2024 | $150k | Angel |
 INCLUD | Retail | 2023 | ₹379M | Seed |
 Tuco Kids | Retail | 2022 | $6M | Series A |
 Just In Time | Fashion | 2006 | ₹800M | Undisclosed |
 COOLMATE | Retail | 2019 | $12.1M | Series B |
 Newme | Retail | 2022 | $23.4M | Series A |
 Innovist | Fashion | 2018 | $29.4M | Series B |
 Wrogn | Retail | 2014 | $71.7M | Corporate Round |
 Slikk | Fashion | 2024 | $13.5M | Series A |
 TMRW | Retail | 2022 | ₹4.4B | Venture Round |
 Increff | AI | 2016 | $17M | Series B |
 Bewakoof | Retail | 2011 | ₹1.8B | Debt Financing |
 DailyObjects | Hardware | 2012 | $13.6M | Series B |
 LAAM | Retail | 2019 | $5.5M | Seed |
 Urban Revivo | Retail | 2006 | CN¥13M | Series A |
 Miros | AI | 2021 | €9.4M | Seed |
 Hexafun | Retail | 2021 | ₹45M | Seed |
 BlissClub | Retail | 2019 | $25.6M | Series B |
 Zyod | Fashion | 2023 | $21.5M | Series A |
 Loop Earplugs | Retail | 2016 | €1.3M | Seed |
 Trendyol Group | Retail | 2009 | $1.9B | Private Equity |
 Lookalike | Media | 2021 | €560k | Seed |
 Eeden | Fashion | 2019 | €18M | Series A |
 dropout | Retail | 2018 | €750k | Equity Crowdfunding |
 CHRONEXT | Retail | 2013 | €116.6M | Series E |
 Pomelo Fashion | Retail | 2013 | $124.5M | Series D |
 CARIUMA | Retail | 2018 | $29.5M | Venture Round |
 Axel Arigato | Fashion | 2014 | €7.5M | Series B |
 Salty | Retail | 2022 | ₹54M | Seed |
 Bought | Fashion | 2024 | $1.5M | Pre-Seed |
 NA-KD.com | Retail | 2015 | €88.5M | Secondary Market |
 OVS | Fashion | 1972 | €74.9M | Secondary Market |
 Asian Footwear | Fashion | 1994 | ₹2.3B | Private Equity |
 Jollychic | Retail | 2012 | $95.8M | Series C |
 Uala | Fashion | 2013 | €20M | Series A |
 Modanisa | Fashion | 2011 | $45.5M | Venture Round |
 Velasca | Retail | 2013 | €10.2M | Convertible Note |
