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Top 100 Fashion Startups to Watch in 2026

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The modern fashion sector is defined by a diverse group of startups spanning direct-to-consumer brands, marketplaces, and underlying technology. These companies are active across the globe, from the United States to South Korea.

Investor confidence is strong, with performance apparel company Vuori raising $1.3 billion. Similarly, the inclusive shapewear brand Skims has attracted $701 million in funding.

Below is our list of 100 Fashion startups worth keeping an eye on.

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Skims creates solutions-oriented shapewear, loungewear, and underwear designed for a new generation of consumers. The brand champions inclusivity through its extensive range of sizes and skin-toned shades, offering comfortable options for many body types.

HeadquartersCulver City, California, United States
Year Founded2019
FoundersEmma Grede, Jens Grede, Kim Kardashian
Funding Amount$701M
Startup SizeLarge Team (251-1,000)
Last Funding StatusSeries C
Top InvestorsWellington Management, Thrive Capital, Greenoaks, Lone Pine Capital, Imaginary Ventures

Vuori designs premium performance apparel that integrates fitness, surf, and sport with a coastal California lifestyle aesthetic. Their collection of versatile clothing is built for movement and styled for everyday life.

HeadquartersEncinitas, California, United States
Year Founded2013
FoundersJoseph Kudla
Funding Amount$1.3B
Startup SizeLarge Team (251-1,000)
Last Funding StatusSecondary Market
Top InvestorsNorwest Venture Partners, General Atlantic, SoftBank Vision Fund, Stripes

LTK runs a large creator marketing platform that connects brands with a global network of influencers to drive retail sales. Their technology gives creators the tools to monetize their content through shoppable posts, offering consumers a direct way to purchase recommended products.

HeadquartersDallas, Texas, United States
Year Founded2011
FoundersAmber Venz Box, Baxter Box
Funding Amount$315M
Startup SizeLarge Team (251-1,000)
Last Funding StatusVenture Round
Top InvestorsMaverick Ventures, SoftBank Vision Fund, Bernay Box

Myntra operates one of India's largest online destinations for fashion, beauty, and lifestyle products. The platform brings together a massive catalog of clothing, accessories, and cosmetics from hundreds of brands.

HeadquartersBengaluru, Karnataka, India
Year Founded2007
FoundersAshutosh Lawania, Mukesh Bansal, Sankar Bora, Vineet Saxena
Funding Amount$775.3M
Startup SizeMajor Organization (1,001-5,000)
Last Funding StatusUndisclosed
Top InvestorsAccel, New Enterprise Associates, Tiger Global Management, Flipkart, Kalaari Capital

MUSINSA has built a leading e-commerce destination for Korean fashion, connecting a global audience with thousands of brands. The platform blends a vast retail selection with original content like street style snaps and lookbooks, establishing itself as a key cultural voice in the industry.

HeadquartersSeoul, Seoul-t'ukpyolsi, South Korea
Year Founded2001
FoundersCho Man Ho, Mun-il Han
Funding Amount$508.1M
Startup SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries C
Top InvestorsSequoia Capital, Wellington Management, Premier Partners, Kohlberg Kravis Roberts, IMM Investment

Vinted operates an online marketplace and community for second-hand fashion. Their platform allows millions of users to sell pre-owned apparel and discover unique items from other closets.

HeadquartersLondon, England, United Kingdom
Year Founded2008
FoundersGreg O’Connor, Justas Janauskas, Mantas Mikuckas, Milda Mitkute
Funding Amount$984.7M
Startup SizeMajor Organization (1,001-5,000)
Last Funding StatusSecondary Market
Top InvestorsTPG, Accel, Insight Partners, Lightspeed Venture Partners, BNP Paribas

David's Bridal sells a wide selection of wedding dresses, bridesmaid dresses, and accessories, serving as a one-stop shop for wedding parties. Its business model blends a convenient online store with a large network of physical locations offering in-person alterations and fittings.

HeadquartersConshohocken, Pennsylvania, United States
Year Founded1950
FoundersDavid Reisberg, Steve Erlbaum
Funding Amount$70M
Startup SizeEnterprise Organization (5,001+)
Last Funding StatusDebt Financing
Top InvestorsCPP Investments

Lily AI builds a customer language platform that bridges the gap between how brands and customers talk about products. Their technology injects this customer-centric language into the retail stack to improve on-site search, recommendations, and demand forecasting for e-commerce companies.

HeadquartersMountain View, California, United States
Year Founded2015
FoundersPurva Gupta, Sowmiya Chocka Narayanan
Funding Amount$71.9M
Startup SizeMid-Size Team (51-250)
Last Funding StatusSeries B
Top InvestorsAlumni Ventures, New Enterprise Associates, Sorenson Capital, One Way Ventures, Counterpart Ventures

SSENSE runs a global online retail platform that brings together luxury fashion, streetwear, and avant-garde designers. Their distinct editorial approach to commerce has made them a cultural voice in the fashion industry.

HeadquartersMontréal, Quebec, Canada
Year Founded2003
FoundersBassel Atallah, Firas Atallah, Rami Atallah
Funding Amount$40M
Startup SizeMajor Organization (1,001-5,000)
Last Funding StatusDebt Financing
Top InvestorsHSG, National Bank of Canada, Royal Bank of Canada, Scotiabank, Bank of Montreal

Vivrelle built a membership club centered around a shared closet of luxury accessories, from designer handbags to fine jewelry and diamonds. Their service gives members a way to borrow and rotate high-end pieces, making luxury fashion more accessible and sustainable.

HeadquartersNew York, New York, United States
Year Founded2018
FoundersBlake Cohen Geffen, Wayne Geffen
Funding Amount$131M
Startup SizeLean Team (11-50)
Last Funding StatusSeries C
Top InvestorsOrigin Ventures, Protagonist, 3L Capital, Plus Capital, Chapford Capital Group

90 Additional Fashion Startups Worth Following

The top 10 are a great starting point, but they're just a small part of the bigger picture. Together, the companies on our full list have raised over $15 billion, showing a huge amount of investor confidence in the industry.

You'll see companies that are brand new next to names that have been around for a century, with many using AI to rethink how fashion works. Here’s a look at the other startups that are catching our eye.

StartupMain IndustryYear FoundedAmount RaisedLast Funding Round
Glossier logo GlossierRetail2010$266.4MSeries E
boAt logo boAtMedia2016$177MUndisclosed
SRTX logo SRTXFashion2017$191.2MVenture Round
unspun logo unspunFashion2017$58.4MSeries B
Savage X Fenty logo Savage X FentyRetail2017$310MSeries C
Valentino logo ValentinoFashion1960$2.5BSecondary Market
Tecovas logo TecovasRetail2015$115.4MVenture Round
Goop logo GoopRetail2008$75MVenture Round
Syrup Tech logo Syrup TechAI2020$25.1MSeries A
FINESSE logo FINESSEAI2019$44.9MSeries A
Vestiaire Collective logo Vestiaire CollectiveRetail2009$722.3MEquity Crowdfunding
Reformation logo ReformationRetail2009$37MSeries B
Shein logo SheinFashion2008$4.1BPrivate Equity
Mercado Pago logo Mercado PagoRetail2004$466MDebt Financing
Moda Operandi logo Moda OperandiRetail2010$416.7MVenture Round
Vagaro logo VagaroFashion2009$163MPrivate Equity
Hill House Home logo Hill House HomeRetail2016$28.4MSeries A
Archive logo ArchiveFashion2021$54.3MSeries B
Dolce & Gabbana logo Dolce & GabbanaFashion1985$150MDebt Financing
FASHIONPHILE logo FASHIONPHILERetail1999$38.5MSeries B
Meesho logo MeeshoRetail2015$1.7BSecondary Market
Daydream logo DaydreamAI2023$50MSeed
Raspberry AI logo Raspberry AIAI2022$28.5MSeries A
Purple Style Labs logo Purple Style LabsFashion2015$78.4MSeries E
Snitch logo SnitchFashion2018₹4.5BSecondary Market
Pickle logo PickleFashion2021$20MSeries A
(Re)vive logo (Re)viveAnalytics2017$7.5MSeries A
CaaStle logo CaaStleRetail2012$2.8MDebt Financing
Oofos logo OofosRetail2011$8.5MVenture Round
VIOLET GREY logo VIOLET GREYFashion2012$29.2MDebt Financing
LePrix logo LePrixEnterprise2014$5.9MVenture Round
Printful logo PrintfulLogistics2013$130MPrivate Equity
BaubleBar logo BaubleBarRetail2010$48.6MDebt Financing
DRESSX logo DRESSXFashion2020$19.2MSeries A
PopChill logo PopChillAI2021$11.7MSeries A
FabFitFun logo FabFitFunRetail2010$262.1MSecondary Market
Lalo logo LaloRetail2019$15.7MVenture Round
STAUD logo STAUDRetail2015$32.8MSeries F
Justyol logo JustyolRetail2022$1.5MDebt Financing
GIVA logo GIVARetail2019₹14.4BSeries C
AMARO logo AMAROFashion2012$7MVenture Round
Harry's logo Harry'sRetail2013$907.4MPrivate Equity
Pat McGrath Labs logo Pat McGrath LabsFashion2015$60MPrivate Equity
Marquee Brands logo Marquee BrandsMarketing2014$10MDebt Financing
treet logo treetRetail2021$16.4MSeries A
Fynd logo FyndAI2012$13.1MSeries C
CaratLane logo CaratLaneRetail2008$613.7MSecondary Market
CHANEL logo CHANELFashion1883$700MDebt Financing
tradeinn logo tradeinnRetail1997$200MSecondary Market
Noise logo NoiseRetail2014$30MConvertible Note
ABOUT YOU logo ABOUT YOURetail2014$300MSeed
TRINNY London logo TRINNY LondonFashion2017£15MDebt Financing
Knix Wear logo Knix WearFashion2012$60.3MSeries B
Gyodi logo GyodiAI2024$150kAngel
INCLUD logo INCLUDRetail2023₹379MSeed
Tuco Kids logo Tuco KidsRetail2022$6MSeries A
Just In Time logo Just In TimeFashion2006₹800MUndisclosed
COOLMATE logo COOLMATERetail2019$12.1MSeries B
Newme logo NewmeRetail2022$23.4MSeries A
Innovist logo InnovistFashion2018$29.4MSeries B
Wrogn logo WrognRetail2014$71.7MCorporate Round
Slikk logo SlikkFashion2024$13.5MSeries A
TMRW logo TMRWRetail2022₹4.4BVenture Round
Increff logo IncreffAI2016$17MSeries B
Bewakoof logo BewakoofRetail2011₹1.8BDebt Financing
DailyObjects logo DailyObjectsHardware2012$13.6MSeries B
LAAM logo LAAMRetail2019$5.5MSeed
Urban Revivo logo Urban RevivoRetail2006CN¥13MSeries A
Miros logo MirosAI2021€9.4MSeed
Hexafun logo HexafunRetail2021₹45MSeed
BlissClub logo BlissClubRetail2019$25.6MSeries B
Zyod logo ZyodFashion2023$21.5MSeries A
Loop Earplugs logo Loop EarplugsRetail2016€1.3MSeed
Trendyol Group logo Trendyol GroupRetail2009$1.9BPrivate Equity
Lookalike logo LookalikeMedia2021€560kSeed
Eeden logo EedenFashion2019€18MSeries A
dropout logo dropoutRetail2018€750kEquity Crowdfunding
CHRONEXT logo CHRONEXTRetail2013€116.6MSeries E
Pomelo Fashion logo Pomelo FashionRetail2013$124.5MSeries D
CARIUMA logo CARIUMARetail2018$29.5MVenture Round
Axel Arigato logo Axel ArigatoFashion2014€7.5MSeries B
Salty logo SaltyRetail2022₹54MSeed
Bought logo BoughtFashion2024$1.5MPre-Seed
NA-KD.com logo NA-KD.comRetail2015€88.5MSecondary Market
OVS logo OVSFashion1972€74.9MSecondary Market
Asian Footwear logo Asian FootwearFashion1994₹2.3BPrivate Equity
Jollychic logo JollychicRetail2012$95.8MSeries C
Uala logo UalaFashion2013€20MSeries A
Modanisa logo ModanisaFashion2011$45.5MVenture Round
Velasca logo VelascaRetail2013€10.2MConvertible Note

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