The retail sector is being redefined by a diverse group of companies, spanning from direct-to-consumer goods to the underlying technology.
Among them are apparel company Skims, with $701M in funding, and quick-commerce service blinkit, which has secured $1.3B.
Below is our list of 100 Retail startups worth keeping an eye on.
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Get the Sheet for $50Skims offers a popular line of shapewear, loungewear, and underwear designed for a wide range of body types. The brand has built a strong following by focusing on comfortable fits and inclusive sizing for its direct-to-consumer apparel.
| Headquarters | Culver City, California, United States |
| Year Founded | 2019 |
| Founders | Emma Grede, Jens Grede, Kim Kardashian |
| Funding Amount | $701M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series C |
| Top Investors | Wellington Management, Thrive Capital, Greenoaks, Lone Pine Capital, Imaginary Ventures |
Poppi produces a line of sparkling prebiotic sodas positioned as a healthier alternative to conventional soft drinks. Their drinks are known for combining familiar soda flavors with functional ingredients like apple cider vinegar, all while maintaining low sugar and calorie counts.
| Headquarters | Austin, Texas, United States |
| Year Founded | 2015 |
| Founders | Allison Ellsworth, Stephen Ellsworth |
| Funding Amount | $39.2M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series B |
| Top Investors | CAVU Consumer Partners, Electric Feel Ventures, Rocana Venture Partners, The Chainsmokers, Halsey |
Blinkit operates a quick-commerce platform that delivers groceries, household essentials, and other daily necessities. Their service is built for speed, getting products to a customer's doorstep within minutes of an order being placed.
| Headquarters | Gurgaon, Haryana, India |
| Year Founded | 2013 |
| Founders | Albinder Dhindsa, Rishi Arora, Saurabh Kumar |
| Funding Amount | $1.3B |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Corporate Round |
| Top Investors | Peak XV Partners, Sequoia Capital, Tiger Global Management, Zomato, Trifecta Capital Advisors |
Vuori designs premium performance apparel inspired by the active Coastal California lifestyle. Their clothing integrates fitness and sport with everyday comfort, breaking down the boundaries of traditional activewear.
| Headquarters | Encinitas, California, United States |
| Year Founded | 2013 |
| Founders | Joseph Kudla |
| Funding Amount | $1.3B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Secondary Market |
| Top Investors | Norwest Venture Partners, General Atlantic, SoftBank Vision Fund, Stripes |
Curated For You offers an e-commerce platform that delivers deep customer intelligence to online retailers. Their technology helps these businesses create highly personalized shopping experiences by analyzing customer behavior.
| Headquarters | Houston, Texas, United States |
| Year Founded | 2022 |
| Founders | Katherine Aucoin, Mary Brendza |
| Funding Amount | $14.2M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Seed |
| Top Investors | Techstars, AIX Ventures, Stage 2 Capital, Florida Funders, Mudita Venture Partners |
Topsort builds AI-powered auction tools and infrastructure for marketplaces to launch their own ad businesses. Their platform helps brands run sponsored listings and ads without relying on third-party cookies or user tracking.
| Headquarters | Palo Alto, California, United States |
| Year Founded | 2021 |
| Founders | Francisco Larrain, Michael Ostrovsky, Regina Ye |
| Funding Amount | $28.5M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Corporate Round |
| Top Investors | Pear VC, Quiet Capital, Moloco, FJ Labs, Pareto Holdings |
Dreame Technology develops high-performance home appliances, including smart vacuums and advanced hair dryers. Their products are recognized for powerful suction and sophisticated designs, often drawing comparisons to premium brands in the space.
| Headquarters | Suzhou, Jiangsu, China |
| Year Founded | 2015 |
| Founders | Yu Hao |
| Funding Amount | $578.1M |
| Startup Size | Enterprise Organization (5,001+) |
| Last Funding Status | Series C |
| Top Investors | IDG Capital, Xiaomi, Shunwei Capital, Harvest Capital Management, Huaxing Growth Capital |
Swiftly created a retail technology platform that gives brick-and-mortar stores the digital tools to engage shoppers and open up new revenue streams. Their platform also functions as a retail media network, allowing consumer brands to reach shoppers directly and measure the impact of their ads.
| Headquarters | Seattle, Washington, United States |
| Year Founded | 2018 |
| Founders | Daniel Kim, Henry Kim, Karen Ho, Sean Turner |
| Funding Amount | $215.6M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Gaingels, Liquid 2 Ventures, First Star Ventures, PROOF, Sand Hill Angels |
AiFi has developed an AI retail platform that relies on computer vision to power autonomous shopping. This technology enables retailers to convert their stores into checkout-free spaces, where customers can walk in, take their items, and walk out.
| Headquarters | Santa Clara, California, United States |
| Year Founded | 2016 |
| Founders | Steve Gu, Ying Zheng |
| Funding Amount | $87.1M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | Plug and Play, Cervin Ventures, Translink Capital, CVC Capital Partners, Amino Capital |
FirstClub operates a speedy, commerce-first retail model that blends online shopping with physical experience stores. This omnichannel approach allows customers to interact with products firsthand, emphasizing quality and building trust before a purchase.
| Headquarters | Bengaluru, Karnataka, India |
| Year Founded | 2024 |
| Founders | Ayyappan R. |
| Funding Amount | $31M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series A |
| Top Investors | Accel, RTP Global, Blume Ventures, Quiet Capital, 2am VC |
90 Additional Retail Startups Worth Following
Our top ten picks offer a great snapshot, but there's so much more happening in retail. Altogether, the companies on this list have raised over $20 billion to build new ways for people to shop.
You’ll see a mix of businesses, from young startups to established names, with many using AI to rethink how retail works. Here’s a look at the other companies catching our attention in the retail space.