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The Perfect Pitch Deck

The Pitch Deck Parkbench Used to Raise $54M

Updated: 
October 29, 2025
 | 
Pitch Decks

Description

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Description

CTA
Parkbench
Parkbench
A local marketing platform for real estate agents to build their brand and get clients.
Industry:
Real Estate, Proptech, Events, Marketing, Advertising, Collaboration, Travel
Business Model:
SaaS
Customer:
B2B, B2C
Round:
Seed
Amount Raised:
$54M
Investor:
VC
Year:
2016

Parkbench Pitch Deck Breakdown

Problem & Pain Points

Parkbench effectively frames the problem by contrasting the low 5% effectiveness of online leads with the high 60% value of relationship-based business. This strategy works because it immediately establishes a clear, quantifiable pain point for REALTORS® who struggle to build meaningful connections. The use of hard data validates the market problem, making the subsequent solution feel necessary and urgent to investors.

Our Tip: Quantify the pain your customers experience with specific data to create a compelling, evidence-based case for your solution.

Solution & Value Proposition

The solution directly answers the previously stated problem by offering a platform focused on facilitating face-to-face meetings and community engagement. Their value proposition is crystal clear: they prioritize relationship-building, a stark contrast to impersonal digital lead generation. This positions Parkbench not just as another tool, but as a strategic partner in a REALTOR's® long-term success, which is what investors want to see.

Our Tip: Clearly articulate how your solution directly solves the specific problem you outlined, emphasizing the unique value that competitors cannot easily replicate.

Business Model

The pitch deck clearly outlines a straightforward subscription-based business model, which is highly attractive to investors due to its predictable, recurring revenue. By having REALTORS® pay for access, Parkbench establishes a clear monetization strategy tied directly to the value it provides. This simplicity removes ambiguity and allows investors to quickly grasp how the company generates income and scales.

Our Tip: Present a simple, scalable revenue model like subscriptions or transactional fees that investors can easily understand and project.

Traction & Social Proof

Parkbench presents compelling traction with a $1.1 million ARR and expansion into 368 cities, immediately signaling product-market fit. These hard numbers serve as powerful validation that their relationship-focused model resonates with REALTORS® and is scalable. This evidence of real-world success significantly de-risks the investment and proves the business is more than just a good idea.

Our Tip: Lead with your most impressive metric, like ARR or user growth, to immediately establish credibility and prove your business model is viable.


Lessons Learned from Parkbench Pitch Deck

Build a Compelling Narrative Arc

Parkbench’s deck tells a cohesive story, moving from a quantified problem to a direct solution and validating it with traction. This narrative structure makes the investment thesis easy to follow and highly persuasive. Structure your own deck as a story, ensuring each section logically builds on the last to create a compelling case.

De-Risk the Investment with Hard Data

Parkbench uses specific metrics like the 5% lead effectiveness and $1.1M ARR to transform claims into credible proof points. Using quantifiable data at every stage, from the problem to your traction, builds investor confidence by making your venture feel less like a gamble. Always anchor your key arguments in hard numbers to validate your business and demonstrate its potential.

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