The collectibles market is being reshaped by technology, with companies creating new platforms for buying and selling goods. This evolution spans from digital items on the blockchain to physical products sold through livestream auctions.  Among the leaders are companies like Whatnot, a livestream shopping platform that has raised over $974 million. Blockchain-focused Dapper Labs has also attracted significant investment, securing more than $612 million for its digital collectible products.

Below is our list of 49 Collectibles startups worth keeping an eye on.

Failory's Top 9 Picks

Catawiki operates an online marketplace for special objects, with each item reviewed and selected by in-house experts. The platform hosts weekly auctions across dozens of categories, connecting collectors with everything from classic cars to fine art.

HeadquartersAmsterdam, Noord-Holland, The Netherlands
Year Founded2008
FoundersMarco Jansen, René Schoenmakers
Funding Amount$22.6M
Startup SizeLarge Team (251-1,000)
Last Funding StatusPrivate Equity
Top InvestorsAccel, Northzone, FJ Labs, Permira, Peak

Dapper Labs brings blockchain technology to the masses through fun and accessible digital collectibles. Their portfolio includes hit NFT projects like CryptoKitties and NBA Top Shot, all built on the Flow blockchain.

HeadquartersVancouver, British Columbia, Canada
Year Founded2018
FoundersDieter Shirley, Mack Flavelle, Roham Gharegozlou
Funding Amount$612.5M
Startup SizeLarge Team (251-1,000)
Last Funding StatusVenture Round
Top InvestorsAndreessen Horowitz, Samsung NEXT, Bond, HOF Capital, Union Square Ventures

GameSquare offers a specialized marketplace for buying and selling video games, merchandise, and other collectibles. The platform is designed for gamers and collectors to trade items and discover new gear within a dedicated community.

HeadquartersBarcelona, Catalonia, Spain
Year Founded2018
FoundersGerard Jané, Martín Simón Rúa, Pol Rodoreda Valeri, Xavi Llordella Villaró
Funding Amount€100k
Startup SizeFounding Team (1-10)
Last Funding StatusAngel
Top InvestorsSecways, David Boronat, Juan José Mostazo, Sacha Fuentes, Rat Gasol

TCGplayer built an online marketplace for the trading card game community, connecting buyers and sellers. Their platform offers real-time pricing data and collection management tools for both hobbyists and retail stores.

HeadquartersSan Jose, California, United States
Year Founded1998
FoundersChedy Hampson
Funding Amount$45M
Startup SizeLarge Team (251-1,000)
Last Funding StatusPrivate Equity
Top InvestorsFJ Labs, Radian Capital, Vista Credit Partners, Jack Greco

Rally built a platform for investing in alternative assets by allowing users to buy and sell fractional shares of collectibles. They turn high-value items like classic cars, rare art, and memorabilia into stock-like assets, making them accessible to a wider range of investors.

HeadquartersNew York, New York, United States
Year Founded2016
FoundersChristopher Bruno, Maximilian Niederste-Ostholt, Rob Petrozzo
Funding Amount$116M
Startup SizeLean Team (11-50)
Last Funding StatusVenture Round
Top InvestorsAccel, Anthemis, Global Brain Corporation, Relay Ventures, WndrCo

HashtEX created a patent-backed marketplace that transforms cultural identity into a tradable, consent-based asset class. Their platform allows content creators and users to trade digital assets based on cultural trends like popular hashtags.

HeadquartersMiami, Florida, United States
Year Founded2021
FoundersRoman Pelevin
Funding Amount$300k
Startup SizeFounding Team (1-10)
Last Funding StatusPre-Seed
Top Investors

Venly creates blockchain-agnostic tools that help companies integrate web3 features like digital wallets and NFTs. Their platform provides solutions for building custom marketplaces and managing crypto assets across various industries.

HeadquartersAntwerp, Antwerpen, Belgium
Year Founded2018
FoundersDavy Van Roy, Gerbert Vandenberghe, Karel Striegel, Tim Dierckxsens
Funding Amount€24.7M
Startup SizeLean Team (11-50)
Last Funding StatusSeries A
Top InvestorsPlug and Play, HTGF (High-Tech Gruenderfonds), Fortino Capital, Coinbase Ventures, Alpaca VC

Sweet provides a platform for brands to create and distribute NFTs and digital collectibles to their customers. Their service is designed to help companies drive fan engagement and new revenue through gamified digital experiences.

HeadquartersNew York, New York, United States
Year Founded2017
FoundersTom Mizzone
Funding Amount$10.1M
Startup SizeMid-Size Team (51-250)
Last Funding StatusVenture Round
Top InvestorsAnimoca Brands, Michael Kantor

Whatnot built a livestream shopping platform where collectors and enthusiasts can buy and sell products in real time. Their marketplace has become a major hub for trading collectibles, from rare comics to sneakers, through live video auctions.

HeadquartersSan Francisco, California, United States
Year Founded2019
FoundersLogan Head
Funding Amount$974.7M
Startup SizeLarge Team (251-1,000)
Last Funding StatusSeries F
Top InvestorsAndreessen Horowitz, Bond, Y Combinator, Lightspeed Venture Partners, CapitalG, DST Global

40 Additional Collectibles Startups Worth Following

The top nine are just a small slice of what's happening in the collectibles space. Across the board, founders are building new marketplaces and media platforms for every kind of collector.  Some are just getting started while others are already growing quickly. Here is a look at 40 other companies that are shaping the future of collecting.

StartupMain IndustryYear FoundedAmount RaisedLast Funding Round
Winners Alliance logo Winners AllianceRetail2022$66MVenture Round
CHRONEXT logo CHRONEXTRetail2013€116.6MSeries E
Faze logo FazeRetail2021$117.4MSeries A
Mighty Jaxx logo Mighty JaxxRetail2012$45.8MSeries A
Collectibles.com logo Collectibles.comRetail2023$5.5MSeed
Conserv logo ConservMedia2018$4MSeries A
Loupe logo LoupeMedia2020$15.1MSeries A
QianDao App logo QianDao AppInfrastructure2019$90MSeries B
hobbyDB logo hobbyDBRetail2014$3.8MEquity Crowdfunding
Nametag logo NametagSaaS2021$2MSeed
Rare Candy logo Rare CandyRetail2021$4MSeed
Hip eCommerce logo Hip eCommerceMedia2015$6.8MVenture Round
Collectable logo CollectableRetail2020$7.6MConvertible Note
Crossing logo CrossingRetail2021$7.6MSeries A
MynaSwap logo MynaSwapRetail2021$6MSeed
Twyla logo TwylaMedia2015$19MVenture Round
Verisart logo VerisartMedia2015$5MConvertible Note
evaluate.xyz logo evaluate.xyzAnalytics2021$5.6MSeed
Subdial logo SubdialRetail2018£4MSeed
Neustreet logo NeustreetAnalytics2020$4.8MSeed
The Chaos logo The ChaosCrypto2021$1.8MSeed
StarStock logo StarStockRetail2019$9.3MSeries A
WAX logo WAXMedia2018$10MSeed
TrustHub logo TrustHubRetail2019¥2.1BDebt Financing
Misprint logo MisprintRetail2025$500kPre-Seed
Jiraffe logo JiraffeRetail2014¥4.2BSeries E
Boxed logo BoxedRetail2022$1.5MPre-Seed
Assurely logo AssurelyRetail2017$3.7MSeed
Automated Grading Services (AGS) logo Automated Grading Services (AGS)AI2021$1MSeed
Toki logo TokiRetail2023$1.8MPre-Seed
NextGem logo NextGemAI2021$1.8MSeed
Bids.com logo Bids.comMarketplace2017$1.7MSeed
UCOLLEX logo UCOLLEXRetail2021$10MSeries A
Candy Digital logo Candy DigitalCrypto2021$138.4MSeries A
Pulltrader logo PulltraderRetail2025$50kDebt Financing
Maha Karta logo Maha KartaMedia2016$30MAngel
LeanPay logo LeanPayEnterprise2020€1.1MSeed
Sotheby’s logo Sotheby’sMedia1744
Elephants logo ElephantsRetail2022CHF500kPre-Seed
Collectible Holdings logo Collectible HoldingsCrypto2020$2.8MSeed