The retail technology sector is seeing major investment in solving complex problems for businesses. Companies are focusing on everything from e-commerce intelligence to in-store automation.
For example, Optoro has raised $269.4M to manage product returns. Meanwhile, AiFi is using its $87.1M in funding to build autonomous shopping solutions.
Below is our list of 100 Retail Technology startups worth keeping an eye on.
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Get the Sheet for $50Curated For You provides a customer intelligence platform for e-commerce businesses to analyze shopper behavior. Their tools help retailers use this data to build personalized experiences and ultimately increase sales.
| Headquarters | Houston, Texas, United States |
| Year Founded | 2022 |
| Founders | Katherine Aucoin, Mary Brendza |
| Funding Amount | $14.2M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Seed |
| Top Investors | Techstars, AIX Ventures, Stage 2 Capital, Florida Funders, Mudita Venture Partners |
Topsort builds the AI-powered auction tools and API infrastructure for marketplaces to create their own advertising businesses. Their technology operates without cookies or user tracking, giving brands a privacy-first way to monetize their platforms.
| Headquarters | Palo Alto, California, United States |
| Year Founded | 2021 |
| Founders | Francisco Larrain, Michael Ostrovsky, Regina Ye |
| Funding Amount | $28.5M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Corporate Round |
| Top Investors | Pear VC, Quiet Capital, Moloco, FJ Labs, Pareto Holdings |
Swiftly offers a SaaS platform that enables retailers to build and manage their own retail media networks. This system connects them with consumer brands, providing data-driven tools to engage shoppers and measure campaign performance.
| Headquarters | Seattle, Washington, United States |
| Year Founded | 2018 |
| Founders | Daniel Kim, Henry Kim, Karen Ho, Sean Turner |
| Funding Amount | $215.6M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Gaingels, Liquid 2 Ventures, First Star Ventures, PROOF, Sand Hill Angels |
AiFi builds an AI platform that uses computer vision to enable autonomous shopping for retailers. Their technology creates checkout-free experiences and provides real-time analytics for stores of any size.
| Headquarters | Santa Clara, California, United States |
| Year Founded | 2016 |
| Founders | Steve Gu, Ying Zheng |
| Funding Amount | $87.1M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | Plug and Play, Cervin Ventures, Translink Capital, CVC Capital Partners, Amino Capital |
Optoro builds a SaaS platform designed to manage and optimize the product returns process for retailers and e-commerce companies. The system streamlines the entire returns lifecycle, covering initiation, shipping methods, and the eventual restocking or resale of items.
| Headquarters | Washington, District of Columbia, United States |
| Year Founded | 2010 |
| Founders | Adam Vitarello, Tobin Moore |
| Funding Amount | $269.4M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series E |
| Top Investors | Franklin Templeton, QED Investors, Kleiner Perkins, Generation Investment Management, eBay |
Zipline created an operations platform that powers the complex work of brick-and-mortar retailers. The software is designed to align headquarters with store teams, improving communication and driving better execution on the sales floor.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2014 |
| Founders | Jeremy Baker, Melissa Wong |
| Funding Amount | $39.6M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | Emergence Capital, Serena Ventures, Alchemist Accelerator, Fifth Wall, Ridge Ventures |
FlavorCloud built a logistics platform to simplify international shipping for direct-to-consumer brands. The service automates everything from customs and duties to calculating the final landed cost for customers anywhere in the world.
| Headquarters | Seattle, Washington, United States |
| Year Founded | 2017 |
| Founders | Rathna Sharad, Sherwyn Soff |
| Funding Amount | $18.1M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | Plug and Play, Mucker Capital, Revolution’s Rise of the Rest Seed Fund, Family Angel Management Fund, Revolution |
Ghost created a marketplace for retail brands to sell their excess inventory discreetly and sustainably. Their platform uses real-time data to help companies monetize surplus stock that would otherwise go to waste.
| Headquarters | Los Angeles, California, United States |
| Year Founded | 2021 |
| Founders | Dee Murthy, Josh Kaplan |
| Funding Amount | $95M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | L Catterton, K5 Global, Eniac Ventures, QuantumLight, Union Square Ventures |
Carro builds a dropshipping marketplace that connects retailers looking to grow their catalog with DTC suppliers seeking new sales channels. Their platform helps stores increase average order value without holding inventory and gives brands a simple way to find new customers.
| Headquarters | Irvine, California, United States |
| Year Founded | 2015 |
| Founders | David Perry, Jason Goldberg |
| Funding Amount | $50M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series B |
| Top Investors | Alumni Ventures, Corazon Capital, Kli Capital, PayPal Ventures, Evolution Ventures |
Simbe Robotics builds automation solutions for shelf auditing and analytics in retail environments. Their autonomous robots patrol store aisles, providing real-time data on product availability, placement, and pricing.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2014 |
| Founders | Bradley Bogolea, Jeff Gee, Mirza Shah |
| Funding Amount | $104M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Venrock, Eclipse Ventures, Activant Capital, Pillar VC, SOSV |
90 Additional Retail Technology Startups Worth Following
Our top ten picks offer a glimpse into the future of retail, but they're only part of the story. Across the industry, founders are building new tools for everything from marketing to AI, raising billions of dollars along the way.
Some of these companies are just getting started, while others have been around for decades and are now scaling quickly. Here is a look at the other 90 startups shaping the future of retail technology.