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The Full List of 177 E-Commerce Unicorn Startups (2026)

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The global e-commerce industry features 177 unicorn startups. They span across areas including fashion, on-demand services, and automotive sales.

Singapore's Shein leads the group with a $66B valuation. Chinese community shopping platform Xingsheng Youxuan has also attracted $5.2B in total funding.

Below is the full list of 177 E-Commerce unicorn startups at this time.

Top 10 Most Valuable E-Commerce Unicorns

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Shein operates a global fast-fashion e-commerce platform that sells apparel, accessories, beauty products, and home goods. They are known for their direct-to-consumer model which provides a vast catalog of trendy items at low prices.

Valuation$66B (Joined July 2018)
HeadquartersSingapore, Central Region, Singapore
Year Founded2008
FoundersChris Xu, Yangtian Xu
Funding Amount$4.1B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusPrivate Equity
Top InvestorsTiger Global Management, Mubadala, General Atlantic, IDG Capital, HSG

Alibaba Bendi Shenghuo Fuwu Gongsi is the holding company for two of China's leading on-demand service platforms, Ele.me and Koubei. Together, these services connect users with food delivery, restaurants, and other local businesses.

Valuation$30B
HeadquartersBeijing, Beijing, China
Year Founded2018
FoundersMohd Fairuz Razi bin Sharuddin
Funding Amount$4B
Company SizeNo Data
Last Funding StatusPrivate Equity
Top InvestorsSoftBank Vision Fund, Ant Group, Primavera Capital Group, Alibaba Group

Xiaohongshu runs a popular social commerce app where users share lifestyle inspiration and product reviews. The platform is built around a vibrant community, blending content discovery with e-commerce to influence shopping habits.

Valuation$17B (Joined March 2016)
HeadquartersShanghai, Shanghai, China
Year Founded2013
FoundersCharlwin Mao Wenchao, Miranda Qu
Funding Amount$917.7M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries E
Top InvestorsAlibaba Group, Tencent, Hillhouse Investment, Temasek Holdings, HSG

Trendyol Group operates Turkey's leading e-commerce platform, connecting millions of consumers to a vast marketplace with a strong focus on fashion. They have also built a broader digital ecosystem that includes services for last-mile delivery, instant grocery shopping, and online payments.

Valuation$17B
HeadquartersIstanbul, Istanbul, Turkey
Year Founded2009
FoundersDemet Suzan Mutlu
Funding Amount$1.9B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusPrivate Equity
Top InvestorsTiger Global Management, General Atlantic, Kleiner Perkins, ADQ, Alibaba Group

Gopuff runs a digital delivery service that brings daily essentials to customers' doors within minutes. They operate a network of micro-fulfillment centers stocked with everything from snacks and drinks to cleaning supplies, allowing for rapid order fulfillment.

Valuation$15B (Joined October 2020)
HeadquartersPhiladelphia, Pennsylvania, United States
Year Founded2013
FoundersRafael Ilishayev, Yakir Gola
Funding Amount$3.4B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusVenture Round
Top InvestorsValor Equity Partners, Fidelity, Accel, Adage Capital Management, Headline

Faire has built an online wholesale marketplace that connects independent retailers with a curated selection of brands. Their platform simplifies how local shops discover and stock their stores with unique products from around the world.

Valuation$13B (Joined October 2019)
HeadquartersSan Francisco, California, United States
Year Founded2017
FoundersDaniele Perito, Jeffrey Kolovson, Marcelo Cortes, Max Rhodes
Funding Amount$1.7B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusCorporate Round
Top InvestorsNorwest, Lightspeed Venture Partners, Khosla Ventures, Sequoia Capital, Wellington Management

Whatnot built a livestream shopping platform for buying and selling goods, particularly collectibles. They are known for their live auction format which allows sellers to showcase products to a community of buyers in real time.

Valuation$12B (Joined September 2021)
HeadquartersSan Francisco, California, United States
Year Founded2019
FoundersGrant LaFontaine, Logan Head
Funding Amount$974.7M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries F
Top InvestorsAndreessen Horowitz, Y Combinator, Sequoia Capital, Bond, Lightspeed Venture Partners

Xingsheng Youxuan runs a community e-commerce platform for groceries and other household goods. They are known for a group-buying model that lets neighbors consolidate orders for lower prices and convenient pickup within their community.

Valuation$12B
HeadquartersChangshahsien, Hunan, China
Year Founded2018
FoundersLihua Yue
Funding Amount$5.2B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusVenture Round
Top InvestorsPrimavera Capital Group, Tencent, Ontario Teachers' Pension Plan, HSG, Temasek Holdings

Thrasio built its business by acquiring and growing successful third-party brands on Amazon. They take over these promising e-commerce businesses and use their operational expertise to scale them into widely recognized consumer product lines.

Valuation$10B
HeadquartersWalpole, Massachusetts, United States
Year Founded2018
FoundersCarlos Cashman, Ernesto Reza, Joshua Silberstein
Funding Amount$3.4B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusVenture Round
Top InvestorsBlackRock, Advent International, Monroe Capital, UBS, JP Morgan Chase

Chehaoduo operates an online car trading platform that directly links individual sellers and buyers. Their marketplace, Guazi, is designed for consumer-to-consumer used vehicle transactions, bypassing traditional dealerships.

Valuation$10B (Joined March 2016)
HeadquartersBeijing, Beijing, China
Year Founded2015
FoundersMark Yang
Funding Amount$3.8B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusSeries E
Top InvestorsHSG, IDG Capital, Matrix Partners China, Sequoia Capital, Tencent

The Remaining 167 E-Commerce Unicorns

The ten most valuable companies get much of the attention, but they only tell part of the story. While the US, China, and India host the largest number of these startups, the e-commerce boom is happening worldwide. Some are just getting started and others are already well established. Here’s a look at the other unicorn startups shaping the industry.

Unicorn StartupCountryYear FoundedAmount RaisedValuation
THG Ingenuity logo THG IngenuityUnited Kingdom2004$1.6B$8B
Automattic logo AutomatticUnited States2005$985.9M$7.5B
Zepto logo ZeptoIndia2021$2.6B$7B
Wonder logo WonderUnited States2018$2.5B$7B
Snapdeal logo SnapdealIndia2005$1.8B$7B
Meicai logo MeicaiChina2014$1.5B$7B
Mollie logo MollieThe Netherlands2004$928M$6.5B
Vuori logo VuoriUnited States2013$1.3B$6B
Lenskart logo LenskartIndia2008$1.8B$6B
Back Market logo Back MarketFrance2014$1B$6B
Vinted logo VintedUnited Kingdom2008$984.7M$5.4B
Rappi logo RappiColombia2015$2.6B$5.25B
iFood logo iFoodBrazil2011$2.1B$5B
SSENSE logo SSENSECanada2003$40M$4.15B
Weee! logo Weee!United States2015$862.8M$4.1B
Rokt logo RoktUnited States2012$822M$4B
StockX logo StockXUnited States2015$690M$4B
Farmers Business Network logo Farmers Business NetworkUnited States2014$967.9M$4B
Meesho logo MeeshoIndia2015$1.7B$4B
Goat Group logo Goat GroupUnited States2011$492.6M$4B
GrubMarket logo GrubMarketUnited States2014$549.1M$4B
Mirakl logo MiraklFrance2011$1.1B$4B
Houzz logo HouzzUnited States2009$613.6M$4B
Chargebee logo ChargebeeUnited States2011$468.2M$4B
Yunwang Wandian logo Yunwang WandianChina2020CN¥6B$4B
CARS24 logo CARS24India2015$1.3B$3.3B
Nuvemshop logo NuvemshopBrazil2010$628.4M$3.1B
MUSINSA logo MUSINSASouth Korea2001$508.1M$3B
FlixBus logo FlixBusGermany2011$1.2B$3B
ManoMano logo ManoManoFrance2013$705.5M$3B
Karrot Market logo Karrot MarketSouth Korea2015$235M$3B
KK Group logo KK GroupChina2014$612.1M$3B
Tridge logo TridgeSouth Korea2015$113.8M$3B
Infra.Market logo Infra.MarketIndia2016$980.8M$3B
Fetch logo FetchUnited States2013$691.8M$3B
Paytm Mall logo Paytm MallIndia2010$795M$3B
Hive Box logo Hive BoxChina2015$1.1B$3B
Moglix logo MoglixSingapore2015$472.2M$3B
Souche logo SoucheChina2012$1.2B$3B
VANCL logo VANCLChina2007$522M$3B
Wanda E-Commerce logo Wanda E-CommerceChina2014CN¥6B$3B
Kavak logo KavakMexico2016$2.9B$2.2B
commercetools logo commercetoolsGermany2006$308.1M$2B
GetYourGuide logo GetYourGuideGermany2009$1.1B$2B
Vestiaire Collective logo Vestiaire CollectiveFrance2009$722.3M$2B
Wayflyer logo WayflyerIreland2019$1.9B$2B
Spinny logo SpinnyIndia2015$683.5M$2B
Stord logo StordUnited States2015$525M$2B
BlinkRx logo BlinkRxUnited States2014$315M$2B
NMI logo NMIUnited States2001$620M$2B
Harry's logo Harry'sUnited States2013$907.4M$2B
Trax logo TraxSingapore2010$1.1B$2B
Gousto logo GoustoUnited Kingdom2012$675.7M$2B
Kajabi logo KajabiUnited States2009$550M$2B
fabric logo fabricUnited States2016$293.5M$2B
Recharge logo RechargeUnited States2014$277M$2B
Razor Group logo Razor GroupGermany2020$1.1B$2B
Salsify logo SalsifyUnited States2012$452.6M$2B
SpreeAI logo SpreeAIUnited States2023$15M$2B
Olist logo OlistBrazil2015$322.5M$2B
Market Kurly logo Market KurlySouth Korea2015₩1018.5B$2B
Kushki logo KushkiEcuador2017$194M$2B
Locus Robotics logo Locus RoboticsUnited States2014$416M$2B
Maropost logo MaropostCanada2011$10M$2B
Uzum logo UzumUzbekistan2022$184M$2B
XINGYUN GROUP logo XINGYUN GROUPChina2015$949.5M$2B
Udaan logo UdaanIndia2016$2.1B$2B
Clearco logo ClearcoCanada2015$858.6M$2B
Farfetch China logo Farfetch ChinaChina2020$500M$2B
Xpressbees logo XpressbeesIndia2015$622.3M$2B
Taobao Movie logo Taobao MovieChina2014CN¥1.7B$2B
Huimin logo HuiminChina2013$516.9M$2B
Clip logo ClipMexico2012$553.7M$2B
Carsome logo CarsomeMalaysia2015$643.7M$2B
Misfits Market logo Misfits MarketUnited States2018$526.5M$2B
Extend, Inc. logo Extend, Inc.United States2019$320.4M$2B
DealShare logo DealShareIndia2018$390.3M$2B
Fabric logo FabricUnited States2015$336M$2B
Ankorstore logo AnkorstoreFrance2019$365M$2B
ElasticRun logo ElasticRunIndia2016$434.8M$2B
Saks.com logo Saks.comUnited States2021$965M$2B
Flash Express logo Flash ExpressThailand2017$781M$2B
Zhubajie logo ZhubajieChina2006$445.5M$2B
Autodoc logo AutodocGermany2008$2B
Planet Payment logo Planet PaymentIreland1985$25M$2B
Yijiupi logo YijiupiChina2014$511.4M$1.5B
Gymshark logo GymsharkUnited Kingdom2012£200M$1.45B
Coocaa logo CoocaaChina2006CN¥1.4B$1.45B
Yotpo logo YotpoUnited States2011$436M$1.4B
Deliverect logo DeliverectBelgium2018$236.8M$1.4B
Rebel Foods logo Rebel FoodsIndia2011$829.6M$1.4B
Away logo AwayUnited States2015$181M$1.4B
Route logo RouteUnited States2018$288.5M$1.4B
Veepee logo VeepeeFrance2001$1.38B
Signifyd logo SignifydUnited States2011$409M$1.34B
RIDI logo RIDISouth Korea2008$181.3M$1.33B
Motorway logo MotorwayUnited Kingdom2017$276.1M$1.33B
Linktree logo LinktreeAustralia2016$167.4M$1.3B
Purplle logo PurplleIndia2012$476.1M$1.3B
Kuaikan Manhua logo Kuaikan ManhuaChina2014$594.3M$1.25B
Unicorn StartupCountryYear FoundedAmount RaisedValuation
Flipdish logo FlipdishIreland2015$157.1M$1.25B
Shiprocket logo ShiprocketIndia2017$424.6M$1.21B
CarDekho logo CarDekhoIndia2008$501.1M$1.2B
Merama logo MeramaMexico2020$743.5M$1.2B
Carousell logo CarousellSingapore2012$375.4M$1.1B
Pharmapacks logo PharmapacksUnited States2010$472.5M$1.1B
Juanpi logo JuanpiChina2012$135.7M$1.1B
Jiuxian logo JiuxianChina2009$363.7M$1.05B
EBANX logo EBANXBrazil2012$460M$1B
Savage X Fenty logo Savage X FentyUnited States2017$310M$1B
Printful logo PrintfulUnited States2013$130M$1B
ShipBob logo ShipBobUnited States2014$330.5M$1B
Shippo logo ShippoUnited States2013$154.3M$1B
Grover logo GroverGermany2015$2.3B$1B
CommerceIQ logo CommerceIQUnited States2012$195.5M$1B
Licious logo LiciousIndia2015$489.5M$1B
FabFitFun logo FabFitFunUnited States2010$262.1M$1B
Tamara logo TamaraSaudi Arabia2020$2.4B$1B
Farcaster logo FarcasterUnited States2020$180M$1B
Bluecore logo BluecoreUnited States2013$263.2M$1B
LINE MAN Wongnai logo LINE MAN WongnaiThailand2010$375M$1B
VectorBuilder logo VectorBuilderUnited States2015CN¥410M$1B
Jumbotail logo JumbotailIndia2015$298.6M$1B
Lydia logo LydiaFrance2013$259.6M$1B
Zhuanzhuan logo ZhuanzhuanChina2015$990M$1B
GlobalBees logo GlobalBeesIndia2021$308.1M$1B
Mensa Brands logo Mensa BrandsIndia2021$293.9M$1B
Berlin Brands Group logo Berlin Brands GroupGermany2005$1B$1B
VNLIFE logo VNLIFEVietnam2007$550M$1B
Cider logo CiderHong Kong2020$140M$1B
OfferUp logo OfferUpUnited States2011$381M$1B
Droom logo DroomIndia2014$335.6M$1B
MadeiraMadeira logo MadeiraMadeiraBrazil2009$338.8M$1B
Movile logo MovileBrazil1998$588.2M$1B
Quikr logo QuikrIndia2008$424.2M$1B
TechStyle Fashion Group logo TechStyle Fashion GroupUnited States2010$336M$1B
Jollychic logo JollychicChina2012$95.8M$1B
Chrono24 logo Chrono24Germany2003$180M$1B
Huasheng Haoche logo Huasheng HaocheChina2015$450.4M$1B
Kendra Scott Design logo Kendra Scott DesignUnited States2002$1B
Patpat logo PatpatUnited States2014$720.5M$1B
Carro logo CarroSingapore2015$820.5M$1B
Red Ventures logo Red VenturesUnited States2000$250M$1B
Rohlik logo RohlikCzech Republic2014$878.1M$1B
BeiBei logo BeiBeiChina2011$224.3M$1B
Huikedu Group logo Huikedu GroupChina2010$302.2M$1B
Rothy's logo Rothy'sUnited States2012$519M$1B
Flexe logo FlexeUnited States2013$263M$1B
Picnic logo PicnicThe Netherlands2015$1.3B$1B
1mg logo 1mgIndia2015$230.8M$1B
Gelato logo GelatoNorway2007$269M$1B
Emplifi logo EmplifiUnited States2021$1B
Aijia Home Furnishing Products logo Aijia Home Furnishing ProductsChina2015CN¥1B$1B
Facily logo FacilyBrazil2018$502.4M$1B
SellerX logo SellerXGermany2020$829.9M$1B
Fintech-IT Group logo Fintech-IT GroupUkraine2017$1B
YunQuNa logo YunQuNaChina2005$256.8M$1B
Benlai logo BenlaiChina2012$348.7M$1B
REEF logo REEFUnited States2013$1.5B$1B
Mia.com logo Mia.comChina2011$231.6M$1B
Grupo Axo logo Grupo AxoMexico1994$1B
Weidian Group logo Weidian GroupChina2010$368M$1B
JD.ID logo JD.IDIndonesia2015$1B
Yidao Yongche logo Yidao YongcheChina2010$790M$1B
Womai logo WomaiChina2008$330M$1B
Lamabang logo LamabangChina2012$130M$1B
Chemao logo ChemaoChina2012$198.7M$1B
assembly logo assemblyUnited States2019$1B
POIZON logo POIZONHong Kong2015$1B

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