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100 Top Unicorns
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11 Marketing Automation Startups that Became Unicorns

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The number of successful companies in the Marketing Automation industry and worth more than $1 billion is becoming increasingly hard to ignore.

Particularly when a lot of these companies were only founded within the last 5 years or so.

That’s why we decided to put together this list of 11 Marketing Automation companies that have achieved the Unicorn status.

11 Marketing Automation Unicorns Companies

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Klaviyo

Klaviyo

Klaviyo is a powerful email platform that combines automation, marketing-based business intelligence, and lead nurturing to help grow your ecommerce.

Details of the startup:

  • Valuation:

    $9.20

    B (

    November 2020

    )

  • Country:

    United States

  • City:

    Boston

  • Started in:

    2012

  • Founders:

    Andrew Bialecki, Ed Hallen

  • Industries:

    Advertising, Analytics, E-Commerce, Marketing, Marketing Automation, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $678.50M

  • Number of funding rounds:

    5

  • Number of investors:

    15

here

Attentive

Attentive

Attentive is a mobile messaging platform that provides marketing automation, social media engagement, and ecommerce solutions for innovative organizations.

Details of the startup:

  • Valuation:

    $5.99

    B (

    September 2020

    )

  • Country:

    United States

  • City:

    Hoboken

  • Started in:

    2016

  • Founders:

    Andrew Jones, Brian Long, Ethan Lo

  • Industries:

    Marketing Automation, Messaging, Mobile, Personalization, SaaS

  • Number of employees:

    500-1,000

  • Funding Amount:

    $864.52M

  • Number of funding rounds:

    7

  • Number of investors:

    19

here

Workato

Workato

Workato is your enterprise automation platform for automating business processes, creating workflows, and connecting your business applications.

Details of the startup:

  • Valuation:

    $5.70

    B (

    January 2021

    )

  • Country:

    United States

  • City:

    Mountain View

  • Started in:

    2013

  • Founders:

    Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella

  • Industries:

    Cloud Computing, Data Integration, Marketing Automation, SaaS, Sales Automation

  • Number of employees:

    500-1,000

  • Funding Amount:

    $415.00M

  • Number of funding rounds:

    5

  • Number of investors:

    12

here

Seismic

Seismic

Seismic is a software platform that empowers companies to build better marketing campaigns and scale their sales and marketing operations, faster.

Details of the startup:

  • Valuation:

    $3.00

    B (

    December 2018

    )

  • Country:

    United States

  • City:

    San Diego

  • Started in:

    2010

  • Founders:

    Douglas Winter, Ed Calnan, Fred Xie, Marc Romano, Nasser Barghouti

  • Industries:

    Analytics, Enterprise Software, Machine Learning, Marketing Automation, Sales Automation

  • Number of employees:

    500-1,000

  • Funding Amount:

    $2,900.94M

  • Number of funding rounds:

    6

  • Number of investors:

    8

here

ActiveCampaign

ActiveCampaign

ActiveCampaign is the go-to email marketing solution for businesses all over the world, helping them send better emails, nurture leads ,and automate their sales pipeline .

Details of the startup:

  • Valuation:

    $3.00

    B (

    April 2021

    )

  • Country:

    United States

  • City:

    Chicago

  • Started in:

    2003

  • Founders:

    Jason F. VandeBoom

  • Industries:

    Apps, Email Marketing, Marketing Automation, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $360.00M

  • Number of funding rounds:

    3

  • Number of investors:

    4

here

Iterable

Iterable

Iterable provides a marketing automation platform designed to optimize and measure every customer interaction.

Details of the startup:

  • Valuation:

    $2.00

    B (

    June 2021

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2013

  • Founders:

    Andrew Boni, Justin Zhu

  • Industries:

    CRM, Digital Marketing, Email Marketing, Enterprise Software, Marketing, Marketing Automation, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $342.40M

  • Number of funding rounds:

    7

  • Number of investors:

    19

here

Rokt

Rokt

Rokt is an ecommerce marketing technology that gives customers a personalized and relevant experience while buying online.

Details of the startup:

  • Valuation:

    $1.95

    B (

    December 2021

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2012

  • Founders:

    Ben Voltz, Bruce Buchanan, Justin Viles

  • Industries:

    B2B, Big Data, Data Integration, E-Commerce, Marketing Automation

  • Number of employees:

    250-500

  • Funding Amount:

    $488.50M

  • Number of funding rounds:

    6

  • Number of investors:

    11

here

Intercom

Intercom

Intercom is a customer engagement platform that helps you build better relationships with your target audience.

Details of the startup:

  • Valuation:

    $1.28

    B (

    March 2018

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2011

  • Founders:

    Ciaran Lee, David Barrett, Des Traynor

  • Industries:

    Apps, CRM, Customer Service, Marketing Automation, Messaging, SaaS, Sales Automation, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $350.71M

  • Number of funding rounds:

    10

  • Number of investors:

    35

here

G2

G2

G2 operates a software marketplace for business organizations to research, buy, and manage their software and services.

Details of the startup:

  • Valuation:

    $1.10

    B (

    June 2021

    )

  • Country:

    United States

  • City:

    Chicago

  • Started in:

    2012

  • Founders:

    Godard Abel, Mark Myers, Matt Gorniak, Mike Wheeler, Tim Handorf

  • Industries:

    B2B, Business Intelligence, CRM, Marketing Automation, Marketplace, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $265.07M

  • Number of funding rounds:

    7

  • Number of investors:

    22

here

Bluecore

Bluecore

Bluecore leverages predictive intelligence to connect shoppers to items, content, and offers regardless of their location.

Details of the startup:

  • Valuation:

    $1.00

    B (

    August 2021

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2013

  • Founders:

    Fayez Mohamood, Mahmoud Arram, Max Bennett

  • Industries:

    Advertising, Analytics, E-Commerce, Marketing Automation, SaaS

  • Number of employees:

    250-500

  • Funding Amount:

    $729.22M

  • Number of funding rounds:

    7

  • Number of investors:

    11

here

TERMINUS Technology

TERMINUS Technology

Terminus is a marketing platform used to target companies, engage decision-makers on their terms, and accelerate pipeline velocity.

Details of the startup:

  • Valuation:

    $1.00

    B (

    October 2018

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2015

  • Founders:

    David Cummings, Eric Spett, Eric Vass, Sangram Vajre

  • Industries:

    Advertising Platforms, B2B, Digital Marketing, Marketing Automation, SaaS

  • Number of employees:

    100-250

  • Funding Amount:

    $629.58M

  • Number of funding rounds:

    7

  • Number of investors:

    16

here
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