The marketing automation industry contains 12 unicorn companies. At the top of the list is Attentive, a mobile messaging platform with a $7 billion valuation.
The list also includes companies like Maropost, which achieved a $2 billion valuation with no publicly listed investors.
Below is the full list of 12 Marketing Automation unicorn startups at this time.
Top 10 Most Valuable Marketing Automation Unicorns
Tool
Fundraising OS
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Sheet
2,189 Accelerators & Incubators
Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Sheet
1,600+ Unicorns
Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50Sheet
250 BioTech & Health Investors
List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Sheet
250 AI Investors
List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Sheet
250 Fintech Investors
List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Attentive offers a personalized mobile messaging platform for businesses to run their SMS and email marketing. Their AI-driven tools help brands engage customers and drive revenue through highly targeted communication.
| Valuation | $7B (Joined September 2020) |
| Headquarters | Hoboken, New Jersey, United States |
| Year Founded | 2016 |
| Founders | Andrew Jones, Brian Long, Ethan Lo |
| Funding Amount | $863M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series E |
| Top Investors | Sequoia Capital, Sapphire Ventures, Wellington Management, IVP, Base10 Partners |
Workato has created an enterprise automation platform to integrate applications and orchestrate workflows. They are known for a low-code approach that allows business and IT teams to connect data and automate processes across the organization.
| Valuation | $6B (Joined January 2021) |
| Headquarters | Mountain View, California, United States |
| Year Founded | 2013 |
| Founders | Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella |
| Funding Amount | $415M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Insight Partners, Salesforce Ventures, Digital Industry Singapore, Norwest, Battery Ventures |
Rokt provides e-commerce technology that helps brands present highly relevant offers to customers at the moment of purchase. Their platform uses this transaction moment to help businesses drive more revenue and acquire new customers directly from the confirmation page.
| Valuation | $4B (Joined December 2021) |
| Headquarters | New York, New York, United States |
| Year Founded | 2012 |
| Founders | Ben Voltz, Bruce Buchanan, Justin Viles |
| Funding Amount | $822M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Pavilion Capital, Tiger Global Management, Square Peg Capital, Wellington Management, Five V Capital |
Seismic builds an AI-powered enablement platform that helps go-to-market teams improve performance and drive growth. Their software provides sales and marketing organizations with tools for content management, team coaching, and buyer engagement.
| Valuation | $3B (Joined December 2018) |
| Headquarters | San Diego, California, United States |
| Year Founded | 2010 |
| Founders | Ed Calnan, Fred Xie, J. Douglas Winter, Marc Romano, Nasser Barghouti |
| Funding Amount | $446.5M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series G |
| Top Investors | General Atlantic, T. Rowe Price, JMI Equity, Lightspeed Venture Partners, Permira |
ActiveCampaign builds a customer experience automation platform that gives businesses access to email marketing, marketing automation, and CRM tools. They are known for powerful, pre-built automations that help companies personalize engagement across the entire customer journey.
| Valuation | $3B (Joined April 2021) |
| Headquarters | Chicago, Illinois, United States |
| Year Founded | 2003 |
| Founders | Jason VandeBoom |
| Funding Amount | $360M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series C |
| Top Investors | Susquehanna Growth Equity, Tiger Global Management, Dragoneer Investment Group, Silversmith Capital Partners |
Bloomreach develops a cloud-based platform that unifies customer and product data to power personalized e-commerce experiences. Their software helps businesses tailor every customer interaction, from marketing campaigns to on-site search, to drive engagement and revenue.
| Valuation | $2.2B (Joined February 2022) |
| Headquarters | Mountain View, California, United States |
| Year Founded | 2009 |
| Founders | Ashutosh Garg, Raj De Datta, Tjeerd Brenninkmeijer |
| Funding Amount | $452M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series F |
| Top Investors | Sixth Street, Bain Capital Ventures, New Enterprise Associates, Battery Ventures, Lightspeed Venture Partners |
Maropost develops a unified commerce platform that integrates marketing automation, e-commerce, and help desk functionalities. Their software is designed to give businesses a single, comprehensive view of the entire customer experience.
| Valuation | $2B |
| Headquarters | Toronto, Ontario, Canada |
| Year Founded | 2011 |
| Founders | Ross Andrew Paquette |
| Funding Amount | $10M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | — |
| Top Investors | — |
Intercom builds an AI-native customer service platform that unifies customer data and conversations into a single workspace. Their system combines a powerful AI bot with a multichannel inbox, helping support teams deliver faster and more efficient customer service.
| Valuation | $1.28B (Joined March 2018) |
| Headquarters | San Francisco, California, United States |
| Year Founded | 2011 |
| Founders | Ciaran Lee, David Barrett, Des Traynor, Eoghan McCabe |
| Funding Amount | $240.8M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Index Ventures, Kleiner Perkins, ICONIQ Growth, 500 Global, Bessemer Venture Partners |
Swiftly created a retail technology platform that allows brick and mortar stores to establish their own digital media and advertising channels. They also operate a marketplace that connects consumer brands directly with these retailers, enabling data-driven campaigns with measurable ROI.
| Valuation | $1.2B (Joined September 2022) |
| Headquarters | Seattle, Washington, United States |
| Year Founded | 2018 |
| Founders | Daniel Kim, Henry Kim, Karen Ho, Sean Turner |
| Funding Amount | $215.6M |
| Company Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Gaingels, First Star Ventures, PROOF, Sand Hill Angels, Liquid 2 Ventures |
G2 operates a software marketplace that helps businesses research, buy, and manage their technology. They are known for their extensive library of verified user reviews that help companies make better purchasing decisions.
| Valuation | $1.1B (Joined June 2021) |
| Headquarters | Chicago, Illinois, United States |
| Year Founded | 2012 |
| Founders | Godard Abel, Mark Myers, Matt Gorniak, Mike Wheeler, Tim Handorf |
| Funding Amount | $257.6M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Accel, Salesforce Ventures, Flex Capital, Emergence Capital, IVP |
The Remaining 2 Marketing Automation Unicorns
The ten most valuable companies are just part of the picture. Founders in both the United States and the United Kingdom are building billion-dollar businesses that are just as important.
Together they have raised nearly half a billion dollars to get here. Here’s a look at the other unicorn startups shaping the future of marketing automation.