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Marketing Automation Unicorns

Top 7 Marketing Automation Unicorn Startups in 2021

Startups are hard and becoming a unicorn startup is even harder, but here is a list of 7 marketing automation companies that have achieved the unicorn status.

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Once a company crosses the USD 1 billion mark, it becomes part of a rare and exclusive club: The Unicorn Club.

This next list contains 7 companies in the marketing automation space that have achieved a valuation of more than $1 billion dollars; or in other words, have reached a so-called “Unicorn” status.

Top 7 Marketing Automation Unicorn Startups

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ActiveCampaign

ActiveCampaign

ActiveCampaign is the go-to email marketing solution for businesses all over the world, helping them send better emails, nurture leads ,and automate their sales pipeline .

Details of the startup:

  • Valuation:

    $3.00

    B (

    April 2021

    )

  • Country:

    United States

  • City:

    Chicago

  • Started in:

    2003

  • Founders:

    Jason F. VandeBoom

  • Industries:

    Apps, Email Marketing, Marketing Automation, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $360,000,000

  • Number of funding rounds:

    3

  • Number of investors:

    4

here

Attentive

Attentive

Attentive is a mobile messaging platform that provides marketing automation, social media engagement, and ecommerce solutions for innovative organizations.

Details of the startup:

  • Valuation:

    $2.20

    B (

    September 2020

    )

  • Country:

    United States

  • City:

    New York

  • Started in:

    2016

  • Founders:

    Andrew Jones, Brian Long, Ethan Lo

  • Industries:

    Advertising, Marketing, Marketing Automation, Messaging, Mobile, Personalization, SaaS, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $863,000,000

  • Number of funding rounds:

    7

  • Number of investors:

    19

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Clari

Clari

Clari provides a real-time, cloud-based platform that provides revenue operations teams with the information they need to execute at warp speed.

Details of the startup:

  • Valuation:

    $1.60

    B (

    March 2021

    )

  • Country:

    United States

  • City:

    Sunnyvale

  • Started in:

    2012

  • Founders:

    Andy Byrne, Venkat Rangan

  • Industries:

    Analytics, Artificial Intelligence, CRM, Machine Learning, Marketing Automation, Predictive Analytics, Productivity Tools, Sales, Software

  • Number of employees:

    250-500

  • Funding Amount:

    $271,000,000

  • Number of funding rounds:

    5

  • Number of investors:

    10

here

Intercom

Intercom

Intercom is a customer engagement platform that helps you build better relationships with your target audience.

Details of the startup:

  • Valuation:

    $1.28

    B (

    March 2018

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2011

  • Founders:

    Ciaran Lee, David Barrett, Des Traynor, Eoghan McCabe

  • Industries:

    Apps, CRM, Customer Service, Marketing Automation, Messaging, SaaS, Sales Automation, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $291,820,000

  • Number of funding rounds:

    9

  • Number of investors:

    34

here

Klaviyo

Klaviyo

Klaviyo is a powerful email platform that combines automation, marketing-based business intelligence, and lead nurturing to help grow your ecommerce.

Details of the startup:

  • Valuation:

    $4.15

    B (

    November 2020

    )

  • Country:

    United States

  • City:

    Boston

  • Started in:

    2012

  • Founders:

    Andrew Bialecki, Ed Hallen

  • Industries:

    Advertising, E-Commerce, Marketing, Marketing Automation, Software

  • Number of employees:

    500-1,000

  • Funding Amount:

    $678,500,000

  • Number of funding rounds:

    5

  • Number of investors:

    15

here

Seismic

Seismic

Seismic is a software platform that empowers companies to build better marketing campaigns and scale their sales and marketing operations, faster.

Details of the startup:

  • Valuation:

    $1.60

    B (

    December 2018

    )

  • Country:

    United States

  • City:

    San Diego

  • Started in:

    2010

  • Founders:

    Douglas Winter, Ed Calnan, Fred Xie, Marc Romano, Nasser Barghouti

  • Industries:

    Analytics, Enterprise Software, Machine Learning, Marketing Automation, Sales Automation

  • Number of employees:

    500-1,000

  • Funding Amount:

    $256,500,000

  • Number of funding rounds:

    5

  • Number of investors:

    8

here

Workato

Workato

Workato is your enterprise automation platform for automating business processes, creating workflows, and connecting your business applications.

Details of the startup:

  • Valuation:

    $1.70

    B (

    January 2021

    )

  • Country:

    United States

  • City:

    Mountain View

  • Started in:

    2013

  • Founders:

    Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella

  • Industries:

    Cloud Computing, Data Integration, Marketing Automation, SaaS, Sales Automation

  • Number of employees:

    250-500

  • Funding Amount:

    $215,000,000

  • Number of funding rounds:

    4

  • Number of investors:

    11

here
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