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Top 13 Marketing Automation Unicorn Companies in 2023

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Have you ever wondered which private companies in the Marketing Automation industry have the highest valuations?

You’re not alone.

There are lots of unicorn companies in this space, and it can be difficult to keep track of them all.

We've decided to take a deep dive and put together a list containing 13 Marketing Automation unicorn startups, from highest to lowest valuation.

13 Marketing Automation Unicorns Companies

Accelerators & Incubators List
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2,658 Accelerators & Incubators

Information about the industries, stages and countries they generally invest in.

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Complete Unicorns List
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1,016 Unicorns

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

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Complete Unicorns List
Sheet
1,016 Unicorns

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

Get the Sheet for $50

1) Klaviyo

Klaviyo

Klaviyo is a powerful email platform that combines automation, marketing-based business intelligence, and lead nurturing to help grow your ecommerce.

Details of the startup:

  • Valuation: $9.20B (November 2020)
  • Country: United States
  • State: Massachusetts
  • City: Boston
  • Started in: 2012
  • Founders: Andrew Bialecki, Ed Hallen
  • Number of employees: 500-1,000
  • Funding: $678.50M
  • Funding rounds: 5
  • Number of investors: 15

You can find their website here.

2) Attentive

Attentive

Attentive is a mobile messaging platform that provides marketing automation, social media engagement, and ecommerce solutions for innovative organizations.

Details of the startup:

  • Valuation: $5.99B (September 2020)
  • Country: United States
  • State: New Jersey
  • City: Hoboken
  • Started in: 2016
  • Founders: Andrew Jones, Brian Long, Ethan Lo
  • Number of employees: 500-1,000
  • Funding: $864.52M
  • Funding rounds: 7
  • Number of investors: 19

You can find their website here.

3) Workato

Workato

Workato is your enterprise automation platform for automating business processes, creating workflows, and connecting your business applications.

Details of the startup:

  • Valuation: $5.70B (January 2021)
  • Country: United States
  • State: California
  • City: Mountain View
  • Started in: 2013
  • Founders: Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella
  • Number of employees: 500-1,000
  • Funding: $415.00M
  • Funding rounds: 5
  • Number of investors: 12

You can find their website here.

4) Seismic

Seismic

Seismic is a software platform that empowers companies to build better marketing campaigns and scale their sales and marketing operations, faster.

Details of the startup:

  • Valuation: $3.00B (December 2018)
  • Country: United States
  • State: California
  • City: San Diego
  • Started in: 2010
  • Founders: Douglas Winter, Ed Calnan, Fred Xie, Marc Romano, Nasser Barghouti
  • Number of employees: 500-1,000
  • Funding: $2,900.94M
  • Funding rounds: 6
  • Number of investors: 8

You can find their website here.

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5) ActiveCampaign

ActiveCampaign

ActiveCampaign is the go-to email marketing solution for businesses all over the world, helping them send better emails, nurture leads ,and automate their sales pipeline .

Details of the startup:

  • Valuation: $3.00B (April 2021)
  • Country: United States
  • State: Illinois
  • City: Chicago
  • Started in: 2003
  • Founders: Jason F. VandeBoom
  • Number of employees: 500-1,000
  • Funding: $360.00M
  • Funding rounds: 3
  • Number of investors: 4

You can find their website here.

6) Rokt

Rokt

Rokt is an ecommerce marketing technology that gives customers a personalized and relevant experience while buying online.

Details of the startup:

  • Valuation: $2.40B (December 2021)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2012
  • Founders: Ben Voltz, Bruce Buchanan, Justin Viles
  • Number of employees: 250-500
  • Funding: $488.50M
  • Funding rounds: 6
  • Number of investors: 11

You can find their website here.

7) BloomReach

BloomReach

Bloomreach is a cloud-based software developer that connects customer and product data to personalise all customer touch-points.

Details of the startup:

  • Valuation: $2.20B (February 2022)
  • Country: United States
  • State: California
  • City: Mountain View
  • Started in: 2009
  • Founders: Ashutosh Garg, Raj De Datta, Tjeerd Brenninkmeijer
  • Number of employees: 501-1000
  • Funding: $452.00M
  • Funding rounds: 7
  • Number of investors: 10

You can find their website here.

8) Iterable

Iterable

Iterable provides a marketing automation platform designed to optimize and measure every customer interaction.

Details of the startup:

  • Valuation: $2.00B (June 2021)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2013
  • Founders: Andrew Boni, Justin Zhu
  • Number of employees: 500-1,000
  • Funding: $342.40M
  • Funding rounds: 7
  • Number of investors: 19

You can find their website here.

9) Intercom

Intercom

Intercom is a customer engagement platform that helps you build better relationships with your target audience.

Details of the startup:

  • Valuation: $1.28B (March 2018)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2011
  • Founders: Ciaran Lee, David Barrett, Des Traynor
  • Number of employees: 500-1,000
  • Funding: $350.71M
  • Funding rounds: 10
  • Number of investors: 35

You can find their website here.

10) G2

G2

G2 operates a software marketplace for business organizations to research, buy, and manage their software and services.

Details of the startup:

  • Valuation: $1.10B (June 2021)
  • Country: United States
  • State: Illinois
  • City: Chicago
  • Started in: 2012
  • Founders: Godard Abel, Mark Myers, Matt Gorniak, Mike Wheeler, Tim Handorf
  • Number of employees: 500-1,000
  • Funding: $265.07M
  • Funding rounds: 7
  • Number of investors: 22

You can find their website here.

11) Beamery

Beamery

Beamery is a platform for talent acquisition, engagement, and retention that manages the sourcing, hiring, and retention of people.

Details of the startup:

  • Valuation: $1.00B (December 2022)
  • Country: United Kingdom
  • State: England
  • City: London
  • Started in: 2014
  • Founders: Abakar Saidov, Michael Paterson, Sultan Murad Saidov
  • Number of employees: 251-500
  • Funding: $223.00M
  • Funding rounds: 6
  • Number of investors: 14

You can find their website here.

12) TERMINUS Technology

TERMINUS Technology

Terminus is a marketing platform used to target companies, engage decision-makers on their terms, and accelerate pipeline velocity.

Details of the startup:

  • Valuation: $1.00B (October 2018)
  • Country: China
  • State: Beijing
  • City: Beijing
  • Started in: 2015
  • Founders: David Cummings, Eric Spett, Eric Vass, Sangram Vajre
  • Number of employees: 100-250
  • Funding: $629.58M
  • Funding rounds: 7
  • Number of investors: 16

You can find their website here.

13) Bluecore

Bluecore

Bluecore leverages predictive intelligence to connect shoppers to items, content, and offers regardless of their location.

Details of the startup:

  • Valuation: $1.00B (August 2021)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2013
  • Founders: Fayez Mohamood, Mahmoud Arram, Max Bennett
  • Number of employees: 250-500
  • Funding: $729.22M
  • Funding rounds: 7
  • Number of investors: 11

You can find their website here.

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