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The Full List of 12 Marketing Automation Unicorn Startups (2026)

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The marketing automation industry contains 12 unicorn companies. At the top of the list is Attentive, a mobile messaging platform with a $7 billion valuation.

The list also includes companies like Maropost, which achieved a $2 billion valuation with no publicly listed investors.

Below is the full list of 12 Marketing Automation unicorn startups at this time.

Top 10 Most Valuable Marketing Automation Unicorns

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Attentive offers a personalized mobile messaging platform for businesses to run their SMS and email marketing. Their AI-driven tools help brands engage customers and drive revenue through highly targeted communication.

Valuation$7B (Joined September 2020)
HeadquartersHoboken, New Jersey, United States
Year Founded2016
FoundersAndrew Jones, Brian Long, Ethan Lo
Funding Amount$863M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries E
Top InvestorsSequoia Capital, Sapphire Ventures, Wellington Management, IVP, Base10 Partners

Workato has created an enterprise automation platform to integrate applications and orchestrate workflows. They are known for a low-code approach that allows business and IT teams to connect data and automate processes across the organization.

Valuation$6B (Joined January 2021)
HeadquartersMountain View, California, United States
Year Founded2013
FoundersAlexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella
Funding Amount$415M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries E
Top InvestorsInsight Partners, Salesforce Ventures, Digital Industry Singapore, Norwest, Battery Ventures

Rokt provides e-commerce technology that helps brands present highly relevant offers to customers at the moment of purchase. Their platform uses this transaction moment to help businesses drive more revenue and acquire new customers directly from the confirmation page.

Valuation$4B (Joined December 2021)
HeadquartersNew York, New York, United States
Year Founded2012
FoundersBen Voltz, Bruce Buchanan, Justin Viles
Funding Amount$822M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries E
Top InvestorsPavilion Capital, Tiger Global Management, Square Peg Capital, Wellington Management, Five V Capital

Seismic builds an AI-powered enablement platform that helps go-to-market teams improve performance and drive growth. Their software provides sales and marketing organizations with tools for content management, team coaching, and buyer engagement.

Valuation$3B (Joined December 2018)
HeadquartersSan Diego, California, United States
Year Founded2010
FoundersEd Calnan, Fred Xie, J. Douglas Winter, Marc Romano, Nasser Barghouti
Funding Amount$446.5M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries G
Top InvestorsGeneral Atlantic, T. Rowe Price, JMI Equity, Lightspeed Venture Partners, Permira

ActiveCampaign builds a customer experience automation platform that gives businesses access to email marketing, marketing automation, and CRM tools. They are known for powerful, pre-built automations that help companies personalize engagement across the entire customer journey.

Valuation$3B (Joined April 2021)
HeadquartersChicago, Illinois, United States
Year Founded2003
FoundersJason VandeBoom
Funding Amount$360M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries C
Top InvestorsSusquehanna Growth Equity, Tiger Global Management, Dragoneer Investment Group, Silversmith Capital Partners

Bloomreach develops a cloud-based platform that unifies customer and product data to power personalized e-commerce experiences. Their software helps businesses tailor every customer interaction, from marketing campaigns to on-site search, to drive engagement and revenue.

Valuation$2.2B (Joined February 2022)
HeadquartersMountain View, California, United States
Year Founded2009
FoundersAshutosh Garg, Raj De Datta, Tjeerd Brenninkmeijer
Funding Amount$452M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries F
Top InvestorsSixth Street, Bain Capital Ventures, New Enterprise Associates, Battery Ventures, Lightspeed Venture Partners

Maropost develops a unified commerce platform that integrates marketing automation, e-commerce, and help desk functionalities. Their software is designed to give businesses a single, comprehensive view of the entire customer experience.

Valuation$2B
HeadquartersToronto, Ontario, Canada
Year Founded2011
FoundersRoss Andrew Paquette
Funding Amount$10M
Company SizeLarge Team (251-1,000)
Last Funding Status
Top Investors

Intercom builds an AI-native customer service platform that unifies customer data and conversations into a single workspace. Their system combines a powerful AI bot with a multichannel inbox, helping support teams deliver faster and more efficient customer service.

Valuation$1.28B (Joined March 2018)
HeadquartersSan Francisco, California, United States
Year Founded2011
FoundersCiaran Lee, David Barrett, Des Traynor, Eoghan McCabe
Funding Amount$240.8M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries D
Top InvestorsIndex Ventures, Kleiner Perkins, ICONIQ Growth, 500 Global, Bessemer Venture Partners

Swiftly created a retail technology platform that allows brick and mortar stores to establish their own digital media and advertising channels. They also operate a marketplace that connects consumer brands directly with these retailers, enabling data-driven campaigns with measurable ROI.

Valuation$1.2B (Joined September 2022)
HeadquartersSeattle, Washington, United States
Year Founded2018
FoundersDaniel Kim, Henry Kim, Karen Ho, Sean Turner
Funding Amount$215.6M
Company SizeMid-Size Team (51-250)
Last Funding StatusSeries C
Top InvestorsGaingels, First Star Ventures, PROOF, Sand Hill Angels, Liquid 2 Ventures

G2 operates a software marketplace that helps businesses research, buy, and manage their technology. They are known for their extensive library of verified user reviews that help companies make better purchasing decisions.

Valuation$1.1B (Joined June 2021)
HeadquartersChicago, Illinois, United States
Year Founded2012
FoundersGodard Abel, Mark Myers, Matt Gorniak, Mike Wheeler, Tim Handorf
Funding Amount$257.6M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries D
Top InvestorsAccel, Salesforce Ventures, Flex Capital, Emergence Capital, IVP

The Remaining 2 Marketing Automation Unicorns

The ten most valuable companies are just part of the picture. Founders in both the United States and the United Kingdom are building billion-dollar businesses that are just as important.

Together they have raised nearly half a billion dollars to get here. Here’s a look at the other unicorn startups shaping the future of marketing automation.

Unicorn StartupCountryYear FoundedAmount RaisedValuation
Beamery logo BeameryUnited Kingdom2014$223M$1B
Bluecore logo BluecoreUnited States2013$263.2M$1B

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