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The email marketing sector remains a competitive field, attracting companies from across the globe. These businesses focus on everything from automation and data management to personalization.
Leading the pack is Sitecore, a customer experience company that has raised $1.2 billion. Other notable companies include ActiveCampaign and Cordial, which have also secured massive funding to improve their marketing platforms.
Below is our list of 17 Email Marketing startups worth keeping an eye on.
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Cordial builds a marketing and data platform designed to help brands send personalized messages across various channels like email and mobile. Their platform unifies customer data from any source, allowing marketing teams to create highly relevant, real-time experiences.
Sitecore builds a comprehensive digital experience platform that unifies content, commerce, and customer data. Their suite of tools empowers marketing teams to create personalized, multichannel campaigns and manage the end-to-end customer lifecycle.
MessageGears provides a customer engagement platform that connects directly to a company's own data warehouse. This warehouse-native approach helps enterprise brands send personalized marketing campaigns to millions of customers without moving or syncing data.
ActiveCampaign builds a customer experience automation platform that integrates email marketing with sales and CRM tools. Their software helps businesses automate personalized communication across the entire customer lifecycle, from initial contact to ongoing support.
Dynamic Yield has built an experience optimization platform for companies to personalize, test, and synchronize digital customer interactions. Their technology uses AI and predictive analytics to help businesses deliver tailored experiences across web, mobile apps, and email.
Levitate develops a relationship marketing platform that helps small businesses maintain personal connections with their clients. The platform uses AI to help users send personal emails, manage contacts, and remember key details that nurture those relationships.
NextRoll builds marketing technology designed to help businesses grow through AI-powered advertising. Their AdRoll platform specializes in ad retargeting and account-based marketing to drive revenue.
Ortto builds a unified platform that brings together customer data, marketing automation, and business analytics. Their tools help e-commerce companies understand the entire customer journey and deliver personalized marketing through email and SMS.
SALESmanago builds an AI-driven commerce growth platform that unifies customer data, marketing automation, and analytics for online businesses. The system is designed to help e-commerce companies execute omnichannel campaigns and gain deeper insights into customer behavior.
The top ten are just a small slice of the companies building great email tools. A lot of them are focused on marketing and analytics, raising tens of millions in funding along the way.
Some of these startups are newer, while others have been in business for more than a decade. Here’s a look at the other companies that are helping to shape the field.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| Marketing | 2018 | $7M | Seed | |
| Analytics | 2012 | $9.1M | Series B | |
| Marketing | 2010 | £5.4M | Series A | |
| Nonprofit | 2012 | $1M | Convertible Note | |
| Analytics | 2014 | $2.1M | Grant | |
| Marketing | 2003 | — | — | |
| Marketing | 2005 | — | — |
