Think Personal Finance is boring and everything’s been done before?
Think again.
If you’re in the Personal Finance industry or are interested in starting a company in this space, this article dives into 56 of the hottest fast-growing Personal Finance startups.
56 Personal Finance Startups 1) Kraken Kraken is a cryptocurrency exchange that offers spot and futures trading for Bitcoin, Ethereum, and more than 40 additional cryptocurrencies.
Details of the startup:
Country: United States City: San Francisco Started in: 2011 Founders: Jesse Powell Number of employees: 1001-5000 Funding amount: $118,500,000 Number of funding rounds: 12 Number of investors: 15 You can find their website here .
2) Stash Stash is a personal finance program that combines banking, investing, and financial counseling into a single app.
Details of the startup:
Country: United States City: New York Started in: 2015 Founders: Brandon Krieg, David Ronick, Ed Robinson Number of employees: 251-500 Funding amount: $427,372,000 Number of funding rounds: 10 Number of investors: 12 You can find their website here .
3) NerdWallet NerdWallet assists customers in locating the best credit cards and mortgage rates, as well as refinancing student loans.
Details of the startup:
Country: United States City: San Francisco Started in: 2009 Founders: Jacob Gibson, Tim Chen Number of employees: 251-500 Funding amount: $105,000,000 Number of funding rounds: 6 Number of investors: 13 You can find their website here .
4) Wealthsimple Investors may use Wealthsimple's financial tools to grow and manage their money.
Details of the startup:
Country: Canada City: Toronto Started in: 2014 Founders: Brett Huneycutt, Michael Katchen, Rudy Adler Number of employees: 251-500 Funding amount: CA$1,130,900,000 Number of funding rounds: 9 Number of investors: 17 You can find their website here .
5) CRED CRED is a members-only credit card management and bill-paying website that pays customers for paying their bills on time.
Details of the startup:
Country: India City: Bengaluru Started in: 2018 Founders: Kunal Shah Number of employees: 251-500 Funding amount: $471,205,550 Number of funding rounds: 6 Number of investors: 28 You can find their website here .
6) SmartAsset SmartAsset is a financial technology firm that provides automated, individualized financial advice to individuals.
Details of the startup:
Country: United States City: New York Started in: 2012 Founders: Michael Carvin, Philip Camilleri Number of employees: 51-100 Funding amount: $161,431,095 Number of funding rounds: 7 Number of investors: 21 You can find their website here .
7) Wealthfront Wealthfront is a cutting-edge banking solution that assists with both short- and long-term money management.
Details of the startup:
Country: United States City: Palo Alto Started in: 2008 Founders: Andy Rachleff, Dan Carroll Number of employees: 101-250 Funding amount: $204,500,000 Number of funding rounds: 6 Number of investors: 38 You can find their website here .
8) Creditas Creditas is a consumer lending business that offers secured loans with low interest rates through a digital platform.
Details of the startup:
Country: Brazil City: Sao Paulo Started in: 2012 Founders: Sergio Furio Number of employees: 1001-5000 Funding amount: $563,950,000 Number of funding rounds: 8 Number of investors: 21 You can find their website here .
9) Nordigen Nordigen is a free open banking API that connects all major European banks to PSD2 data.
Details of the startup:
Country: Latvia City: Riga Started in: 2016 Founders: Roberts Bernans, Rolands Mesters Number of employees: 11-50 Funding amount: $4,156,788 Number of funding rounds: 5 Number of investors: 13 You can find their website here .
10) StashAway StashAway is a wealth management platform that offers both retail and accredited clients tailored portfolio management.
Details of the startup:
Country: Singapore City: Singapore Started in: 2016 Founders: Freddy Lim, Michele Ferrario, Nino Ulsamer Number of employees: 101-250 Funding amount: $60,984,124 Number of funding rounds: 7 Number of investors: 9 You can find their website here .
11) Circle Circle is a multinational internet finance corporation fueled by crypto assets and built on blockchain technology.
Details of the startup:
Country: United States City: Boston Started in: 2013 Founders: Jeremy Allaire, Sean Neville Number of employees: 251-500 Funding amount: $711,000,000 Number of funding rounds: 9 Number of investors: 37 You can find their website here .
12) Happy Money Tools and Services for Human Happiness in the Financial Sector
Details of the startup:
Country: United States City: Costa Mesa Started in: 2009 Founders: Eden Warner, Scott Saunders Number of employees: 251-500 Funding amount: $141,561,341 Number of funding rounds: 6 Number of investors: 7 You can find their website here .
13) Ualá Ualá is a financial company that provides a prepaid MasterCard card to users to let them keep track of their spending, make transfers, and more.
Details of the startup:
Country: Argentina City: Buenos Aires Started in: 2017 Founders: Pierpaolo Barbieri Number of employees: 251-500 Funding amount: $258,000,000 Number of funding rounds: 7 Number of investors: 18 You can find their website here .
14) OkCredit OkCredit makes credit account management easier for both store owners and customers.
Details of the startup:
Country: India City: Faridabad Started in: 2017 Founders: Aditya Prasad, Gaurav Kumar, Harsh Pokharna Number of employees: 101-250 Funding amount: $84,200,000 Number of funding rounds: 3 Number of investors: 6 You can find their website here .
15) MyMoneyMantra MyMoneyMantra is India's largest consumer and commercial finance phy-gital (physical-digital) marketplace.
Details of the startup:
Country: India City: New Delhi Started in: 1989 Founders: Raj Khosla Number of employees: 1001-5000 Funding amount: $15,000,000 Number of funding rounds: 1 Number of investors: 2 You can find their website here .
16) Catch Catch is a new type of personal safety net that is both accessible and affordable.
Details of the startup:
Country: United States City: Boston Started in: 2017 Founders: Andrew Ambrosino, Kristen Anderson Number of employees: 11-50 Funding amount: $17,649,495 Number of funding rounds: 5 Number of investors: 17 You can find their website here .
17) WeLab WeLab is a fintech business established in Hong Kong that provides virtual banking and consumer lending solutions.
Details of the startup:
Country: Hong Kong City: Sheung Wan Started in: 2013 Founders: Aananth Solaiyappan, Frances Kang, Kelly Wong, Simon Loong Number of employees: 501-1000 Funding amount: $656,000,000 Number of funding rounds: 9 Number of investors: 18 You can find their website here .
18) Toss Toss is a mobile finance platform founded in Korea.
Details of the startup:
Country: South Korea City: Seoul Started in: 2011 Founders: Seunggun Lee Number of employees: 101-250 Funding amount: $434,200,000 Number of funding rounds: 9 Number of investors: 19 You can find their website here .
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19) Finary Finary is an online platform that allows anyone to keep track of and manage their money.
Details of the startup:
Country: France City: Paris Started in: 2020 Founders: Julien Blancher, Mounir Laggoune Number of employees: 1-10 Funding amount: € 2,200,000 Number of funding rounds: 1 Number of investors: 5 You can find their website here .
20) Stake Stake has revolutionized the way people invest. Discover, trade, and even give shares that are listed in the United States like never before.
Details of the startup:
Country: Australia City: Sydney Started in: 2017 Founders: Dan Silver, Jon Abitz, Matthew Leibowitz Number of employees: 1-10 Funding amount: $34,650,731 Number of funding rounds: 2 You can find their website here .
21) KOHO Financial KOHO Financial is an app-based banking platform that aims to make financial goods more accessible to everyone.
Details of the startup:
Country: Canada City: Toronto Started in: 2014 Founders: Daniel Eberhard, Jonathan Bixby, Joshua Bixby, Mike Benna Number of employees: 101-250 Funding amount: $113,387,178 Number of funding rounds: 7 Number of investors: 16 You can find their website here .
22) Self Financial Self Financial is a fintech firm with venture capital backing that helps people develop credit and save money.
Details of the startup:
Country: United States City: Austin Started in: 2015 Founders: Conor Swanson, James Garvey Number of employees: 101-250 Funding amount: $77,035,000 Number of funding rounds: 9 Number of investors: 15 You can find their website here .
23) Agora Agora Services is a digital platform banking solution provider.
Details of the startup:
Country: United States City: Atlanta Started in: 2018 Founders: Abhay Prayag, Arcady Lapiro, Gary Teagno, Poonam Thawani, Sam Levy, Shekhar Khakurdikar Number of employees: 11-50 Funding amount: $2,000,000 Number of funding rounds: 5 Number of investors: 3 You can find their website here .
24) Splitwise Splitwise is a consumer FinTech company that creates mobile apps and web platforms to assist people split bills.
Details of the startup:
Country: United States City: Providence Started in: 2011 Founders: Jonathan Bittner, Marshall Weir, Ryan Laughlin Number of employees: 11-50 Funding amount: $30,233,330 Number of funding rounds: 6 Number of investors: 13 You can find their website here .
25) Five Star Business Finance Five-Star is a Reserve Bank of India-registered non-banking finance company (NBFC) (RBI).
Details of the startup:
Country: India City: Kilpauk Started in: 1984 Founders: V K Ranganathan Number of employees: 1001-5000 Funding amount: $456,059,601 Number of funding rounds: 7 Number of investors: 8 You can find their website here .
26) OptioPay OptioPay is a customer-centric and value-add service provider based on bank account data that uses open banking technology.
Details of the startup:
Country: Germany City: Berlin Started in: 2014 Founders: Marcus Borner, Mike Rötgers, Moritz Claussen, Oliver Neumann, Oliver Oster Number of employees: 51-100 Funding amount: $26,398,223 Number of funding rounds: 7 Number of investors: 18 You can find their website here .
27) INDwealth INDwealth is a wealth management platform for HNI families that uses Artificial Intelligence and Machine Learning.
Details of the startup:
Country: India City: Gurgaon Started in: 2018 Founders: Abhay Girnara, Amit Jain, Amrita Sirohia, Ashish Kashyap, Monika Dua, Pratiksha Dake Number of employees: 101-250 Funding amount: $56,891,230 Number of funding rounds: 3 Number of investors: 4 You can find their website here .
28) True Balance True Balance is a digital wallet that allows users to pay bills and access other financial services.
Details of the startup:
Country: India City: Gurgaon Started in: 2014 Founders: Cheolwon Lee, Jay Yi, Martin Lee Number of employees: 51-100 Funding amount: $99,640,920 Number of funding rounds: 7 Number of investors: 17 You can find their website here .
29) EarlySalary EarlySalary.com is a Pune-based FinTech startup. We're here to save you from going bankrupt.
Details of the startup:
Country: India City: Pune Started in: 2015 Founders: Akshay Mehrotra Number of employees: 101-250 Funding amount: $33,267,529 Number of funding rounds: 7 Number of investors: 6 You can find their website here .
30) Alto Solutions Alto Solutions offers a simple, automated procedure for investing in alternative investments using IRA funds.
Details of the startup:
Country: United States City: Nashville Started in: 2016 Founders: Eric Satz Number of employees: 51-100 Funding amount: $30,251,423 Number of funding rounds: 6 Number of investors: 24 You can find their website here .
31) Guiabolso Guiabolso provides a B2C financial management and marketplace app, as well as an Open Banking SaaS solution (B2B).
Details of the startup:
Country: Brazil City: Pinheiros Started in: 2012 Founders: Benjamin Gleason, Thiago Alvarez Number of employees: 101-250 Funding amount: $66,000,000 Number of funding rounds: 6 Number of investors: 15 You can find their website here .
32) Rebel Alternative online lending, FinTech, online credit, and personal financial management are some of the terms used to describe alternative online lending.
Details of the startup:
Country: Brazil City: Sao Paulo Started in: 2016 Founders: Andre Botelho Bastos, Paulo Asterio Nunes, Rafael Pereira Number of employees: 51-100 Funding amount: $62,111,288 Number of funding rounds: 8 Number of investors: 10 You can find their website here .
33) Perfios Software Solutions End users may track, monitor, and manage their personal finances with little manual intervention thanks to Perfios Software Solutions.
Details of the startup:
Country: India City: Bengaluru Started in: 2007 Founders: Debasish Chakraborty, V.R. Govindarajan Number of employees: 11-50 Funding amount: $56,100,000 Number of funding rounds: 2 Number of investors: 2 You can find their website here .
34) Mamo Pay Mamo Pay is a digital wallet and payment platform that offers a payment software that allows for easy money transfers.
Details of the startup:
Country: United Arab Emirates City: Dubai Started in: 2016 Founders: Asim Janjua, Imad Gharazeddine, Mohammad El Saadi Number of employees: 11-50 Funding amount: $9,500,000 Number of funding rounds: 2 Number of investors: 9 You can find their website here .
35) Money View Money View is a simple Android software that gathers data from bank and merchant SMS messages.
Details of the startup:
Country: India City: Bengaluru Started in: 2014 Founders: Puneet Agarwal, Sanjay Aggarwal Number of employees: 101-250 Funding amount: $10,110,000 Number of funding rounds: 2 Number of investors: 3 You can find their website here .
36) fintonic Fintonic is a free program that allows anyone to keep track of their finances and save money.
Details of the startup:
Country: Spain City: Madrid Started in: 2012 Founders: Aitor Chinchetru, Lupina Iturriaga, Marcos Icardo, Sergio Chalbaud Number of employees: 51-100 Funding amount: $50,934,537 Number of funding rounds: 4 Number of investors: 7 You can find their website here .
37) Latitude Financial Services In Australia and New Zealand, Latitude Financial Services is a significant consumer finance provider.
Details of the startup:
Country: Australia City: Docklands Started in: 2015 Number of employees: 1001-5000 Funding amount: A$300,000,000 Number of funding rounds: 1 Number of investors: 1 You can find their website here .
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38) Geru Geru is an online loan platform that links borrowers and investors in a simple, rapid, fair, and cost-effective manner.
Details of the startup:
Country: Brazil City: Sao Paulo Started in: 2013 Founders: Karin Thies, Sandro Reiss, Tomás Correa Number of employees: 51-100 Funding amount: R$536,632,268 Number of funding rounds: 11 Number of investors: 2 You can find their website here .
39) GajiGesa GajiGesa is a financial wellness platform that assists Indonesians in achieving financial security and dignity via their employment.
Details of the startup:
Country: Indonesia City: Jakarta Started in: 2020 Founders: Martyna Malinowska, Vidit Agrawal Number of employees: 11-50 Funding amount: $2,500,000 Number of funding rounds: 2 Number of investors: 7 You can find their website here .
40) PaySense PaySense is a financial services company that serves Indian customers.
Details of the startup:
Country: India City: Mumbai Started in: 2015 Founders: Paul Meinshausen, Prashanth Ranganathan, Sayli Karanjkar Number of employees: 101-250 Funding amount: $25,600,000 Number of funding rounds: 3 Number of investors: 5 You can find their website here .
41) Moneytree Moneytree is a financial data aggregation platform that includes a personal finance app as well as a cloud accounting service.
Details of the startup:
Country: Japan City: Tokyo Started in: 2012 Founders: Jonathan Epstein, Mark Makdad, Paul Chapman, Ross Sharrott Number of employees: 101-250 Funding amount: $28,156,212 Number of funding rounds: 7 Number of investors: 20 You can find their website here .
42) PDAX PDAX is a digital currency exchange that allows users to trade and settle in Philippine Pesos.
Details of the startup:
Country: Philippines City: Manila Started in: 2017 Founders: Krystian Kucharzyk, Nichel Gaba Number of employees: 11-50 Funding amount: $1,100,000 Number of funding rounds: 3 Number of investors: 3 You can find their website here .
43) Beforepay To enhance financial wellbeing and happiness, people should be able to access their paychecks, budget, and manage their resources in new ways.
Details of the startup:
Country: Australia City: Sydney Started in: 2019 Founders: Dean Mao, Tarek Ayoub Number of employees: 11-50 Funding amount: A$14,900,000 Number of funding rounds: 4 Number of investors: 3 You can find their website here .
44) Quantec On a daily basis, Quantec delivers an asset management platform for everyone.
Details of the startup:
Country: South Korea City: Seoul Started in: 2016 Founders: Sang Geun LEE Number of employees: 11-50 Funding amount: $9,643,046 Number of funding rounds: 3 Number of investors: 5 You can find their website here .
45) Kubo.financiero Kubo.financiero is a Challengerbank licensed to offer savings, debit cards, payments, personal loans, and term deposits.
Details of the startup:
Country: Mexico City: Mexico City Started in: 2012 Founders: Allan Seidman, Vicente Fenoll Number of employees: 251-500 Funding amount: $11,250,000 Number of funding rounds: 7 Number of investors: 14 You can find their website here .
46) SocietyOne SocietyOne is a peer-to-peer (P2P) lending platform that connects creditworthy borrowers with knowledgeable investors.
Details of the startup:
Country: Australia City: Sydney Started in: 2011 Founders: Andy Taylor, Greg Symons, Greg Symons, Matt Symons Number of employees: 101-250 Funding amount: $70,162,354 Number of funding rounds: 6 Number of investors: 9 You can find their website here .
47) ComparaOnline ComparaOnline is a Latin American price comparison platform for financial and insurance services.
Details of the startup:
Country: Chile City: Santiago Started in: 2009 Founders: Sebastian Valin Number of employees: 251-500 Funding amount: $33,050,000 Number of funding rounds: 5 Number of investors: 8 You can find their website here .
48) Coru Coru is a financial fitness program that promotes financial well-being.
Details of the startup:
Country: Mexico City: Mexico City Started in: 2014 Founders: Enrique Horcasitas, Freddy Dominguez, Stefan Bruun Number of employees: 51-100 Funding amount: $15,000,000 Number of funding rounds: 3 Number of investors: 7 You can find their website here .
49) BetterTradeOff BTO reimagines financial counseling, empowering everyone, regardless of wealth or financial knowledge, to make better financial decisions.
Details of the startup:
Country: Singapore City: Singapore Started in: 2015 Founders: Laurent Bertrand, Robert Lonsdorfer, Vincent Weber Number of employees: 11-50 Funding amount: SGD8,000,000 Number of funding rounds: 4 Number of investors: 1 You can find their website here .
50) bonify Bonify is a Berlin-based Fintech firm that provides credit rating tools and services to its subscribers.
Details of the startup:
Country: Germany City: Berlin Started in: 2015 Founders: Andreas Bermig, Gamal Moukabary, Jan Ortmann, Josef Korte Number of employees: 11-50 Funding amount: € 5,500,000 Number of funding rounds: 4 Number of investors: 8 You can find their website here .
51) Arohan Financial Individuals can borrow money from Arohan Financial.
Details of the startup:
Country: India City: Kolkata Started in: 2006 Founders: Shubhankar Sengupta, Vineet Rai Number of employees: 1001-5000 Funding amount: $19,950,425 Number of funding rounds: 3 Number of investors: 7 You can find their website here .
52) TontineTrust TontineTrust is a Fintech that enables Governments, Partner Institutions, and Individuals to transition to the new generation of OECD-approved RoboPensions.
Details of the startup:
Country: Ireland City: Dublin Started in: 2018 Founders: Dean McClelland Number of employees: 11-50 Funding amount: € 1,000,000 Number of funding rounds: 2 Number of investors: 1 You can find their website here .
53) Spenny Spenny makes it simple and quick to save and invest money.
Details of the startup:
Country: India City: Bengaluru Started in: 2019 Founders: Gaurav Arora, Rathin Shah Number of employees: 1-10 Funding amount: $150,000 Number of funding rounds: 3 Number of investors: 4 You can find their website here .
54) Revo Technologies Revo Technologies is a significant fintech firm in Russia and Central and Eastern Europe.
Details of the startup:
Country: Poland City: Warsaw Started in: 2012 Founders: Fernando Silva, George Chesakov, Irene Shvakman Number of employees: 101-250 Funding amount: $27,000,000 Number of funding rounds: 4 Number of investors: 3 You can find their website here .
55) Jiedaibao Jiedaibao creates a loan-lending and loan-borrowing application.
Details of the startup:
Country: China City: Beijing Started in: 2014 Number of employees: 1001-5000 Funding amount: CN¥4,500,000,000 Number of funding rounds: 2 You can find their website here .
56) Tuandaiwang Tuandaiwang is a peer-to-peer lending platform.
Details of the startup:
Country: China City: Dongguan Started in: 2012 Founders: Lin Zhang Number of employees: 11-50 Funding amount: CN¥2,375,000,000 Number of funding rounds: 3 Number of investors: 3 You can find their website here .