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Personal Finance

56 Startups in the Personal Finance Industry

There are hundreds of fast-growing Personal Finance startups and we have compiled the 56 best ones in this blog article.

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Think Personal Finance is boring and everything’s been done before?

Think again.

If you’re in the Personal Finance industry or are interested in starting a company in this space, this article dives into 56 of the hottest fast-growing Personal Finance startups.


56 Personal Finance Startups

1) Kraken

1) Kraken

Kraken is a cryptocurrency exchange that offers spot and futures trading for Bitcoin, Ethereum, and more than 40 additional cryptocurrencies.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2011
  • Founders: Jesse Powell
  • Number of employees: 1001-5000
  • Funding amount: $118,500,000
  • Number of funding rounds: 12
  • Number of investors: 15

You can find their website here.

2) Stash

2) Stash

Stash is a personal finance program that combines banking, investing, and financial counseling into a single app.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2015
  • Founders: Brandon Krieg, David Ronick, Ed Robinson
  • Number of employees: 251-500
  • Funding amount: $427,372,000
  • Number of funding rounds: 10
  • Number of investors: 12

You can find their website here.

3) NerdWallet

3) NerdWallet

NerdWallet assists customers in locating the best credit cards and mortgage rates, as well as refinancing student loans.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2009
  • Founders: Jacob Gibson, Tim Chen
  • Number of employees: 251-500
  • Funding amount: $105,000,000
  • Number of funding rounds: 6
  • Number of investors: 13

You can find their website here.

4) Wealthsimple

4) Wealthsimple

Investors may use Wealthsimple's financial tools to grow and manage their money.

Details of the startup:

  • Country: Canada
  • City: Toronto
  • Started in: 2014
  • Founders: Brett Huneycutt, Michael Katchen, Rudy Adler
  • Number of employees: 251-500
  • Funding amount: CA$1,130,900,000
  • Number of funding rounds: 9
  • Number of investors: 17

You can find their website here.

5) CRED

5) CRED

CRED is a members-only credit card management and bill-paying website that pays customers for paying their bills on time.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2018
  • Founders: Kunal Shah
  • Number of employees: 251-500
  • Funding amount: $471,205,550
  • Number of funding rounds: 6
  • Number of investors: 28

You can find their website here.

6) SmartAsset

6) SmartAsset

SmartAsset is a financial technology firm that provides automated, individualized financial advice to individuals.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2012
  • Founders: Michael Carvin, Philip Camilleri
  • Number of employees: 51-100
  • Funding amount: $161,431,095
  • Number of funding rounds: 7
  • Number of investors: 21

You can find their website here.

7) Wealthfront

7) Wealthfront

Wealthfront is a cutting-edge banking solution that assists with both short- and long-term money management.

Details of the startup:

  • Country: United States
  • City: Palo Alto
  • Started in: 2008
  • Founders: Andy Rachleff, Dan Carroll
  • Number of employees: 101-250
  • Funding amount: $204,500,000
  • Number of funding rounds: 6
  • Number of investors: 38

You can find their website here.

8) Creditas

8) Creditas

Creditas is a consumer lending business that offers secured loans with low interest rates through a digital platform.

Details of the startup:

  • Country: Brazil
  • City: Sao Paulo
  • Started in: 2012
  • Founders: Sergio Furio
  • Number of employees: 1001-5000
  • Funding amount: $563,950,000
  • Number of funding rounds: 8
  • Number of investors: 21

You can find their website here.

9) Nordigen

9) Nordigen

Nordigen is a free open banking API that connects all major European banks to PSD2 data.

Details of the startup:

  • Country: Latvia
  • City: Riga
  • Started in: 2016
  • Founders: Roberts Bernans, Rolands Mesters
  • Number of employees: 11-50
  • Funding amount: $4,156,788
  • Number of funding rounds: 5
  • Number of investors: 13

You can find their website here.

10) StashAway

10) StashAway

StashAway is a wealth management platform that offers both retail and accredited clients tailored portfolio management.

Details of the startup:

  • Country: Singapore
  • City: Singapore
  • Started in: 2016
  • Founders: Freddy Lim, Michele Ferrario, Nino Ulsamer
  • Number of employees: 101-250
  • Funding amount: $60,984,124
  • Number of funding rounds: 7
  • Number of investors: 9

You can find their website here.

11) Circle

11) Circle

Circle is a multinational internet finance corporation fueled by crypto assets and built on blockchain technology.

Details of the startup:

  • Country: United States
  • City: Boston
  • Started in: 2013
  • Founders: Jeremy Allaire, Sean Neville
  • Number of employees: 251-500
  • Funding amount: $711,000,000
  • Number of funding rounds: 9
  • Number of investors: 37

You can find their website here.

12) Happy Money

12) Happy Money

Tools and Services for Human Happiness in the Financial Sector

Details of the startup:

  • Country: United States
  • City: Costa Mesa
  • Started in: 2009
  • Founders: Eden Warner, Scott Saunders
  • Number of employees: 251-500
  • Funding amount: $141,561,341
  • Number of funding rounds: 6
  • Number of investors: 7

You can find their website here.

13) Ualá

13) Ualá

Ualá is a financial company that provides a prepaid MasterCard card to users to let them keep track of their spending, make transfers, and more.

Details of the startup:

  • Country: Argentina
  • City: Buenos Aires
  • Started in: 2017
  • Founders: Pierpaolo Barbieri
  • Number of employees: 251-500
  • Funding amount: $258,000,000
  • Number of funding rounds: 7
  • Number of investors: 18

You can find their website here.

14) OkCredit

14) OkCredit

OkCredit makes credit account management easier for both store owners and customers.

Details of the startup:

  • Country: India
  • City: Faridabad
  • Started in: 2017
  • Founders: Aditya Prasad, Gaurav Kumar, Harsh Pokharna
  • Number of employees: 101-250
  • Funding amount: $84,200,000
  • Number of funding rounds: 3
  • Number of investors: 6

You can find their website here.

15) MyMoneyMantra

15) MyMoneyMantra

MyMoneyMantra is India's largest consumer and commercial finance phy-gital (physical-digital) marketplace.

Details of the startup:

  • Country: India
  • City: New Delhi
  • Started in: 1989
  • Founders: Raj Khosla
  • Number of employees: 1001-5000
  • Funding amount: $15,000,000
  • Number of funding rounds: 1
  • Number of investors: 2

You can find their website here.

16) Catch

16) Catch

Catch is a new type of personal safety net that is both accessible and affordable.

Details of the startup:

  • Country: United States
  • City: Boston
  • Started in: 2017
  • Founders: Andrew Ambrosino, Kristen Anderson
  • Number of employees: 11-50
  • Funding amount: $17,649,495
  • Number of funding rounds: 5
  • Number of investors: 17

You can find their website here.

17) WeLab

17) WeLab

WeLab is a fintech business established in Hong Kong that provides virtual banking and consumer lending solutions.

Details of the startup:

  • Country: Hong Kong
  • City: Sheung Wan
  • Started in: 2013
  • Founders: Aananth Solaiyappan, Frances Kang, Kelly Wong, Simon Loong
  • Number of employees: 501-1000
  • Funding amount: $656,000,000
  • Number of funding rounds: 9
  • Number of investors: 18

You can find their website here.

18) Toss

18) Toss

Toss is a mobile finance platform founded in Korea.

Details of the startup:

  • Country: South Korea
  • City: Seoul
  • Started in: 2011
  • Founders: Seunggun Lee
  • Number of employees: 101-250
  • Funding amount: $434,200,000
  • Number of funding rounds: 9
  • Number of investors: 19

You can find their website here.

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19) Finary

19) Finary

Finary is an online platform that allows anyone to keep track of and manage their money.

Details of the startup:

  • Country: France
  • City: Paris
  • Started in: 2020
  • Founders: Julien Blancher, Mounir Laggoune
  • Number of employees: 1-10
  • Funding amount: € 2,200,000
  • Number of funding rounds: 1
  • Number of investors: 5

You can find their website here.

20) Stake

20) Stake

Stake has revolutionized the way people invest. Discover, trade, and even give shares that are listed in the United States like never before.

Details of the startup:

  • Country: Australia
  • City: Sydney
  • Started in: 2017
  • Founders: Dan Silver, Jon Abitz, Matthew Leibowitz
  • Number of employees: 1-10
  • Funding amount: $34,650,731
  • Number of funding rounds: 2

You can find their website here.

21) KOHO Financial

21) KOHO Financial

KOHO Financial is an app-based banking platform that aims to make financial goods more accessible to everyone.

Details of the startup:

  • Country: Canada
  • City: Toronto
  • Started in: 2014
  • Founders: Daniel Eberhard, Jonathan Bixby, Joshua Bixby, Mike Benna
  • Number of employees: 101-250
  • Funding amount: $113,387,178
  • Number of funding rounds: 7
  • Number of investors: 16

You can find their website here.

22) Self Financial

22) Self Financial

Self Financial is a fintech firm with venture capital backing that helps people develop credit and save money.

Details of the startup:

  • Country: United States
  • City: Austin
  • Started in: 2015
  • Founders: Conor Swanson, James Garvey
  • Number of employees: 101-250
  • Funding amount: $77,035,000
  • Number of funding rounds: 9
  • Number of investors: 15

You can find their website here.

23) Agora

23) Agora

Agora Services is a digital platform banking solution provider.

Details of the startup:

  • Country: United States
  • City: Atlanta
  • Started in: 2018
  • Founders: Abhay Prayag, Arcady Lapiro, Gary Teagno, Poonam Thawani, Sam Levy, Shekhar Khakurdikar
  • Number of employees: 11-50
  • Funding amount: $2,000,000
  • Number of funding rounds: 5
  • Number of investors: 3

You can find their website here.

24) Splitwise

24) Splitwise

Splitwise is a consumer FinTech company that creates mobile apps and web platforms to assist people split bills.

Details of the startup:

  • Country: United States
  • City: Providence
  • Started in: 2011
  • Founders: Jonathan Bittner, Marshall Weir, Ryan Laughlin
  • Number of employees: 11-50
  • Funding amount: $30,233,330
  • Number of funding rounds: 6
  • Number of investors: 13

You can find their website here.

25) Five Star Business Finance

25) Five Star Business Finance

Five-Star is a Reserve Bank of India-registered non-banking finance company (NBFC) (RBI).

Details of the startup:

  • Country: India
  • City: Kilpauk
  • Started in: 1984
  • Founders: V K Ranganathan
  • Number of employees: 1001-5000
  • Funding amount: $456,059,601
  • Number of funding rounds: 7
  • Number of investors: 8

You can find their website here.

26) OptioPay

26) OptioPay

OptioPay is a customer-centric and value-add service provider based on bank account data that uses open banking technology.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2014
  • Founders: Marcus Borner, Mike Rötgers, Moritz Claussen, Oliver Neumann, Oliver Oster
  • Number of employees: 51-100
  • Funding amount: $26,398,223
  • Number of funding rounds: 7
  • Number of investors: 18

You can find their website here.

27) INDwealth

27) INDwealth

INDwealth is a wealth management platform for HNI families that uses Artificial Intelligence and Machine Learning.

Details of the startup:

  • Country: India
  • City: Gurgaon
  • Started in: 2018
  • Founders: Abhay Girnara, Amit Jain, Amrita Sirohia, Ashish Kashyap, Monika Dua, Pratiksha Dake
  • Number of employees: 101-250
  • Funding amount: $56,891,230
  • Number of funding rounds: 3
  • Number of investors: 4

You can find their website here.

28) True Balance

28) True Balance

True Balance is a digital wallet that allows users to pay bills and access other financial services.

Details of the startup:

  • Country: India
  • City: Gurgaon
  • Started in: 2014
  • Founders: Cheolwon Lee, Jay Yi, Martin Lee
  • Number of employees: 51-100
  • Funding amount: $99,640,920
  • Number of funding rounds: 7
  • Number of investors: 17

You can find their website here.

29) EarlySalary

29) EarlySalary

EarlySalary.com is a Pune-based FinTech startup. We're here to save you from going bankrupt.

Details of the startup:

  • Country: India
  • City: Pune
  • Started in: 2015
  • Founders: Akshay Mehrotra
  • Number of employees: 101-250
  • Funding amount: $33,267,529
  • Number of funding rounds: 7
  • Number of investors: 6

You can find their website here.

30) Alto Solutions

30) Alto Solutions

Alto Solutions offers a simple, automated procedure for investing in alternative investments using IRA funds.

Details of the startup:

  • Country: United States
  • City: Nashville
  • Started in: 2016
  • Founders: Eric Satz
  • Number of employees: 51-100
  • Funding amount: $30,251,423
  • Number of funding rounds: 6
  • Number of investors: 24

You can find their website here.

31) Guiabolso

31) Guiabolso

Guiabolso provides a B2C financial management and marketplace app, as well as an Open Banking SaaS solution (B2B).

Details of the startup:

  • Country: Brazil
  • City: Pinheiros
  • Started in: 2012
  • Founders: Benjamin Gleason, Thiago Alvarez
  • Number of employees: 101-250
  • Funding amount: $66,000,000
  • Number of funding rounds: 6
  • Number of investors: 15

You can find their website here.

32) Rebel

32) Rebel

Alternative online lending, FinTech, online credit, and personal financial management are some of the terms used to describe alternative online lending.

Details of the startup:

  • Country: Brazil
  • City: Sao Paulo
  • Started in: 2016
  • Founders: Andre Botelho Bastos, Paulo Asterio Nunes, Rafael Pereira
  • Number of employees: 51-100
  • Funding amount: $62,111,288
  • Number of funding rounds: 8
  • Number of investors: 10

You can find their website here.

33) Perfios Software Solutions

33) Perfios Software Solutions

End users may track, monitor, and manage their personal finances with little manual intervention thanks to Perfios Software Solutions.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2007
  • Founders: Debasish Chakraborty, V.R. Govindarajan
  • Number of employees: 11-50
  • Funding amount: $56,100,000
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

34) Mamo Pay

34) Mamo Pay

Mamo Pay is a digital wallet and payment platform that offers a payment software that allows for easy money transfers.

Details of the startup:

  • Country: United Arab Emirates
  • City: Dubai
  • Started in: 2016
  • Founders: Asim Janjua, Imad Gharazeddine, Mohammad El Saadi
  • Number of employees: 11-50
  • Funding amount: $9,500,000
  • Number of funding rounds: 2
  • Number of investors: 9

You can find their website here.

35) Money View

35) Money View

Money View is a simple Android software that gathers data from bank and merchant SMS messages.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2014
  • Founders: Puneet Agarwal, Sanjay Aggarwal
  • Number of employees: 101-250
  • Funding amount: $10,110,000
  • Number of funding rounds: 2
  • Number of investors: 3

You can find their website here.

36) fintonic

36) fintonic

Fintonic is a free program that allows anyone to keep track of their finances and save money.

Details of the startup:

  • Country: Spain
  • City: Madrid
  • Started in: 2012
  • Founders: Aitor Chinchetru, Lupina Iturriaga, Marcos Icardo, Sergio Chalbaud
  • Number of employees: 51-100
  • Funding amount: $50,934,537
  • Number of funding rounds: 4
  • Number of investors: 7

You can find their website here.

37) Latitude Financial Services

37) Latitude Financial Services

In Australia and New Zealand, Latitude Financial Services is a significant consumer finance provider.

Details of the startup:

  • Country: Australia
  • City: Docklands
  • Started in: 2015
  • Number of employees: 1001-5000
  • Funding amount: A$300,000,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

38) Geru

38) Geru

Geru is an online loan platform that links borrowers and investors in a simple, rapid, fair, and cost-effective manner.

Details of the startup:

  • Country: Brazil
  • City: Sao Paulo
  • Started in: 2013
  • Founders: Karin Thies, Sandro Reiss, Tomás Correa
  • Number of employees: 51-100
  • Funding amount: R$536,632,268
  • Number of funding rounds: 11
  • Number of investors: 2

You can find their website here.

39) GajiGesa

39) GajiGesa

GajiGesa is a financial wellness platform that assists Indonesians in achieving financial security and dignity via their employment.

Details of the startup:

  • Country: Indonesia
  • City: Jakarta
  • Started in: 2020
  • Founders: Martyna Malinowska, Vidit Agrawal
  • Number of employees: 11-50
  • Funding amount: $2,500,000
  • Number of funding rounds: 2
  • Number of investors: 7

You can find their website here.

40) PaySense

40) PaySense

PaySense is a financial services company that serves Indian customers.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2015
  • Founders: Paul Meinshausen, Prashanth Ranganathan, Sayli Karanjkar
  • Number of employees: 101-250
  • Funding amount: $25,600,000
  • Number of funding rounds: 3
  • Number of investors: 5

You can find their website here.

41) Moneytree

41) Moneytree

Moneytree is a financial data aggregation platform that includes a personal finance app as well as a cloud accounting service.

Details of the startup:

  • Country: Japan
  • City: Tokyo
  • Started in: 2012
  • Founders: Jonathan Epstein, Mark Makdad, Paul Chapman, Ross Sharrott
  • Number of employees: 101-250
  • Funding amount: $28,156,212
  • Number of funding rounds: 7
  • Number of investors: 20

You can find their website here.

42) PDAX

42) PDAX

PDAX is a digital currency exchange that allows users to trade and settle in Philippine Pesos.

Details of the startup:

  • Country: Philippines
  • City: Manila
  • Started in: 2017
  • Founders: Krystian Kucharzyk, Nichel Gaba
  • Number of employees: 11-50
  • Funding amount: $1,100,000
  • Number of funding rounds: 3
  • Number of investors: 3

You can find their website here.

43) Beforepay

43) Beforepay

To enhance financial wellbeing and happiness, people should be able to access their paychecks, budget, and manage their resources in new ways.

Details of the startup:

  • Country: Australia
  • City: Sydney
  • Started in: 2019
  • Founders: Dean Mao, Tarek Ayoub
  • Number of employees: 11-50
  • Funding amount: A$14,900,000
  • Number of funding rounds: 4
  • Number of investors: 3

You can find their website here.

44) Quantec

44) Quantec

On a daily basis, Quantec delivers an asset management platform for everyone.

Details of the startup:

  • Country: South Korea
  • City: Seoul
  • Started in: 2016
  • Founders: Sang Geun LEE
  • Number of employees: 11-50
  • Funding amount: $9,643,046
  • Number of funding rounds: 3
  • Number of investors: 5

You can find their website here.

45) Kubo.financiero

45) Kubo.financiero

Kubo.financiero is a Challengerbank licensed to offer savings, debit cards, payments, personal loans, and term deposits.

Details of the startup:

  • Country: Mexico
  • City: Mexico City
  • Started in: 2012
  • Founders: Allan Seidman, Vicente Fenoll
  • Number of employees: 251-500
  • Funding amount: $11,250,000
  • Number of funding rounds: 7
  • Number of investors: 14

You can find their website here.

46) SocietyOne

46) SocietyOne

SocietyOne is a peer-to-peer (P2P) lending platform that connects creditworthy borrowers with knowledgeable investors.

Details of the startup:

  • Country: Australia
  • City: Sydney
  • Started in: 2011
  • Founders: Andy Taylor, Greg Symons, Greg Symons, Matt Symons
  • Number of employees: 101-250
  • Funding amount: $70,162,354
  • Number of funding rounds: 6
  • Number of investors: 9

You can find their website here.

47) ComparaOnline

47) ComparaOnline

ComparaOnline is a Latin American price comparison platform for financial and insurance services.

Details of the startup:

  • Country: Chile
  • City: Santiago
  • Started in: 2009
  • Founders: Sebastian Valin
  • Number of employees: 251-500
  • Funding amount: $33,050,000
  • Number of funding rounds: 5
  • Number of investors: 8

You can find their website here.

48) Coru

48) Coru

Coru is a financial fitness program that promotes financial well-being.

Details of the startup:

  • Country: Mexico
  • City: Mexico City
  • Started in: 2014
  • Founders: Enrique Horcasitas, Freddy Dominguez, Stefan Bruun
  • Number of employees: 51-100
  • Funding amount: $15,000,000
  • Number of funding rounds: 3
  • Number of investors: 7

You can find their website here.

49) BetterTradeOff

49) BetterTradeOff

BTO reimagines financial counseling, empowering everyone, regardless of wealth or financial knowledge, to make better financial decisions.

Details of the startup:

  • Country: Singapore
  • City: Singapore
  • Started in: 2015
  • Founders: Laurent Bertrand, Robert Lonsdorfer, Vincent Weber
  • Number of employees: 11-50
  • Funding amount: SGD8,000,000
  • Number of funding rounds: 4
  • Number of investors: 1

You can find their website here.

50) bonify

50) bonify

Bonify is a Berlin-based Fintech firm that provides credit rating tools and services to its subscribers.

Details of the startup:

  • Country: Germany
  • City: Berlin
  • Started in: 2015
  • Founders: Andreas Bermig, Gamal Moukabary, Jan Ortmann, Josef Korte
  • Number of employees: 11-50
  • Funding amount: € 5,500,000
  • Number of funding rounds: 4
  • Number of investors: 8

You can find their website here.

51) Arohan Financial

51) Arohan Financial

Individuals can borrow money from Arohan Financial.

Details of the startup:

  • Country: India
  • City: Kolkata
  • Started in: 2006
  • Founders: Shubhankar Sengupta, Vineet Rai
  • Number of employees: 1001-5000
  • Funding amount: $19,950,425
  • Number of funding rounds: 3
  • Number of investors: 7

You can find their website here.

52) TontineTrust

52) TontineTrust

TontineTrust is a Fintech that enables Governments, Partner Institutions, and Individuals to transition to the new generation of OECD-approved RoboPensions.

Details of the startup:

  • Country: Ireland
  • City: Dublin
  • Started in: 2018
  • Founders: Dean McClelland
  • Number of employees: 11-50
  • Funding amount: € 1,000,000
  • Number of funding rounds: 2
  • Number of investors: 1

You can find their website here.

53) Spenny

53) Spenny

Spenny makes it simple and quick to save and invest money.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2019
  • Founders: Gaurav Arora, Rathin Shah
  • Number of employees: 1-10
  • Funding amount: $150,000
  • Number of funding rounds: 3
  • Number of investors: 4

You can find their website here.

54) Revo Technologies

54) Revo Technologies

Revo Technologies is a significant fintech firm in Russia and Central and Eastern Europe.

Details of the startup:

  • Country: Poland
  • City: Warsaw
  • Started in: 2012
  • Founders: Fernando Silva, George Chesakov, Irene Shvakman
  • Number of employees: 101-250
  • Funding amount: $27,000,000
  • Number of funding rounds: 4
  • Number of investors: 3

You can find their website here.

55) Jiedaibao

55) Jiedaibao

Jiedaibao creates a loan-lending and loan-borrowing application.

Details of the startup:

  • Country: China
  • City: Beijing
  • Started in: 2014
  • Number of employees: 1001-5000
  • Funding amount: CN¥4,500,000,000
  • Number of funding rounds: 2

You can find their website here.

56) Tuandaiwang

56) Tuandaiwang

Tuandaiwang is a peer-to-peer lending platform.

Details of the startup:

  • Country: China
  • City: Dongguan
  • Started in: 2012
  • Founders: Lin Zhang
  • Number of employees: 11-50
  • Funding amount: CN¥2,375,000,000
  • Number of funding rounds: 3
  • Number of investors: 3

You can find their website here.

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