Think Personal Finance is boring and everything’s been done before?
Think again.
If you’re in the Personal Finance industry or are interested in starting a company in this space, this article dives into 56 of the hottest fast-growing Personal Finance startups.
56 Personal Finance Startups 1) Kraken Kraken is a cryptocurrency exchange that offers spot and futures trading for Bitcoin, Ethereum, and more than 40 additional cryptocurrencies.
Details of the startup:
Country: United States City: San Francisco Started in: 2011 Founders: Jesse Powell Number of employees: 1001-5000 Funding amount: $118,500,000 Number of funding rounds: 12 Number of investors: 15 You can find their website here
2) Stash Stash is a personal finance program that combines banking, investing, and financial counseling into a single app.
Details of the startup:
Country: United States City: New York Started in: 2015 Founders: Brandon Krieg, David Ronick, Ed Robinson Number of employees: 251-500 Funding amount: $427,372,000 Number of funding rounds: 10 Number of investors: 12 You can find their website here
3) NerdWallet NerdWallet assists customers in locating the best credit cards and mortgage rates, as well as refinancing student loans.
Details of the startup:
Country: United States City: San Francisco Started in: 2009 Founders: Jacob Gibson, Tim Chen Number of employees: 251-500 Funding amount: $105,000,000 Number of funding rounds: 6 Number of investors: 13 You can find their website here
4) Wealthsimple Investors may use Wealthsimple's financial tools to grow and manage their money.
Details of the startup:
Country: Canada City: Toronto Started in: 2014 Founders: Brett Huneycutt, Michael Katchen, Rudy Adler Number of employees: 251-500 Funding amount: CA$1,130,900,000 Number of funding rounds: 9 Number of investors: 17 You can find their website here
5) CRED CRED is a members-only credit card management and bill-paying website that pays customers for paying their bills on time.
Details of the startup:
Country: India City: Bengaluru Started in: 2018 Founders: Kunal Shah Number of employees: 251-500 Funding amount: $471,205,550 Number of funding rounds: 6 Number of investors: 28 You can find their website here
6) SmartAsset SmartAsset is a financial technology firm that provides automated, individualized financial advice to individuals.
Details of the startup:
Country: United States City: New York Started in: 2012 Founders: Michael Carvin, Philip Camilleri Number of employees: 51-100 Funding amount: $161,431,095 Number of funding rounds: 7 Number of investors: 21 You can find their website here
7) Wealthfront Wealthfront is a cutting-edge banking solution that assists with both short- and long-term money management.
Details of the startup:
Country: United States City: Palo Alto Started in: 2008 Founders: Andy Rachleff, Dan Carroll Number of employees: 101-250 Funding amount: $204,500,000 Number of funding rounds: 6 Number of investors: 38 You can find their website here
8) Creditas Creditas is a consumer lending business that offers secured loans with low interest rates through a digital platform.
Details of the startup:
Country: Brazil City: Sao Paulo Started in: 2012 Founders: Sergio Furio Number of employees: 1001-5000 Funding amount: $563,950,000 Number of funding rounds: 8 Number of investors: 21 You can find their website here
9) Nordigen Nordigen is a free open banking API that connects all major European banks to PSD2 data.
Details of the startup:
Country: Latvia City: Riga Started in: 2016 Founders: Roberts Bernans, Rolands Mesters Number of employees: 11-50 Funding amount: $4,156,788 Number of funding rounds: 5 Number of investors: 13 You can find their website here
10) StashAway StashAway is a wealth management platform that offers both retail and accredited clients tailored portfolio management.
Details of the startup:
Country: Singapore City: Singapore Started in: 2016 Founders: Freddy Lim, Michele Ferrario, Nino Ulsamer Number of employees: 101-250 Funding amount: $60,984,124 Number of funding rounds: 7 Number of investors: 9 You can find their website here
11) Circle Circle is a multinational internet finance corporation fueled by crypto assets and built on blockchain technology.
Details of the startup:
Country: United States City: Boston Started in: 2013 Founders: Jeremy Allaire, Sean Neville Number of employees: 251-500 Funding amount: $711,000,000 Number of funding rounds: 9 Number of investors: 37 You can find their website here
12) Happy Money Tools and Services for Human Happiness in the Financial Sector
Details of the startup:
Country: United States City: Costa Mesa Started in: 2009 Founders: Eden Warner, Scott Saunders Number of employees: 251-500 Funding amount: $141,561,341 Number of funding rounds: 6 Number of investors: 7 You can find their website here
13) Ualá Ualá is a financial company that provides a prepaid MasterCard card to users to let them keep track of their spending, make transfers, and more.
Details of the startup:
Country: Argentina City: Buenos Aires Started in: 2017 Founders: Pierpaolo Barbieri Number of employees: 251-500 Funding amount: $258,000,000 Number of funding rounds: 7 Number of investors: 18 You can find their website here
14) OkCredit OkCredit makes credit account management easier for both store owners and customers.
Details of the startup:
Country: India City: Faridabad Started in: 2017 Founders: Aditya Prasad, Gaurav Kumar, Harsh Pokharna Number of employees: 101-250 Funding amount: $84,200,000 Number of funding rounds: 3 Number of investors: 6 You can find their website here
15) MyMoneyMantra MyMoneyMantra is India's largest consumer and commercial finance phy-gital (physical-digital) marketplace.
Details of the startup:
Country: India City: New Delhi Started in: 1989 Founders: Raj Khosla Number of employees: 1001-5000 Funding amount: $15,000,000 Number of funding rounds: 1 Number of investors: 2 You can find their website here
16) Catch Catch is a new type of personal safety net that is both accessible and affordable.
Details of the startup:
Country: United States City: Boston Started in: 2017 Founders: Andrew Ambrosino, Kristen Anderson Number of employees: 11-50 Funding amount: $17,649,495 Number of funding rounds: 5 Number of investors: 17 You can find their website here
17) WeLab WeLab is a fintech business established in Hong Kong that provides virtual banking and consumer lending solutions.
Details of the startup:
Country: Hong Kong City: Sheung Wan Started in: 2013 Founders: Aananth Solaiyappan, Frances Kang, Kelly Wong, Simon Loong Number of employees: 501-1000 Funding amount: $656,000,000 Number of funding rounds: 9 Number of investors: 18 You can find their website here
18) Toss Toss is a mobile finance platform founded in Korea.
Details of the startup:
Country: South Korea City: Seoul Started in: 2011 Founders: Seunggun Lee Number of employees: 101-250 Funding amount: $434,200,000 Number of funding rounds: 9 Number of investors: 19 You can find their website here
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19) Finary Finary is an online platform that allows anyone to keep track of and manage their money.
Details of the startup:
Country: France City: Paris Started in: 2020 Founders: Julien Blancher, Mounir Laggoune Number of employees: 1-10 Funding amount: € 2,200,000 Number of funding rounds: 1 Number of investors: 5 You can find their website here
20) Stake Stake has revolutionized the way people invest. Discover, trade, and even give shares that are listed in the United States like never before.
Details of the startup:
Country: Australia City: Sydney Started in: 2017 Founders: Dan Silver, Jon Abitz, Matthew Leibowitz Number of employees: 1-10 Funding amount: $34,650,731 Number of funding rounds: 2 You can find their website here
21) KOHO Financial KOHO Financial is an app-based banking platform that aims to make financial goods more accessible to everyone.
Details of the startup:
Country: Canada City: Toronto Started in: 2014 Founders: Daniel Eberhard, Jonathan Bixby, Joshua Bixby, Mike Benna Number of employees: 101-250 Funding amount: $113,387,178 Number of funding rounds: 7 Number of investors: 16 You can find their website here
22) Self Financial Self Financial is a fintech firm with venture capital backing that helps people develop credit and save money.
Details of the startup:
Country: United States City: Austin Started in: 2015 Founders: Conor Swanson, James Garvey Number of employees: 101-250 Funding amount: $77,035,000 Number of funding rounds: 9 Number of investors: 15 You can find their website here
23) Agora Agora Services is a digital platform banking solution provider.
Details of the startup:
Country: United States City: Atlanta Started in: 2018 Founders: Abhay Prayag, Arcady Lapiro, Gary Teagno, Poonam Thawani, Sam Levy, Shekhar Khakurdikar Number of employees: 11-50 Funding amount: $2,000,000 Number of funding rounds: 5 Number of investors: 3 You can find their website here
24) Splitwise Splitwise is a consumer FinTech company that creates mobile apps and web platforms to assist people split bills.
Details of the startup:
Country: United States City: Providence Started in: 2011 Founders: Jonathan Bittner, Marshall Weir, Ryan Laughlin Number of employees: 11-50 Funding amount: $30,233,330 Number of funding rounds: 6 Number of investors: 13 You can find their website here
25) Five Star Business Finance Five-Star is a Reserve Bank of India-registered non-banking finance company (NBFC) (RBI).
Details of the startup:
Country: India City: Kilpauk Started in: 1984 Founders: V K Ranganathan Number of employees: 1001-5000 Funding amount: $456,059,601 Number of funding rounds: 7 Number of investors: 8 You can find their website here
26) OptioPay OptioPay is a customer-centric and value-add service provider based on bank account data that uses open banking technology.
Details of the startup:
Country: Germany City: Berlin Started in: 2014 Founders: Marcus Borner, Mike Rötgers, Moritz Claussen, Oliver Neumann, Oliver Oster Number of employees: 51-100 Funding amount: $26,398,223 Number of funding rounds: 7 Number of investors: 18 You can find their website here
27) INDwealth INDwealth is a wealth management platform for HNI families that uses Artificial Intelligence and Machine Learning.
Details of the startup:
Country: India City: Gurgaon Started in: 2018 Founders: Abhay Girnara, Amit Jain, Amrita Sirohia, Ashish Kashyap, Monika Dua, Pratiksha Dake Number of employees: 101-250 Funding amount: $56,891,230 Number of funding rounds: 3 Number of investors: 4 You can find their website here
28) True Balance True Balance is a digital wallet that allows users to pay bills and access other financial services.
Details of the startup:
Country: India City: Gurgaon Started in: 2014 Founders: Cheolwon Lee, Jay Yi, Martin Lee Number of employees: 51-100 Funding amount: $99,640,920 Number of funding rounds: 7 Number of investors: 17 You can find their website here
29) EarlySalary EarlySalary.com is a Pune-based FinTech startup. We're here to save you from going bankrupt.
Details of the startup:
Country: India City: Pune Started in: 2015 Founders: Akshay Mehrotra Number of employees: 101-250 Funding amount: $33,267,529 Number of funding rounds: 7 Number of investors: 6 You can find their website here
30) Alto Solutions Alto Solutions offers a simple, automated procedure for investing in alternative investments using IRA funds.
Details of the startup:
Country: United States City: Nashville Started in: 2016 Founders: Eric Satz Number of employees: 51-100 Funding amount: $30,251,423 Number of funding rounds: 6 Number of investors: 24 You can find their website here
31) Guiabolso Guiabolso provides a B2C financial management and marketplace app, as well as an Open Banking SaaS solution (B2B).
Details of the startup:
Country: Brazil City: Pinheiros Started in: 2012 Founders: Benjamin Gleason, Thiago Alvarez Number of employees: 101-250 Funding amount: $66,000,000 Number of funding rounds: 6 Number of investors: 15 You can find their website here
32) Rebel Alternative online lending, FinTech, online credit, and personal financial management are some of the terms used to describe alternative online lending.
Details of the startup:
Country: Brazil City: Sao Paulo Started in: 2016 Founders: Andre Botelho Bastos, Paulo Asterio Nunes, Rafael Pereira Number of employees: 51-100 Funding amount: $62,111,288 Number of funding rounds: 8 Number of investors: 10 You can find their website here
33) Perfios Software Solutions End users may track, monitor, and manage their personal finances with little manual intervention thanks to Perfios Software Solutions.
Details of the startup:
Country: India City: Bengaluru Started in: 2007 Founders: Debasish Chakraborty, V.R. Govindarajan Number of employees: 11-50 Funding amount: $56,100,000 Number of funding rounds: 2 Number of investors: 2 You can find their website here
34) Mamo Pay Mamo Pay is a digital wallet and payment platform that offers a payment software that allows for easy money transfers.
Details of the startup:
Country: United Arab Emirates City: Dubai Started in: 2016 Founders: Asim Janjua, Imad Gharazeddine, Mohammad El Saadi Number of employees: 11-50 Funding amount: $9,500,000 Number of funding rounds: 2 Number of investors: 9 You can find their website here
35) Money View Money View is a simple Android software that gathers data from bank and merchant SMS messages.
Details of the startup:
Country: India City: Bengaluru Started in: 2014 Founders: Puneet Agarwal, Sanjay Aggarwal Number of employees: 101-250 Funding amount: $10,110,000 Number of funding rounds: 2 Number of investors: 3 You can find their website here
36) fintonic Fintonic is a free program that allows anyone to keep track of their finances and save money.
Details of the startup:
Country: Spain City: Madrid Started in: 2012 Founders: Aitor Chinchetru, Lupina Iturriaga, Marcos Icardo, Sergio Chalbaud Number of employees: 51-100 Funding amount: $50,934,537 Number of funding rounds: 4 Number of investors: 7 You can find their website here
37) Latitude Financial Services In Australia and New Zealand, Latitude Financial Services is a significant consumer finance provider.
Details of the startup:
Country: Australia City: Docklands Started in: 2015 Number of employees: 1001-5000 Funding amount: A$300,000,000 Number of funding rounds: 1 Number of investors: 1 You can find their website here
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38) Geru Geru is an online loan platform that links borrowers and investors in a simple, rapid, fair, and cost-effective manner.
Details of the startup:
Country: Brazil City: Sao Paulo Started in: 2013 Founders: Karin Thies, Sandro Reiss, Tomás Correa Number of employees: 51-100 Funding amount: R$536,632,268 Number of funding rounds: 11 Number of investors: 2 You can find their website here
39) GajiGesa GajiGesa is a financial wellness platform that assists Indonesians in achieving financial security and dignity via their employment.
Details of the startup:
Country: Indonesia City: Jakarta Started in: 2020 Founders: Martyna Malinowska, Vidit Agrawal Number of employees: 11-50 Funding amount: $2,500,000 Number of funding rounds: 2 Number of investors: 7 You can find their website here
40) PaySense PaySense is a financial services company that serves Indian customers.
Details of the startup:
Country: India City: Mumbai Started in: 2015 Founders: Paul Meinshausen, Prashanth Ranganathan, Sayli Karanjkar Number of employees: 101-250 Funding amount: $25,600,000 Number of funding rounds: 3 Number of investors: 5 You can find their website here
41) Moneytree Moneytree is a financial data aggregation platform that includes a personal finance app as well as a cloud accounting service.
Details of the startup:
Country: Japan City: Tokyo Started in: 2012 Founders: Jonathan Epstein, Mark Makdad, Paul Chapman, Ross Sharrott Number of employees: 101-250 Funding amount: $28,156,212 Number of funding rounds: 7 Number of investors: 20 You can find their website here
42) PDAX PDAX is a digital currency exchange that allows users to trade and settle in Philippine Pesos.
Details of the startup:
Country: Philippines City: Manila Started in: 2017 Founders: Krystian Kucharzyk, Nichel Gaba Number of employees: 11-50 Funding amount: $1,100,000 Number of funding rounds: 3 Number of investors: 3 You can find their website here
43) Beforepay To enhance financial wellbeing and happiness, people should be able to access their paychecks, budget, and manage their resources in new ways.
Details of the startup:
Country: Australia City: Sydney Started in: 2019 Founders: Dean Mao, Tarek Ayoub Number of employees: 11-50 Funding amount: A$14,900,000 Number of funding rounds: 4 Number of investors: 3 You can find their website here
44) Quantec On a daily basis, Quantec delivers an asset management platform for everyone.
Details of the startup:
Country: South Korea City: Seoul Started in: 2016 Founders: Sang Geun LEE Number of employees: 11-50 Funding amount: $9,643,046 Number of funding rounds: 3 Number of investors: 5 You can find their website here
45) Kubo.financiero Kubo.financiero is a Challengerbank licensed to offer savings, debit cards, payments, personal loans, and term deposits.
Details of the startup:
Country: Mexico City: Mexico City Started in: 2012 Founders: Allan Seidman, Vicente Fenoll Number of employees: 251-500 Funding amount: $11,250,000 Number of funding rounds: 7 Number of investors: 14 You can find their website here
46) SocietyOne SocietyOne is a peer-to-peer (P2P) lending platform that connects creditworthy borrowers with knowledgeable investors.
Details of the startup:
Country: Australia City: Sydney Started in: 2011 Founders: Andy Taylor, Greg Symons, Greg Symons, Matt Symons Number of employees: 101-250 Funding amount: $70,162,354 Number of funding rounds: 6 Number of investors: 9 You can find their website here
47) ComparaOnline ComparaOnline is a Latin American price comparison platform for financial and insurance services.
Details of the startup:
Country: Chile City: Santiago Started in: 2009 Founders: Sebastian Valin Number of employees: 251-500 Funding amount: $33,050,000 Number of funding rounds: 5 Number of investors: 8 You can find their website here
48) Coru Coru is a financial fitness program that promotes financial well-being.
Details of the startup:
Country: Mexico City: Mexico City Started in: 2014 Founders: Enrique Horcasitas, Freddy Dominguez, Stefan Bruun Number of employees: 51-100 Funding amount: $15,000,000 Number of funding rounds: 3 Number of investors: 7 You can find their website here
49) BetterTradeOff BTO reimagines financial counseling, empowering everyone, regardless of wealth or financial knowledge, to make better financial decisions.
Details of the startup:
Country: Singapore City: Singapore Started in: 2015 Founders: Laurent Bertrand, Robert Lonsdorfer, Vincent Weber Number of employees: 11-50 Funding amount: SGD8,000,000 Number of funding rounds: 4 Number of investors: 1 You can find their website here
50) bonify Bonify is a Berlin-based Fintech firm that provides credit rating tools and services to its subscribers.
Details of the startup:
Country: Germany City: Berlin Started in: 2015 Founders: Andreas Bermig, Gamal Moukabary, Jan Ortmann, Josef Korte Number of employees: 11-50 Funding amount: € 5,500,000 Number of funding rounds: 4 Number of investors: 8 You can find their website here
51) Arohan Financial Individuals can borrow money from Arohan Financial.
Details of the startup:
Country: India City: Kolkata Started in: 2006 Founders: Shubhankar Sengupta, Vineet Rai Number of employees: 1001-5000 Funding amount: $19,950,425 Number of funding rounds: 3 Number of investors: 7 You can find their website here
52) TontineTrust TontineTrust is a Fintech that enables Governments, Partner Institutions, and Individuals to transition to the new generation of OECD-approved RoboPensions.
Details of the startup:
Country: Ireland City: Dublin Started in: 2018 Founders: Dean McClelland Number of employees: 11-50 Funding amount: € 1,000,000 Number of funding rounds: 2 Number of investors: 1 You can find their website here
53) Spenny Spenny makes it simple and quick to save and invest money.
Details of the startup:
Country: India City: Bengaluru Started in: 2019 Founders: Gaurav Arora, Rathin Shah Number of employees: 1-10 Funding amount: $150,000 Number of funding rounds: 3 Number of investors: 4 You can find their website here
54) Revo Technologies Revo Technologies is a significant fintech firm in Russia and Central and Eastern Europe.
Details of the startup:
Country: Poland City: Warsaw Started in: 2012 Founders: Fernando Silva, George Chesakov, Irene Shvakman Number of employees: 101-250 Funding amount: $27,000,000 Number of funding rounds: 4 Number of investors: 3 You can find their website here
55) Jiedaibao Jiedaibao creates a loan-lending and loan-borrowing application.
Details of the startup:
Country: China City: Beijing Started in: 2014 Number of employees: 1001-5000 Funding amount: CN¥4,500,000,000 Number of funding rounds: 2 You can find their website here
56) Tuandaiwang Tuandaiwang is a peer-to-peer lending platform.
Details of the startup:
Country: China City: Dongguan Started in: 2012 Founders: Lin Zhang Number of employees: 11-50 Funding amount: CN¥2,375,000,000 Number of funding rounds: 3 Number of investors: 3 You can find their website here
