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Top 46 Startups in the Sales Automation Industry

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Countless Sales Automation startups are being launched every day.

Many fail because they did not learn from the success of other companies who've managed to rise above.

We just published this list of 46 well-known and fast-growing Sales Automation companies that impressed investors.


46 Sales Automation Startups

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1,016 Unicorns

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1,016 Unicorns

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1) Drift

1) Drift

Conversations may be used to make business purchases more seamless, pleasurable, and human.

Details of the startup:

  • Country: United States
  • City: Boston
  • Started in: 2015
  • Founders: David Cancel, Elias Torres
  • Number of employees: 251-500
  • Funding amount: $107,000,000
  • Number of funding rounds: 3
  • Number of investors: 12

You can find their website here.

2) Contentsquare

2) Contentsquare

Contentsquare creates a digital experience analytics tool that allows companies to analyze client activity online.

Details of the startup:

  • Country: France
  • City: Paris
  • Started in: 2012
  • Founders: Jonathan Cherki
  • Number of employees: 501-1000
  • Funding amount: $812,000,000
  • Number of funding rounds: 5
  • Number of investors: 10

You can find their website here.

3) Pipefy

3) Pipefy

Process management, workflow, process automation, and task management are all areas where Pipefy excels.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2013
  • Founders: Alessio Alionco, Kelvin Stinghen, Leandro Johann, Magnus Arantes
  • Number of employees: 251-500
  • Funding amount: $63,737,500
  • Number of funding rounds: 5
  • Number of investors: 16

You can find their website here.

4) ASAPP

4) ASAPP

Research leads to breakthroughs, and ASAPP is expanding AI to boost human productivity and automate global procedures.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2014
  • Founders: Gustavo Sapoznik, Marcus Westin
  • Number of employees: 251-500
  • Funding amount: $380,000,000
  • Number of funding rounds: 4
  • Number of investors: 14

You can find their website here.

5) Slintel

5) Slintel

Slintel captures buying intent using technographics to assist businesses in identifying potential purchasers in their target market.

Details of the startup:

  • Country: United States
  • City: Mountain View
  • Started in: 2016
  • Founders: Deepak Anchala, Rahul Bhattacharya, Ranjana TN
  • Number of employees: 101-250
  • Funding amount: $26,000,000
  • Number of funding rounds: 6
  • Number of investors: 8

You can find their website here.

6) Workato

6) Workato

Workato is an enterprise automation platform that enables businesses to work more efficiently and effectively without jeopardizing governance and security.

Details of the startup:

  • Country: United States
  • City: Mountain View
  • Started in: 2013
  • Founders: Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella
  • Number of employees: 251-500
  • Funding amount: $215,000,000
  • Number of funding rounds: 4
  • Number of investors: 11

You can find their website here.

7) CARS24

7) CARS24

CARS24 is a technologically advanced platform for buying and selling used vehicles.

Details of the startup:

  • Country: India
  • City: Gurgaon
  • Started in: 2015
  • Founders: Gajendra Jangid, Mehul Agrawal, Ruchit Agarwal, Vikram Chopra
  • Number of employees: 1001-5000
  • Funding amount: $393,848,044
  • Number of funding rounds: 5
  • Number of investors: 21

You can find their website here.

8) Spiff

8) Spiff

Spiff is a revenue and sales compensation software that automates complex commission processes and motivates salespeople.

Details of the startup:

  • Country: United States
  • City: Sandy
  • Started in: 2017
  • Founders: Albert Candari, Casey Crouch, Jean-Philippe Maitre, Jeron Paul, Matt Stapleton, Mike Ries, Tanner Lacey, Travis Ashby
  • Number of employees: 101-250
  • Funding amount: $62,000,000
  • Number of funding rounds: 4
  • Number of investors: 18

You can find their website here.

9) Lusha Systems Inc

9) Lusha Systems Inc

Reduce the number of times you search. Increase your sales. Over 500,000 salespeople and 120,000 businesses use Lusha, a B2B prospecting and contact data service.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2016
  • Founders: Adi Weisz, Assaf Eisenstein, Yoni Tserruya
  • Number of employees: 101-250
  • Funding amount: $40,000,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

10) MindTickle

10) MindTickle

MindTickle is a software startup that provides businesses with sales preparedness and enablement solutions.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2011
  • Founders: Deepak Diwakar, Krishna Depura, Mohit Garg, Nishant Mungali
  • Number of employees: 251-500
  • Funding amount: $181,300,000
  • Number of funding rounds: 6
  • Number of investors: 8

You can find their website here.

11) Intercom

11) Intercom

Businesses can use a Conversational Relationship Platform to help them create consumer relationships by providing tailored, messenger-based experiences.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2011
  • Founders: Ciaran Lee, David Barrett, Des Traynor, Eoghan McCabe
  • Number of employees: 501-1000
  • Funding amount: $291,820,000
  • Number of funding rounds: 9
  • Number of investors: 34

You can find their website here.

12) Pipedrive

12) Pipedrive

Pipedrive is the first CRM software designed from the perspective of a salesperson.

Details of the startup:

  • Country: United States
  • City: New York
  • Started in: 2010
  • Founders: Martin Henk, Martin Tajur, Ragnar Sass, Timo Rein, Urmas Purde
  • Number of employees: 501-1000
  • Funding amount: $90,203,108
  • Number of funding rounds: 8
  • Number of investors: 18

You can find their website here.

13) SalesLoft

13) SalesLoft

SalesLoft is a sales engagement platform that assists sales companies in providing a better customer experience.

Details of the startup:

  • Country: United States
  • City: Atlanta
  • Started in: 2011
  • Founders: David Cummings, Kyle Porter, Rob Forman, Tim Dorr
  • Number of employees: 501-1000
  • Funding amount: $245,700,000
  • Number of funding rounds: 8
  • Number of investors: 13

You can find their website here.

14) AutoRABIT

14) AutoRABIT

For regulated businesses, AutoRABIT offers the Salesforce release management platform.

Details of the startup:

  • Country: United States
  • City: San Ramon
  • Started in: 2014
  • Founders: Vijaya Rayudu, Vishnu Datla
  • Number of employees: 51-100
  • Funding amount: $27,000,000
  • Number of funding rounds: 3
  • Number of investors: 2

You can find their website here.

15) DealHub.io

15) DealHub.io

DealHub.io is a revenue augmentation technology that ensures continuous sales engagements throughout the sales cycle.

Details of the startup:

  • Country: United States
  • City: Austin
  • Started in: 2014
  • Founders: Alon Lubin, Eyal Elbahary, Eyal Orgil
  • Number of employees: 51-100
  • Funding amount: $24,500,000
  • Number of funding rounds: 3
  • Number of investors: 4

You can find their website here.

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16) Highspot

16) Highspot

Highspot is an AI-powered sales enablement tool that helps firms all around the world increase their sales teams' effectiveness.

Details of the startup:

  • Country: United States
  • City: Seattle
  • Started in: 2012
  • Founders: David Wortendyke, Oliver Sharp, Robert Wahbe, Scot Gellock
  • Number of employees: 501-1000
  • Funding amount: $396,850,000
  • Number of funding rounds: 8
  • Number of investors: 10

You can find their website here.

17) Seismic

17) Seismic

Seismic is a sales enablement and marketing orchestration software that helps sales teams close more deals and close them faster.

Details of the startup:

  • Country: United States
  • City: San Diego
  • Started in: 2010
  • Founders: Douglas Winter, Ed Calnan, Fred Xie, Marc Romano, Nasser Barghouti
  • Number of employees: 501-1000
  • Funding amount: $256,500,000
  • Number of funding rounds: 5
  • Number of investors: 8

You can find their website here.

18) UserTesting

18) UserTesting

UserTesting is a human insight tool that may be used on demand to increase consumer insights.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2007
  • Founders: Darrell Benatar, Dave Garr
  • Number of employees: 501-1000
  • Funding amount: $152,742,068
  • Number of funding rounds: 4
  • Number of investors: 7

You can find their website here.

19) 6sense

19) 6sense

6sense is an account engagement technology that helps B2B companies earn income in a predictable way.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2013
  • Founders: Amanda Kahlow, Dustin Chang, Premal Shah, Shane Moriah, Viral Bajaria
  • Number of employees: 251-500
  • Funding amount: $226,000,000
  • Number of funding rounds: 6
  • Number of investors: 12

You can find their website here.

20) PandaDoc

20) PandaDoc

Users can use PandaDoc to develop, deliver, and manage quotations, proposals, contracts, and other sales collateral for their teams.

Details of the startup:

  • Country: United States
  • City: San Francisco
  • Started in: 2011
  • Founders: Mikita Mikado, Serge Barysiuk
  • Number of employees: 251-500
  • Funding amount: $51,055,000
  • Number of funding rounds: 5
  • Number of investors: 13

You can find their website here.

21) Cognigy GmbH

21) Cognigy GmbH

Cognigy is the most popular Enterprise Conversational AI Platform for automating customer and employee support processes.

Details of the startup:

  • Country: Germany
  • City: Düsseldorf
  • Started in: 2016
  • Founders: Benjamin Mayr, Philipp Heltewig, Sascha Poggemann
  • Number of employees: 51-100
  • Funding amount: € 44,900,000
  • Number of funding rounds: 6
  • Number of investors: 6

You can find their website here.

22) RightBound

22) RightBound

RightBound creates a sales platform that streamlines and automates the selling process.

Details of the startup:

  • Country: United States
  • City: Kirkland
  • Started in: 2019
  • Founders: Ran Oelgiesser, Rotem Dafni
  • Number of employees: 11-50
  • Funding amount: $12,000,000
  • Number of funding rounds: 2
  • Number of investors: 11

You can find their website here.

23) Cogito

23) Cogito

Cogito uses behavioral science and artificial intelligence to improve the emotional intelligence of phone professionals.

Details of the startup:

  • Country: United States
  • City: Boston
  • Started in: 2007
  • Founders: Alex Pentland, Joshua Feast
  • Number of employees: 101-250
  • Funding amount: $117,500,000
  • Number of funding rounds: 10
  • Number of investors: 16

You can find their website here.

24) Showpad

24) Showpad

The most beneficial thing that has ever happened to your sales staff

Details of the startup:

  • Country: Belgium
  • City: Gent
  • Started in: 2011
  • Founders: Louis Jonckheere, Peter Minne, Pieterjan Bouten
  • Number of employees: 251-500
  • Funding amount: $159,500,000
  • Number of funding rounds: 6
  • Number of investors: 6

You can find their website here.

25) Vymo

25) Vymo

Vymo is a personal assistant program that automates sales and service team duties in businesses.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2013
  • Founders: Venkat Malladi, Yamini Bhat
  • Number of employees: 51-100
  • Funding amount: $23,000,000
  • Number of funding rounds: 5
  • Number of investors: 5

You can find their website here.

26) Loopio

26) Loopio

RFP Response Software from Loopio helps businesses speed up the process of responding to RFPs, RFIs, and security questionnaires.

Details of the startup:

  • Country: Canada
  • City: Toronto
  • Started in: 2014
  • Founders: Jafar Owainati, Matt York, Zakir Hemraj
  • Number of employees: 101-250
  • Funding amount: CA$263,000,000
  • Number of funding rounds: 3
  • Number of investors: 3

You can find their website here.

27) Postscript

27) Postscript

Postscript is a text message marketing platform that allows businesses to contact and engage with customers using text messages.

Details of the startup:

  • Country: United States
  • City: Scottsdale
  • Started in: 2018
  • Founders: Adam Turner, Alex Beller, Colin Turner
  • Number of employees: 51-100
  • Funding amount: $41,200,000
  • Number of funding rounds: 3
  • Number of investors: 16

You can find their website here.

28) ringDNA

28) ringDNA

ringDNA is a revenue acceleration platform powered by AI that converts sales teams into high-performing revenue engines.

Details of the startup:

  • Country: United States
  • City: Sherman Oaks
  • Started in: 2013
  • Founders: Howard Brown
  • Number of employees: 101-250
  • Funding amount: $35,600,000
  • Number of funding rounds: 5
  • Number of investors: 3

You can find their website here.

29) XANT.ai

29) XANT.ai

XANT.ai develops software that helps sales teams establish a better funnel and close more deals, resulting in increased income.

Details of the startup:

  • Country: United States
  • City: Lehi
  • Started in: 2004
  • Founders: Chris Harrington, David Elkington, Ken Krogue, Rob Christensen
  • Number of employees: 101-250
  • Funding amount: $251,200,024
  • Number of funding rounds: 6
  • Number of investors: 15

You can find their website here.

30) Shelf Engine

30) Shelf Engine

Shelf Engine is a company that provides an automated prediction engine that calculates the ideal number of perishable foods to order.

Details of the startup:

  • Country: United States
  • City: Seattle
  • Started in: 2015
  • Founders: Bede Jordan, Stefan Kalb
  • Number of employees: 51-100
  • Funding amount: $58,220,000
  • Number of funding rounds: 6
  • Number of investors: 13

You can find their website here.

31) EqualTo

31) EqualTo

The operating system for sales commissions

Details of the startup:

  • Country: Germany
  • City: Freiburg
  • Started in: 2020
  • Founders: Diarmuid Glynn, Gijs Hubben, Kim Bergstrand
  • Number of employees: 11-50
  • Funding amount: € 4,530,000
  • Number of funding rounds: 3
  • Number of investors: 9

You can find their website here.

32) Kissht

32) Kissht

Kissht is a financial technology platform that allows users to get fast, hassle-free credit for purchases made at digital points of sale.

Details of the startup:

  • Country: India
  • City: Mumbai
  • Started in: 2015
  • Founders: Karan Mehta, Krishnan Vishwanathan
  • Number of employees: 251-500
  • Funding amount: $49,247,312
  • Number of funding rounds: 6
  • Number of investors: 8

You can find their website here.

33) Blanket

33) Blanket

Blanket creates a platform for scheduling sales demos that automates the sales development process.

Details of the startup:

  • Country: United States
  • City: Miami
  • Started in: 2016
  • Founders: Alex Nucci, Ricardo Vazquez
  • Number of employees: 1-10
  • Funding amount: $3,540,000
  • Number of funding rounds: 4
  • Number of investors: 9

You can find their website here.

34) Verloop.io

34) Verloop.io

Verloop.io is the leading customer service automation platform in the world.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2016
  • Founders: Gaurav Singh
  • Number of employees: 51-100
  • Funding amount: $8,000,000
  • Number of funding rounds: 3
  • Number of investors: 9

You can find their website here.

35) e-bot7

35) e-bot7

Conversational AI in a nutshell.

Details of the startup:

  • Country: Germany
  • City: München
  • Started in: 2016
  • Founders: Fabian Beringer, Maximilian Gerer, Xaver Lehmann
  • Number of employees: 101-250
  • Funding amount: € 8,140,000
  • Number of funding rounds: 4
  • Number of investors: 4

You can find their website here.

36) Take Blip

36) Take Blip

Take Blip's mission is to create, run, and evolve chatbots.

Details of the startup:

  • Country: Brazil
  • City: Sao Paulo
  • Started in: 1999
  • Founders: Daniel R. Costa, Marcelo Oliveira, Roberto Oliveira, Sergio Passos
  • Number of employees: 501-1000
  • Funding amount: $100,000,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

37) Qwilr

37) Qwilr

Qwilr is a document design and automation platform for sales teams that includes e-sign, analytics, and CRM and business software connections.

Details of the startup:

  • Country: Australia
  • City: Redfern
  • Started in: 2014
  • Founders: Dylan Baskind, Mark Tanner
  • Number of employees: 11-50
  • Funding amount: $8,875,200
  • Number of funding rounds: 4
  • Number of investors: 7

You can find their website here.

38) AppMan

38) AppMan

AppMan is a leading insurtech for life insurance in Thailand and the Asian market, offering technologies to improve sales experience.

Details of the startup:

  • Country: Thailand
  • City: Huai Khwang
  • Started in: 2011
  • Founders: Amarit Franssen, Nuttapon Kongkitimanon, Pak Rattidham, Thanapoom Chareonsiri
  • Number of employees: 101-250
  • Funding amount: THB139,000,000
  • Number of funding rounds: 1
  • Number of investors: 5

You can find their website here.

39) Xoxoday

39) Xoxoday

Motivate and engage your employees to help your company grow.

Details of the startup:

  • Country: India
  • City: Bengaluru
  • Started in: 2012
  • Founders: Abhishek Kumar, Kushal Agarwal, Manoj Aggarwal, Sumit Khandelwal
  • Number of employees: 101-250
  • Funding amount: $450,000
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

40) edrone

40) edrone

Edrone is a self-contained e-commerce CRM software that specializes in advanced marketing automation.

Details of the startup:

  • Country: Poland
  • City: Krakow
  • Started in: 2014
  • Founders: Michal Blak, Rahim Blak
  • Number of employees: 51-100
  • Funding amount: $5,879,737
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

41) Ramper

41) Ramper

Ramper is a lead generation software for B2B salespeople that helps them create more leads in less time.

Details of the startup:

  • Country: Brazil
  • City: Sao Paulo
  • Started in: 2016
  • Founders: Henrique Machado, Ricardo Corrêa
  • Number of employees: 11-50
  • Funding amount: R$9,000,000
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

42) ForceManager

42) ForceManager

ForceManager is a mobile sales acceleration platform that allows you to track, analyze, and enhance the performance of your field sales staff.

Details of the startup:

  • Country: Spain
  • City: Barcelona
  • Started in: 2011
  • Founders: Oscar Macia, Xavier Bisbal
  • Number of employees: 101-250
  • Funding amount: $16,470,746
  • Number of funding rounds: 8
  • Number of investors: 10

You can find their website here.

43) Saleswhale

43) Saleswhale

Saleswhale using artificial intelligence (AI) to engage every lead via email, qualify them, and identify those who are ready to buy.

Details of the startup:

  • Country: Singapore
  • City: Singapore
  • Started in: 2015
  • Founders: Gabriel Lim, Le Duc Toan Ethan, Venus Wong
  • Number of employees: 11-50
  • Funding amount: $6,620,000
  • Number of funding rounds: 4
  • Number of investors: 9

You can find their website here.

44) Nektar.ai

44) Nektar.ai

Nektar.ai is a B2B sales productivity firm that creates an AI-powered virtual sales assistant to help sales teams be more productive.

Details of the startup:

  • Country: Singapore
  • City: Singapore
  • Started in: 2020
  • Founders: Abhijeet Vijayvergiya, Aravind Ravi-Sulekha
  • Number of employees: 1-10
  • Funding amount: $2,150,000
  • Number of funding rounds: 1
  • Number of investors: 10

You can find their website here.

45) Bingobox

45) Bingobox

Bingobox is a Chinese startup that operates an automated convenience shop.

Details of the startup:

  • Country: China
  • City: Zhangshan
  • Started in: 2016
  • Founders: Chen Ziling
  • Number of employees: 11-50
  • Funding amount: $94,705,638
  • Number of funding rounds: 2
  • Number of investors: 6

You can find their website here.

46) Yunzhangfang

46) Yunzhangfang

Finance and tax management software from Yunzhangfang is designed to provide integrated and automated finance and tax administration capabilities.

Details of the startup:

  • Country: China
  • City: Nanjing
  • Started in: 2015
  • Founders: Fischer Lan, Xinghua Xue
  • Number of employees: 11-50
  • Funding amount: $144,249,572
  • Number of funding rounds: 5
  • Number of investors: 5

You can find their website here.

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