The sales automation field is increasingly driven by artificial intelligence to make sales processes more efficient. This has led to major investments in companies that are building these new tools.
Established players like Workato have secured funding of $415M, while Apollo.io has raised over $250M. At the same time, new entrants are emerging, with companies like Spara raising $15M in its seed round.
Below is our list of 75 Sales Automation startups worth keeping an eye on.
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Get the Sheet for $50Momentum builds a revenue orchestration platform that unifies go-to-market systems and automates sales workflows. The tool captures customer interactions as structured data, allowing revenue teams to trigger real-time actions across their entire GTM stack.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2020 |
| Founders | Ashley Wilson, Moiz Virani, Santiago Suarez Ordoñez |
| Funding Amount | $18M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series A |
| Top Investors | South Park Commons, Inovia Capital, Leadout Capital, Stage 2 Capital, FirstMark |
Workato provides an enterprise automation platform for connecting applications and streamlining business workflows. The system is designed to help organizations operate faster and more intelligently without compromising on security or governance.
| Headquarters | Mountain View, California, United States |
| Year Founded | 2013 |
| Founders | Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella |
| Funding Amount | $415M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Norwest Venture Partners, Insight Partners, Battery Ventures, Salesforce Ventures, Geodesic Capital |
Clay builds an automation platform that helps sales teams run their entire outbound motion from a single place. By combining data from over 50 providers, web scraping, and AI, their tool lets teams find the right leads and craft personalized outreach at scale.
| Headquarters | New York, New York, United States |
| Year Founded | 2017 |
| Founders | Kareem Amin, Nicolae Rusan, Varun Anand |
| Funding Amount | $202M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | BoxGroup, Sapphire Ventures, Sequoia Capital, First Round Capital, Meritech Capital Partners |
Apollo.io built an end-to-end sales platform that combines a massive B2B contact database with a full suite of engagement tools. Go-to-market teams use the platform to find accurate contact data and automate their outreach to potential customers.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2015 |
| Founders | Ray Li, Roy Chung, Tim Zheng |
| Funding Amount | $251.3M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Sequoia Capital, Nexus Venture Partners, Tribe Capital, Y Combinator, Bain Capital Ventures |
CRED builds an intelligent hub for businesses that combines a company's internal systems with predictive intelligence. The platform uses real-world signals and predictive analytics to help sales and marketing teams identify new opportunities.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2023 |
| Founders | Anthony Meir, Chaitanya Shah, Jon Carr-Harris |
| Funding Amount | $15M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Seed |
| Top Investors | Gaingels, Alumni Ventures, Defy.vc, HOF Capital, BAM Ventures |
Intercom offers a complete AI customer service platform that redefines how businesses support their customers. The software combines a help desk, AI chatbots, and proactive support tools into one unified system for managing customer interactions.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2011 |
| Founders | Ciaran Lee, David Barrett, Des Traynor, Eoghan McCabe |
| Funding Amount | $240.8M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Bessemer Venture Partners, 500 Global, ICONIQ Growth, Index Ventures, Kleiner Perkins |
Spara offers a go-to-market AI platform that automates lead engagement, qualification, and conversion. Their AI agents operate across various channels to help sales teams streamline their pipeline and close more deals.
| Headquarters | New York, New York, United States |
| Year Founded | 2023 |
| Founders | Alexander Pease, David Walker |
| Funding Amount | $15M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Seed |
| Top Investors | Radical Ventures, FJ Labs, Inspired Capital Partners, XYZ Venture Capital, Remarkable Ventures |
Cognigy develops an enterprise conversational AI platform to automate customer and employee support processes. Their software uses generative AI to power intelligent, human-like conversations for both internal and external support needs.
| Headquarters | Düsseldorf, Nordrhein-Westfalen, Germany |
| Year Founded | 2016 |
| Founders | Benjamin Mayr, Philipp Heltewig, Sascha Poggemann |
| Funding Amount | $169M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Insight Partners, Global Brain Corporation, DTCP, Eurazeo, Possible Ventures |
Aisera builds an Agentic AI platform that automates service management for enterprises. Their technology uses generative AI to resolve requests across departments like IT, HR, and customer service, reducing the need for manual intervention.
| Headquarters | Santa Clara, California, United States |
| Year Founded | 2017 |
| Founders | Abhi Maheshwari, Christos Tryfonas, Muddu Sudhakar |
| Funding Amount | $164.5M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Norwest Venture Partners, Menlo Ventures, Khosla Ventures, Goldman Sachs, First Round Capital |
Regal provides an AI agent platform that helps B2C brands run outbound sales and marketing campaigns over phone and SMS. Their technology creates personalized customer conversations designed to drive revenue growth.
| Headquarters | New York, New York, United States |
| Year Founded | 2020 |
| Founders | Alex Levin, Rebecca Greene |
| Funding Amount | $82.1M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | Emergence Capital, Founder Collective, Inspired Capital Partners, Flex Capital, Operator Collective |
65 Additional Sales Automation Startups Worth Following
Those top 10 are just the beginning of the story. Altogether, these companies have raised billions to build new tools, with a clear focus on artificial intelligence.
You'll see a mix of young startups and more established players in the full list. Here are the other companies worth watching in the sales automation space.