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The CRM industry continues to attract significant investment and new companies.
Our list includes established companies like Odoo, which has raised over $1.1 billion. Newer players like Attio are also featured, focusing on AI-native platforms.
Below is our list of 100 CRM startups worth keeping an eye on.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Creatio builds a no-code platform that automates CRM and enterprise workflows. The platform gives companies the freedom to build custom applications and digitize their workflows without deep technical expertise.
Property Finder operates an online real estate portal connecting buyers, sellers, and renters with properties across the Middle East and North Africa. Their platform serves as a primary digital marketplace for residential and commercial real estate, offering a suite of tools for agents and consumers.
CRED builds an intelligent hub for businesses that integrates a company's systems with predictive intelligence and real-world signals. The platform uses AI to analyze this data, helping sales and marketing teams uncover and act on new opportunities.
Intercom builds an AI-powered customer service platform that helps businesses manage conversations with their customers. Their software combines an AI chatbot with a shared inbox and other engagement tools, giving support teams a single place to manage all customer interactions.
Attio has created a powerful and flexible CRM built on a data-first architecture. Their platform uses AI to help go-to-market teams manage their pipelines and build any workflow they need.
HighLevel builds an all-in-one sales and marketing platform that agencies can white-label and sell as their own. The software provides a full suite of tools for lead capture, customer relationship management, and automated communication across multiple channels.
Blue Yonder builds a digital fulfillment platform that unifies supply chain management and omni-channel commerce. Their software uses AI to help businesses predict demand, automate warehouse operations, and optimize their entire fulfillment network.
Odoo develops a suite of open-source business apps that cover everything from CRM and accounting to inventory and project management. The applications are all fully integrated, allowing businesses to manage their core operations from a single, unified platform.
Pylon builds a customer support platform designed for B2B companies. Their AI-powered system helps technical support teams resolve issues faster by working inside the tools they already use, like Slack and Jira.
Optimove provides a CRM Marketing Hub that uses its core customer data platform to autonomously transform customer data into actionable insights. This technology helps marketing teams create highly personalized customer journeys and campaigns.
Our top 10 picks offer a glimpse into a much bigger picture. Across the board, founders are building smarter ways for companies to connect with their customers, especially using AI and analytics.
Some are brand new, while others have been growing for years, and they have raised billions in funding combined. Below is a look at the other 90 companies shaping the future of CRM.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| AI | 2004 | $544.1M | Venture Round | |
| Cloud | 2006 | $48.3M | Series C | |
| Media | 2020 | $8M | Series A | |
| Analytics | 2014 | $197.2M | Venture Round | |
| AI | 2011 | $497.5M | Series D | |
| Automation | 1991 | $45M | Private Equity | |
| AI | 2020 | $14.6M | Series A | |
| Fintech | 2013 | $295.8M | Series D | |
| Analytics | 1983 | £3.2B | Debt Financing | |
| SaaS | 2019 | $22.8M | Series A | |
| AI | 2014 | $489M | Secondary Market | |
| AI | 2018 | $60.6M | Series B | |
| Analytics | 2014 | $120M | Series C | |
| SaaS | 2015 | $27.6M | Private Equity | |
| SaaS | 2012 | $122.8M | Private Equity | |
| Fintech | 2010 | $331M | Series D | |
| SaaS | 2014 | $84.5M | Series C | |
| Analytics | 2016 | $6.7M | Series A | |
| SaaS | 2015 | $233.5M | Venture Round | |
| SaaS | 2014 | $14.9M | Series A | |
| AI | 2018 | $131M | Series C | |
| SaaS | 2009 | $550M | Private Equity | |
| SaaS | 2011 | $245.7M | Series E | |
| Analytics | 2014 | $155.8M | Private Equity | |
| SaaS | 2017 | $410M | Private Equity | |
| SaaS | 2005 | $26.1M | Series B | |
| Fintech | 2009 | $63.6M | Private Equity | |
| Cloud | 2011 | $87.3M | Debt Financing | |
| Cloud | 2018 | $94.7M | Series B | |
| AI | 2023 | $15M | Venture Round | |
| SaaS | 2018 | $182.2M | Series C | |
| SaaS | 2019 | $9.2M | Series A | |
| SaaS | 2018 | $2.2M | Seed | |
| Analytics | 2013 | $45M | Series C | |
| Analytics | 2015 | $93M | Series C | |
| AI | 2015 | $583M | Secondary Market | |
| SaaS | 2012 | $33.9M | Private Equity | |
| SaaS | 2016 | $46.5M | Venture Round | |
| SaaS | 2021 | $45.6M | Series A | |
| AI | 2017 | $55M | Series D | |
| Analytics | 2015 | $101.5M | Series B | |
| AI | 2009 | $566.5M | Venture Round | |
| SaaS | 2015 | $3.1M | Series A | |
| SaaS | 2011 | $8M | Series A | |
| Marketing | 2013 | $63M | Debt Financing | |
| AgTech | 2007 | $251k | Seed | |
| SaaS | 2007 | $59.2M | Private Equity | |
| SaaS | 2017 | $5.8M | Seed | |
| Media | 2020 | $12.5M | Venture Round | |
| SaaS | 2016 | $26M | Series B | |
| Media | 2023 | £82M | Venture Round | |
| Analytics | 2015 | $50M | Series A | |
| SaaS | 2018 | R$680M | Corporate Round | |
| Marketing | 2023 | $300k | Pre-Seed | |
| AI | 2015 | $157.9M | Series C | |
| Enterprise | 2017 | A$43.4M | Series A | |
| Enterprise | 2016 | $36.7M | Series B | |
| SaaS | 2012 | $3.5M | Venture Round | |
| SaaS | 2020 | $4.3M | Seed | |
| Media | 2019 | $5.1M | Grant | |
| SaaS | 2023 | $5.2M | Seed | |
| SaaS | 2012 | $17.3M | Series A | |
| AI | 2023 | $1.6M | Pre-Seed | |
| SaaS | 2013 | $1.7M | Seed | |
| SaaS | 2010 | — | Corporate Round | |
| Fintech | 2020 | €700k | Seed | |
| SaaS | 2013 | $20M | Series B | |
| SaaS | 2024 | R$300M | Seed | |
| Marketing | 2011 | €7.7M | Private Equity | |
| Enterprise | 2001 | £586k | Grant | |
| SaaS | 2020 | $5.7M | Seed | |
| Marketing | 2016 | ¥6B | Series E | |
| SaaS | 2025 | $150k | Pre-Seed | |
| Analytics | 2012 | $9.1M | Series B | |
| Analytics | 2013 | $25.5M | Debt Financing | |
| Hardware | 2011 | $24.5M | Series B | |
| AI | 2017 | €7.6M | Seed | |
| Media | 2013 | €7M | Series A | |
| AI | 2010 | €7.5M | Series A | |
| Fashion | 2015 | $10.6M | Series A | |
| SaaS | 2013 | $4.5M | Venture Round | |
| AI | 2014 | €350k | Seed | |
| Enterprise | 2021 | $86.3k | Pre-Seed | |
| SaaS | 2020 | €2M | Seed | |
| Healthcare | 2020 | $125k | Pre-Seed | |
| SaaS | 2019 | $900k | Seed | |
| Enterprise | 1999 | $3.1M | Series A | |
| Analytics | 2010 | £3.1M | Venture Round | |
| Hardware | 2009 | €2.1M | Grant | |
| Marketing | 2000 | $11.2M | Venture Round |
