The consumer sector is home to some of the world's most valuable private companies. India's Reliance Retail leads the group with a $101B valuation, while its sister company Reliance Jio has attracted $28.4B in funding.
Other major players include American e-cigarette maker JUUL, valued at $38B, and Chinese drone manufacturer DJI, valued at $8B.
Below is the full list of 56 Consumer unicorn startups at this time.
Top 10 Most Valuable Consumer Unicorns
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Get the Sheet for $50Reliance Retail operates India's largest omnichannel retail business, with a vast network of stores covering groceries, electronics, and fashion. Their diverse portfolio of consumer brands serves millions of customers across the country.
| Valuation | $101B |
| Headquarters | Mumbai, Maharashtra, India |
| Year Founded | 2006 |
| Founders | Mukesh Ambani |
| Funding Amount | $8.3B |
| Company Size | Enterprise Organization (5,001+) |
| Last Funding Status | Private Equity |
| Top Investors | TPG, Silver Lake, GIC, General Atlantic, Abu Dhabi Investment Authority |
Reliance Jio runs a massive telecommunications network in India that provides mobile internet access and digital services to both consumers and businesses. They are known for their affordable high-speed data plans and a popular suite of apps that have significantly expanded digital connectivity across the country.
| Valuation | $58B |
| Headquarters | Mumbai, Maharashtra, India |
| Year Founded | 2010 |
| Founders | Mukesh Ambani |
| Funding Amount | $28.4B |
| Company Size | Enterprise Organization (5,001+) |
| Last Funding Status | Corporate Round |
| Top Investors | Vista Equity Partners, Citi, HSBC, TPG, General Atlantic |
JUUL develops and markets electronic vaporizers that provide a nicotine experience for adult smokers. They are recognized for their signature USB-shaped device and flavored, single-use nicotine pods.
| Valuation | $38B |
| Headquarters | San Francisco, California, United States |
| Year Founded | 2015 |
| Founders | Adam Bowen, James Monsees |
| Funding Amount | $16.4B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Venture Round |
| Top Investors | Bracket Capital, M13, Fidelity, Poseidon Asset Management, Tiger Global Management |
Envision Group builds green technology, including smart wind turbines and energy storage systems, to help partners achieve their net zero goals. They also operate EnOS, a leading AIoT platform for managing and optimizing renewable energy assets worldwide.
| Valuation | $21B |
| Headquarters | Shanghai, Shanghai, China |
| Year Founded | 2007 |
| Founders | Allan To, Lei Zhang |
| Funding Amount | $2B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series B |
| Top Investors | GIC, HSG, Primavera Capital Group |
Thrasio builds a portfolio of consumer goods by acquiring and growing successful e-commerce brands. They specialize in businesses with a strong presence on Amazon, applying operational expertise to scale them into widely recognized products.
| Valuation | $10B |
| Headquarters | Walpole, Massachusetts, United States |
| Year Founded | 2018 |
| Founders | Carlos Cashman, Ernesto Reza, Joshua Silberstein |
| Funding Amount | $3.4B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Venture Round |
| Top Investors | BlackRock, Advent International, Monroe Capital, UBS, JP Morgan Chase |
DJI develops and manufactures innovative drone and camera technology for commercial and recreational use. Their technology has made high-end aerial photography and videography accessible to both consumers and enterprise professionals.
| Valuation | $8B |
| Headquarters | Shenzhen, Guangdong, China |
| Year Founded | 2006 |
| Founders | Frank Wang |
| Funding Amount | $107.8M |
| Company Size | Enterprise Organization (5,001+) |
| Last Funding Status | Private Equity |
| Top Investors | Accel, HSG, Aeternam Stella, Lighthouse Capital Management, Victor Koch |
The CrownX develops an integrated platform that brings together consumer goods and retail services under one roof. They focus on creating a seamless shopping journey by connecting online digital experiences with offline physical stores.
| Valuation | $8B |
| Headquarters | Ho Chi Minh City, NA - Vietnam, Vietnam |
| Year Founded | 2019 |
| Founders | — |
| Funding Amount | $1.1B |
| Company Size | No Data |
| Last Funding Status | Private Equity |
| Top Investors | Alibaba Group, BPEA EQT, Abu Dhabi Investment Authority, TPG, SeaTown Holdings |
Back Market runs a global marketplace dedicated to professionally refurbished electronics. They provide a trusted and more sustainable alternative to buying new by ensuring every device is expertly restored and quality-checked.
| Valuation | $6B (Joined May 2021) |
| Headquarters | Paris, Ile-de-France, France |
| Year Founded | 2014 |
| Founders | Quentin Le Brouster, Thibaud Hug de Larauze, Vianney Vaute |
| Funding Amount | $1B |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Goldman Sachs Growth Equity, General Atlantic, Daphni, Generation Investment Management, Goldman Sachs |
Rappi built a "super-app" that offers on-demand delivery services across Latin America, connecting users with a network of couriers. Their platform is best known for its wide range of offerings, allowing customers to order everything from restaurant meals and groceries to pharmacy items and even cash.
| Valuation | $5.25B (Joined August 2018) |
| Headquarters | Bogotá, Distrito Especial, Colombia |
| Year Founded | 2015 |
| Founders | Felipe Villamarin, Juan Pablo Ortega, Sebastian Mejia, Simon Borrero |
| Funding Amount | $2.6B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series F |
| Top Investors | Quiet Capital, Plug and Play, Endeavor Catalyst, Sequoia Capital, Andreessen Horowitz |
Creditas operates a digital lending platform in Brazil that provides secured loans to consumers. Their platform allows customers to use assets like homes and vehicles as collateral, enabling access to credit with lower interest rates.
| Valuation | $5B (Joined December 2020) |
| Headquarters | São Paulo, Sao Paulo, Brazil |
| Year Founded | 2012 |
| Founders | Sergio Furio |
| Funding Amount | $1.1B |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series F |
| Top Investors | QED Investors, Wellington Management, Headline, International Finance Corporation, Endeavor Catalyst |
The Remaining 46 Consumer Unicorns
While the top ten grab most of the headlines, they are only part of a much bigger picture. A growing number of consumer companies are quietly building great products and reaching huge scale.
Founders in the United States and China are leading the pack, but this is a global trend with strong companies emerging from India to Germany. Here’s a look at the rest of the consumer unicorn startups to watch.