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The Full List of 56 Consumer Unicorn Startups (2026)

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The consumer sector is home to some of the world's most valuable private companies. India's Reliance Retail leads the group with a $101B valuation, while its sister company Reliance Jio has attracted $28.4B in funding.

Other major players include American e-cigarette maker JUUL, valued at $38B, and Chinese drone manufacturer DJI, valued at $8B.

Below is the full list of 56 Consumer unicorn startups at this time.

Top 10 Most Valuable Consumer Unicorns

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Reliance Retail operates India's largest omnichannel retail business, with a vast network of stores covering groceries, electronics, and fashion. Their diverse portfolio of consumer brands serves millions of customers across the country.

Valuation$101B
HeadquartersMumbai, Maharashtra, India
Year Founded2006
FoundersMukesh Ambani
Funding Amount$8.3B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusPrivate Equity
Top InvestorsTPG, Silver Lake, GIC, General Atlantic, Abu Dhabi Investment Authority

Reliance Jio runs a massive telecommunications network in India that provides mobile internet access and digital services to both consumers and businesses. They are known for their affordable high-speed data plans and a popular suite of apps that have significantly expanded digital connectivity across the country.

Valuation$58B
HeadquartersMumbai, Maharashtra, India
Year Founded2010
FoundersMukesh Ambani
Funding Amount$28.4B
Company SizeEnterprise Organization (5,001+)
Last Funding StatusCorporate Round
Top InvestorsVista Equity Partners, Citi, HSBC, TPG, General Atlantic

JUUL develops and markets electronic vaporizers that provide a nicotine experience for adult smokers. They are recognized for their signature USB-shaped device and flavored, single-use nicotine pods.

Valuation$38B
HeadquartersSan Francisco, California, United States
Year Founded2015
FoundersAdam Bowen, James Monsees
Funding Amount$16.4B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusVenture Round
Top InvestorsBracket Capital, M13, Fidelity, Poseidon Asset Management, Tiger Global Management

Envision Group builds green technology, including smart wind turbines and energy storage systems, to help partners achieve their net zero goals. They also operate EnOS, a leading AIoT platform for managing and optimizing renewable energy assets worldwide.

Valuation$21B
HeadquartersShanghai, Shanghai, China
Year Founded2007
FoundersAllan To, Lei Zhang
Funding Amount$2B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries B
Top InvestorsGIC, HSG, Primavera Capital Group

Thrasio builds a portfolio of consumer goods by acquiring and growing successful e-commerce brands. They specialize in businesses with a strong presence on Amazon, applying operational expertise to scale them into widely recognized products.

Valuation$10B
HeadquartersWalpole, Massachusetts, United States
Year Founded2018
FoundersCarlos Cashman, Ernesto Reza, Joshua Silberstein
Funding Amount$3.4B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusVenture Round
Top InvestorsBlackRock, Advent International, Monroe Capital, UBS, JP Morgan Chase

DJI develops and manufactures innovative drone and camera technology for commercial and recreational use. Their technology has made high-end aerial photography and videography accessible to both consumers and enterprise professionals.

Valuation$8B
HeadquartersShenzhen, Guangdong, China
Year Founded2006
FoundersFrank Wang
Funding Amount$107.8M
Company SizeEnterprise Organization (5,001+)
Last Funding StatusPrivate Equity
Top InvestorsAccel, HSG, Aeternam Stella, Lighthouse Capital Management, Victor Koch

The CrownX develops an integrated platform that brings together consumer goods and retail services under one roof. They focus on creating a seamless shopping journey by connecting online digital experiences with offline physical stores.

Valuation$8B
HeadquartersHo Chi Minh City, NA - Vietnam, Vietnam
Year Founded2019
Founders
Funding Amount$1.1B
Company SizeNo Data
Last Funding StatusPrivate Equity
Top InvestorsAlibaba Group, BPEA EQT, Abu Dhabi Investment Authority, TPG, SeaTown Holdings

Back Market runs a global marketplace dedicated to professionally refurbished electronics. They provide a trusted and more sustainable alternative to buying new by ensuring every device is expertly restored and quality-checked.

Valuation$6B (Joined May 2021)
HeadquartersParis, Ile-de-France, France
Year Founded2014
FoundersQuentin Le Brouster, Thibaud Hug de Larauze, Vianney Vaute
Funding Amount$1B
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries E
Top InvestorsGoldman Sachs Growth Equity, General Atlantic, Daphni, Generation Investment Management, Goldman Sachs

Rappi built a "super-app" that offers on-demand delivery services across Latin America, connecting users with a network of couriers. Their platform is best known for its wide range of offerings, allowing customers to order everything from restaurant meals and groceries to pharmacy items and even cash.

Valuation$5.25B (Joined August 2018)
HeadquartersBogotá, Distrito Especial, Colombia
Year Founded2015
FoundersFelipe Villamarin, Juan Pablo Ortega, Sebastian Mejia, Simon Borrero
Funding Amount$2.6B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries F
Top InvestorsQuiet Capital, Plug and Play, Endeavor Catalyst, Sequoia Capital, Andreessen Horowitz

Creditas operates a digital lending platform in Brazil that provides secured loans to consumers. Their platform allows customers to use assets like homes and vehicles as collateral, enabling access to credit with lower interest rates.

Valuation$5B (Joined December 2020)
HeadquartersSão Paulo, Sao Paulo, Brazil
Year Founded2012
FoundersSergio Furio
Funding Amount$1.1B
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries F
Top InvestorsQED Investors, Wellington Management, Headline, International Finance Corporation, Endeavor Catalyst

The Remaining 46 Consumer Unicorns

While the top ten grab most of the headlines, they are only part of a much bigger picture. A growing number of consumer companies are quietly building great products and reaching huge scale.

Founders in the United States and China are leading the pack, but this is a global trend with strong companies emerging from India to Germany. Here’s a look at the rest of the consumer unicorn startups to watch.

Unicorn StartupCountryYear FoundedAmount RaisedValuation
Xiaodu logo XiaoduChina2016$5B
Goat Group logo Goat GroupUnited States2011$492.6M$4B
Dutchie logo DutchieUnited States2017$603M$4B
Zetwerk logo ZetwerkIndia2018$882M$3.1B
Podium logo PodiumUnited States2014$422.7M$3B
Infra.Market logo Infra.MarketIndia2016$980.8M$3B
Yipin Fresh logo Yipin FreshChina2013CN¥4.5B$3B
NuCom Group logo NuCom GroupGermany2018$550M$2.2B
Lightricks logo LightricksIsrael2013$335M$2B
Glossier logo GlossierUnited States2010$266.4M$2B
Formlabs logo FormlabsUnited States2011$253.7M$2B
Productboard logo ProductboardUnited States2014$261.7M$2B
Harry's logo Harry'sUnited States2013$907.4M$2B
Rad Power Bikes logo Rad Power BikesUnited States2007$329.3M$2B
Avant logo AvantUnited States2012$2.1B$2B
Diamond Foundry logo Diamond FoundryUnited States2012$350M$2B
Zilch logo ZilchUnited Kingdom2018$646M$2B
Kredivo Group logo Kredivo GroupSingapore2015$750M$2B
Market Kurly logo Market KurlySouth Korea2015₩1018.5B$2B
Placer.ai logo Placer.aiUnited States2016$267.5M$2B
PAX Labs logo PAX LabsUnited States2007$2.5B$2B
JD Industry logo JD IndustryChina2017$530M$2B
Bianlifeng logo BianlifengChina2016$656M$2B
Kry logo KrySweden2015$729.4M$2B
DealShare logo DealShareIndia2018$390.3M$2B
Saks.com logo Saks.comUnited States2021$965M$2B
Coocaa logo CoocaaChina2006CN¥1.4B$1.45B
boAt logo boAtIndia2016$177M$1.4B
Away logo AwayUnited States2015$181M$1.4B
Motorway logo MotorwayUnited Kingdom2017$276.1M$1.33B
Nothing logo NothingUnited Kingdom2020$446.1M$1.3B
Merama logo MeramaMexico2020$743.5M$1.2B
G2 logo G2United States2012$257.6M$1.1B
Carousell logo CarousellSingapore2012$375.4M$1.1B
People.ai logo People.aiUnited States2016$200M$1.1B
Cirkul logo CirkulUnited States2015$111.6M$1.07B
InCred logo InCredIndia2016$428.3M$1.05B
EcoFlow Tech logo EcoFlow TechUnited States2016$114.4M$1B
reMarkable logo reMarkableNorway2013$104M$1B
HMD logo HMDFinland2016$330M$1B
Happy Money logo Happy MoneyUnited States2009$337.1M$1B
Palmetto logo PalmettoUnited States2009$2.2B$1B
Grover logo GroverGermany2015$2.3B$1B
DocPlanner logo DocPlannerPoland2011$140.5M$1B
ProLogium Technology logo ProLogium TechnologyTaiwan2006$537.5M$1B
Zhuanzhuan logo ZhuanzhuanChina2015$990M$1B
Narwal Robotics logo Narwal RoboticsChina2016$114.1M$1B
Berlin Brands Group logo Berlin Brands GroupGermany2005$1B$1B
Cider logo CiderHong Kong2020$140M$1B
DXY logo DXYChina2000$682M$1B
Yuze Semiconductor logo Yuze SemiconductorChina2019CN¥1.2B$1B
New Leshi Smart Home logo New Leshi Smart HomeChina2012CN¥11.3B$1B
Picnic logo PicnicThe Netherlands2015$1.3B$1B
Facily logo FacilyBrazil2018$502.4M$1B
SellerX logo SellerXGermany2020$829.9M$1B
Mia.com logo Mia.comChina2011$231.6M$1B

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