The sales automation field is home to a number of valuable private companies. Their platforms help connect applications and improve the performance of sales teams.
Among them, Workato leads with a $6 billion valuation. SpotOn has also attracted significant capital, with $918 million in total funding.
Below is the full list of 11 Sales Automation unicorn startups at this time.
Top 10 Most Valuable Sales Automation Unicorns
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Get the Sheet for $50Workato offers an enterprise-grade automation platform that connects applications and data to orchestrate business workflows. Their system is recognized for its low-code approach, which empowers both business and IT teams to build powerful integrations.
| Valuation | $6B (Joined January 2021) |
| Headquarters | Mountain View, California, United States |
| Year Founded | 2013 |
| Founders | Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella |
| Funding Amount | $415M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Insight Partners, Salesforce Ventures, Digital Industry Singapore, Norwest, Battery Ventures |
Highspot offers a sales enablement platform that improves the performance of sales teams by uniting content, training, and coaching in one place. The platform is known for equipping sales reps with the resources and AI-powered analytics needed to have more effective conversations with buyers.
| Valuation | $4B (Joined February 2021) |
| Headquarters | Seattle, Washington, United States |
| Year Founded | 2012 |
| Founders | David Wortendyke, Oliver Sharp, Robert Wahbe, Scot Gellock |
| Funding Amount | $644.9M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series F |
| Top Investors | B Capital, Madrona, Tiger Global Management, Salesforce Ventures, Sapphire Ventures |
SpotOn builds a comprehensive software and payments platform designed for restaurants and small businesses. Their all-in-one system includes point-of-sale technology, mobile payments, and management tools to streamline operations.
| Valuation | $4B (Joined May 2021) |
| Headquarters | San Francisco, California, United States |
| Year Founded | 2017 |
| Founders | Doron Friedman, Matt Hyman, Zach Hyman |
| Funding Amount | $918M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series F |
| Top Investors | Wellington Management, Andreessen Horowitz, Coatue, G Squared, Franklin Templeton |
Clay has created an automation platform that equips sales and growth teams with enriched customer data. Their tool connects with hundreds of sources to help users build complex workflows and scale their outbound prospecting.
| Valuation | $3B (Joined December 2020) |
| Headquarters | New York, New York, United States |
| Year Founded | 2017 |
| Founders | Kareem Amin, Nicolae Rusan, Varun Anand |
| Funding Amount | $202M |
| Company Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Sapphire Ventures, First Round Capital, BoxGroup, Sequoia Capital, CapitalG |
Seismic builds an AI-powered enablement platform that helps sales and marketing teams improve how they engage with customers. Their cloud-based tools give go-to-market teams the content, training, and insights needed to drive revenue growth.
| Valuation | $3B (Joined December 2018) |
| Headquarters | San Diego, California, United States |
| Year Founded | 2010 |
| Founders | Ed Calnan, Fred Xie, J. Douglas Winter, Marc Romano, Nasser Barghouti |
| Funding Amount | $446.5M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series G |
| Top Investors | General Atlantic, T. Rowe Price, JMI Equity, Lightspeed Venture Partners, Permira |
Apollo.io builds an intelligent go-to-market platform that helps revenue teams find and convert their ideal buyers. The platform combines a comprehensive B2B database with AI-powered tools to automate lead generation and sales engagement.
| Valuation | $2B |
| Headquarters | San Francisco, California, United States |
| Year Founded | 2015 |
| Founders | Ray Li, Roy Chung, Tim Zheng |
| Funding Amount | $251.3M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Y Combinator, Tribe Capital, Nexus Venture Partners, Sequoia Capital, Bain Capital Ventures |
ASAPP builds a generative AI platform designed to improve performance in enterprise contact centers. They use AI-native products to help agents work more efficiently and resolve customer issues on the first attempt.
| Valuation | $2B (Joined May 2021) |
| Headquarters | New York, New York, United States |
| Year Founded | 2014 |
| Founders | Gustavo Sapoznik, Marcus Westin |
| Funding Amount | $380M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series C |
| Top Investors | Titanium Ventures, March Capital, Fidelity, HOF Capital, Emergence Capital |
Lusha builds a go-to-market intelligence platform for B2B sales, marketing, and recruiting professionals to find accurate contact and company data. They help teams connect with ideal customers through prospecting tools and data enrichment services.
| Valuation | $2B (Joined November 2021) |
| Headquarters | Boston, Massachusetts, United States |
| Year Founded | 2016 |
| Founders | Assaf Eisenstein, Yoni Tserruya |
| Funding Amount | $245M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series B |
| Top Investors | ION Crossover Partners, PSG Equity |
Intercom builds an AI-powered customer service platform designed to help businesses manage communications across multiple channels. Their software combines an AI chatbot, a unified team inbox, and a help center to automate and personalize customer support.
| Valuation | $1.28B (Joined March 2018) |
| Headquarters | San Francisco, California, United States |
| Year Founded | 2011 |
| Founders | Ciaran Lee, David Barrett, Des Traynor, Eoghan McCabe |
| Funding Amount | $240.8M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | Index Ventures, Kleiner Perkins, ICONIQ Growth, 500 Global, Bessemer Venture Partners |
MindTickle provides a sales readiness platform designed to improve the performance of customer-facing teams. Their software equips revenue teams with tools for onboarding, coaching, and skill development to boost sales effectiveness.
| Valuation | $1.2B (Joined August 2021) |
| Headquarters | San Francisco, California, United States |
| Year Founded | 2011 |
| Founders | Deepak Diwakar, Krishna Depura, Mohit Garg, Nishant Mungali |
| Funding Amount | $281.3M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series E |
| Top Investors | Moneta Ventures, Canaan Partners, Norwest, New Enterprise Associates, Accel |
The Remaining Sales Automation Unicorn
The ten most valuable companies get most of the headlines, but the sales automation field is broader than just its biggest players. Another company has also crossed the billion-dollar mark, adding to the scene.
The United States continues to be a major hub for these companies, with some reaching their status on relatively lean funding. Below is a look at the other unicorn shaping the sales automation space.