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The Full List of 11 Sales Automation Unicorn Startups (2026)

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The sales automation field is home to a number of valuable private companies. Their platforms help connect applications and improve the performance of sales teams.

Among them, Workato leads with a $6 billion valuation. SpotOn has also attracted significant capital, with $918 million in total funding.

Below is the full list of 11 Sales Automation unicorn startups at this time.

Top 10 Most Valuable Sales Automation Unicorns

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Workato offers an enterprise-grade automation platform that connects applications and data to orchestrate business workflows. Their system is recognized for its low-code approach, which empowers both business and IT teams to build powerful integrations.

Valuation$6B (Joined January 2021)
HeadquartersMountain View, California, United States
Year Founded2013
FoundersAlexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella
Funding Amount$415M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries E
Top InvestorsInsight Partners, Salesforce Ventures, Digital Industry Singapore, Norwest, Battery Ventures

Highspot offers a sales enablement platform that improves the performance of sales teams by uniting content, training, and coaching in one place. The platform is known for equipping sales reps with the resources and AI-powered analytics needed to have more effective conversations with buyers.

Valuation$4B (Joined February 2021)
HeadquartersSeattle, Washington, United States
Year Founded2012
FoundersDavid Wortendyke, Oliver Sharp, Robert Wahbe, Scot Gellock
Funding Amount$644.9M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries F
Top InvestorsB Capital, Madrona, Tiger Global Management, Salesforce Ventures, Sapphire Ventures

SpotOn builds a comprehensive software and payments platform designed for restaurants and small businesses. Their all-in-one system includes point-of-sale technology, mobile payments, and management tools to streamline operations.

Valuation$4B (Joined May 2021)
HeadquartersSan Francisco, California, United States
Year Founded2017
FoundersDoron Friedman, Matt Hyman, Zach Hyman
Funding Amount$918M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries F
Top InvestorsWellington Management, Andreessen Horowitz, Coatue, G Squared, Franklin Templeton

Clay has created an automation platform that equips sales and growth teams with enriched customer data. Their tool connects with hundreds of sources to help users build complex workflows and scale their outbound prospecting.

Valuation$3B (Joined December 2020)
HeadquartersNew York, New York, United States
Year Founded2017
FoundersKareem Amin, Nicolae Rusan, Varun Anand
Funding Amount$202M
Company SizeMid-Size Team (51-250)
Last Funding StatusSeries C
Top InvestorsSapphire Ventures, First Round Capital, BoxGroup, Sequoia Capital, CapitalG

Seismic builds an AI-powered enablement platform that helps sales and marketing teams improve how they engage with customers. Their cloud-based tools give go-to-market teams the content, training, and insights needed to drive revenue growth.

Valuation$3B (Joined December 2018)
HeadquartersSan Diego, California, United States
Year Founded2010
FoundersEd Calnan, Fred Xie, J. Douglas Winter, Marc Romano, Nasser Barghouti
Funding Amount$446.5M
Company SizeMajor Organization (1,001-5,000)
Last Funding StatusSeries G
Top InvestorsGeneral Atlantic, T. Rowe Price, JMI Equity, Lightspeed Venture Partners, Permira

Apollo.io builds an intelligent go-to-market platform that helps revenue teams find and convert their ideal buyers. The platform combines a comprehensive B2B database with AI-powered tools to automate lead generation and sales engagement.

Valuation$2B
HeadquartersSan Francisco, California, United States
Year Founded2015
FoundersRay Li, Roy Chung, Tim Zheng
Funding Amount$251.3M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries D
Top InvestorsY Combinator, Tribe Capital, Nexus Venture Partners, Sequoia Capital, Bain Capital Ventures

ASAPP builds a generative AI platform designed to improve performance in enterprise contact centers. They use AI-native products to help agents work more efficiently and resolve customer issues on the first attempt.

Valuation$2B (Joined May 2021)
HeadquartersNew York, New York, United States
Year Founded2014
FoundersGustavo Sapoznik, Marcus Westin
Funding Amount$380M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries C
Top InvestorsTitanium Ventures, March Capital, Fidelity, HOF Capital, Emergence Capital

Lusha builds a go-to-market intelligence platform for B2B sales, marketing, and recruiting professionals to find accurate contact and company data. They help teams connect with ideal customers through prospecting tools and data enrichment services.

Valuation$2B (Joined November 2021)
HeadquartersBoston, Massachusetts, United States
Year Founded2016
FoundersAssaf Eisenstein, Yoni Tserruya
Funding Amount$245M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries B
Top InvestorsION Crossover Partners, PSG Equity

Intercom builds an AI-powered customer service platform designed to help businesses manage communications across multiple channels. Their software combines an AI chatbot, a unified team inbox, and a help center to automate and personalize customer support.

Valuation$1.28B (Joined March 2018)
HeadquartersSan Francisco, California, United States
Year Founded2011
FoundersCiaran Lee, David Barrett, Des Traynor, Eoghan McCabe
Funding Amount$240.8M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries D
Top InvestorsIndex Ventures, Kleiner Perkins, ICONIQ Growth, 500 Global, Bessemer Venture Partners

MindTickle provides a sales readiness platform designed to improve the performance of customer-facing teams. Their software equips revenue teams with tools for onboarding, coaching, and skill development to boost sales effectiveness.

Valuation$1.2B (Joined August 2021)
HeadquartersSan Francisco, California, United States
Year Founded2011
FoundersDeepak Diwakar, Krishna Depura, Mohit Garg, Nishant Mungali
Funding Amount$281.3M
Company SizeLarge Team (251-1,000)
Last Funding StatusSeries E
Top InvestorsMoneta Ventures, Canaan Partners, Norwest, New Enterprise Associates, Accel

The Remaining Sales Automation Unicorn

The ten most valuable companies get most of the headlines, but the sales automation field is broader than just its biggest players. Another company has also crossed the billion-dollar mark, adding to the scene.

The United States continues to be a major hub for these companies, with some reaching their status on relatively lean funding. Below is a look at the other unicorn shaping the sales automation space.

Unicorn StartupCountryYear FoundedAmount RaisedValuation
PandaDoc logo PandaDocUnited States2011$51.1M$1B

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