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Top 12 Sales Automation Unicorn Companies in 2023

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Have you ever wondered which private companies in the Sales Automation industry have the highest valuations?

You’re not alone.

There are lots of unicorn companies in this space, and it can be difficult to keep track of them all.

We've decided to take a deep dive and put together a list containing 12 Sales Automation unicorn startups, from highest to lowest valuation.

12 Sales Automation Unicorns Companies

Accelerators & Incubators List
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2,658 Accelerators & Incubators

Information about the industries, stages and countries they generally invest in.

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Complete Unicorns List
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1,016 Unicorns

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

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Complete Unicorns List
Sheet
1,016 Unicorns

Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.

Get the Sheet for $50

1) Workato

Workato

Workato is your enterprise automation platform for automating business processes, creating workflows, and connecting your business applications.

Details of the startup:

  • Valuation: $5.70B (January 2021)
  • Country: United States
  • State: California
  • City: Mountain View
  • Started in: 2013
  • Founders: Alexey Timanovskiy, Dimitris Kogias, Gautham Viswanathan, Harish Shetty, Vijay Tella
  • Number of employees: 500-1,000
  • Funding: $415.00M
  • Funding rounds: 5
  • Number of investors: 12

You can find their website here.

2) ContentSquare

ContentSquare

Contentsquare develops a digital experience analytics platform that enables businesses to track online customer behavior.

Details of the startup:

  • Valuation: $5.60B (May 2021)
  • Country: France
  • City: Paris
  • Started in: 2012
  • Founders: Jonathan Cherki
  • Number of employees: 500-1,000
  • Funding: $812.00M
  • Funding rounds: 5
  • Number of investors: 11

You can find their website here.

3) 6Sense

6Sense

6sense uses proprietary algorithms to provide actionable business insights that turn marketing campaigns into customer engagements, helping B2B organizations with predictable revenue growth.

Details of the startup:

  • Valuation: $5.20B (March 2021)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2013
  • Founders: Amanda Kahlow, Dustin Chang, Premal Shah, Shane Moriah, Viral Bajaria
  • Number of employees: 500-1,000
  • Funding: $424.00M
  • Funding rounds: 7
  • Number of investors: 18

You can find their website here.

4) SpotOn

SpotOn

SpotOn provides mobile payment technology and management system for restaurants and small businesses.

Details of the startup:

  • Valuation: $3.60B (May 2021)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2017
  • Founders: Doron Friedman, Matt Hyman, Zach Hyman
  • Number of employees: 1,000-5,000
  • Funding: $600.00M
  • Funding rounds: 7
  • Number of investors: 13

You can find their website here.

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5) Highspot

Highspot

Highspot is an AI-powered sales platform that makes use of machine learning and natural language processing (NLP) to deliver relevant, personalized content to your sales team, at scale.

Details of the startup:

  • Valuation: $3.50B (February 2021)
  • Country: United States
  • State: Washington
  • City: Seattle
  • Started in: 2013
  • Founders: David Wortendyke, Oliver Sharp, Robert Wahbe, Scot Gellock
  • Number of employees: 500-1,000
  • Funding: $652.85M
  • Funding rounds: 9
  • Number of investors: 13

You can find their website here.

6) Seismic

Seismic

Seismic is a software platform that empowers companies to build better marketing campaigns and scale their sales and marketing operations, faster.

Details of the startup:

  • Valuation: $3.00B (December 2018)
  • Country: United States
  • State: California
  • City: San Diego
  • Started in: 2010
  • Founders: Douglas Winter, Ed Calnan, Fred Xie, Marc Romano, Nasser Barghouti
  • Number of employees: 500-1,000
  • Funding: $2,900.94M
  • Funding rounds: 6
  • Number of investors: 8

You can find their website here.

7) ApplyBoard

ApplyBoard

ApplyBoard is a study abroad platform that’s revolutionizing the way students find and apply for programs abroad.

Details of the startup:

  • Valuation: $3.00B (May 2020)
  • Country: Canada
  • State: Ontario
  • City: Kitchener
  • Started in: 2015
  • Founders: Martin Basiri, Massi Basiri, Meti Basiri
  • Number of employees: 1,000-5,000
  • Funding: $479.91M
  • Funding rounds: 9
  • Number of investors: 22

You can find their website here.

8) ASAPP

ASAPP

Research results in breakthroughs, and ASAPP is expanding AI to boost human productivity and automate the world's workflows.

Details of the startup:

  • Valuation: $1.60B (May 2021)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2014
  • Founders: Gustavo Sapoznik, Marcus Westin
  • Number of employees: 250-500
  • Funding: $312.57M
  • Funding rounds: 4
  • Number of investors: 15

You can find their website here.

9) Lusha

Lusha

Lusha is a crowdsourced data platform for B2B sales and marketing that connects sales, business development, and HR professionals.

Details of the startup:

  • Valuation: $1.50B (November 2021)
  • Country: United States
  • State: New York
  • City: New York
  • Started in: 2016
  • Founders: Assaf Eisenstein, Yoni Tserruya
  • Number of employees: 100-250
  • Funding: $245.00M
  • Funding rounds: 2
  • Number of investors: 2

You can find their website here.

10) Intercom

Intercom

Intercom is a customer engagement platform that helps you build better relationships with your target audience.

Details of the startup:

  • Valuation: $1.28B (March 2018)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2011
  • Founders: Ciaran Lee, David Barrett, Des Traynor
  • Number of employees: 500-1,000
  • Funding: $350.71M
  • Funding rounds: 10
  • Number of investors: 35

You can find their website here.

11) MindTickle

MindTickle

MindTickle is a software company that offers sales readiness and enablement tools for businesses.

Details of the startup:

  • Valuation: $1.20B (August 2021)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2012
  • Founders: Deepak Diwakar, Krishna Depura, Mohit Garg, Nishant Mungali
  • Number of employees: 250-500
  • Funding: $281.30M
  • Funding rounds: 7
  • Number of investors: 8

You can find their website here.

12) PandaDoc

PandaDoc

PandaDoc enables users to create, deliver, and manage their teams’ quotes, proposals, contracts, and other sales collateral.

Details of the startup:

  • Valuation: $1.00B (September 2021)
  • Country: United States
  • State: California
  • City: San Francisco
  • Started in: 2011
  • Founders: Mikita Mikado, Sergey Barysiuk
  • Number of employees: 500-1,000
  • Funding: $61.05M
  • Funding rounds: 7
  • Number of investors: 16

You can find their website here.

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