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Sao Paulo is a key hub for startups in Latin America, particularly within the financial technology sector. The city is home to a mix of new and established companies attracting significant investment.
Companies like Clara, a spending management platform, have raised substantial funds, securing $492M. Meanwhile, newer ventures like the legal AI startup Enter, founded in 2023, show the continued growth in the area.
Below is our list of 100 Sao Paulo startups worth keeping an eye on.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →Information about the industries, countries, and cities they generally invest in.
Get the Sheet for $50Information about their valuation, HQ's location, founded year, name of founders, funding amount and number of employees.
Get the Sheet for $50List of startup investors in the BioTech, Health, and Medicine industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the AI and Machine Learning industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50List of 250 startup investors in the FinTech and Finance industries, along with their Twitter, LinkedIn, and email addresses.
Get the Sheet for $50Nomad created a fintech platform that provides Brazilians with a digital US dollar bank account. Their service offers a gateway to the American financial market, including an investment platform and an international debit card.
Enter builds an artificial intelligence platform to provide auditable and reliable legal drafting for lawyers. Their software helps legal professionals streamline the creation of complex documents with greater accuracy and efficiency.
Arvo built an AI-powered platform that secures the integrity of healthcare transactions. Their technology is designed to prevent fraud and errors in medical billing and payments between providers and insurers.
Omie builds a cloud-native management platform that combines ERP and CRM for small and medium-sized companies. Their system gives businesses a single place to manage core functions, unifying everything from accounting and sales to financial services.
Clara builds a comprehensive spend management platform designed to help companies control their expenses. Their end-to-end solution provides corporate cards, automates payments, and offers real-time visibility into company finances.
Kamino builds an AI-powered Financial Operating System that brings a company's software, bank accounts, and cards into one place. Their platform gives mid-market CFOs a single, integrated view to manage all financial operations.
Mercado Pago operates the leading digital payments platform in Latin America, serving both businesses and individuals. Their ecosystem enables everything from online checkout and in-store QR code payments to peer-to-peer money transfers.
Hashdex builds investment products designed to connect traditional financial markets with the world of digital assets. The company offers regulated instruments like crypto ETFs, making it simpler for mainstream investors to gain exposure to the blockchain economy.
180 Seguros operates as Brazil's first tech-driven insurance carrier, offering embedded insurance products and the necessary infrastructure. Their technology allows partner companies to integrate and offer insurance policies directly to their customers.
BotCity builds an open-source platform for orchestrating and governing Python automations. Their tools help companies securely scale automation initiatives, managing everything from simple scripts to complex generative AI agents.
Our top 10 picks are just a small part of the city’s story. Fintech and AI are clear leaders, but founders are building and raising funds across many different fields.
Combined, the companies on our full list have raised well over $10 billion, a mix of new ventures and established names. Here is a look at the other 90 startups that are shaping the city's future.
| Startup | Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| Fintech | 2019 | $66M | Series B | |
| AI | 1999 | $230M | Series C | |
| Cloud | 2020 | $1.2B | Debt Financing | |
| Crypto | 2013 | $87.4M | Series C | |
| AI | 2023 | $7M | Seed | |
| AI | 2020 | $32M | Venture Round | |
| Fashion | 2012 | $7M | Venture Round | |
| Fintech | 2022 | R$44M | Series A | |
| AI | 2024 | R$10M | Seed | |
| Fintech | 2016 | $118M | Series B | |
| Fintech | 2018 | $375M | Series B | |
| Fashion | 1969 | R$1.3B | Debt Financing | |
| Infrastructure | 2000 | R$645M | Private Equity | |
| Healthcare | 2019 | $216.3M | Series C | |
| Fintech | 2023 | $5M | Seed | |
| AgTech | 2007 | $198.8M | Series D | |
| Fintech | 2021 | $51M | Series B | |
| Retail | 2010 | $628.4M | Series E | |
| Healthcare | 1964 | R$500M | Debt Financing | |
| Environment | 2006 | $1.3B | Private Equity | |
| Infrastructure | 2012 | $244.3M | Series C | |
| Fintech | 2016 | $878M | Series E | |
| Infrastructure | 2021 | $1.3M | — | |
| AI | 2022 | $31.1M | Series A | |
| Fintech | 2019 | R$82M | Series A | |
| Food | 2019 | $1.2M | Seed | |
| SaaS | 2018 | R$680M | Corporate Round | |
| Enterprise | 2019 | $130M | Series C | |
| Retail | 1964 | — | — | |
| Hardware | 2011 | $703.4M | Debt Financing | |
| Fintech | 2022 | R$82M | Series A | |
| Mobility | 2018 | $204.6M | Debt Financing | |
| Mobility | 2020 | $112M | Private Equity | |
| Fintech | 2014 | $280M | Private Equity | |
| Food | 1994 | $25M | Debt Financing | |
| Marketing | 2021 | R$4.9B | Debt Financing | |
| Data | 2008 | $128M | Venture Round | |
| Environment | 2021 | $150M | Series A | |
| Security | 2019 | $10.3M | Series A | |
| Enterprise | 2019 | $89.6M | Series B | |
| Design | 2020 | R$17.2M | Grant | |
| Fintech | 2018 | $28.3M | Series A | |
| Fintech | 2018 | $2.3B | Corporate Round | |
| AI | 2021 | $500k | Pre-Seed | |
| Enterprise | 2019 | $40.2M | Undisclosed | |
| AI | 2015 | $105M | Series B | |
| Fintech | 2023 | $6M | Seed | |
| Logistics | 2017 | $750M | Debt Financing | |
| Enterprise | 2021 | R$231M | Debt Financing | |
| Retail | 2013 | $50.1M | Series C | |
| Fintech | 2013 | $250.3M | Corporate Round | |
| Fintech | 2021 | $4.3M | Seed | |
| Retail | 2011 | $58.2M | Venture Round | |
| Fintech | 2020 | $16.5M | Series A | |
| Healthcare | 2020 | $31M | Venture Round | |
| Marketing | 2023 | $6.5M | Seed | |
| Fintech | 2019 | R$100M | Series A | |
| Fintech | 2017 | R$250M | Series A | |
| Education | 2001 | $145.1M | Debt Financing | |
| SaaS | 2020 | $18.5M | Series A | |
| Fintech | 2020 | $12.9M | Series A | |
| Real Estate | 2019 | R$1.3B | Debt Financing | |
| Fintech | 2012 | $66M | Venture Round | |
| Design | 2013 | $44.1M | Series C | |
| Enterprise | 2020 | R$1.8M | Pre-Seed | |
| Energy | 2010 | $537.6M | Private Equity | |
| Fintech | 2018 | $888M | Venture Round | |
| Media | 2012 | R$120M | Series C | |
| Fintech | 2019 | $34.1M | Series A | |
| Fintech | 2019 | $20.1M | Debt Financing | |
| Fintech | 2020 | $19.5M | Venture Round | |
| Fintech | 2020 | R$163M | Series A | |
| Environment | 2010 | $45.8M | Series B | |
| AI | 2022 | R$35M | Seed | |
| Fintech | 2019 | $30.6M | Series A | |
| Environment | 2020 | $13.4M | Series A | |
| Fintech | 2020 | R$51M | Debt Financing | |
| Education | 2020 | $93.7M | Debt Financing | |
| Fintech | 2014 | $4M | Series A | |
| Fintech | 2022 | R$22M | Seed | |
| Crypto | 2020 | $22.1M | Seed | |
| Travel | — | — | — | |
| InsurTech | 2022 | $22.5M | Series A | |
| Enterprise | 2021 | $12.5M | Series A | |
| AgTech | 2010 | R$100M | Debt Financing | |
| Mobility | 2020 | $18.5M | Series A | |
| Data | 2016 | $12.5M | Series A | |
| Education | 2019 | $40.1M | Series B | |
| Enterprise | 2010 | R$90M | Debt Financing | |
| Enterprise | 2007 | $336.9M | Series D |
