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The furniture industry is shifting from traditional retail towards online business models.
The companies on this list range from large e-commerce platforms like Pepperfry, with over $310M in funding, to newer concepts like NORNORM's circular subscription service. Other businesses are exploring niches in rentals, AI-powered furnishing, and sleep products.
Below is our list of 25 Furniture startups worth keeping an eye on.
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Get the Sheet for $50At Home operates a chain of home décor superstores offering tens of thousands of products from furniture to seasonal items. Their collections blend affordability with unique, on-trend design to suit a wide variety of customer styles.
Pepperfry operates one of India’s largest online marketplaces for furniture and home goods. Their platform offers a wide selection of curated merchandise, helping customers discover and purchase everything from sofas to home decor.
Boll & Branch designs luxury bedding and home textiles using ethically sourced, 100% organic cotton. The direct-to-consumer brand built its reputation on supply chain transparency and the quality of its materials.
Wakefit manufactures a direct-to-consumer line of sleep and home solutions, including its well-known mattresses and other home furniture. The company is recognized for making ergonomically designed products accessible to a wide audience through its e-commerce platform.
The Sleep Company creates mattresses and other sleep products designed to intelligently adapt to any body shape. The direct-to-consumer brand is recognized for its patented SmartGRID technology that aims to improve sleep quality.
Inhabitr created an AI-powered furnishing solution designed for the commercial real estate sector. The platform offers an end-to-end service that handles everything from interior design to furniture procurement and installation.
Chairish runs a curated online marketplace for exceptional home furniture, art, and decor. The platform allows design aficionados to discover and purchase vintage and contemporary pieces from a community of sellers.
RentoMojo built an e-commerce platform for renting furniture, appliances, and electronics on a monthly subscription. The service allows customers to access essential items like laptops and home appliances without the long-term commitment of purchasing them.
JJO plc creates bespoke British kitchens, eco bathrooms, and bedroom furniture for independent installers and fine furniture retailers. They support this network of trade partners with distinct collections, like their Colonial and Eco ranges, focusing on quality manufacturing and service.
NORNORM created a subscription-based service for office furniture, giving companies a flexible way to furnish their workspaces. The service operates on a circular model, ensuring that all furniture is refurbished, repaired, and reused to reduce environmental impact.
The top 10 are just a small slice of the exciting work happening in the furniture industry. The companies that follow have raised billions of dollars combined and work in areas from retail to manufacturing.
Some are just getting started while others are more mature, but they are all finding new ways to grow. Here’s a look at the other startups shaping the future of furniture.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
| Retail | 2014 | $82.9M | Convertible Note | |
| Retail | 2014 | €40.8M | Debt Financing | |
| Retail | 2018 | $3B | Undisclosed | |
| Retail | 2014 | $18.8M | Series B | |
| Retail | 2013 | CN¥800M | Series D | |
| Enterprise | 2019 | $2.4M | Venture Round | |
| Retail | 2020 | €3.2M | Seed | |
| Media | 2016 | $30M | Angel | |
| Retail | 2000 | $11.5M | Debt Financing | |
| Media | 2022 | $4M | Seed | |
| Manufacturing | 2014 | $522.4k | Seed | |
| Retail | 2021 | MYR150k | Seed | |
| Manufacturing | 2022 | £100k | Grant | |
| Retail | 1913 | — | — | |
| Retail | 1952 | — | — |
