South Korea's startup scene features a mix of established tech companies and newer businesses in growing fields. Key industries include artificial intelligence, financial technology, and e-commerce.
Electric vehicle battery maker SK on has attracted $5.6 billion in funding. AI chip developer Rebellions, founded in 2020, has also raised over $457 million.
Below is our list of 100 South Korea startups worth keeping an eye on.
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Get the Sheet for $50Rebellions develops AI accelerator chips and data center systems for large-scale applications. Their hardware is engineered to run complex AI inference tasks with greater speed and efficiency.
| Headquarters | Seongnam, Kyonggi-do, South Korea |
| Year Founded | 2020 |
| Founders | Hyo-Eun Kim, Jinwook Oh, Sunghyun Park |
| Funding Amount | $457.7M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series C |
| Top Investors | Samsung Electronics, Kakao Ventures, Korea Development Bank, Arm Holdings, Pavilion Capital |
Upstage develops specialized language models and AI-powered document processing tools for enterprise use. The company is known for its flagship model, Solar, a compact yet powerful language model that helps make AI more accessible for businesses.
| Headquarters | Yongin, Ch'ungch'ong-namdo, South Korea |
| Year Founded | 2020 |
| Founders | Hwalsuk Lee, Lucy Park, Sung Kim |
| Funding Amount | $170.4M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | SBVA, Premier Partners, AMD, InterVest Co., Primer Sazze Partners |
FuriosaAI builds data center accelerators engineered to run the world's most advanced AI applications. Their custom semiconductor chips are designed to power complex AI models with greater speed and efficiency.
| Headquarters | Seoul, Seoul-t'ukpyolsi, South Korea |
| Year Founded | 2017 |
| Founders | Baek Jun-ho, Jeehoon Kang, Kim Han-joon |
| Funding Amount | ₩340B |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Naver, Korea Development Bank, Korea Investment Partners, IMM Investment, InterVest Co. |
MUSINSA operates a leading fashion e-commerce platform that showcases a wide array of Korean designers and brands. The company combines retail with rich editorial content, offering storytelling that helps customers discover new designers.
| Headquarters | Seoul, Seoul-t'ukpyolsi, South Korea |
| Year Founded | 2001 |
| Founders | Cho Man Ho, Mun-il Han |
| Funding Amount | $508.1M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series C |
| Top Investors | Sequoia Capital, Wellington Management, Premier Partners, Kohlberg Kravis Roberts, IMM Investment |
SK on develops and manufactures high-energy density batteries for electric vehicles. Their focus on this technology helps automakers improve vehicle performance and extend driving range.
| Headquarters | Seoul, Seoul-t'ukpyolsi, South Korea |
| Year Founded | 2021 |
| Founders | — |
| Funding Amount | $5.6B |
| Startup Size | Enterprise Organization (5,001+) |
| Last Funding Status | Debt Financing |
| Top Investors | BlackRock, Hillhouse Investment, Banco Bilbao Vizcaya Argentaria, ANZ, MBK Partners |
Toss builds a mobile financial super-app that consolidates services like peer-to-peer payments, banking, and investments into a single platform. The company has evolved into one of the world's fastest-growing digital banks, becoming the largest financial app by users in South Korea.
| Headquarters | Seoul, Seoul-t'ukpyolsi, South Korea |
| Year Founded | 2011 |
| Founders | Seunggun Lee |
| Funding Amount | $1.4B |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series G |
| Top Investors | Bessemer Venture Partners, HSG, Goodwater Capital, PayPal, FJ Labs |
Yanolja operates a major South Korean travel platform for booking accommodations, leisure, and transportation services. The company provides technology solutions that connect travelers with a vast inventory of hotels and activities.
| Headquarters | Seoul, Seoul-t'ukpyolsi, South Korea |
| Year Founded | 2005 |
| Founders | Lee Sujin |
| Funding Amount | $2B |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Venture Round |
| Top Investors | SoftBank Vision Fund, Booking Holdings, Partners Investment, GIC, SL Investment |
Nota AI develops NetsPresso, a platform that automatically optimizes AI models for specific hardware. Their technology enables companies to build and deploy lighter, faster AI models without extensive manual engineering.
| Headquarters | Seoul, Seoul-t'ukpyolsi, South Korea |
| Year Founded | 2015 |
| Founders | Eddie Yang, Myungsu Chae, Steven Kim, Tae-Ho Kim |
| Funding Amount | $41.3M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Pre-Seed |
| Top Investors | Bluepoint, Boot64 Ventures, InterVest Co., TIPS Program, Mirae Asset Securities |
HAEGIN develops and publishes mobile games for a global audience, including the popular social metaverse game Play Together. They specialize in creating casual and sports titles that connect players through shared online experiences.
| Headquarters | Seoul, Seoul-t'ukpyolsi, South Korea |
| Year Founded | 2017 |
| Founders | Young-il Lee |
| Funding Amount | $128.8M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Corporate Round |
| Top Investors | Tencent, BonAngels Venture Partners, Kakao Games, Netmarble, Storm Ventures |
Bithumb runs a comprehensive digital asset exchange for trading a wide array of cryptocurrencies. As one of South Korea's largest exchanges, they provide a marketplace for both new and experienced crypto traders.
| Headquarters | Seoul, Seoul-t'ukpyolsi, South Korea |
| Year Founded | 2014 |
| Founders | Javier Sim |
| Funding Amount | $219.2M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | OGQ, Shinhan Venture Investment, T Scientific, Klover Capital, Vidente |
90 Additional South Korea Startups Worth Following
Our top ten picks are just a small part of what’s happening in South Korea. Founders are building all kinds of companies, especially in AI and media, and have raised billions of dollars to grow their ideas.
Some of these startups are brand new, while others are more established. Below is a look at the rest of the companies shaping the South Korean startup ecosystem.