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36 Most Valuable Startups in Colombia

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There's no doubt that Colombia has become a leading hub for technology-based startups.

Some of the world's most successful ones reside there.

Major factors behind Colombia's success with these startups include an abundance of highly skilled talent, government support that includes tax incentives, and progressive attitudes towards startups.

Here's a list with 36 fast-growing startups located there.


36 Startups in Colombia

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1) Addi

1) Addi

Addi is a technological firm that specializes in credit and financial services.

Details of the startup:

  • City: Bogotá
  • Started in: 2018
  • Founders: Daniel Vallejo, Elmer Ortega, Santiago Suarez, Santiago Suarez
  • Industries: Finance, Financial Services, FinTech
  • Number of employees: 11-50
  • Funding amount: $96,300,000
  • Number of funding rounds: 7
  • Number of investors: 17

You can find their website here.

2) LAIKA

2) LAIKA

LAIKA is a pet-related e-commerce portal with a wide range of products and services.

Details of the startup:

  • City: Bogotá
  • Started in: 2017
  • Founders: Camilo Sanchez, Manuela Sanchez Villamarin
  • Industries: Consumer Goods, E-Commerce, Pet, Retail
  • Number of employees: 11-50
  • Funding amount: $17,000,000
  • Number of funding rounds: 5
  • Number of investors: 11

You can find their website here.

3) La Haus

3) La Haus

La Haus is a residential marketplace that assists consumers in finding the perfect home.

Details of the startup:

  • City: Medellín
  • Started in: 2017
  • Founders: Jeronimo Uribe, Rodrigo Sanchez-Rios, Rodrigo Sánchez-Ríos, Santiago García, Tomás Uribe
  • Industries: Information Technology, Marketplace, Real Estate, Residential
  • Number of employees: 101-250
  • Funding amount: $58,174,998
  • Number of funding rounds: 7
  • Number of investors: 12

You can find their website here.

4) UBITS

4) UBITS

UBITS is a Latin American online learning platform for upskilling employees.

Details of the startup:

  • City: Bogotá
  • Started in: 2013
  • Founders: Julián Melo, Marta Helena Forero Sepúlveda
  • Industries: Corporate Training, E-Learning, EdTech, Education, Human Resources
  • Number of employees: 101-250
  • Funding amount: $7,450,000
  • Number of funding rounds: 5
  • Number of investors: 11

You can find their website here.

5) Bold

5) Bold

Provides financial services to small businesses in Colombia.

Details of the startup:

  • City: Bogotá
  • Started in: 2019
  • Founders: Jorge Ulloa, José Fernando Velez, Sergio Vergara
  • Industries: Credit Cards, Debit Cards, Financial Services, FinTech, Information Technology, Mobile Payments, Payments, Point of Sale, Transaction Processing
  • Number of employees: 11-50
  • Funding amount: $15,000,000
  • Number of funding rounds: 3
  • Number of investors: 5

You can find their website here.

6) Liftit

6) Liftit

Liftit is Latin America's premier technology platform for automating and executing last-mile truck deliveries.

Details of the startup:

  • City: Bogotá
  • Started in: 2017
  • Founders: Angel Celis Botto, Brian York, Felipe Betancourt Celis
  • Industries: Freight Service, Internet, Last Mile Transportation, Logistics, Marketplace, Supply Chain Management, Transportation
  • Number of employees: 251-500
  • Funding amount: $39,000,000
  • Number of funding rounds: 3
  • Number of investors: 27

You can find their website here.

7) Chiper

7) Chiper

Chiper is a Colombian e-commerce platform for small businesses that helps Latin American corner stores develop and thrive.

Details of the startup:

  • City: Cundinamarca
  • Started in: 2018
  • Founders: Carolina Garcia, Jose Jair Bonilla, Oscar Sarria Guerrero
  • Industries: B2B, E-Commerce, Retail Technology
  • Number of employees: 101-250
  • Funding amount: $25,000,000
  • Number of funding rounds: 3
  • Number of investors: 10

You can find their website here.

8) Merqueo

8) Merqueo

Merqueo is a grocery delivery service that uses its own dark-store technology and local businesses to deliver food and household supplies.

Details of the startup:

  • City: Bogotá
  • Started in: 2017
  • Founders: Jose Guillermo Calderon, Miguel Mc Allister, Miguel Mc Allister, Sebastian Noguera Escallón
  • Industries: Delivery, E-Commerce, Food and Beverage, Grocery
  • Number of employees: 251-500
  • Funding amount: $16,000,000
  • Number of funding rounds: 3
  • Number of investors: 5

You can find their website here.

9) RobinFood

9) RobinFood

RobinFood is the largest cloud-restaurant company in Latin America.

Details of the startup:

  • City: Bogotá
  • Started in: 2018
  • Founders: Jose Guillermo Calderon, Miguel Mc Allister
  • Industries: Food and Beverage, Food Delivery, Restaurants, Retail Technology
  • Number of employees: 501-1000
  • Funding amount: $36,300,000
  • Number of funding rounds: 5
  • Number of investors: 4

You can find their website here.

10) Frubana

10) Frubana

Frubana is a B2B platform for restaurants and small retailers that sells agri-products and packaged goods.

Details of the startup:

  • City: Bogotá
  • Started in: 2018
  • Founders: Fabian Gomez Gutierrez
  • Industries: AgTech, B2B, E-Commerce, Logistics, Restaurants
  • Number of employees: 251-500
  • Funding amount: $102,000,000
  • Number of funding rounds: 4
  • Number of investors: 10

You can find their website here.

11) MUNCHER

11) MUNCHER

MUNCHER is a delivery-only restaurant concept that specializes in dark kitchens in shipping containers.

Details of the startup:

  • City: Bogotá
  • Started in: 2019
  • Founders: Andrés Villarraga, Juan David Jaramillo, Nimrod Molad
  • Industries: Food Delivery, Real Estate
  • Number of employees: 101-250
  • Funding amount: $25,808,000
  • Number of funding rounds: 5
  • Number of investors: 6

You can find their website here.

12) Habi

12) Habi

Habi is a digital platform aimed at making the process of buying and selling real estate in Colombia as simple as possible.

Details of the startup:

  • City: Bogotá
  • Started in: 2019
  • Founders: Brynne Rojas, Sebastian Noguera Escallón
  • Industries: Home Renovation, Real Estate, Real Estate Investment, Residential, Software
  • Number of employees: 11-50
  • Funding amount: $15,500,000
  • Number of funding rounds: 2
  • Number of investors: 16

You can find their website here.

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13) Rappi

13) Rappi

Rappi is a consumer technology firm that focuses on internet delivery services.

Details of the startup:

  • City: Bogotá
  • Started in: 2015
  • Founders: Felipe Villamarin, Sebastian Mejia, Simon Borrero
  • Industries: Consumer Goods, E-Commerce, Food Delivery
  • Number of employees: 5001-10000
  • Funding amount: $1,692,005,447
  • Number of funding rounds: 9
  • Number of investors: 38

You can find their website here.

14) Simetrik

14) Simetrik

Simetrik is a fintech firm that provides finance automation tools to teams using Excel all over the world.

Details of the startup:

  • City: Bogotá
  • Started in: 2017
  • Founders: Alejandro Casas Caro, Santiago Gomez Gonzalez
  • Industries: Financial Services, FinTech, Software
  • Number of employees: 51-100
  • Funding amount: $7,200,000
  • Number of funding rounds: 3
  • Number of investors: 7

You can find their website here.

15) Tul

15) Tul

Tül has an app that allows users to purchase hardware and construction materials directly from their phone.

Details of the startup:

  • City: Bogotá
  • Started in: 2020
  • Founders: Enrique Villamarin Lafaurie, Juan Carlos Narváez, Nicolas Villegas
  • Industries: Building Material, Construction, E-Commerce, Hardware, Mobile Apps
  • Number of employees: 101-250
  • Funding amount: $4,000,000
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

16) Omni Latam

16) Omni Latam

Omni Latam is a Latin American financial technology (fintech) platform that provides digital financial solutions.

Details of the startup:

  • City: Bogotá
  • Started in: 2018
  • Founders: Andrés Abumohor, Charlie A Cliff, Diego Caicedo
  • Industries: Commercial Lending, Finance, Financial Services, FinTech, Risk Management
  • Number of employees: 101-250
  • Funding amount: $201,650,000
  • Number of funding rounds: 4
  • Number of investors: 2

You can find their website here.

17) Elenas

17) Elenas

Elenas is Latin America's leading social commerce platform, enabling microbusinesses to launch their own online store.

Details of the startup:

  • City: Bogotá
  • Started in: 2018
  • Founders: Thomas Harsch, Zach Oschin
  • Industries: Beauty, Cosmetics, Direct Sales, E-Commerce
  • Number of employees: 51-100
  • Funding amount: $8,540,000
  • Number of funding rounds: 3
  • Number of investors: 7

You can find their website here.

18) Zinobe

18) Zinobe

In the Colombian market, there is a digital financial services company. To better target underrepresented populations, we developed a data-centric credit model.

Details of the startup:

  • City: Bogotá
  • Started in: 2011
  • Founders: Martin Schrimpff, Tarek El Sherif
  • Industries: Big Data, Credit, Financial Services, FinTech, Insurance, Payments
  • Number of employees: 101-250
  • Funding amount: $30,000,000
  • Number of funding rounds: 3
  • Number of investors: 4

You can find their website here.

19) Truora

19) Truora

Truora offers a quick, creative, and secure background check and identity theft detection service.

Details of the startup:

  • City: Cali
  • Started in: 2018
  • Founders: Cesar Pino, Daniel Bilbao, Daniel Bilbao, Maite Muniz Telleria
  • Industries: Developer Platform, Information Services, Security
  • Number of employees: 11-50
  • Funding amount: $3,450,000
  • Number of funding rounds: 3
  • Number of investors: 6

You can find their website here.

20) LifeMiles

20) LifeMiles

Avianca and TACA's frequent flyer program, LifeMiles, has been combined and upgraded.

Details of the startup:

  • City: Bogotá
  • Started in: 2011
  • Industries: Air Transportation, Loyalty Programs, Public Transportation
  • Number of employees: 101-250
  • Funding amount: $343,700,000
  • Number of funding rounds: 1
  • Number of investors: 1

You can find their website here.

21) Valiu

21) Valiu

Valiu is working on a digital remittance infrastructure that will allow migrants to send money using cash, debit, or credit cards.

Details of the startup:

  • City: Bogotá
  • Started in: 2018
  • Founders: Alberto Niego, Omar David Barinas Orjuela, Simon Chamorro
  • Industries: Cryptocurrency, Finance, Financial Services, FinTech
  • Number of employees: 11-50
  • Funding amount: $6,477,000
  • Number of funding rounds: 2
  • Number of investors: 9

You can find their website here.

22) Momentu

22) Momentu

Corporate Platform for Mental Health.

Details of the startup:

  • City: Bogotá
  • Started in: 2020
  • Founders: Juan Pablo Montoya
  • Industries: Health Care
  • Number of employees: 11-50
  • Funding amount: $400,000
  • Number of funding rounds: 1

You can find their website here.

23) Ayenda Hotels

23) Ayenda Hotels

The most rapidly expanding cheap hotel chain.

Details of the startup:

  • City: Medellín
  • Started in: 2015
  • Founders: Andrés Sarrazola
  • Industries: Hospitality, Hotel, Travel
  • Number of employees: 101-250
  • Funding amount: $10,000,000
  • Number of funding rounds: 2
  • Number of investors: 7

You can find their website here.

24) Cubbo

24) Cubbo

Throughout Latin America, repurposing distressed urban real estate assets into micro-fulfillment locations.

Details of the startup:

  • City: Bogotá
  • Started in: 2021
  • Founders: Brian York, Josu Gurtubay
  • Industries: B2B, Logistics, Real Estate
  • Number of employees: 11-50
  • Funding amount: $2,000,000
  • Number of funding rounds: 1
  • Number of investors: 22

You can find their website here.

25) Leal

25) Leal

Leal is a Latin American retailer's digital platform for identifying, engaging, and rewarding their most important consumers.

Details of the startup:

  • City: Bogotá
  • Started in: 2016
  • Founders: Camilo Martinez, Florence Frech
  • Industries: Analytics, Information Services, Information Technology, Internet
  • Number of employees: 51-100
  • Funding amount: $12,000,000
  • Number of funding rounds: 6
  • Number of investors: 1

You can find their website here.

26) Tpaga

26) Tpaga

Tpaga allows customers to send and receive money via their telephone.

Details of the startup:

  • City: Bogotá
  • Started in: 2015
  • Founders: Andres Gutierrez, Juan Salcedo, Sebastian Ortiz
  • Industries: Financial Services, FinTech, Mobile, Mobile Payments
  • Number of employees: 51-100
  • Funding amount: $5,070,000
  • Number of funding rounds: 11
  • Number of investors: 14

You can find their website here.

27) Avista

27) Avista

Avista is a technology-based financial services company that is transforming people's financial lives by providing a simple, digital credit ecosystem.

Details of the startup:

  • City: Bogotá
  • Started in: 2019
  • Industries: Financial Services, FinTech
  • Number of employees: 251-500
  • Funding amount: $95,000,000
  • Number of funding rounds: 2
  • Number of investors: 1

You can find their website here.

28) Aflore

28) Aflore

Aflore is a tech-enabled direct sales channel that assists informal advisors in achieving their objectives through loans and financial goods.

Details of the startup:

  • City: Bogotá
  • Started in: 2012
  • Founders: Ana Barrera, Manuel Jimenez
  • Industries: Credit, Finance, Financial Services, FinTech
  • Number of employees: 51-100
  • Funding amount: $29,092,905
  • Number of funding rounds: 12
  • Number of investors: 5

You can find their website here.

29) Finsocial

29) Finsocial

Finsocial offers financial alternatives to teachers and retirees, including payroll loans.

Details of the startup:

  • City: Barranquilla
  • Started in: 2012
  • Industries: Banking, Financial Services
  • Number of employees: 251-500
  • Funding amount: $145,000,000
  • Number of funding rounds: 2
  • Number of investors: 3

You can find their website here.

30) Cobre

30) Cobre

LatAm is establishing workplace banks.

Details of the startup:

  • City: Bogotá
  • Started in: 2020
  • Industries: Financial Services
  • Number of employees: 11-50
  • Funding amount: $4,200,000
  • Number of funding rounds: 2
  • Number of investors: 2

You can find their website here.

31) FLUVIP

31) FLUVIP

Fluvip is a Latin American and American influencer marketing organization.

Details of the startup:

  • City: Bogotá
  • Started in: 2013
  • Founders: Sebastian Jasminoy
  • Industries: Advertising, Apps, Photo Sharing, Social Media Marketing, Video Streaming
  • Number of employees: 101-250
  • Funding amount: $7,496,821
  • Number of funding rounds: 5
  • Number of investors: 4

You can find their website here.

32) Polymath Ventures

32) Polymath Ventures

Polymath Enterprises is a Digital Venture Group that creates and expands revolutionary technology ventures for Latin America's middle class from the ground up.

Details of the startup:

  • City: Bogotá
  • Started in: 2011
  • Founders: Carlos Fernandez de la Pradilla, Wenyi Cai
  • Industries: FinTech, Rental Property, Transportation
  • Number of employees: 11-50
  • Funding amount: $9,425,000
  • Number of funding rounds: 4

You can find their website here.

33) Sempli

33) Sempli

Sempli is Colombia's most popular online loan platform for small enterprises.

Details of the startup:

  • City: Medellín
  • Started in: 2017
  • Founders: Esteban Velasco, Felipe Llano
  • Industries: Financial Services, FinTech, Lending, Online Portals, Small and Medium Businesses
  • Number of employees: 11-50
  • Funding amount: $24,000,000
  • Number of funding rounds: 6
  • Number of investors: 11

You can find their website here.

34) 1DOC3

34) 1DOC3

1doc3 is a Spanish-language e-health platform that links 490 million people with licensed and reputable doctors.

Details of the startup:

  • City: Bogotá
  • Started in: 2013
  • Founders: Javier Cardona, Nicolás Durán López
  • Industries: Health Care, Internet
  • Number of employees: 11-50
  • Funding amount: $5,050,000
  • Number of funding rounds: 6
  • Number of investors: 12

You can find their website here.

35) Foodology

35) Foodology

Foodology develops and manages delivery-focused digital restaurant brands.

Details of the startup:

  • City: Bogotá
  • Started in: 2019
  • Founders: Daniela Izquierdo, Gustavo Zuñiga, Juan Guillermo Azuero
  • Industries: Delivery, Food and Beverage, Food Delivery, Restaurants
  • Number of employees: 11-50
  • Funding amount: $4,500,000
  • Number of funding rounds: 3
  • Number of investors: 5

You can find their website here.

36) MO Tecnologias

36) MO Tecnologias

MO Tecnologias is a Fintech company that intends to revolutionize credit scoring and promote financial inclusion.

Details of the startup:

  • City: Bogotá
  • Started in: 2016
  • Founders: Paolo Fidanza, Veronica Crisafulli
  • Industries: Artificial Intelligence, Consumer Lending, Credit, Financial Services, FinTech, Information Technology, Micro Lending, Payments
  • Number of employees: 101-250
  • Funding amount: $5,495,697
  • Number of funding rounds: 3

You can find their website here.

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