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Analytics Failures

19 Failed Analytics Startups & the Reasons Behind

Here's a list of 19 failed analytics startups, analyses on why they shut down, and interviews with their founders.

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There are a lot of things to consider when building a new startup - where to get funding, how to validate your idea, and what features should the product have.

One of the challenges is finding a market that is willing to pay for your solution without even knowing what it is yet.

However, 90% of startups will fail and shut down.

In this article, you can find 19 failed Analytics startups as well as analyses on why they closed down.


19 Failed Analytics Startups

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Appiterate

Appiterate

Appiterate was a mobile marketing company that was acquired by Flipkart, India’s largest e-commerce company. It was closed 2 years after launching.

Details of the startup:

  • Founders:

    Anuj Bhargava, Mayank Kumar, Tanuj Mendiratta, Varun Sharma

  • Country:

    United States

  • Industry:

    Marketing

  • Started in:

    2013

  • Closed in:

    2015

  • Nº of employees:

    1-10

  • Funding Amount:

    < $1M

  • Specific cause of failure:

    Acquisition Flu

You can read more about their failure here.

Brisk

Brisk

Brisk was a sales and marketing platform founded in 2012. They started to offer customization to paying customers, but this became costly in the long term.

Details of the startup:

  • Founders:

    Alfred Beckman, Andreas Pålsson, Hampus Jakobsson, Mikael Tellhed

  • Country:

    Sweden

  • Industry:

    Marketing

  • Started in:

    2012

  • Closed in:

    2016

  • Nº of employees:

    10-50

  • Funding Amount:

    < $1M

  • Specific cause of failure:

    Lack of Focus

You can read more about their failure here.

Lookery

Lookery

Lookery gave statistics showcasing services that empowered organizations. It was based on Facebook platform, and after the redesign, they had to shut down.

Details of the startup:

  • Founders:

    David Cancel, Rex Dixon, Todd Sawicki

  • Country:

    United States

  • Industry:

    Marketing

  • Started in:

    2007

  • Closed in:

    2009

  • Nº of employees:

    1-10

  • Funding Amount:

    $1M-$10M

  • Specific cause of failure:

    Dependence on Others

You can read more about their failure here.

Monitor110

Monitor110

Monitor110 offered real-time monitoring services for Wall Street. They lost the edge they had by not validating the product and shut down in 2008.

Details of the startup:

  • Founders:

    Roger Ehrenberg

  • Country:

    United States

  • Industry:

    Analytics

  • Started in:

    2003

  • Closed in:

    2008

  • Nº of employees:

    1-10

  • Funding Amount:

    $10M-$50M

  • Specific cause of failure:

    Multiple Reasons

You can read more about their failure here.

OpTier

OpTier

OpTier provided customers with a business transaction monitoring platform. Little market share, revenue, and investment led to OpTier's failure.

Details of the startup:

  • Founders:

    Amir Alon, Motti Tal

  • Country:

    United States

  • Industry:

    Analytics

  • Started in:

    2002

  • Closed in:

    2014

  • Nº of employees:

    50-100

  • Funding Amount:

    > $50M

  • Specific cause of failure:

    Lack of PMF

You can read more about their failure here.

Parse

Parse

Parse offered a platform for mobile app devs with tools to let them build, run and test applications. Facebook bought Parse and shut it down in 2017.

Details of the startup:

  • Founders:

    Ilya Sukhar, James Yu, Kevin Lacker, Tikhon Bernstam

  • Country:

    United States

  • Industry:

    Software & Hardware

  • Started in:

    2011

  • Closed in:

    2016

  • Nº of employees:

    10-50

  • Funding Amount:

    $1M-$10M

  • Specific cause of failure:

    Acquisition Flu

You can read more about their failure here.

Poliana

Poliana

Poliana's aim was to bring order to the USA political system. They had low market demand and ran out of funds even after implementing 3 business models.

Details of the startup:

  • Founders:

    Grayson Carroll, Patrick Cason, Seth Whiting, Shawn Whiting

  • Country:

    United States

  • Industry:

    Analytics

  • Started in:

    2013

  • Closed in:

    2015

  • Nº of employees:

    1-10

  • Funding Amount:

    < $1M

  • Specific cause of failure:

    Bad Business Model

You can read more about their failure here.

PostRocket

PostRocket

PostRocket was a Facebook marketing platform co-founded in October 2010. Many technical issues and depending on FB affected the quality of their service.

Details of the startup:

  • Founders:

    Murry Ivanoff, Tim Chae

  • Country:

    United States

  • Industry:

    Analytics

  • Started in:

    2010

  • Closed in:

    2013

  • Nº of employees:

    1-10

  • Funding Amount:

    < $1M

  • Specific cause of failure:

    Poor Product

You can read more about their failure here.

Reach.ly

Reach.ly

Reach.ly was an analytics tool for e-commerce sites providing customer behavior patterns. Lack of proper market feedback made the company shut down.

Details of the startup:

  • Founders:

    Ernests Štāls

  • Country:

    Latvia

  • Industry:

    Analytics

  • Started in:

    2011

  • Closed in:

    2015

  • Nº of employees:

    1-10

  • Funding Amount:

    < $1M

  • Specific cause of failure:

    Multiple Reasons

You can read more about their failure here.

Salorix

Salorix

Salorix offered an engagement platform for brands. It closed down because of its inability to raise money after its investors stopped supporting it.

Details of the startup:

  • Founders:

    Santanu Bhattacharya

  • Country:

    United States

  • Industry:

    Analytics

  • Started in:

    2009

  • Closed in:

    2014

  • Nº of employees:

    10-50

  • Funding Amount:

    $1M-$10M

  • Specific cause of failure:

    Bad Management

You can read more about their failure here.

Verelo

Verelo

Verelo was a Canadian startup that offered web monitoring services from multiple locations. Not enough traction made the company shut down in 2012.

Details of the startup:

  • Founders:

    McGrath, Michael Curry

  • Country:

    Canada

  • Industry:

    Analytics

  • Started in:

    2012

  • Closed in:

    2012

  • Nº of employees:

    1-10

  • Funding Amount:

    No Data

  • Specific cause of failure:

    Lack of Funds

You can read more about their failure here.

Wesabe

Wesabe

Wesabe is a former Personal Finance Management system that helped clients make better financial decisions. Having better competitors made Wesabe fail.

Details of the startup:

  • Founders:

    Jason Knight, Marc Hedlund

  • Country:

    United States

  • Industry:

    Finances

  • Started in:

    2005

  • Closed in:

    2010

  • Nº of employees:

    10-50

  • Funding Amount:

    $1M-$10M

  • Specific cause of failure:

    Bad Management

You can read more about their failure here.

ABBY

ABBY

ABBY was a documentation service for A/B tests. To make such a service successful, Andy would have needed to educate the users, and that was not possible.

Details of the startup:

  • Founder:

    Andy Goldschmidt

  • Country:

    Germany

  • Industry:

    Analytics

  • Started in:

    2015

  • Closed in:

    2016

  • Funding Amount:

    $0

  • Specific cause of failure:

    No Market Need

You can read more about their failure here.

BeehiveID

BeehiveID

BeehiveID was a startup on the dating market, that identified online accounts created for fraudulent use. Techstars and RightSide Capital decided to invest $70K on their business. However, after some months BeehiveID closed their doors. Being too dependent on Facebook data killed their startup.

Details of the startup:

  • Founder:

    Mary Haskett

  • Country:

    United States

  • Industry:

    Software & Hardware

  • Started in:

    2013

  • Closed in:

    2015

  • Funding Amount:

    < $100K

  • Specific cause of failure:

    Dependence on Others

You can read more about their failure here.

Creator Growth Lab

Creator Growth Lab

Andrew Kamphey has started several projects related to creators and influencer marketing. One of them was Creator Growth Lab, a tool to help Instagram creators grow by themselves. He invested $5,000, never made a penny, and realized there was no need for that product.

Details of the startup:

  • Founder:

    Andrew Kamphey

  • Country:

    Indonesia

  • Industry:

    Analytics

  • Started in:

    2018

  • Closed in:

    2019

  • Funding Amount:

    $0

  • Specific cause of failure:

    Dependence on Others

You can read more about their failure here.

Readership

Readership

Gregg Blanchard developed Readership from a fascination with Twitter API. While the visual analytics on Readership was appealing, it didn’t bring enough marketing value to get the buy-in needed to be a successful start-up.

Details of the startup:

  • Founder:

    Gregg Blanchard

  • Country:

    United States

  • Industry:

    Analytics

  • Started in:

    2019

  • Closed in:

    2019

  • Funding Amount:

    $0

  • Specific cause of failure:

    No Market Need

You can read more about their failure here.

REPitchbook

REPitchbook

Charlie Reese is a Canadian software developer who came with (what he thought it was) a revolutionary idea for a SaaS business in the real estate industry. Using his knowledge in JavaScript, React, and SQL, he built a prototype in 6 weeks. But he failed to validate his idea and shut down.

Details of the startup:

  • Founder:

    Charlie Reese

  • Country:

    Canada

  • Industry:

    Software & Hardware

  • Started in:

    2017

  • Closed in:

    2018

  • Funding Amount:

    $0

  • Specific cause of failure:

    Poor Product

You can read more about their failure here.

Tailor

Tailor

Joe is a 25-year-old founder who, following Pieter Levels example, decided to build 12 startups in 12 months. Doing some A/B testing for his other projects, he found the existing tools had a lot of missing features and decided to spend 2 months full-time working on a new solution. But things didn't go well...

Details of the startup:

  • Founder:

    Joe D’elia

  • Country:

    United Kingdom

  • Industry:

    Analytics

  • Started in:

    2017

  • Closed in:

    2017

  • Funding Amount:

    $0

  • Specific cause of failure:

    Bad Marketing

You can read more about their failure here.

Toki

Toki

Vladimir was the founder of Toki, a one-stop solution to finding trends and analytics on TikTok. It started as a side-project, but after launching on Product Hunt, they realized they didn't have a deep connection with the problem they were tackling and lost motivation to keep going.

Details of the startup:

  • Founder:

    Vladimir Esaulov

  • Country:

    Russia

  • Industry:

    Marketing

  • Started in:

    2020

  • Closed in:

    2020

  • Funding Amount:

    $0

  • Specific cause of failure:

    Lack of Experience

You can read more about their failure here.

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