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The Founder's Handbook

Top 31 Startups in Uttar Pradesh in 2024

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There’s no doubt that the startup scene in Uttar Pradesh is unique.

The city has created dozens of successful startups, over the years.

Some of them are already worth billions of dollars.

So whether you’re looking to start your own business, or just interested in learning about fast-growing startups from Uttar Pradesh, here’s an extensive list of 31 startups founded there.


31 Startups in Uttar Pradesh

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1) Classplus

Classplus

Classplus is a mobile-first SaaS platform that allows 3000+ tutors to totally automate their curriculum and operations.

Details of the startup:

  • Started in: 2018
  • Founders: Bhaswat Agarwal, Bikash Dash, Mukul Rustagi, Nikhil Goel, Vatsal Rustagi
  • Industries: B2B, E-Learning, EdTech, Education, Mobile Apps, SaaS, Software
  • Number of employees: 101-250
  • Funding: $89,506,451
  • Funding rounds: 10
  • Number of investors: 20 (Sequoia Capital India, Kunal Shah, Tiger Global Management, GSV Ventures, RTP Global)

You can find their website here.

2) Paytm

Paytm

Paytm is a payment gateway that allows users and businesses to make payments.

Details of the startup:

  • Started in: 2010
  • Founders: Akshay Khanna, Vijay Shekhar Sharma
  • Industries: E-Commerce, Finance, Financial Services, Internet, Mobile Apps, Mobile Payments
  • Number of employees: 501-1000
  • Funding: $32,448,851
  • Funding rounds: 4
  • Number of investors: 4 (Vijay Shekhar Sharma, K2 Global, Investopad, One97 Mobility Fund)

You can find their website here.

3) Pine Labs

Pine Labs

Pine Labs is a merchant commerce platform that offers merchants funding and technology for last-mile retail transactions.

Details of the startup:

  • Started in: 1998
  • Founders: Rajul Garg, Tarun Upaday
  • Industries: Financial Services, FinTech, Information Technology, Payments
  • Number of employees: 1001-5000
  • Funding: $423,238,799
  • Funding rounds: 8
  • Number of investors: 15 (Sequoia Capital India, Temasek Holdings, Flipkart, Mastercard, PayPal Ventures)

You can find their website here.

4) FabAlley

FabAlley

FabAlley is an online fashion company that specializes in women's clothing.

Details of the startup:

  • Started in: 2012
  • Founders: Shivani Poddar, Tanvi Malik
  • Industries: E-Commerce, Fashion, Lifestyle, Women's
  • Number of employees: 101-250
  • Funding: $18,658,274
  • Funding rounds: 8
  • Number of investors: 18 (Indian Angel Network, SAIF Partners, India Quotient, Elevation Capital, Orios Venture Partners)

You can find their website here.

5) Lava International Limited

Lava International Limited

Lava International Limited adheres to the highest standards of moral and professional ethics.

Details of the startup:

  • Started in: 2009
  • Founders: Shailendra Nath Rai, Sunil Bhalla, Vishal Sehgal
  • Industries: Consumer Electronics, Mobile, Telecommunications
  • Number of employees: 501-1000
  • Funding: $90,000,000
  • Funding rounds: 1
  • Number of investors: 1 (The Global Emerging Markets Group)

You can find their website here.

6) One97

One97

One97 provides its customers with mobile content and commerce services.

Details of the startup:

  • Started in: 2000
  • Founders: Vijay Shekhar Sharma
  • Industries: Finance, FinTech, Internet, Mobile Advertising, Mobile Payments, Software
  • Number of employees: 1001-5000
  • Funding: $4,432,652,051
  • Funding rounds: 13
  • Number of investors: 15 (SoftBank, SoftBank Vision Fund, Alibaba Group, Berkshire Hathaway, Intel Capital)

You can find their website here.

7) Gradeup

Gradeup

India's largest and most effective competitive test preparation site.

Details of the startup:

  • Started in: 2015
  • Founders: Sanjeev Kumar, Shobhit Bhatnagar, Vibhu Bhushan
  • Industries: Education, Mobile, Online Portals
  • Number of employees: 501-1000
  • Funding: $10,020,000
  • Funding rounds: 5
  • Number of investors: 2 (Times Internet, TLabs)

You can find their website here.

8) Magicbricks

Magicbricks

Magicbricks is India's most popular real estate website.

Details of the startup:

  • Started in: 2006
  • Founders: Times Internet
  • Industries: Commercial Real Estate, Online Portals, Real Estate
  • Number of employees: 1001-5000
  • Funding: ₹300,000,000
  • Funding rounds: 1
  • Number of investors: 1 (Times Internet)

You can find their website here.

9) Paytm Mall

Paytm Mall

Paytm Mall is a division of One97 Communications' Paytm brand and an online and mobile marketplace.

Details of the startup:

  • Started in: 2010
  • Founders: Vijay Shekhar Sharma
  • Industries: E-Commerce, E-Commerce Platforms, Internet, Marketplace, Retail, Shopping
  • Number of employees: 1001-5000
  • Funding: $795,000,000
  • Funding rounds: 3
  • Number of investors: 4 (SoftBank Vision Fund, Alibaba Group, eBay, SAIF Partners)

You can find their website here.

10) Gaana

Gaana

Gaana is an Indian music streaming service that features songs from Bollywood, Hindi, regional, and international artists.

Details of the startup:

  • Started in: 2011
  • Founders: Avinash Mudaliar
  • Industries: Apps, Music, Music Streaming, Online Portals
  • Number of employees: 251-500
  • Funding: $166,195,349
  • Funding rounds: 3
  • Number of investors: 3 (Tencent, Times Internet, Micromax Informatics)

You can find their website here.

11) Clovia

Clovia

Clovia is a lingerie company that makes and distributes fashionable underwear, nightwear, and shapewear.

Details of the startup:

  • Started in: 2012
  • Founders: Neha Kant, Pankaj Vermani, Suman Chowdhury
  • Industries: E-Commerce, Fashion, Lingerie, Retail, Women's
  • Number of employees: 251-500
  • Funding: $22,685,276
  • Funding rounds: 5
  • Number of investors: 7 (Mountain Partners, IvyCap Ventures, Singularity Ventures, She Capital, Golden Birch Investments)

You can find their website here.

12) RateGain

RateGain

RateGain is a pioneer in the field of hospitality and travel technology.

Details of the startup:

  • Started in: 2004
  • Founders: Bhanu Chopra
  • Industries: Hospitality, Information Technology, Travel
  • Number of employees: 501-1000
  • Funding: $50,000,000
  • Funding rounds: 1
  • Number of investors: 1 (TA Associates)

You can find their website here.

13) Smartworks

Smartworks

Smartworks caters to companies and established start-ups by providing agile workplaces and a lively community that supports productivity.

Details of the startup:

  • Started in: 2016
  • Founders: Harsh Binani, Neetish Sarda, Neetish Sarda
  • Industries: Commercial Real Estate, Coworking, Real Estate
  • Number of employees: 101-250
  • Funding: $25,000,000
  • Funding rounds: 1
  • Number of investors: 1 (Keppel Land)

You can find their website here.

14) Biryani By Kilo

Biryani By Kilo

Biryani By Kilo is a food service and delivery business that prepares and delivers authentic Indian cuisine.

Details of the startup:

  • Started in: 2015
  • Founders: Kaushik Roy, Ritesh Sinha, Vishal Jindal
  • Industries: Catering, Food and Beverage, Food Delivery, Food Processing
  • Number of employees: 101-250
  • Funding: $8,390,686
  • Funding rounds: 11
  • Number of investors: 17 (Canvas Ventures, IvyCap Ventures, Smile Group, Nitish Mittersain, Chandigarh Angels Network)

You can find their website here.

15) Paytm First Games

Paytm First Games

Paytm First Games is India's most rewarding gaming platform, with users having the opportunity to earn a limitless amount of Paytm cash every day.

Details of the startup:

  • Started in: 2018
  • Industries: App Marketing, Gaming
  • Number of employees: 51-100
  • Funding: $20,000,000
  • Funding rounds: 1
  • Number of investors: 2 (One97, AGTech Holdings)

You can find their website here.

16) Zopper

Zopper

Zopper is a local mobile marketplace in India.

Details of the startup:

  • Started in: 2011
  • Founders: Neeraj Jain, Surjendu Kuila
  • Industries: Apps, Local, Marketplace, Mobile
  • Number of employees: 251-500
  • Funding: $25,000,000
  • Funding rounds: 2
  • Number of investors: 3 (Tiger Global Management, Blume Ventures, Nirvana Venture Advisors)

You can find their website here.

17) Superplum

Superplum

By developing, implementing, and digitizing the farm-to-store network, Superplum addresses the supply chain issues that plague Indian agriculture.

Details of the startup:

  • Started in: 2019
  • Founders: Shobhit Gupta
  • Industries: Agriculture, Supply Chain Management
  • Number of employees: 11-50
  • Funding: ₹280,000,000
  • Funding rounds: 1
  • Number of investors: 7 (Binny Bansal, Steve Jurvetson, Dan Rose, Kabir Misra, Mark Siegel)

You can find their website here.

18) RailYatri

RailYatri

RailYatri's mission is to provide standardized and high-quality travel experiences in India.

Details of the startup:

  • Started in: 2014
  • Founders: Kapil Raizada, Manish Rathi, Sachin Saxena
  • Industries: Leisure, Mobile Apps, Tourism
  • Number of employees: 101-250
  • Funding: $16,123,940
  • Funding rounds: 7
  • Number of investors: 7 (Blume Ventures, Nandan Nilekani, Helion Venture Partners, Google Launchpad Accelerator, Omidyar Network)

You can find their website here.

19) EduGorilla Community

EduGorilla Community

EduGorilla is a one-stop community for students, faculty, and institutes in the field of education.

Details of the startup:

  • Started in: 2016
  • Founders: Rohit Manglik
  • Industries: Education
  • Number of employees: 11-50
  • Funding: ₹106,000,000
  • Funding rounds: 2
  • Number of investors: 6 (HEM ANGELS, Auxano, TiE Pune, Venture Garage, SucSEED Venture Partners)

You can find their website here.

20) Vidooly

Vidooly

Content creators, brands, media companies, and agencies can use cross-platform video intelligence software.

Details of the startup:

  • Started in: 2014
  • Founders: Ajay Mishra, Nishant Radia, Subrat Kar
  • Industries: Analytics, Big Data
  • Number of employees: 101-250
  • Funding: $4,523,762
  • Funding rounds: 5
  • Number of investors: 6 (Bessemer Venture Partners, Alibaba Group, Times Internet, GVFL, TLabs)

You can find their website here.

21) LearnApp

LearnApp

Learnapp.co - Investing, trading, banking, and finance video courses and live classes.

Details of the startup:

  • Started in: 2018
  • Founders: Ankush Oberoi, Prateek Singh
  • Industries: Banking, E-Learning, Trading Platform
  • Number of employees: 11-50
  • Funding: ₹20,000,000
  • Funding rounds: 1
  • Number of investors: 1 (Rainmatter Technology)

You can find their website here.

22) SunSource Energy

SunSource Energy

SunSource Energy is a solar power company that designs, engineers, procures, builds, and runs solar power facilities and projects.

Details of the startup:

  • Started in: 2010
  • Industries: Construction, Energy, Solar
  • Number of employees: 101-250
  • Funding: ₹422,900,000
  • Funding rounds: 1
  • Number of investors: 1 (SBICAP Ventures)

You can find their website here.

23) Cleardekho

Cleardekho

An online eyeglasses marketplace situated in Uttar Pradesh.

Details of the startup:

  • Started in: 2016
  • Founders: Saurabh Dayal, Shivi Singh
  • Industries: Eyewear, Internet
  • Number of employees: 11-50
  • Funding: $2,298,196
  • Funding rounds: 7
  • Number of investors: 13 (SOSV, Venture Catalysts, Gemba Capital, MOX, Dhianu Das)

You can find their website here.

24) CRMNEXT

CRMNEXT

CRMNEXT has helped worldwide enterprises across nine industries build lucrative customer interactions, from Fortune 500 companies to start-ups.

Details of the startup:

  • Started in: 2002
  • Founders: Bidhan Choudhary, Nishant Singh
  • Industries: CRM, Software
  • Number of employees: 501-1000
  • Funding: $7,003,500
  • Funding rounds: 1
  • Number of investors: 1 (Norwest Venture Partners)

You can find their website here.

25) IntrCity

IntrCity

In both metro and tier-2 cities, today's tech-savvy Millennial consumers have grown up using Ola and Uber Apps for transportation and have a limited tolerance for substandard digital experiences. Consumers are wanting more convenience, cashless/contactless digital customer services, and a better on-ground experience, which can only be offered by connecting these through technology. Our technology enables smooth intercity travel using the only two true alternative modes of transportation: buses and trains. Our passengers can expect comfort, safety, and punctuality from IntrCity SmartBus. We achieve these objectives through well-defined quality standards, standardized bus configurations, and our own mobility technologies.

Details of the startup:

  • Started in: 2014
  • Founders: Kapil Raizada, Manish Rathi
  • Industries: Leisure, Tourism, Travel
  • Number of employees: 251-500
  • Funding: $16,123,940
  • Funding rounds: 7
  • Number of investors: 7 (Blume Ventures, Nandan Nilekani, Helion Venture Partners, Google Launchpad Accelerator, Omidyar Network)

You can find their website here.

26) EM3 AgriServices

EM3 AgriServices

EM3 is one of the first private sector companies to focus on farm mechanization and technological services.

Details of the startup:

  • Started in: 2013
  • Founders: Adwitiya Mal
  • Industries: Agriculture, AgTech, Farming
  • Number of employees: 101-250
  • Funding: $13,300,000
  • Funding rounds: 2
  • Number of investors: 3 (Aspada, Global Innovation Fund, Soros Economic Development Fund)

You can find their website here.

27) Arya Collateral Warehousing Services

Arya Collateral Warehousing Services

Post-harvest services are provided by Arya Collateral Warehousing Services.

Details of the startup:

  • Started in: 1982
  • Industries: Warehousing
  • Number of employees: 51-100
  • Funding: $28,930,000
  • Funding rounds: 3
  • Number of investors: 4 (Lightrock, Quona Capital, Omnivore, Aspada)

You can find their website here.

28) GramCover

GramCover

GramCover is a company that creates an internet insurance brokerage marketplace.

Details of the startup:

  • Started in: 2016
  • Founders: Jatin Singh, Nalin Rawal, Neelam Kumar Gupta, Rishabh Garg, Rishi Raj Vashisht
  • Industries: Finance, Financial Services, Insurance, Marketplace, Payments
  • Number of employees: 1-10
  • Funding: $20,017,565
  • Funding rounds: 2
  • Number of investors: 4 (Flourish Ventures, Omidyar Network India, Omnivore, EMVC)

You can find their website here.

29) Wishfin.com

Wishfin.com

Wishfin makes desires come true through wise financial management, investment, and lending.

Details of the startup:

  • Started in: 2016
  • Founders: Puru Vashishtha, Puru Vashishtha, Rishi Mehra
  • Industries: Finance, Financial Services, FinTech
  • Number of employees: 51-100
  • Funding: $17,000,000
  • Funding rounds: 2
  • Number of investors: 4 (Franklin Templeton Investments, Neeraj Arora, Sherpalo Ventures, Puru Vashishtha)

You can find their website here.

30) Attero

Attero

Attero is a full-service electronics asset management company that aims to maximize the value of all electronic assets.

Details of the startup:

  • Started in: 2007
  • Founders: Nitin Gupta
  • Industries: Asset Management, Electronics, Mobile
  • Number of employees: 501-1000
  • Funding: $28,600,000
  • Funding rounds: 4
  • Number of investors: 5 (New Enterprise Associates, Kalaari Capital, Threshold, Forum Synergies, Granite Hill Capital Partners)

You can find their website here.

31) Hotelogix

Hotelogix

Independent hotels, resorts, lodges, bed & breakfasts, and other mid-sized hospitality establishments can use Hotelogix's hotel management system.

Details of the startup:

  • Started in: 2008
  • Founders: Aditya Sanghi, Prabhash Bhatnagar
  • Industries: Enterprise Software, Hospitality, SaaS, Software, Travel
  • Number of employees: 101-250
  • Funding: $8,000,000
  • Funding rounds: 4
  • Number of investors: 7 (Accel, Vertex Ventures, InnoVen Capital, Blume Ventures, Mumbai Angels)

You can find their website here.

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